Sports

FC Barcelona, Star Lager Beer Unveil Partnership Deal

Published

9 years ago

03/03/2017

Modupe Gbadeyanka

By Modupe Gbadeyanka

Nigeria’s foremost lager, Star, and top football club in Spain, FC Barcelona, on Friday, March 3, 2017, formally announced a partnership naming the beer brand as the club’s “Official Beer Partner” or “Official Supporter” in Nigeria.

The announcement took place at the club’s home ground, the Camp Nou, during a press briefing.

This comes on the heels of Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the Nigerian Professional Football League (NPFL) in 2016.

With the partnership, Star lager beer will now possess the right to promote its connection with FC Barcelona fans and keenly enhance visibility of the club in Nigeria.

Speaking on the new partnership, Marketing Director of the Nigerian Breweries Plc, Franco María Maggi, stated that, “As a brand, we would love to connect with as many football fans as possible.

“We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience.”

“Star is committed as a brand to nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria.

“The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer,” Franco Maria Maggi concluded.

The established partnership between both entities will have Star drive digital and outdoor amplification, viewership engagement and attendance at live matches that involve FC Barcelona.

Commenting further on the partnership, FC Barcelona legend, Mr Edgar Davids, confirmed FC Barcelona is exploring new regions especially in Africa’s most populous nation, Nigeria.

“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment.

“This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager,” Mr Davids said.

Confirming other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National Premium, Nigerian Breweries Plc, Mr Tokunbo Adodo stated that, “The partnership with FC Barcelona signifies Star’s continuous effort to strengthen and deepen the relationship with football fans.

“Going forward, a bottle of Star would symbolize more than just another lager, it would mean a communion between a fan and the pride, history and colours of their favourite club side.”

FC Barcelona, founded in 1899, is one of the oldest clubs in the world. It is the second most valuable sports team in the world worth $3.56 billion.

Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona.

Over the years, the Star brand has consistently supported football initiatives with platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.

Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.

Sixty-seven years after it debuted in the Nigerian brewing sector, Star lager beer has continued to occupy the premium position by bringing a brighter shine to millions of fans.

Related Topics:FC Barcelona star lager beer

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Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Sports

Harry Maguire to Remain at Manchester United Until June 2027

Published

51 minutes ago

07/04/2026

Dipo Olowookere

By Dipo Olowookere

Manchester United centre-back, Harry Maguire, has signed a new contract with the football club for an additional year.

He will remain at the Theatre of Dreams until June 2027, with the option for a further year, a statement from the Red Devil said.

“Representing Manchester United is the ultimate honour. It is a responsibility that makes me and my family proud every single day.

“I am delighted to extend my journey at this incredible club to at least eight seasons and continue to play in front of our special supporters to create more amazing moments together.

“You can feel the ambition and potential of this exciting squad. The determination throughout the whole club to fight for major trophies is clear for everyone to see, and I am confident that our best moments together remain ahead of us,” the club’s former captain stated.

“Harry represents the mentality and resilience required to perform for Manchester United. He is the ultimate professional who brings invaluable experience and leadership to our young, ambitious squad.

“Harry, like everyone at the club, is completely determined to help Manchester United to achieve regular and sustained success,” the Director of Football at Manchester United, Mr Jason Wilcox, was quoted as saying in the statement.

The Three Lions defender has made 266 appearances and won the Carabao Cup and Emirates FA Cup since joining the club in 2019.

Sports

UEFA Club Competitions Reach Quarter-Final Stage Live on SuperSport

Published

2 hours ago

07/04/2026

Business Post Contributor

European club football enters its decisive quarter-final phase in the UEFA Champions League, Europa League, and Conference League. With semi-final places on the line, the first-leg fixtures promise high-intensity clashes. All matches will be broadcast live on SuperSport, available on DStv and GOtv.

Champions League: Heavyweights Collide

At 8:00 PM, Real Madrid host Bayern Munich in the standout tie of the round. Both sides were emphatic in the previous stage, with Madrid dismantling Manchester City and Bayern delivering a dominant performance against Atalanta. The match airs live on SS Premier League (GOtv Ch. 65, DStv Ch. 203).

Madrid arrive off a disappointing domestic setback, while Bayern continue to show resilience and attacking firepower. The Bernabéu will be central to Madrid’s hopes against a side currently scoring with ease.

Also at 8:00 PM, Sporting Lisbon face Arsenal in Lisbon, live on SS Football Plus HD (DStv Ch. 202). Arsenal come into the tie under pressure following consecutive cup losses in the Carabao and FA Cups, while Sporting are full of confidence after an impressive run of form. With momentum firmly on the Portuguese side, this fixture presents a significant test of Arsenal’s mentality.

At 8:00 PM on Wednesday, Barcelona welcome Atletico Madrid in what promises to be a tightly contested tactical encounter. The game will be shown live on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Barcelona claimed a recent league victory between the sides, but Atletico have already proven their ability to disrupt them this season. Expect a high-stakes contest between two teams who know each other well.

Also at 8:00 PM, Paris Saint-Germain take on Liverpool in Paris, live on SS Football Plus HD (DStv Ch. 202). PSG have emerged as one of the competition’s most dominant sides, carrying strong momentum into the tie. Liverpool, meanwhile, arrive under pressure following a heavy domestic defeat and will need a significant improvement to remain competitive heading into the second leg.

Europa & Conference League: Thursday Night Stakes

While the Champions League dominates midweek headlines, Thursday brings its own high-stakes quarter-final action across the UEFA Europa League and UEFA Conference League.

In the Europa League, Bologna host Aston Villa in a compelling first-leg encounter, live on SS La Liga (GOtv Ch. 62, DStv Ch. 204) at 8:00 PM, . Aston Villa have impressed throughout the competition and arrive well-rested, while Bologna’s path to this stage has been defined by resilience and high-intensity performances. The contrast in preparation could shape the outcome.

Also at 8:00 PM, FC Porto face Nottingham Forest, with the match airing on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Porto will look to assert themselves at home after previous meetings between the sides, while Forest have already demonstrated their ability to navigate difficult knockout ties.

For the Conference League, Crystal Palace take on Fiorentina at Selhurst Park, live on SS Football (GOtv Ch. 61, DStv Ch. 205) at 8:00 PM. Palace continue their pursuit of European silverware against a Fiorentina side balancing continental ambition with inconsistent domestic form. The hosts will aim to build a first-leg advantage before the return fixture in Italy.

Quarter-Final Fixtures – First Legs

UEFA Champions League

Real Madrid vs Bayern Munich – Tue, 8:00 PM (SS Premier League)
Sporting Lisbon vs Arsenal – Tue, 8:00 PM (SS Football Plus HD)
Barcelona vs Atletico Madrid – Wed, 8:00 PM (SS Premier League)
Paris Saint-Germain vs Liverpool – Wed, 8:00 PM (SS Football Plus HD)

UEFA Europa League

Bologna vs Aston Villa – Thu, 8:00 PM (SS La Liga)
FC Porto vs Nottingham Forest – Thu, 8:00 PM (SS Premier League)

UEFA Conference League

Crystal Palace vs Fiorentina – Thu, 8:00 PM (SS Football)

Follow the Action

Catch all the UEFA Champions League, Europa League, and Conference League action live on SuperSport on DStv and GOtv. Matches are also available to stream via DStv Stream and GOtv Stream. Manage or upgrade your subscription via the MyDStv or MyGOtv apps, visit www.dstv.com or www.gotvafrica.com, or dial *288# to stay connected.

Sports

Easter Weekend Football Feast Takes Centre Stage on SuperSport

Published

4 days ago

03/04/2026

Business Post Contributor

The international break gives way to a packed Easter weekend of football across Europe, headlined by FA Cup quarter-final drama in England and high-stakes league action in Spain, Italy and France. With titles, European places and silverware all on the line, the margin for error is rapidly disappearing.

FA Cup: Heavyweights Collide in Quarter Finals

Saturday’s action is headlined by a blockbuster at 1:45 PM as Man City face Liverpool in a clash between two of England’s dominant forces. City arrive with momentum after their Carabao Cup triumph, while Liverpool will be eager to respond after a recent dip in form.

At 6:15 PM, Chelsea host Port Vale in a tie that carries enormous pressure for the Blues. Chelsea’s season has unravelled in recent weeks, while Port Vale continue to embrace their giant-killing run.

The quarter-finals continue at 8:00 PM as Southampton face Arsenal under the lights. Arsenal will be desperate to respond after their cup final disappointment, while Southampton will look to capitalise on home advantage.

Sunday rounds off the action at 5:30 PM with West Ham vs Leeds in an all-Premier League encounter, with both sides seeking momentum in an evenly matched contest.

All FA matches air live on SS Premier League (DStv Ch. 203, GOtv Ch. 65).

La Liga: Title Race Intensifies, Madrid Derby Looms

Saturday begins at 3:15 PM with Real Madrid travelling to Mallorca, aiming to maintain pressure at the top. The headline fixture follows at 8:00 PM as Atletico Madrid host Barcelona in a crucial meeting that could shape both the title race and the battle for the top four.

Sunday’s action features Getafe vs Athletic Club at 1:00 PM and Valencia vs Celta Vigo at 3:15 PM, before Monday night sees Girona take on Villarreal at 8:00 PM, with Villarreal looking to protect their position in third. La Liga matches air live on SS La Liga (DStv Ch. 204, GOtv Ch. 62).

Serie A: Pressure Mounts on Inter as Rivals Close In

Sunday night’s standout fixture comes at 7:45 PM as Inter host Roma, with the league leaders seeking to halt a dip in form.

Monday delivers a full schedule, beginning at 11:30 AM with Udinese vs Como, as the in-form visitors look to extend their remarkable run. Juventus face Genoa at 5:00 PM under mounting pressure, before Napoli host AC Milan at 7:45 PM in a decisive clash between Inter’s closest challengers. Serie A fixtures will be shown on SS Africa 2 (DStv Ch. 208, GOtv Ch. 64).

Ligue 1: Title Chase Heats Up Across France

Friday night opens at 7:45 PM with PSG hosting Toulouse, as the leaders balance domestic priorities with looming European commitments.

Saturday’s headline fixture at 8:05 PM sees Lille take on Lens in a high-stakes northern derby with title implications.

Sunday features Angers vs Lyon at 2:00 PM, before Monaco host Marseille at 7:45 PM in a crucial encounter that could reshape the race for Champions League qualification.

Ligue 1 matches air on SS Football (DStv Ch. 205, GOtv Ch. 61), with selected fixtures on SS Africa 1 (DStv Ch. 207, GOtv Ch. 63).