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GOtv Nigeria: 13 Years of Bold Socio-Economic Footprints

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When the federal government launched the Digital Switch Over (DSO) programme in 2006, the capacity of Digital Terrestrial Television (DTT) operators in the country needed to be stronger to drive the national spread envisioned.

The first major capacity expansion needed came in 2011, when leading pay TV company, MultiChoice Nigeria, launched the GOtv Nigeria brand. The launch entailed significant investment in cutting-edge technology, which enabled GOtv to, from inception, deliver its programming via the second-generation DVB-T2 technology.

Riding on the most up-to-date technology, GOtv, within a short time, established itself as the country’s biggest DTT service provider by offering a different television-viewing experience through premium audio-visual quality to households in 46 cities across 25 states.

The programming line-up further enriched the experience, with channels that speak directly to the audience. Indigenous language channels such as Africa Magic Showcase, Africa Magic Epic, Africa Magic Igbo, Yoruba, and Hausa tell stories with which the audience can relate.

The popularity of Nigerian audio-visual content around the continent can hardly be divorced from the exposure that GOtv provides through the channels listed.

The channels are, of course, fed by local content creators, who are grateful for GOtv Nigeria’s patronage, which also enables them to raise quality as well as create more employment opportunities for Nigerians. Also, as part of its design to create employment, GOtv Nigeria created a series of successful skill impartation and entrepreneurship initiatives. These include Sabiman and canvassers schemes.

Since its launch in 2016, GOtv has engaged over 8,000 youth via its Sabiman and Canvasser schemes, reaching 50,0000 communities with 9,000 canvassers and over 10,000 dealers.

The Sabiman scheme was established to help selected applicants resolve various technical issues for GOTv subscribers. The programme trains participants on the basics of service activation, response to customer inquiries, and general resolution of issues. The programme also ensures that beneficiaries receive practical tutelage from seasoned facilitators on methods of handling inquiries. Under the GOtv ‘Canvasser scheme successful applicants are provided with basic marketing skills to enable them to make GOtv products more accessible to subscribers.

For a brand spreading digital broadcasting footprints in rural communities, these foot soldiers are key to information and technical support of customers. According to Beauty Nwaka, a beneficiary, the Sabiman initiative has been worth the effort. “My job as an agent is an outdoor-to-outdoor marketing strategy that enables us to meet our customers and find solutions to their recharging problems, and reconnection issues.

“I have been on the project for some years now and I can tell you it has been very good working as a Sabiman. GOtv always pays the agreed percentage as at when due. Sometimes, they challenge us with targets and promise to give us more money if we meet our targets and when we do, they never default on their promise”.

Speaking on the startup kit, Aghadiuno Chiamaka Benedicta, a Sabiman based in Onitsha, said: “GOtv gave us many start-up items including a POS machine loaded with a refundable fee of 20,000 to start my business, which went a long way for me. I was also given branded items like t-shirts and other items to let people know that we work for GOtv.”

The Sabiman and Canvasser programme has turned several Nigerian youths into micro-business owners. As GOtv celebrates its 13th anniversary, its socio-economic contributions are clear, with commitments to greater impact in years to come.

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Netflix to Buy Warner Bros. Discovery in $82.7bn Mega Deal

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By Adedapo Adesanya

Netflix has reached a deal with Warner Bros. Discovery to buy the legendary TV and movie studio and assets like the HBO Max streaming service for $82.7 billion.

Warner Bros. Discovery is moving forward with its plans to split into two publicly traded halves in 2026. Once the split takes effect, Netflix intends to acquire the Warner Bros. half. The other half, Discovery Global, will house CNN and other cable channels. The Warner Bros. half includes its film and television studios, HBO Max and HBO.

The transaction values Warner Bros. Discovery at $27.75 per share, implying a total equity value of approximately $72.0 billion and an enterprise value of approximately $82.7 billion.

The deal is subject to regulatory conditions, of which there will be several, due to the size of the companies involved and what it means for competitiveness.

For several weeks, Paramount was thought to be the frontrunner in the auction for Warner Bros. Discovery. Paramount executives, who want to buy all of Warner Bros. Discovery – including its cable assets – were confident about their merger proposal and their mutually beneficial relationship with President Donald Trump.

However, Netflix surprised many with the boldness of its bids as it agreed to the same costly breakup fee that Paramount proposed, according to reports. This means the would-be buyer will pay Warner Bros. Discovery billions of dollars if the deal is not completed.

“Our mission has always been to entertain the world,” said Mr Ted Sarandos, co-CEO of Netflix. “By combining Warner Bros.’ incredible library of shows and movies—from timeless classics like Casablanca and Citizen Kane to modern favorites like Harry Potter and Friends—with our culture-defining titles like Stranger Things, KPop Demon Hunters and Squid Game, we’ll be able to do that even better. Together, we can give audiences more of what they love and help define the next century of storytelling.”

Mr Greg Peters, the other co-CEO of Netflix, said the acquisition would “improve our offering and accelerate our business for decades to come,” adding: “Warner Bros. has helped define entertainment for more than a century and continues to do so with phenomenal creative executives and production capabilities. With our global reach and proven business model, we can introduce a broader audience to the worlds they create—giving our members more options, attracting more fans to our best-in-class streaming service, strengthening the entire entertainment industry and creating more value for shareholders.”

“Today’s announcement combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love to watch the most,” said David Zaslav, President and CEO of Warner Bros. Discovery. “For more than a century, Warner Bros. has thrilled audiences, captured the world’s attention, and shaped our culture. By coming together with Netflix, we will ensure people everywhere will continue to enjoy the world’s most resonant stories for generations to come.”

The terms of the agreement will see each Warner Bros. Discovery shareholder receive $23.25 in cash and $4.50 in shares of Netflix common stock for Warner Bros. Discovery common stock share.

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Video Gaming Firm Xsolla Offers Nigerians Paga Payment Option

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By Aduragbemi Omiyale

A global video game commerce company, Xsolla, has integrated Nigeria’s Paga into its payment system, allowing Nigerians more secure payment options.

Xsolla helps developers launch, grow, and monetize their games and with a large market available in Nigeria, with a population of over 230 million people, working with Paga is a good idea.

With services like Pay with Paga, Bank Transfers with Paga, and Cash by Paga, Xsolla provides a comprehensive payment solution that caters to diverse needs.

Serving more than 20 million users and processing massive volumes nationwide, Paga is one of Nigeria’s largest licensed mobile-money operators.

By integrating Paga’s full suite of payment options, players can enjoy seamless transactions, whether through quick in-app purchases, bank transfers, or cash deposits – with instant confirmations and reduced friction for all types of payments.

“Introducing Paga as a new payment method to players in Nigeria reflects our commitment to meeting players where they are,” said Chris Hewish, President at Xsolla.

“Paga’s strong local presence and trusted platform make it easier for Nigerian players to engage confidently, ensuring that convenience and security go hand in hand.”

From Nigeria to the world, Xsolla provides every payment method developers need to grow and monetize their games globally.

Local payment methods are crucial, enabling developers to reach every player, increase transaction conversions, and drive more sales and revenue. With Paga in Nigeria, it’s easier than ever to pay, play, and succeed.

Key benefits of the Paga integration include instant confirmations, localized experiences, and increased market reach and conversion.

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Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria

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By Modupe Gbadeyanka

As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.

Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.

Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.

In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.

Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.

The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.

This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.

“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.

“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.

“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.

He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.

“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.

Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.

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