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Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement

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Competitors in Media Engagement

Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.

An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.

Key Insights from Q3 Media Performance Audit

Fintech Sector

The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.

Telecommunications Sector

In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.

Ride-Hailing Sector

Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.

Comparative Analysis: Sector Disparities and Strategic Implications

The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.

The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.

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Senate Forms Seven-Man Committee to Harmonise Electoral Act Amendment Bill

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Godswill akpabio Senate President

By Adedapo Adesanya

The Senate has constituted a seven-man committee to harmonise contributions and opinions on the Electoral Act Amendment Bill, 2026, with a mandate to present a consolidated report to the chamber next Tuesday.

The decision followed over two hours of consideration of the bill’s provisions during a closed-door session on Thursday.

The committee is chaired by the Chairman of the Senate Committee on Judiciary, Human Rights and Legal Matters, Mr Niyi Adegbomore.

Other members are Senators Adamu Aliero, Aminu Tambuwal, Adams Oshiomhole, Danjuma Goje, Tony Nwoye, and Titus Zam.

The group has three days to conclude its assignment and submit its report for consideration at the next plenary session scheduled for next week.

The Senate on Thursday commenced consideration of the Electoral Act 2022 (Repeal and Re-enactment) Bill 2026, moving into a closed-door session to review documents submitted by the Chairman of the Senate Committee on Electoral Matters, Mr Simon Lalong.

The Electoral Act (Repeal and Enactment) Bill, 2025 would expand voter participation, safeguard against electoral fraud, and strengthen institutional capacity of the Independent National Electoral Commission (INEC).

The closed session was convened to allow lawmakers to thoroughly examine the proposed amendments and supporting documents before engaging in further legislative debate on the bill.

This development comes after the upper chamber deferred consideration of the bill on Wednesday, giving lawmakers time to prepare for a detailed review.

Although the House of Representatives has already passed the bill, Senate President Senator Godswill Akpabio underscored the need for thorough scrutiny, given the bill’s implications for the nation’s electoral process.

“This is a very important bill, especially as it is election time. We must take our time to ensure justice is done to all, so that we do not end up at the tribunal,” he said.

According to the committee’s findings, a clause-by-clause analysis of the bill indicates that enacting the legislation would leave Nigerians with an enduring legacy of electoral integrity, enhance transparency, and boost public confidence.

The bill contains more than 20 key innovations distinguishing it from previous electoral frameworks, including provisions recognising the voting rights of prisoners and mandating INEC to register eligible inmates in correctional facilities nationwide.

It also prescribes sanctions for vote-buying ranging from a fine of N5 million to a two-year jail term, as well as a 10-year ban from contesting elections. It also recommends mandatory jail terms and higher fines for offences such as result falsification and obstruction of election officials.

Others include standardising delegates for indirect party primaries to prevent arbitrary determination of delegate criteria by party leaders, while addressing perennial funding challenges to the Independent National Electoral Commission (INEC) by mandating the release of election funds at least one year before polling day.

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Dangote Cement Ibese Plant Launches Safety FairPlay Initiative

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Dangote cement unclaimed dividends

By Modupe Gbadeyanka

A Safety FairPlay initiative designed to drive behavioural change and cultural shift towards safety conducts among its employees has been launched by the Ibese Plant of Dangote Cement Plc.

This programme will drive lasting behavioural and cultural change through an equitable and transparent framework that promotes safe conduct. Built on three core pillars—Recognition, Correction (Coaching) and Discipline.

It rewards positive safety behaviour, ensures consistency in addressing at-risk actions, and encourages open reporting of incidents, near-misses and errors, the company said in a statement on Thursday.

The scheme will be replicated at all the plants of Dangote Cement, marking a significant milestone in strengthening the Company’s safety culture, the organisation added.

The pilot launch of this policy recorded impressive participation from both the management and employees, thus underscoring a shared commitment to safer work practices.

The Technical Director of the cement giant, Mr Anandam Duraisamy, emphasized the strategic importance of the initiative to the business and called on employees to champion a safety culture anchored on fairness, accountability, recognition, and continuous improvement.

He noted that the Safety Fairplay marks a defining moment in the company’s journey toward building a workplace where safety is not just a policy, but a shared mindset—an everyday habit that defines who we are and how we work. We are here to launch an initiative that aims to transform not only what we do, but how we think, act, and respond when it comes to safety.

“Safety FairPlay is about building trust, consistency, and accountability in how we manage safety. When people know that safe behaviour is recognised, risky actions are fairly addressed, and everyone is treated equitably, safety becomes a shared responsibility and a true part of our culture.

“This initiative is about behavioural and cultural change. It recognises that true safety excellence goes beyond equipment, procedures, or compliance; it begins with people-our attitudes, our choices, and our willingness to look out for one another.

“Every incident prevented, every risk spotted, and every safe action taken strengthens our organisation. And that strength comes from you—from each member of our workforce embracing safety as a personal responsibility and a collective value,” he stated.

Also speaking, the Ibese Plant Head of Health, Safety and Environment (HSE), Mr Elvis Akalusi, commended the management for driving the programme and applauded employees for their enthusiastic embrace of the initiative.

He affirmed that the Safety FairPlay Initiative would be fully embedded into the plant’s daily operations, with the full collaboration of all heads of departments.

“This initiative will offer the tools, coaching, recognition, and accountability needed to help each of us make safer decisions. But its success depends on our shared commitment—our courage to consistently do the right thing, even when no one is watching.

“Let us approach this new chapter with open minds and a determination to improve. Let us build a culture where speaking up is encouraged, learning is continuous, and mistakes become opportunities to grow—not reasons for fear,” he stated.

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Navy Unveils Roadmap for Nigeria’s 2.5mbpd Crude Output Target

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crude oil 1.27 million barrels per day

By Adedapo Adesanya

The Nigerian Navy via its Central Naval Command has unveiled a fresh security coordination roadmap with oil majors and maritime stakeholders to ensure security enforcement aligns with plans to boost the country’s crude oil production to 2.5 million barrels per day.

The renewed push followed back-to-back high-level engagements held this week between the Central Naval Command, major oil exploration companies, and key maritime industry players, which stakeholders agreed could be delivered if crude oil theft, sabotage, and operational disruptions across the Niger Delta are decisively addressed.

Flag Officer Commanding, Central Naval Command, Rear Admiral Suleiman Ibrahim, told participants that maritime security remains critical to Nigeria’s economic survival and energy ambitions.

“Maritime security is a collective responsibility,” Rear Admiral Ibrahim said.

“Sustainable outcomes can only be achieved through close collaboration and mutual understanding between the Nigerian Navy and you, our industry partners whose assets, personnel, and investments we protect.”

During the engagement with oil executives, participants jointly affirmed that President Bola Ahmed Tinubu’s 2.5m bpd mandate is “doable and achievable”, provided security agencies and industry operators align operations, intelligence sharing, and response strategies.

Rear Admiral Ibrahim stressed that the Navy’s role is to create an enabling environment for uninterrupted oil and gas operations, assuring stakeholders of stronger protection for offshore and onshore assets within the Command’s Area of Responsibility.

He also conveyed the full backing of the Chief of the Naval Staff, CNS, Vice Admiral Emmanuel Ikechukwu Ogalla, noting that Naval Headquarters remains committed to deploying the required platforms, assets, and leadership to strengthen maritime security.

“The Chief of the Naval Staff is fully committed to providing the platforms and strategic leadership needed to optimise security deployments across the Central Naval Command,” the FOC said.

According to him, the dual meetings provided an opportunity to reassess the evolving security landscape, review emerging threats, and fine-tune response mechanisms in line with industry realities.

“We welcome frank and constructive engagement,” Rear Admiral Ibrahim added. “Your feedback is vital to improving our operational effectiveness and service delivery.”

According to a statement, industry stakeholders expressed renewed confidence in the Navy’s leadership and ongoing inter-agency cooperation, noting that improved maritime security is already translating into greater operational stability and production recovery.

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