Parents of school pupils and young football talents in the country have applauded the efforts of Promasidor Nigeria Limited, makers of Cowbell Milk, Loya Milk and other food products, towards youth empowerment through sports in Nigeria.
They gave the commendation at the ongoing Cowbell Football Academy (CFA) 2016 Summer Camp, which holds at the Main Bowl of the National Stadium in Surulere, Lagos.
Mr Niyi Adekeye, a businessman and a parent, who have two kids attending the three-week summer camp, said Promasidor has been fantastic in the execution of the CFA Summer Camp for over 6 years that his kids have been registered with the Academy. ‘‘I can see the improvement in sporting activities in my kids. It has indeed widened their horizon to encapsulate both development in academics as well as extra-curricular activities during summer holidays like this which is of great importance to their physical and mental well-being,’’ he said.
He therefore called on Nigerian parents to enrol their kids in initiatives like this in order to help their physical development as well as curb idleness which could lead to societal vices during summer breaks.
Andrew Enahoro, Head, Legal & Public Relations, Promasidor Nigeria Limited said that from experience, we know that sports keeps children and youth out of trouble and mischief; it also discourages them from crime and social ills.’’ He revealed that this motive was amongst other reasons why Promasidor is championing such worthy causes in the society. ‘This will further help their development and ultimately add value to the nation’s sporting industry,’’ he stated.
He referenced the ongoing 2016 RIO OLYMPICS in Brazil which has engaged millions of youths around the world positively and enjoined more parents to key into the initiative to help their wards develop physical strength which adds to their mental and productive state of mind as well as produce great minds in societies.
‘Sports made me happy and kept me out of trouble, because whenever I was out of school during holidays, I engaged in sporting activities to develop my physical well-being,’ says Godwin Dudu-Orumen, Rector, Cowbell Football Academy.
Mr Dudu-Orumen, a lawyer, journalist and sports businessman revealed his motivation behind the academy. He lauded Promasidor for coming to his aid to bring the Academy to life; describing the gesture as ‘‘a remarkable contribution to the nation’s football.’’
Toyeeb Gidado Olakunle, who captained the Under-15 Team Nigeria in the 2014 Youth Olympics in Botswana, is also registered with the Academy and has this to say: ‘‘it has been an amazing journey so far with the academy. The Summer Camp helps us in so many ways apart from sporting development because we are being taught other things like leadership, that are of great value to our personal development.’’
Toyeeb expressed his heartfelt gratitude to Promasidor for championing the football cause which allows the grooming of players and future sportsmen. He said: “Promasidor has been very helpful to us by providing us with the sports kits and other tools required to make this Academy a huge success.”
The Cowbell Football Academy 2016 Summer Camp which holds for three weeks will end on Saturday, August 13th with a grand finale match between different divisions playing against each another. They will be rewarded with prizes, certificates of participation and Promasidor products.
Aduragbemi Omiyale 
Modupe Gbadeyanka