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Russia Pushes Ambitious Plan for Africa

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map of africa

By Kester Kenn Klomegah

Russia and African states have traditionally enjoyed friendly, time-tested relations, and a significant role was in the liberation of the continent, supporting the struggle of its peoples against colonialism, racism and apartheid.

Today, the development and strengthening of mutually beneficial ties with African countries and their integration associations is one of Russia’s foreign policy priorities, thus on October 23-24, Sochi hosted the first Russia-Africa Summit.

The idea to organise such an event emerged quite a long time ago; however, it has taken some time and considerable preparatory work to make this summit a starting point for building fair partnership relations based on equality and mutual practical interest.

Putin has outlined a comprehensive plan and taken note of key factors that includes:

* Russia, together with the international community, renders comprehensive assistance to Africa, inter alia, by way of reducing the debt burden of its states. With a number of countries, Russia is carrying out debt-for-development swap programmes.

* As for the potential level of investment in Africa in the next five years, the figure expected to be quite high, with a number of billion-dollar investment projects with Russia’s participation. Both Russia and Russian companies have substantial resources. African partners, in turn, will have create the necessary stable and predictable business environment and investment protection mechanisms and ensure favourable investment climate.

* Africa’s infrastructure needs are increasing, and African population is rapidly growing, as are its demands. All of this, in turn, calls for an expanded domestic market and greater consumption. Of course, where there are promising prospects for investment and profit, there is always competition, which, unfortunately, at times goes beyond the bounds of decency.

* Russia has certainly taken note of these factors and draw conclusions. Russia is not going to participate in a new “repartition” of the continent’s wealth; rather, ready to engage in competition for cooperation with Africa, provided this competition is civilized and develops in compliance with the law. Russia has a lot to offer to its African friends.

Under the headline “Russia-Africa Summit: Future-Oriented Agenda” for the Valdai Discussion Club, Deputy Director and Chief Researcher at the Institute for African Studies of the Russian Academy of Sciences, Professor Vladimir Shubin, noted that one should not be surprised that the first summit bringing together Russia and the leaders of African countries should take place after almost three decades. It id ude to multiple factors during the period after Soviet collapse.

Further, he mentioned that one serious obstacle to the development of comprehensive ties is the lack of objective information about Russia in Africa, and about Africa in Russia. The potential of bilateral relations can be realised only if both sides shed the stereotypes imposed from outside and develop mutually beneficial cooperation, grounded in reality.

Shubin added, regrettably that “the state of bilateral economic relations leaves much to be desired.” But, Moscow seeks to create favourable conditions by writing off the debt of African countries (US$20 billion), as well as introducing a system of preferences for traditional African export goods.

However, trade turnover remains limited, at less than 3% of Russia’s total foreign trade. According to the African Development Bank, Russian investment in Africa peaked at US$20 billion, although its flow is hardly stable. Unfortunately, in these areas Western sanctions have become an obstacle in recent years.

Russia’s presence in Africa has remained marginal, but this could soon change. Several delegations from African states have visited Moscow during the past few years and the Russian government appears determined to strengthen ties with Africa.

But, Russia’s intensified move to invite delegations has often been interpreted among academics and policy experts as a result of escalating competition and increasing economic influence by many foreign players in Africa.

Professor Georgy Toloraya, Chair of the Regional Projects Department, Russkiy Mir Foundation, and Executive Director, BRICS National Research Committee in Russia, explained that in the wake of increasing conflict with the West and European Union, Russia has to turn its attention (especially in economy) elsewhere and Africa is the obvious choice. The time has come to make meaningful efforts to implement agreements on bilateral basis.

Some experts acknowledge that it is never too late for Russia to enter the business game but what it requires here is to move beyond old stereotypes, prioritise corporate projects and have a new policy strategy for the continent – a market of some 350 million middle-class Africans.

Russia has to risk by investing and recognise the importance of cooperation on key potential investment issues, work closely with African leaders on the challenges and opportunities on the continent, Andy Kwawukume, an independent policy expert told me in an emailed discussion from London, noting that Russians have been trying to restage a comeback over the past few years, which was a commendable step forward.

Kwawukume, a Norwagian trained graduate, pointed out that “there is enough room and gaps in Africa for Russians to fill too, in a meaningful way, that can benefit all parties involved. The poor and low level of infrastructural development in Africa constitutes a huge business for Russian construction companies to step in. Energy is another sector Russians can help in developing. Russian officials should consider using its Russian trained African graduates as bridges to stimulate business cooperation.”

But, John Mashaka, a Tanzanian financial analyst at Wells Fargo Capital Markets in the U.S., argues that Russia is going to remain relevant in Africa if its leaders can design a policy or mechanism that will enable its people and corporations to secure credits – loans – with favourable terms including payment.

It must counter China’s increasing economic influence with much better packages such as concessional and low-interest loans. There are chances to turn the business tide and if Russians can come with a different mix of economic incentives, without doubt, they will be taking off from the track where the former USSR left after the collapse of the Soviet era.

Foreign Minister Sergey Lavrov reiterated that it was to develop a trustworthy political dialogue and strengthen mutually beneficial bilateral cooperation in accordance with the declaration on strategic partnership and to forge cooperation in mutually beneficial economic spheres.

Lavrov further stressed the situation in different African regions, including to the north of the Sahara, in the region of the Horn of Africa, including the situation in Somalia, in the Republics of Sudan and South Sudan, the Central African Republic, in the Great Lakes Region, which is the key focus of attention in the foreign policy.

“We would like to contribute to the normalisation of all multifaceted ties, as well as the settlement of other problem issues in the African continent,” said Foreign Minister Lavrov. As far back as May 2014, while addressing African diplomatic representatives, Lavrov said: “We will continue to assist states of the continent in other areas both in bilateral and multilateral formats. As it is known, Russia has written off over US$20 billion debt of African states. We are undertaking steps to further ease the debt burden of Africans, including through conclusion of agreements based on the scheme debt in exchange for development.”

In an article headlined: “Russia and Sub-Saharan Africa: Time-proven Relations” published in the magazine Russian View in May, Sergey Lavrov gave additional information on gains made in policy implementation in Africa.

“Our country takes significant practical steps to assist sustainable development of African states. Russia provides African countries with extensive preferences in trade and contributes to alleviating their debt burden – the total amount of debt relief exceeds US$20 billion. Debt-for-development agreements for a total amount of US$552 million were concluded with certain States,’ Lavrov wrote in the article.

Obviously, Russia continues providing the necessary politico-diplomatic follow-up for the African activities of leading Russian companies such as Alrosa, Gazprom, Lukoil, Rusal, Renova, Gammakhim, Technopromexport, VEB and VTB banks, which are engaged in large-scale investment projects on the continent. Positive dynamics are evident in the development of Russian-African cooperation in the minerals and raw materials, infrastructure, energy and many other spheres.

Some experts have offered both criticism and expert advice, often comparing Russia’s economic investment and influence to other foreign players. As Dane Erickson, a lecturer at the Graduate School of Public Affairs at the University of Colorado and formerly a visiting scholar at the Africa Studies Center at Beijing University, argues that the reality is that China is among many international players that have increased their attention to Africa in recent years.

Largely due to Africa’s growing reputation as a region for commerce, over the past few years China, India, Japan, and the European Union all have hosted regional meetings similar to the U.S.-Africa Leaders Summit. Africa’s fractional share in global foreign direct investment (FDI) is on the rise, and trade between Africa and a multitude of nations is also increasing rapidly, according to Erickson.

China’s trade has increased rapidly. For example, China is the most conspicuous among these actors. China’s first Forum on China-Africa Cooperation (FOCAC) occurred in 2000 and larger conferences have taken place every three years since. And while China’s official FDI is only 25 percent of that of countries like the U.S. and France, its trade dwarfs the figures of other nations. Up from just US$10 billion in 2000, Chinese-African trade came to over US$200 billion double that of the United States, the continent’s second largest trading partner.

Professor Gerrit Olivier at the Department of Political Sciences, University of Pretoria, and former South African Ambassador to the Russian Federation, wrote that “what seems to irk the Russians, in particular, is that very few initiatives go beyond the symbolism, pomp and circumstance of high level opening moves.

Professor Olivier added that Russian presence in Africa could be directed at promoting economic development and political stability in Africa by introducing more healthy competition, partnership, and greater responsibility on the continent.

Important though is the fact that the Soviet Union never tried to colonize Africa. Soviet influence in Africa disappeared almost like a mirage with the collapse of the Soviet system in 1991. In the current assessment of Russia’s influence in Africa, despite efforts towards resuscitation, has remained marginal. While, given its global status, it ought to be active in Africa as Western Europe, the European Union, America and China are, it is all but absent, playing a negligible role, according to the views of the retired diplomat.

Russia, of course, is not satisfied with this state of affairs. At present “paper diplomacy” dominates its approach, a plethora of agreements being entered into with various African countries, official visits from Moscow proliferate apace, but the outcomes has remained hardly discernible. Be that as it may, the Kremlin has revived its interest in the African continent and it will be realistic to expect that the spade work it is putting in now will at some stage show more tangible results, Professor Olivier wrote from Pretoria in South Africa.

Foreign Affairs Minister Sergey Lavrov has said that trade between Russia and Africa would grow further as more and more African partners continued to show interest in having Russians in the economic sectors in Africa.

“Our African partners are interested in Russian business working more actively there. This provides greater competition between the companies from Western countries, China, and Russia. With competition for developing mineral resources in Africa, it is easier and cheaper for our African colleagues to choose partners,” he told the staff and students at Moscow State Institute of International Affairs early September.

Soviet Union and Africa had very close and, in many respects, allied relations with most of the African countries during the decolonisation of Africa. For obvious reasons, the Soviet Union ceased to exist in 1991. As a result, Russia has to struggle through many internal and external difficulties. The past few years, it is still struggling to survive both the United States and European sanctions.

For decades, Russia has been looking for effective ways to promote multifaceted ties and new strategies for cooperation in economic areas in Africa. A number of foreign countries notably China, the United States, European Union, India, France, Turkey, Japan, and South Korea have held gatherings of this kind in that format. Now, Kremlin has held the first Russia-Africa Summit with high hopes of enhancing multifaceted ties, reshape the existing relationships and significantly roll out ways to increase effectiveness of cooperation between Russia and Africa.

Kester Kenn Klomegah is an independent researcher and policy consultant on African affairs and Brics. He is the author of the Geopolitical Handbook titled “Putin’s African Dream and The New Dawn: Challenges and Emerging Opportunities” devoted to the first Russia-Africa Summit 2019.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Bridge Awards Symbolize a Definitive Choice of Life in Russia—Sammy Kotwani

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Sammy Kotwani

By Kestér Kenn Klomegâh

Under the presidential decree, authorising an initiative to tap the best brains and professionals from abroad to integrate into Russian society, the Agency for Strategic Development plans to hold its first Bridge Awards, which honour the contributions of foreign citizens and repatriates who have made a definitive life choice in favour of Russia. The Bridge Awards was founded by entrepreneur Philip Hutchinson and public figure Guy Eames.

Launched in February 2026, the competition for the awards has attracted a lot of potential candidates from more than 40 countries competing for victory across 12 categories. The highest number of applications came from the United States, totalling 18. There are also a number of candidates from Europe, Asia, and Africa. The “Business” category proved to be the most geographically diverse, drawing applicants from 12 countries.

The Bridge Awards recognise the valuable contributions of foreign citizens and repatriates to the Russian society. It is also dedicated to raising awareness, recognising achievements, and building strong connections with the international community.

According to the official reports made available, among the winning applicants and world-renowned celebrities for the Business Category were Sammy Manoj Kotwani, President, Indian Business Alliance; President, SITA/Indian National Cultural Centre; President, Overseas Friends of BJP Russia; and Founder, Imperial Tailoring Company.

In this conversation, Sammy Kotwani talks about how he has lived and worked in Russia for more than three decades, his entrepreneurial achievements, and his contributions to Russian society. Here are the interview excerpts:

What really motivates you to participate in the first competition for Bridge Awards?

For me, the Bridge Awards are not only a competition. They are a recognition of a life journey. I have lived and worked in Russia for more than three decades. Russia gave me the opportunity to build my business, serve the Indian community, promote Indian culture, and create real business connections between India and Russia.

My motivation is very simple: I want to show that a foreign citizen can love Russia, respect its people, contribute to its economy, and at the same time remain deeply connected to his own roots and motherland.

Through the Indian Business Alliance, through cultural activities, through India–Russia business forums, through meetings with governors and regional leaders, my work has always been to build bridges — not only between governments, but between people, entrepreneurs, regions, cultures, and families.

So, when I heard about the Bridge Awards, I felt that this platform represents exactly what I have tried to do for many years: turn friendship into action, and respect into real cooperation.

You were selected by the Jury for the business category. What are the implications of this category?

Being selected in the business category is a very meaningful honour because business is where friendship becomes practical.

India and Russia already have strong political trust, historic goodwill, and a strategic partnership. But the real question today is: how do we convert this goodwill into trade, investment, joint ventures, logistics solutions, industrial cooperation, and regional development?

That is why the business category is important. It recognises those who are not only speaking about cooperation, but actually working on the ground to make it happen.

For me personally, it reflects the work of the Indian Business Alliance in connecting Indian entrepreneurs with Russian regions, supporting business missions, encouraging investment, discussing opportunities with governors, and identifying practical sectors such as textiles, pharmaceuticals, logistics, food processing, energy, technology, education, tourism, and skilled manpower.

This category is not only about personal achievement. It is about responsibility. It means we must continue to create platforms where Indian and Russian businesses can meet, trust each other, and build long-term partnerships.

Do you think the “Time to Live in Russia” programme has good future prospects for foreign citizens who choose to relocate and live in Russia?

Yes, I believe the “Time to Live in Russia” programme has strong future potential, provided it remains practical, transparent, and welcoming.

Many foreign professionals, entrepreneurs, investors, teachers, doctors, engineers, cultural workers, and skilled specialists are looking for countries where they can build a meaningful life. Russia has space, resources, education, culture, business opportunities, and strong regional potential.

But relocation is not only about visas or documents. A person who comes to Russia needs guidance, integration, language support, business orientation, community support, and confidence that he or she can build a stable future.

This is where such a programme can become very powerful. If it helps talented foreigners understand Russia better, settle smoothly, respect Russian society, and contribute to the economy, then it can become a serious instrument of international cooperation.

From the Indian perspective, I see strong potential. Many Indians are skilled in technology, medicine, education, trade, textiles, pharmaceuticals, engineering, hospitality, and entrepreneurship. If the right mechanism is created, India and Russia can benefit greatly from this human bridge.

How would you characterise the International Bridge Awards by the Agency for Strategic Initiatives and decreed by President Vladimir Putin?

I would characterise the Bridge Award as a timely and visionary initiative. In today’s world, countries need more than formal diplomacy. They need people who understand both sides, who can translate culture into trust, and trust into practical cooperation.

The Bridge Award gives recognition to such people — foreign citizens and repatriates who have chosen Russia not only as a place to live, but as a place to contribute.

For me, this award carries a very important message: Russia values those who sincerely work for its development, its international friendships, and its multicultural society.

The involvement of the Agency for Strategic Initiatives gives the award a serious institutional direction. It shows that this is not just a symbolic gesture, but part of a larger vision — to make Russia a place where international talent, entrepreneurs, cultural leaders, and public figures can participate in national development.

I believe this award can become a powerful platform for public diplomacy. It can show the world that Russia is open to sincere partners, serious professionals, and people who are ready to build, not just observe.

For me, as an Indian who has lived in Russia for many years, the word “bridge” is very personal. A bridge connects two banks. It allows people to cross, meet, understand, and build together. That is exactly what India and Russia need today—more bridges, more trust, more implementation, and more human connection.

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Russia-Africa Dialogue: Untapped Prospects for Economic Cooperation

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Russia-Africa Dialogue SPIEF-2026

By Kestér Kenn Klomegâh

At the St Petersburg International Economic Forum 2026, the traditional “Russia-Africa Business Dialogue”, which was initiated in 2016, will deliberate aspects of forging economic cooperation between Russia and African countries. For a decade since its creation, this platform has practically discussed most pertinent roadblocks, highlighted the economic sectors, and outlined the prospects. The significant issues have also been treated at the first and second Russia-Africa summits.

As Moscow prepares to hold the next Russia-Africa summit in October, it is quite clear that Russia has still not worked out financial mechanisms to support its investments across Africa. Generally, the federal strategy for this area has been mapped out, Russian investors understand where to invest in Africa, but lacks extremely the financial motivation and approach to integrate young people into the business environment. Other constraining factors include a lack of financial support instruments the suitable environment for experience sharing and collaboration. At the same time, there are reports that point to a broad range of factors that hinder the development of youth entrepreneurship.

Historically, Russia–Africa relations have evolved through distinct phases after phases. The latest phase began from the first Russia-Africa summit through the second, and is currently moving to the third summit in October. As part of the strategic preparations, Tanzanian President Samia Suluhu Hassan was the guest of Vladimir Putin in the Kremlin. Russia and Tanzania have had good relations, but it has been more than a century since the last state visit of a Tanzanian leader to Russia. From the historical records, Mwalimu Nyerere visited in 1969. As a result, Samia Hassan’s official working visit had a special historic significance for the bilateral relations. “We see this as a very positive sign,” noted Putin. Further to that, Samia Hassan was decorated with an honorary doctorate degree (Doctor Honoris Causa) at the Russian Peoples Friendship University, expressed gratitude for the political solidarity, and underlined Russia for the great contribution which it provided during the African political liberation in the 60s.

Tanzania’s Distinctive Profile

Sergei Kiriyenko, the Deputy Chief of Staff of the Presidential Administration who oversees the department, visited Tanzania after the November 2025 elections. In addition, Putin’s aide Yuri Ushakov called Tanzania “one of the key partners on the African continent,” recalling that it is home to approximately 70 million people. Samia’s visit to Russia is a victory for Russian diplomacy in Africa, as Tanzania is one of those allies that strengthen Moscow, says Andrey Maslov, Director of the HSE Centre for African Studies. According to the expert, cooperation is based on mutual benefit, and Tanzania does not require assistance. The country is among the continent’s economic leaders, distinguished by high growth rates, a stable political system, and a friendly attitude towards Russia. Russia’s interest in Tanzania is largely due to its geographic location and access to the Indian Ocean. The port of Dar es Salaam is considered a key transport hub in East Africa, serving transit routes to the East African Community (EAC) countries, along with the Kenyan port of Mombasa. Given Tanzania’s population, the EAC’s combined market represents over 300 million people, and the potential for expanding trade lies primarily in agricultural products, fertilisers, and basic industrial goods.

Africa’s participation at the St Petersburg 29th forum is very unique, with the majority from East and Southern Africa. The Director General of the Tanzania Investment and Special Economic Zones Authority (TISEZA), Gilead J. Teri, noted that the Tanzanian delegation has a unique opportunity to advance its agenda and strengthen bilateral relations. The forum gave a powerful boost to trade and economic cooperation. Tanzania presented its investment potential to the Russian business community. Therefore, it could be said that bilateral relations between Russia and Tanzania are flourishing and developing dynamically today.

Eastern and Southern Africa’s Dimensions

While it envisages strengthening ties in a broad range of fields, targeting the Eastern and Southern regions by utilising Tanzania as the gateway, Russia shows that the key partners in that part of Africa. Russia’s attributes for raising investment relations are clear: stability, untapped resources and human capital.

Putin’s meeting with Tanzania’s Samia Hassan, aiming at lifting up bilateral cooperation, which symbolises a new qualitative stage or a new chapter in the relations between Russia, Tanzania and the entire SADC. “Africa is an important partner for Russia, a participant in the emerging and sustainable polycentric architecture of the world order. Our relations with the states of that continent are valuable in their own right and should not be subject to the fluctuations on the international arena,” Foreign Minister Sergey Lavrov also said long time ago at the Russia-Africa civil/public gathering held in 2018, in attendance was Stergomena Lawrence Tax, who headed the Southern African Development Community (SADC).

“We are aware that our African friends hold the same views. Relying on the accumulated experience of productive cooperation, Russian diplomats seek to pursue a consistent policy for deepening the range of Russia-Africa relations,” he added. Lavrov said it is necessary to maximise the potential of public, cultural and business diplomacy in the interests of strengthening and expanding the mutually beneficial ties between Russia and African states while invariably adhering to the principle of African solutions to African problems, formulated by the Africans themselves.

Stergomena Lawrence, however, observed that Russia has not been that visible in the region as compared to China, India or Brazil. But it is encouraging that Russia has made the decision to reposition itself as a major partner with Southern Africa. She expressed gratitude that Russia has launched a plan aimed at improving direct trade with the continent/region beyond the traditional sectors like mining, seeking to invest in areas like agriculture, industrial production, high technology and transport.

The Russian Federation’s priorities are also in line with SADC priorities, as evidenced by the priorities of the Foreign Economic Strategy in the region, as indicated below:

Prospecting, mining, oil, construction and mining, purchasing gas, oil, uranium, and bauxite assets (Angola, Namibia and South Africa);

Construction of power facilities—hydroelectric power plants on the River Congo (Angola, Namibia and Zambia) and nuclear power plants (South Africa);

Creating a floating nuclear power plant, and South African participation in the international project to build a nuclear enrichment centre in Russia;

Railway Construction (Angola);

Creation of Russian trade houses for the promotion and maintenance of Russian engineering products (South Africa).

Participation of Russian companies in the privatisation of industrial assets, including those created with technical assistance from the former Soviet Union (Angola).

In the Russian Federation, 10 SADC member countries have their diplomatic offices, namely: Angola, Democratic Republic of Congo, Madagascar, Mauritius, Mozambique, Namibia, South Africa, Tanzania, Zambia and Zimbabwe.

Final Words of Wisdom

In pursuit of following Putin’s policy to strengthen ties with the Global South, including Africa, Russia has to re-strategise and take up the existing critical challenges. Despite a noticeable increase in activity, Russia’s strategy on the continent faces several persistent structural limitations that require thoughtful responses. As geopolitical changes heat up, Russia has to understand the necessity to move ahead, back away from tectonic rhetoric and symbolism of diplomacy. By 2025–2026, the African continent had firmly established itself as a key area of ​​global competition and, simultaneously, one of the most important reserves of economic growth. For Russia, this is important to change the very logic of its African ties. It is logical to walk the talk. In other words, Russia’s relations with African countries have to shift from historical rhetoric to a more practical architecture of interests.

On December 19–20, 2025, the second ministerial conference of the Russia-Africa Partnership Forum was held in Cairo, with the Roscongress Foundation acting as the operator on the Russian side. The conference was attended by the heads of the African foreign ministries and the leaders of the continent’s integration associations. That conference has been defined as a key stage in the preparations for the third Russia-Africa summit, scheduled for October 2026. As noted by Russian Foreign Ministry spokesperson Maria Zakharova, the meeting is intended to “give additional impetus to the development of the Russian-African partnership and the strengthening of its truly strategic nature.”

For Moscow, institutionalising the format is crucial given the overall transformation of global politics. And ultimately, Africa is becoming a space where external players’ ability to not only declare respect for sovereignty but also propose practical mechanisms for cooperation is being tested. Russia’s strategy is built on combining political rhetoric about multipolarity with concrete areas of cooperation—from trade to energy, and food security to personnel training and military-technical cooperation. Economic spheres and building infrastructures are important for Africa, which is ready for foreign investors with adequate funds and not just geopolitical rhetoric. It has to be noted that Africa is a space of competition between external players.

The continent is an arena of intense competition, with China, the European Union, the United States, Turkey, India, and the Gulf states all operating simultaneously, each offering its models of interaction: from large-scale infrastructure financing to military cooperation and religious and cultural influence. African states are becoming increasingly pragmatic and multi-vector—they are consistently expanding their foreign policy space, weighing the conditions, benefits, and political costs.

In such an environment, the sustainability of Russia’s presence is determined by its ability to offer a concrete and replicable set of advantages. Anti-colonial rhetoric and appeals to historical legacy remain important, but they no longer provide a long-term advantage on their own. Each competitive proposition must be backed by institutional support.

At the St. Petersburg forum, there was a genuine international community of like-minded partners practically united by a common goal: networking and developing business cooperation. “The continued participation confirms the demand for building relationships of business trust and confidence with foreign partners from different regions, including the United States, Europe, the Middle East, Latin America, Asia and Africa,” said Alexander Stuglev, Chairman of the Board and CEO of the Roscongress Foundation. The Roscongress Foundation held the 29th St Petersburg International Economic Forum (SPIEF) from 3 to 6 June 2026.

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CANAL+ Eyes MultiChoice Turnaround as Stocks Debut on JSE

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CANAL+ JSE

By Adedapo Adesanya

CANAL+ has expressed confidence in its ability to turn around the fortunes of struggling broadcaster MultiChoice as it marks a milestone by becoming the first French company listed on the Johannesburg Stock Exchange (JSE).

The secondary listing of CANAL+ signals strong international confidence in South Africa’s capital markets and reinforces the JSE’s role as a conduit between global capital and African growth opportunities, it said in a statement.

CANAL+ enhances the JSE’s sectoral diversity and provides local investors with direct, rand-denominated exposure to a globally diversified media and entertainment business with a significant African footprint. CANAL+ listed on the London Stock Exchange in December 2024.

The group’s listing on the JSE aligns with its long-term strategy to expand its presence in high-growth markets, particularly in sub-Saharan Africa, where rising connectivity, a young and growing population (expected to increase by 800 million by 2050), strong GDP growth (4.5 per cent growth expected between 2026 and 2030) and accelerating demand for content and connectivity continue to drive sector growth.

The JSE listing will increase CANAL+ liquidity and enable African investors to benefit from CANAL+ growth.

According to Mr Maxime Saada, CEO of CANAL+ said, “Joining the Johannesburg Stock Exchange is a statement of our ambition and illustrates our belief in Africa’s future and its creative industry.

“We are proud to become the first French company ever to list in Johannesburg and the only global media and entertainment company listed on the exchange.

“Following our listing on the London Stock Exchange 18 months ago, this dual listing reinforces our ambition to be a bridge between Europe and Africa and anchors our dual-continental approach, consolidating our unique position in the global media and entertainment industry,” he said.

He noted that CANAL+ serves more than 40 million subscribers and generates €9bn in annual revenue.

“Africa will be our growth engine for years to come, and we are dedicated to creating value on the continent and sharing it with our African partners, investors and the creative community. By welcoming African investors, we deepen our roots, diversify our investor base and lay the foundation for the next phase of our growth.”

Commenting on the listing, Ms Valdene Reddy, Group CEO of the JSE, said, “We are proud to welcome CANAL+ to the JSE and to mark the first listing of a French company on our exchange.

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