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How COVID-19 Pandemic Elevated Global e-Commerce

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By Emmanuel Nwachukwu

When the coronavirus disease (COVID-19) broke out in the Wuhan province in China on the eve of the New Year, the government of the country quickly shut down the province and restricted the people from travelling in or out of the province until it became clear they had fully contained the spread of the virus.

This restriction became part of the initial items on the protocol that most countries had to adapt as the disease became a pandemic, affecting many countries of the world.

With the lockdown restrictions, most economic and social activities almost came to a halt, except those organisations that delivered essential services to the people as well as businesses that dealt on food items, medicals/medicines and other goods and services needed for people’s daily upkeep.

The fallout of these restrictions, in Nigeria like most other countries, included scarcity and its attendant increase in prices of consumer goods and services and the inconvenience of living with a shortage of some basic domestic needs.

People, in a bid to access their basic needs, turned to e-commerce and began ordering for their necessities on the few online shopping platforms available in Nigeria, led by Jumia Nigeria.

The e-commerce businesses ensured that shoppers could do their purchases – from food/groceries, medications, water and other essential needs to even personal electronics and gadgets – pay and have them delivered to their doorsteps even without physically going to the stores.

Jumia even went a notch higher than its peers in delivering these supplies in the most social distancing-compliant manner by introducing the contactless delivery system, where the delivery men drop customers’ orders at their doorsteps, move three metres back and call the customers to come and pick up their orders.

Producers, too, in their bid to reach their consumers turned to these e-commerce platforms who gave them, not just visibility but also access to their consumers.

Some global brands including Coca-Cola, Procter & Gamble, Mastercard etc moved their products and services to the Jumia platform, either showcasing their products on the Jumia Mall or advertising their products on the Jumia Marketplace and benefiting from the Jumia’s wide reach and logistics operations.

The harsh economic consequences of the lockdown became so unbearable for citizens that, after about two months, the government had to ease the restrictions to allow some form of economic activities.

Mr Boss Mustapha, the Secretary to the Federal Government (SGF) and Chairman of the Presidential Task Force (PTF) on COVID-19 interventions, in announcing the beginning of the third and final phase relaxation of the lockdown restrictions, warned that the government’s new measures were not because the pandemic has gone away but to ameliorate the economic hardship that the citizens went through during the lockdown. He then charged the citizens to take personal responsibility in ensuring that they stay safe from the disease as they went about their productive ventures.

The fear of the huge presence of the disease, nay the increasing number of infected persons as well as the mounting number of deaths from the disease, coupled with the many incentives that online shopping offers consumers, are the reasons many Nigerians are yet to fully embrace their lifestyles of old, thus sticking with the e-commerce platforms as their preferred stores instead of the physical markets, supermarkets and malls.

The mass conversion to online shopping during and post the lockdown period, gave the e-commerce platforms a major commercial boost.

Jumia, Africa’s leading e-commerce platform recorded a significant month-on-month increase in the number of orders on its platform, a bold indication of the heavy recourse that customers place on them.

In its first-quarter financial statements recently released, Jumia gross profit was €18.4 million, a year-over-year increase of 21 per cent. The number of annual active consumers on its platform was 6.4 million, a 51 per cent increase over the last year’s figure. Customers’ orders grew to 6.4 million, a 28 per cent increase over what it was as at March 31, 2019.

Third-party verification (TPV) value reached €35.5 million, a year-over-year increase of 71 per cent, taking on-platform TPV penetration from 10 per cent in the first quarter of 2019 to 19 per cent in the first quarter of 2020. JumiaPay transactions reached 2.3 million, a year-over-year increase of 77 per cent, representing 35 per cent on-platform penetration in terms of orders. The company’s operating loss was €43.7 million, a four per cent decrease year-over-year.

Jumia is not alone in reaping from the upsurge in the e-commerce activities as a result of the COVID-10 pandemic. Amazon’s e-commerce platform sells approximately $11,000-worth of goods every second, thanks to the movement restriction occasioned by the coronavirus pandemic.

Also, the Amazon Web Services (AWS), its cloud-computing division, during the lockdown, records more than 100m people who make Zoom calls during the day and a similar number who watch Netflix at night during the same period.

Also, Walmart Inc, the world’s largest retailer saw its U.S. e-commerce sales surge as much as 74 per cent in the first quarter, mainly on strength in grocery pickup and delivery.

That positive outcome made the company focus more attention on the online shopping business during the stay-at-home period, and certainly, the company’s long-drawn and concerted efforts to step up its online game paid off well.

With the gradual return to the normal way of life after a period of enforced lockdown restrictions worldwide, albeit the huge presence of the disease, many people, especially those who have experienced the benefits of the online shopping during the period of the lockdown, would not likely go back to physical shopping, at least, not for now. This means more fortunes for e-commerce platforms.

Emmanuel Nwachukwu, a Business and Communications Strategist, writes from Lagos

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The Future of Payments: Key Trends to Watch in 2025

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By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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