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Study Reveals Top Concerns of Nigerian Consumers

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Nigerian Consumers Shoppers

A report by Nielsen Holdings Plc has revealed that the Consumer Confidence Index (CCI) for West Africa presented a more positive picture in the fourth quarter of 2020.

In the NielsenIQ CCI, it was disclosed that Nigeria and Ghana recorded a slow by improved readings in the period under despite the devastating effect of COVID-19 pandemic on their respective economy.

While Nigeria had an index of 114, Ghana recorded 123 and according to the West African Managing Director of NielsenIQ, Nigeria, as the largest economy on the continent, “has managed to keep its COVID-19 infection rate relatively low in proportion to its 206-million population.

“However, its macro-economic prospects have been dampened by lower oil prices, increased food prices and rising inflation, together with a 50 per cent VAT increase in 2020. Despite these challenges, Nigerian consumers remain upbeat about their prospects.”

In the report, it was stated that there has been improved confidence around job prospects, with 58 per cent of consumers saying they will be good or excellent in the next 12 months – a 3-point increase from the previous quarter.

In terms of the state of their finances over the next 12 months, 78 per cent say they will be excellent or good, showing a substantial 11 point increase from the previous quarter.

Nigerians’ propensity to purchase has unfortunately seen a 13 point decrease to just 27 per cent of Nigerians who think now is a good or excellent time to purchase what they want or need, the study showed.

In terms of whether they have spare cash left after paying for essentials, 26 per cent of Nigerians say yes, down seven points from the previous quarter.

Once they meet their essential living expenses, however, the highest number of consumers (78 per cent) put their spare cash into savings, followed by 73 per cent who spend it on home improvements and 61 per cent who invest in stocks and mutual funds.

Squeezed wallets

Despite their more positive medium to long term outlook, their wallets remain tight with 80 per cent of Nigerians saying they have changed their spending to save on household expenses compared to this time last year.

To reduce expenses, the highest number of consumers (73 per cent) said they have deferred the replacement of major household items, 63 per cent are spending less on out of home entertainment and 56 per cent less on at-home entertainment.

Looking ahead, the top Nigerian consumer concerns over the next 12 months are their children’s education and welfare at 22 per cent, increasing food prices (16 per cent) and the economy at 11 per cent.

Within this context, these drops reflect consumers’ confidence in the macro picture in terms of food inflation and overall economic performance.

A subdued outlook

Looking at Ghana’s performance, increased consumer confidence during the last two quarters has seen its overall index rise to 123.

Fortunately, Ghanaians are still fairly optimistic in terms of their job prospects with 67 per cent saying they will be good or excellent in the next year. In terms of the state of their finances over the next 12 months, 74 per cent say they will be excellent or good

Ghanaians propensity to purchase has also seen a considerable decrease half think now is a good or excellent time to purchase what they want or need.

Only 46 per cent of Ghanaians say they have spare cash and once they meet their essential living expenses, the highest number of consumers (68 per cent) put their spare cash into savings.

This is followed by 57 per cent who say they invest in shares and mutual funds and 56 per cent on home improvements.

Curtailed spending

When asked whether they had changed their spending to save on household expenses compared to this time last year, 73 per cent of Ghanaians said yes.

To reduce expenses, the highest number (49 per cent) said delaying the replacement of major household items followed by 48 per cent spending less on new clothes and 47 per cent less on out of home entertainment.

When looking at the real-life factors that are affecting their outlook, the top consumer concern over the next 12 months is work/life balance (12 per cent), followed by increasing food prices, job security and tolerance towards other religions – all at 11 per cent.

Looking at the future outlook for Ghana, Nooy comments; “Ghana is likely to outperform the regional economic growth average in 2021 which bodes well for increased domestic demand and consumption levels.

“To benefit from these improved circumstances retailers will need to meet radically altered consumer, demands, needs and behaviours that will impact where they shop, what they buy, why they buy and how much they are willing to spend.”

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$1.126bn Financing for Lagos-Calabar Coastal Highway Excites Tinubu

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Lagos-Calabar Coastal Highway

By Modupe Gbadeyanka

The successful closing of about $1.126 billion in financing for the execution of Phase 1, Section 2 of the Lagos–Calabar Coastal Highway has been welcomed by President Bola Tinubu.

A statement issued on Friday by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed that the funding package was secured by the Federal Ministry of Finance.

Mr Tinubu described this as a landmark because it marks a significant milestone in the delivery of Africa’s most ambitious and transformative infrastructure projects.

He praised the Ministries of Finance and Works and the Debt Management Office (DMO) for working together on the transaction, adding that the federal government will continue to explore creative financing to fund critical projects across the country.

“This is a major achievement, and closing this transaction means the Lagos-Calabar Coastal Highway will continue unimpeded. Our administration will continue to explore available funding opportunities to execute critical economic and priority infrastructural projects across the country,” the President was quoted as saying in the statement.

Phase 1, Section 2 covers approximately 55.7 kilometres, connecting Eleko in Lekki to Ode-Omi, key economic corridors and significantly enhancing national trade efficiency and logistics connectivity.

The successful financing follows the earlier closing of the $747 million financing for Phase 1, Section 1, and demonstrates the scalability and bankability of the Lagos–Calabar Coastal Highway project.

The financing was fully underwritten by First Abu Dhabi Bank (FAB) and Afreximbank, with partial risk mitigation support provided by the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), marking ICIEC’s largest transaction since the country’s institutional and regulatory reforms. The structure reflects growing confidence in Nigeria’s reformed investment climate and its capacity to deliver infrastructure.

SkyKapital acted as Lead Financial Advisor, coordinating structuring, lender engagement, and execution. Environmental and Social advisory services were provided by Earth Active (UK), ensuring complete alignment with the IFC Performance Standards, the Equator Principles, and international ESG best practices. Hogan Lovells, as International Counsel, and Templars, as Nigerian Legal Counsel, led the legal advisory services.

Describing the transaction as a “defining moment in Nigeria’s infrastructure journey,” the Minister of Finance and Coordinating Minister of the Economy, Mr Wale Edun, said the fund will be deployed responsibly and judiciously to deliver on the project within timelines.

“The signing on December 19, 2025, of $1.126 billion financing for Phase one — section two of the Lagos-Calabar Coastal road marks a defining moment in Nigeria’s infrastructure journey, following the successful closing of the $747 million financing for Phase one section one on July 9, 2025.

“Collectively, these landmark transactions firmly establish the Lagos-Calabar Coastal Highway as one of the defining flagship projects of President Bola Tinubu’s Renewed Hope agenda, embodying the administration’s commitment to bold, transformational infrastructure.

“This financing is particularly notable as it represents, for the first time, a truly underwritten transaction of this magnitude for a Nigerian road infrastructure project. The facility was fully underwritten by First Abu Dhabi Bank ($626 million) and Afreximbank ($500 million), with partial coverage provided by ICIEC, making it the largest ICIEC-supported transaction since the institution’s creation,” Mr Edun said.

Construction is being executed by Hitech Construction Company Limited, whose rapid on-site progress and early opening of key road sections have earned commendation from lenders for engineering excellence, operational discipline, and execution speed.

In line with the federal government’s commitment to transparency and fiscal discipline, a comprehensive Value-for-Money (VfM) assessment was conducted by the Federal Ministry of Works in coordination with SkyKapital, and the assessment was independently reviewed and confirmed by GIBB.

The successful close of Phase 1, Section 2, represents a clear step-change in market confidence. It demonstrates Nigeria’s ability to move decisively from vision to execution and from reform to delivery.

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Ekpo Lauds NNPC Over Completion of AKK Mainline Works

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AKK gas pipeline

By Adedapo Adesanya

The Minister of State for Petroleum Resources (Gas), Mr Ekperikpe Ekpo, has commended the Nigerian National Petroleum Company (NNPC) Limited and its partners for the rapid pace and completion of the mainline welding and associated works of the Ajaokuta–Kaduna–Kano (AKK) gas pipeline ahead of schedule.

The Minister made the remark during a recent inspection of Kilometre Zero of the landmark pipeline project, accompanied by the chief executive officer of the Nigerian state oil company, Mr Bashir Bayo Ojulari, Executive Vice President (Gas, Power, and New Energy) Mr Olalekan Ogunleye, and the managing director of Ajaokuta Steel Company Limited, Mr Nasir Abdulsalam.

“Completing the AKK Mainline ahead of schedule demonstrates the resilience, professionalism, and commitment of the project team,” Mr Ekpo said, describing the milestone as a clear reflection of the Federal Government’s renewed focus on energy infrastructure under President Bola Tinubu’s Renewed Hope Agenda.

The Minister noted that the AKK Gas Pipeline is a strategic national infrastructure poised to drive economic growth across Northern States by supplying natural gas for power generation, supporting gas-based industries, and advancing Compressed Natural Gas (CNG) initiatives.

“This project will enhance industrialisation, create jobs, and strengthen energy security, ushering in a new era of economic opportunities for Nigerians,” he added.

Mr Ekpo concluded by urging all stakeholders to maintain momentum, noting that the AKK Pipeline’s operationalisation will catalyze industrialisation, employment, and inclusive economic growth, aligning with the Federal Government’s broader strategic vision.

Speaking at the site, Mr Ojulari linked the project to tangible national development, highlighting Nigeria’s industrial heritage while projecting a resurgence driven by gas as a transition fuel.

“The AKK Pipeline reflects our commitment to timely project delivery and its strategic importance to national industrialisation and economic security,” he stated.

The inspection tour, according to him, further reinforced the Federal Government and NNPCL’s pledge to ensure the AKK Pipeline’s timely completion, which remains critical to expanding energy access, boosting industrial growth, and supporting shared prosperity across the country.

The Minister and the NNPC management team commended the project workforce for their dedication, emphasizing the role of discipline, collaboration, and technical excellence in achieving the early completion of this landmark project.

The AKK Gas Pipeline, spanning over 614 kilometers, is designed to deliver natural gas to power plants, industries, and CNG facilities, providing a major boost to Nigeria’s energy infrastructure and positioning the country as a regional energy hub.

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Nigeria Confirms US Airstrikes On ISWAP Targets in Sokoto

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Adamawa health worker map Nigeria

By Adedapo Adesanya

Nigeria’s Ministry of Foreign Affairs has confirmed that the latest United States airstrikes on Islamic State West African Province (ISWAP) targets in northwest Nigeria were conducted at the request of the Nigerian government.

According to reports, the US struck at ISWAP targets in Jabo, Sokoto State, on Christmas night.

The ministry described the operation as a product of established counterterrorism cooperation between both countries.

In a press statement issued on Friday, the Ministry said the strikes were “undertaken following formal engagement and with the full knowledge and coordination of the Government of the Federal Republic of Nigeria.”

“The Government of Nigeria wishes to clarify that the airstrikes conducted by the United States against Islamic State elements in parts of northwest Nigeria were carried out at the request of Nigerian authorities and in line with existing bilateral security cooperation frameworks,” the statement said.

The Ministry stressed that Nigeria “remains firmly in control of all counterterrorism operations within its sovereign territory,” adding that international partners only provide support “where such assistance aligns with Nigeria’s national security objectives.”

According to the statement, the strikes form part of Nigeria’s broader strategy to “degrade terrorist capabilities, disrupt logistics networks, and protect civilian populations from violent extremist threats.”

The Foreign Ministry further emphasised that the federal government “will continue to work with trusted international partners to confront terrorism, banditry, and transnational criminal networks that threaten national and regional stability.”

Reacting to concerns around sovereignty, the Ministry said:

“At no time was Nigeria’s sovereignty compromised. All actions were conducted with due respect for Nigeria’s laws, institutions, and command structures.”

The statement also cautioned against mischaracterising Nigeria’s security challenges, noting that extremist violence “has affected communities across religious and ethnic lines and should not be framed in sectarian terms.”

Nigeria reaffirmed its commitment to a multi-layered response combining military operations, intelligence sharing, community engagement, and socio-economic interventions, adding that counterterrorism efforts remain focused on protecting lives and restoring stability.

The US Africa Command (AFRICOM) said the strikes were carried out in Sokoto State and that multiple militants were killed.

US President Donald Trump described the strikes as “powerful and deadly,” saying they were directed at Islamic State militants responsible for violent attacks on Christians in Nigeria.

The Nigerian government has clearly denied that only Christians are affected by the killings, saying the terror spread across all faiths.

Meanwhile, US Defence Secretary Pete Hegseth has warned that “more to come” as part of sustained efforts against extremist groups.

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