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Russia-Africa in the Mirror of the Media

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Russkiy Mir - Organiser Russia- Africa Media Conference

By Kester Kenn Klomegah

As part of the activities marking Africa Day, (historically celebrated May 25), the Russian Association for International Cooperation (RAMS), the Russkiy Mir Foundation and the Association for Economic Cooperation with African States (AECAS) held a snapshot videoconference under the title, “Russia – Africa in the Mirror of the Media” at the offices of TASS News Agency.

The roundtable discussion was devoted to mapping out strategies on how to inform effectively the African public about Russia and the Russian public about Africa. Nearly all the participants acknowledged the important role media can play in strengthening economic and cultural cooperation between Russia and Africa.

With Russia speedily entering a new phase in consolidating multifaceted relations with Africa, the participants noted that Russian state media needs to make more efforts in getting information to the African public and Russian authorities also have to support African media broadly interested in Russian affairs.

For a successful return of Russia to Africa, it is necessary to expand information cooperation in order, among other things, to destroy negative myths on both sides, and prospects of information interaction between the media in the coverage of Russia on the African continent and Africa in Russia. The media can and indeed must be a decisive factor in building effective ties.

Over the years, many experts and academics have said, during different meetings, conferences and forums, that in African countries as a whole, in the local media market, there is an acute shortage of information about Russia. As a result, the task now could be facilitated by the creation of an Association of Russian-speaking journalists and bloggers in Africa.

But this media cooperation, in practical terms and in the past years, has not been prioritized by authorities. European and Western media brands, such as British Broadcasting Corporation, Cable News Network, Associated Press, Reuters, Agence France Press, Quartz, Al-Jazeera, Bloomberg, Xinhua News Agency et cetera, are active with their African partners, while the Russian media are largely invisible.

Besides the roundtable fixed in the building of TASS News Agency, other participants spoke about culture and education-related topics, on how to tackle existing challenges as well as the continent’s media landscape from Morocco, Egypt, Mauritania, Tanzania, Ethiopia, Cameroon and Nigeria via video communication.

Over the years, many experts and researchers have offered their observations and made several recommendations. Russia has all the institutional tools, such as Russia Today, Sputnik, Voice of Russia, Interfax Information Service and TASS News Agency and many others, to create its own positive image in Africa. Instead, Russia has been critical of western media in Africa, often speak about anti-Russia propaganda and information war.

In addition, the Department of Information and Press of the Russian Ministry of Foreign Affairs holds the responsibility for accreditation of foreign media. It has granted accreditation to only two African media from Morocco and Egypt. Both are from the Maghreb region. Within the foreign policy in Africa, without doubt, North Africa is highly considered a strategic region for Russia.

That, however, the prospects for collaboration in the information sphere in Africa, in November 2018, the State Duma, the lower house of parliamentarians, during a special session on Africa unreservedly called for an increased Russian media presence in sub-Saharan Africa.

Vyacheslav Volodin, the Chairman of the State Duma, told Ambassadors of African countries in the Russian Federation, said “it is necessary to take certain steps together for the Russian media to work on the African continent. You know that the Russian media provide broadcasting in various languages, they work in many countries, although it is certainly impossible to compare this presence with the presence of the media of the United States, United Kingdom and Germany.”

In an email conversation a decade ago, Fyodor Lukyanov, Editor-in-Chief of the Journal Russia in Global Affairs and Chairman of the Presidium of the Council on Foreign and Defense Policy, wrote “Soft power has never been a strong side of Russian policy in the post-Soviet era. Russian media write very little about Africa, economic and political dynamics in different parts of the continent.”

“Russian media write very little about Africa, what is going on there, what are the social and political dynamics in different parts of the continent. Media and NGOs should make big efforts to increase the level of mutual knowledge, which can stimulate interest for each other and lead to increased economic interaction as well,” according to him.

As far back as 2014, Olga Kulkova, Research Fellow at the Centre for Studies of Russian-African Relations, noted that “in the global struggle for Africa, Russia is sadly far from outpacing its competitors. In terms of stringency of strategic outlook and activity, Russia is seriously lagging behind key global players in Africa.”

Kulkova further argued: “Africa needs broader coverage in Russian media. Leading Russian media agencies should release more topical news items and quality analytical articles about the continent, and on-the-spot TV reports in order to adequately collaborate with African partners and attract Russian business to Africa.”

Professor Vladimir Shubin, from the Institute for African Studies, explained in an interview with me ten years ago, that political relations between Russia and Africa as well as the economic cooperation would attract more and more academic discussions, and such scholarly contributions, in essence, would help deepen understanding of the problems that impede building solid relationship or partnership with Russia.

In order to maintain the relationship, both Russia and Africa have to pay high attention to and take significant steps in promoting their achievements and highlighting the most development needs in a comprehensive way for mutual benefits using the media, according to the academic professor.

“African leaders do their best in developing bilateral relations,” he added. “Truly and passionately, they come to Russia more often than ten years ago, but a lot still has to be done; both Russian and African media, in this case, have a huge role to play.”

While highlighting the key obstacles facing the development of Russia-African ties during a session at the Urals-Africa economic forum in Yekaterinburg, the Special Representative of the President of the Russian Federation for the Middle East and Africa, Deputy Minister of Foreign Affairs of Russia, Mikhail Bogdanov, assertively remarked: “One must admit that the practical span of Russian companies’ business operations in Africa falls far below export capabilities, on one hand, and the huge natural resources of the continent, on the other.”

According to him, one major obstacle has been insufficient knowledge of the economic potential, on the part of Russian entrepreneurs, needs and opportunities of the African region. “Poor knowledge of the African markets’ structure and the characteristics of African customers by the Russian business community remains an undeniable fact. The Africans in their turn are insufficiently informed on the capabilities of potential Russian partners,” Bogdanov stressed.

The past few years are marked by a noticeable re-activation of the whole complex of relations between Russia and Africa, Professor Irina Abramova, Director of the Institute for African Studies under the Russian Academy of Sciences, explicitly noted in an exclusive interview with me in May 2016.

The media should more actively inform Russians about the prospects for the development of the African continent, its history and culture. Unfortunately, the Russian man, in the street, does not know much about Africa. There has to be active work in the information sphere with the African Diaspora in the Russian Federation.

For Africans, so far, Russia is associated with the Soviet Union, although a majority of Africans still have very warm feelings towards Russia. But that aside, the Russian Federation in Africa and Africa in the Russian Federation are very poorly represented in the media, according to Abramova.

“It is a direct challenge – to move from declarations to deeds by bringing together government, diplomatic, scientific, economic and financial resources in order to promote Russian business on the continent.  I think and will strongly suggest that Russia should take the lead in preserving the balance of interests on the African continent as it seeks cooperation on the full range of African issues,” she added.

On the other hand, Professor Abramova explained that Africans are poorly informed about the possibilities of Russian partnership. Interest in quality-enhancing economic ties, including the line of private enterprises, with a tendency of growth. To do this, first of all, it is absolutely necessary to establish effective exchange of information about the investment potential of the business, to focus efforts on expanding various partnerships.

A number of Moscow- based African ambassadors and senior diplomats have also acknowledged in separate interviews with me that the weak media connectivity between the two regions is one of the deep cracks or potholes in the post-Soviet diplomacy, most especially now when Russia is making efforts at strengthening its relations with the continent. Admittedly, Russians always refer to Africa as a priority region.

In their objective observations, despite prospects for strengthening relations, even as outlined during the first Russia-Africa summit held in 2019, African media and their representatives are hardly supported and encouraged to work in the Russian Federation. The second Russia-Africa summit is planned for 2022 in Addis Ababa, the capital of Ethiopia.

Kester Kenn Klomegah is a versatile researcher and a passionate contributor, most of his well-resourced articles are reprinted elsewhere in a number of reputable foreign media.

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Essent Slashes Contact Centre Technology Costs by 50%

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Essent Energy provider

By Modupe Gbadeyanka

The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.

The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.

The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.

Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.

“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.

“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.

With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.

Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.

“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.

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Africa: A New Market for Russian Business

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New Market for Russian Business

By Kestér Kenn Klomegâh

On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.

Participating guests, packed in the small hall, included:

– representatives of business circles,

– entrepreneurs interested in new directions of development,

– employees of federal agencies curating foreign economic activity.

The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.

During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.

Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.

The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.

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Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit

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Ryan Collyer Rosatom CEO

By Kestér Kenn Klomegâh

Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.

Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.

In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:

What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?

The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.

In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.

Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?

Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.

It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.

How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?

Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.

Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.

In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.

Is Africa unprepared to deal with nuclear waste, as some critics suggest?

I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.

Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.

Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?

Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.

Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.

How can we shift public perception, given the legacy of Chornobyl and Fukushima?

We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.

Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.

We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.

The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.

What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?

Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.

Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.

Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.

The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.

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