Most companies and professionals focus on establishing consistent and robust branding online. However, many of them have rebranded at some point too. It is a part of growing a brand and finding the best identity and strategy for you or your business.
There are many reasons you might want to rebrand, but it’s a significant undertaking no matter what the reason. It is almost an overhaul of online identity or brand that goes beyond just changing names, logos, colours, or website themes. Rebranding is more of a creation of a whole new persona. It is essential to understand the basics and know what you want to achieve to rebrand successfully.
Figure Out Why You Want to Rebrand
You likely established a personal brand online for a specific reason and goal. This principle also applies when you want to rebrand. So, before deciding to do so, evaluate your brand and see why you need rebranding.
Commonly, businesses and individuals, especially celebrities and personalities, rebrand after bad press or publicity. When their reputation is negatively affected and suffers irreversible damage, it can be the only best option. Rebranding offers a clean slate to start again.
However, bad publicity is not always the case. Sometimes, rebranding can be done as part of a marketing strategy alone. It has been advisable for companies, organizations, and individuals to rebrand if their current branding no longer reflects their values, goals, and visions.
Additionally, you can consider rebranding if you target a new demographic of clients or customers or launching a new product or service that you want to feature or highlight. To effectively guide you throughout the personal rebranding process, determine your main reason and try to develop a mission statement. Make sure the entire company is aware of the rebrand or new focus and your reasoning.
Social Media Can Be Your Friend
Social media is such a powerful platform for introducing and growing personal branding. If you are rebranding, do not forget to leverage your social media accounts and their reach. Your profiles are the primary representation of you online, so pay attention to them.
Create new accounts and try to make them as coherent as possible to make a stronger foundation for your branding. For example, use usernames and photos that are recent, timely, and accurate to your current brand. Update all company information, so it is cohesive across all platforms.
Always delete or deactivate old accounts. Afterwards, take the time to set it up and make sure to build strong branding on your social media accounts based on your primary mission. Keep it up-to-date, post relevant content in a consistent schedule, accentuate your expertise and set a tone for your accounts. Finally, give it a little personality and engage with the people and organizations you admire or want to align yourself with.
Let Everyone Know What’s Going On
Rebranding doesn’t mean you have to lose your professional contacts or personal ones, for that matter. Try not to burn bridges in the process. Instead, encourage people to anticipate something new from you and help you spread the news.
As you reach the point where you are ready to launch a new brand for yourself, use your social media. Tease a little and let your rebranding make an impact. Then, publicize it and let everyone know about the work you have put into the new image.
You can schedule and post an announcement as you close down your old social media accounts and take that opportunity to introduce the new one. This way, you don’t just vanish then suddenly appear. Instead, gradually withdraw your previous brand’s online presence and give ample time to transition towards the new brand.
Call in the Experts When You Need To
Rebranding requires tedious amounts of effort and time. From the evaluation to preparation, the process can be exhausting to establish new goals, remove traces of your previous branding, and launch your unique identity. It can take up more time than expected.
When you don’t have a whole team of your own, it might take forever. You can consider getting help from professional reputation management service providers. Most of them offer comprehensive services that can help you navigate rebranding more efficiently. Guaranteed Removals online content removal services can help you re-establish your presence on the internet in a positive way.
Remember Everyone Changes
Many prominent people and personalities have rebranded for all kinds of reasons. The process can be overwhelming like you are pulling apart what you built for so long. It may feel stressful and even disastrous, but it’s not. You can come out of it even more successful.
The key is establishing a goal and crafting a more robust and better plan than you first attempted. Then, you commit to that goal and work for it. Let it be like a metamorphosis of your brand.
Rebranding is a Simple Process
Re-establishing your branding can take a lot of energy. However, as long as you have your goal, your concrete plan, and your commitment to it, you will go a long way. It’s a process and a part of your evolution. So, take the plunge and forge a new direction for your company.
