Feature/OPED
How Storytelling Can Support Your Pitch to Investors
By Emmanuel Otori
There are a number of reasons a business needs investments, which could be in the pre-seed, Series A or B and regardless of whatever stage the business is operating, the major reason for seeking investor’s funding is usually for expansion purposes.
This expansion could be in the line of products or the need to serve more customers in their growing numbers due to exponential demands in other regions.
Why Storytelling?
Storytelling has been found to be underlying magic when pitching to investors and while I suggest that the stories should be genuine and linked to why a business eventually took off because the founder was trying to solve a challenge, it also has to be told with clarity and does not negate the fact that Primary Market Research (PMR) should have been done to ascertain that there is a good number of prospective customers that are in need of such solutions, to justify not just based on assumption that it is needed by one person, then there might be a market.
Supporting Start-up Founders With Their Pitch Deck
I had the opportunity to mentor 10 Nigerian start-ups to be attending GITEX in Dubai where they would have the opportunity to pitch their ideas to investors. I worked alongside the Nigerian Information Technology Development Agency (NITDA) to help structure their pitch decks to meet up to acceptable standards.
The Pitch Structure
The pitch deck structure, while different in the pieces put together as templates by different organizations, still has the most essential ingredients in similarity to answer the questions in the minds of investors
These items in a pitch deck should be on each slide
- Cover Page
The cover page is a basic design that captures what the organisation does, usually the logo of the organisation and the byline which serves as their value proposition to clients. The cover page should be very simple in design and text.
- Introduction
The introduction slide focuses on what introduced the problems and solution; it is the executive summary of what is to be expressed in the rest of the pitch desk. All the parts in a pitch deck should follow a simple rule “less is more”. The pitch deck should have very limited words and portray clarity.
- Problems
State the problems in very few sentences to capture what represents the current state of affairs as the challenges are concerned, bullet points can also be used. Stating between 1-3 problems would serve this purpose.
- Solutions
The solution slides need to state the functions of your product or service as it addresses the problems you have stated. Try not to get into mentioning features as what is important here is how your product will benefit customers.
- Product Demo
If you are making a physical presentation, your product demo should be in a video of 30 seconds or less about how your product or service functions to provide the solution. If you do not have a video, then a pictorial view of images can also be used to represent this.
- Market Size
There are two approaches which are the top-down or bottom-up approaches. The top-down approach is to find out the size of the market and how much of that size you think you can capture. I think the top-down helps to be more realistic as what you hope to capture can either be expressed in years or in the lifetime of the business.
- Business Model
What would your business model be? Are your products going to sell for a particular price, would they be one that customers have to subscribe to weekly, monthly or daily? This is what your business model represents. Some social media platforms run on a fermium model where users do not pay to use such platforms; however, the platform then makes money from advertisers wanting to gain visibility from this number of users for their products or services.
- Competition
List your competitors whether they are direct or indirect and mention how you are better than them. For example, the indirect competitor for a carbonated drink is water and most bottling companies have succeeded in making their products a unique alternative to water by serving a refreshing taste. Mention here where makes you stand out.
- Go-to-Market
When you launch a new product, it is necessary that a market plan exists; it helps to answer the question of how you would acquire customers. What steps are you going to take for customers to engage you? Would you have direct markets, use radio or television, social media, sponsored adverts, print etc to reach out to your targets.
- Team
Your team information should display competence. Most start-ups have a product developer and a marketing officer. This can be seen in the likes of companies like Apple where Steve Jobs is the Chief Marketing Officer with communication prowess and ability to get customers to buy while Steve Wozniack was the developer. 2-3 team members can be the founder or co-founder and launch the start-up and add other team members as the organization grows.
- Milestones
Investors only want to make a contribution because they look forward to returns on their investment (RoI), no investor is your friend. Here is the section to show you already have traction in the form of partnerships, number of downloads and most importantly that you generate consistent cash flow and serve a good number of customers
- Fundraising Information
How much funding would you need and in what ways are you going to apply the funding you get and what this funding injection would generate within a specific timeframe? These are questions you want to answer in this slide. Funding is usually needed for operational costs such as rent, staff salaries, and acquisition of office equipment, licenses or certifications and many more depending on the needs at the moment.
While receiving funding for your business is a great move, it can also lead to the death of start-ups as initial exposure to huge funding without experience or ability to have managed such funding could lead to instant gratification and the reason why some start-ups have raised funding but are not profitable.
I suggest that a business proves through its financial statements to be profitable enough before seeking funding in order to grow a sustainable business model.
Emmanuel Otori has over 9 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank, Consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA. He is the Chief Executive Officer at Abuja Data School.
Nigeria’s financial services industry stands at a decisive crossroads as technology leaders prepare for the January 1, 2027, data residency deadline set by the Central Bank of Nigeria. The regulatory mandate requiring all payment transaction records, customer personally identifiable information (PII), and account ledgers to reside within domestic data centres is forcing a structural re-evaluation of banking IT architectures. For executive teams across the country, navigating this transition without interrupting daily banking operations is becoming the ultimate test of leadership.
For years, the industry’s reliance on foreign hyperscale providers delivered quick elasticity and global tools. However, transferring entire production stacks – encompassing real-time transaction processing, API gateways, and fraud scoring engines – back to local infrastructure requires significant engineering effort. With the country handling billions of electronic transactions annually, CIOs are seeking to preserve system uptime while severing deep operational dependencies on foreign data centres.
Experts have opined that the core challenge confronting financial technology teams is the lack of empirical, vendor-neutral benchmarks for domestic cloud platforms. Evaluating whether local data centres can sustain mission-critical financial traffic requires rigorous stress testing rather than relying on theoretical SLAs. The risk of potential downtime during a live migration makes vendor vetting the most crucial phase of the compliance roadmap.
To mitigate these operational risks, infrastructure partners like MTN are mobilising domestic capacity and technical insights tailored for the financial sector. By offering sovereign cloud solutions and collaborative engineering frameworks, MTN is helping CIOs and startups navigate the migration path with minimal disruption. Their localised infrastructure serves as an operational bridge, providing the uptime and data sovereignty assurances that both institutions and regulators require.
Lynda Saint-Nwafor, the Chief Enterprise Business Officer for MTN Nigeria, put it succinctly when she explained the upside of hosting data locally: “Hosting locally means lower latency, faster response times, and compliance with Nigeria’s data regulations. More importantly, it gives Nigerian businesses control, keeping sensitive financial, health, and government data within national borders.”
As the January 2027 benchmark approaches, the metric for success will depend on technical execution and operational discipline across companies.
By Osasikemwen Ighile
For many Nigerian families, the summer holiday is a season of fun, relaxation, and spending quality time together. But with the kids at home, more outings, higher electricity consumption, and extra entertainment costs, it’s also a period when expenses can quietly pile up.
The good news? You don’t have to choose between making memories and managing your finances. With a few smart habits, you can enjoy the holidays while keeping your savings goals on track.
Here are five practical ways to save smarter this summer.
1. Ditch Cash and Spend Smarter
Ever noticed how cash disappears faster than you expected? Whether it’s buying snacks for the kids, paying for transport, or making quick market runs, spending cash can make it difficult to track where your money goes.
Using a debit card can make it easier to track transactions and monitor spending. FairMoney customers can use their debit card for eligible transactions, subject to applicable terms and conditions. You can make payments conveniently at stores, shop online, and easily monitor your transactions. Instead of carrying cash everywhere, you get a clearer picture of your expenses and can avoid unnecessary impulse purchases.
Small changes like this can make a big difference over the course of the holiday.
2. The Kids Are Home—Stay Ahead of Your Utility Bills
School holidays often mean one thing: the TV is almost always on. From cartoons in the morning to football matches in the evening, your cable subscription becomes more important than ever. Add fans, air conditioners, gaming consoles, and other appliances, and it’s easy to see why electricity bills tend to increase during this period.
Rather than waiting until services are disconnected, planning and paying bills on time help households avoid unnecessary late-payment or reconnection charges. FairMoney customers can pay eligible bills and services through the platform, subject to applicable terms and service availability. You can conveniently pay for Cable TV subscriptions, Electricity bills, Internet subscriptions, Airtime and data for the entire family.
Paying bills on time can help reduce the risk of late payment consequences or applicable reconnection charges. Summer is filled with birthdays, outings, family visits, and spontaneous spending. While these moments are worth enjoying, your savings shouldn’t take a holiday.
3. Enjoy the Holidays—but Don’t Pause Your Savings
A simple strategy is to save first before spending. FairMoney customers can also use eligible savings products, such as FairSave and FairTarget, to set aside money towards specific financial goals, subject to the applicable product terms, conditions and eligibility requirements, even if it’s in small amounts. Already planning for the next school term? FairMoney customers can also use eligible savings products, such as FairSave and FairTarget, to set aside money towards specific financial goals, subject to the applicable product terms, conditions and eligibility requirements. Already planning for the next school term? Consider setting aside money regularly towards your school-fee goal. FairTarget can be used to help you organise savings around specific financial goals, subject to the applicable product terms, conditions and eligibility requirements. By starting early and saving consistently, you can better prepare for school-related expenses when the new term begins.
4. Plan Weekly Family Activities Instead of Daily Spending
The holidays don’t have to be expensive to be memorable. Instead of spending money every day on outings, cinemas, or restaurants, create a simple weekly activity plan. One weekend could be a family movie night at home. Another could be a picnic in a nearby park, a cooking competition, indoor games, or a visit to relatives.
Planning activities ahead helps you control spending while still giving everyone something to look forward to. Sometimes, the best memories cost very little.
5. Buy Household Essentials in Bulk
With everyone at home, groceries seem to disappear twice as fast. Instead of making frequent trips to the store, which often lead to impulse purchases, consider buying regularly used items in bulk.
Depending on the retailer and quantity purchased, some household essentials may offer better value when purchased in bulk.. You’ll spend less on transportation, reduce unplanned shopping, and avoid running out of important items.
Summer should be about creating happy memories not financial headaches. By spending more intentionally, paying your bills on time, planning ahead, and staying committed to your savings goals, you can enjoy everything the season has to offer without putting unnecessary pressure on your finances.
A few smart habits today can make the months ahead much easier. And that’s a win for every household.
Osasikemwen Ighile is the Brand Manager for FairMoney Microfinance Bank
Feature/OPED
Beyond the Screen: How Sports and Entertainment Keep Nigeria’s Economy Moving
When we talk about Nigeria’s economy, the conversation usually centres on oil and gas, banking, agriculture, manufacturing and technology. But there is another industry quietly creating jobs and driving economic activity: entertainment and sports. Most times, we only see the finished product. We watch the show, cheer during the match and move on to the […]
When we talk about Nigeria’s economy, the conversation usually centres on oil and gas, banking, agriculture, manufacturing and technology. But there is another industry quietly creating jobs and driving economic activity: entertainment and sports. Most times, we only see the finished product. We watch the show, cheer during the match and move on to the next thing. What we do not always see is the amount of work that happens before those moments reach our screens.
Take Big Brother Naija
When viewers tune in and see the housemates moving around the Big Brother house, it is easy to forget that the house itself is a product of many people’s work. From the interior designers and set builders who create the spaces to the electricians, carpenters, painters and technicians who bring them to life, an entire team works behind the scenes before the first episode even begins.
Once the cameras start rolling, the list gets even longer. Producers, directors, camera operators, sound engineers, editors, stylists, makeup artists, caterers, production assistants and security personnel all have a role to play. Then there is everything that happens outside the house. Publicists, photographers, videographers, digital teams, content creators and media platforms all contribute to keeping the conversation going. The housemates may be the faces audiences remember, but they are only one part of a much bigger entertainment ecosystem.
Sports have a similar impact
When the Super Falcons play a major game, the focus is naturally on the players and what happens on the pitch. But outside the stadium, the game can mean business for viewing centres, food vendors, restaurants and bars. Sports analysts and commentators have more to cover, content creators have something new to create around and businesses selling jerseys and football merchandise get an opportunity to make sales.
A major sporting event can turn an ordinary evening into a busy one for businesses that have little to do with what happens on the pitch. That is the part of sports and entertainment that is easy to overlook. The value is not only in the stars we see or the content we consume. It is also in the network of people whose skills and businesses keep these industries moving.
And this is where DStv and GOtv become an important part of the picture. They do more than give audiences access to the shows, matches and moments they care about. They connect the people producing this content with millions of viewers who keep the industry going.
Every time someone tunes in to Big Brother Naija, follows the Super Falcons or settles in for a major sporting event, they are engaging with an industry that supports producers, creatives, technicians, businesses and other professionals.
The impact of sports and entertainment, therefore, goes beyond what happens on the screen. By bringing some of the biggest entertainment and sporting moments to Nigerian audiences, DStv and GOtv help keep this ecosystem active, visible and working. Because sometimes, when we sit down to watch, we are not just consuming entertainment. We are also supporting an industry that provides jobs.
