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Press Release Distribution Services: Unlocking the Power of Earned Media in 2022

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NewswireJet Press Release Distribution Services

Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.

For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.

For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.

Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.

The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.

The WHY, Where, Whom, and What

This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.

You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.

The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.

The importance of Press release Distribution in 2022

2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.

While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.

Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.

How to Find Reliable Press Release Distribution Company

Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.

When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.

You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.

Press Release Distribution Timelines

Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.

Conclusion

Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.

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Nigerian Bottling Company Bridges Education, Employability Gap

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Nigerian Bottling Company UNILAG

By Modupe Gbadeyanka

The Nigerian Bottling Company (NBC) has reaffirmed its determination to bridge the gap between education and employability in the country by sustaining its flagship Youth Empowered (YE) programme.

This initiative provides hands-on learning, real-world insights, and access to career-shaping opportunities to young Nigerians.

The 2026 edition of the scheme commenced on February 2 at the University of Lagos (UNILAG), with participants mainly young people between the ages of 16 and 35.

A statement from the organisation said this year’s rollout will expand to more tertiary institutions, including the Federal University of Technology, Akure (FUTA). This follows a successful 2025 tour that reached seven cities across the country, including Makurdi, Jos, Benin, Kaduna, Asaba, Akure, and Port Harcourt.

Participants in the 2026 programme will receive training across key modules designed to support personal, professional, and business growth, including Business Life Skills, Adaptability and Resilience, Financial Literacy, Customer Service and Communication, Sales and Negotiation Skills, and Workplace Ethics.

The sessions will also feature breakout workshops on Business Planning, Project Management, and Time Management, alongside the Director’s Grant Pitch Competition, where participants can pitch their ideas for a chance to win business funding.

In addition to skills development, NBC’s People and Culture team will be present throughout the programme to identify outstanding talent for future opportunities within the organisation, further strengthening the connection between learning, employment, and long-term career growth.

One of the participants at the UNILAG training, Waliat Adedogun, who received a cash grant through the Director’s Grant Pitch Competition to support her small business, said: “Youth Empowered gave me more than training; it gave me clarity and confidence. Winning the grant means I can finally take my business idea from a dream into something real. I now feel prepared to build, grow, and create opportunities not just for myself, but for others too.”

Since its launch in 2017, the scheme has impacted more than 70,000 young Nigerians, equipping participants with practical skills, confidence, and exposure needed to succeed in today’s dynamic workplace and entrepreneurial landscape.

This year’s programme is being delivered in collaboration with Fate Foundation as the implementing partner, with funding support from The Coca-Cola HBC Foundation.

Last year, 10 beneficiaries were selected for six-month paid internships across NBC locations in Lagos, Ibadan, Asejire, and Challawa, gaining direct industry exposure.

Additionally, three outstanding participants received sponsorship for an all-expenses-paid intensive culinary training programme and were awarded N1 million each to support the launch of their businesses.

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INEC Fixes February 20 for 2027 Presidential, NASS Elections

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Incorruptible INEC Chairman

By Modupe Gbadeyanka

The 2027 presidential and National Assembly elections will take place on Saturday, February 20, the Independent National Electoral Commission (INEC) has revealed.

In a notice for the 2027 general polls issued on Friday, the electoral umpire also disclosed that the governorship and state assembly elections for next year would be on Saturday, March 6.

Speaking at a news briefing in Abuja today, the chairman of INEC, Mr Joash Amupitan, expressed the readiness of the commission to conduct the polls next year, which is 12 months away.

The timetable issued by the organisation for the polls comes when the federal parliament has yet to transmit the amended electoral bill to President Bola Tinubu for assent.

This week, the Senate passed the electoral bill, reducing the notice of elections from 360 days to 180 days, while the transmission of results was mandated with a proviso.

Recall that on February 4, INEC said it was ready to go ahead with preparations for the elections despite the delay in the passage of the amended electoral law of 2022.

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NGIC Pipeline Network to Experience 4-Day Gas Supply Shortage

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NGIC Pipeline Network

By Modupe Gbadeyanka

The pipeline network of the NNPC Gas Infrastructure Company Limited (NGIC) will witness a temporary reduction in gas supply for four days.

This information was revealed by the Chief Corporate Communications Officer of the Nigerian National Petroleum Company (NNPC) Limited, Mr Andy Odeh, in a statement on Thursday night.

A key supplier of gas into the NGIC pipeline network is Seplat Energy Plc, a joint venture partner of the state-owned oil agency.

It was disclosed that the facility would undergo routine maintenance from Thursday. February 12 to Sunday, February 15, 2026.

The NNPC stated that, “This planned activity forms part of standard industry safety and asset integrity protocols designed to ensure the continued reliability, efficiency, and safe operation of critical gas infrastructure.”

“Periodic maintenance of this nature is essential to sustain optimal system performance, strengthen operational resilience, and minimise the risk of unplanned outages,” it added.

“During the four-day maintenance period, there will be a temporary reduction in gas supply into the NGIC pipeline network. As a result, some power generation companies reliant on this supply may experience reduced gas availability, which could modestly impact electricity generation levels within the timeframe.

“NNPC Ltd and Seplat Energy are working closely to ensure that the maintenance is executed safely and completed as scheduled. In parallel, NNPC Gas Marketing Limited (NGML) is engaging alternative gas suppliers to mitigate anticipated supply gaps and maintain stability across the network,” the statement further said.

“Upon completion of the maintenance exercise, full gas supply into the NGIC system is expected to resume promptly, enabling affected power generation companies to return to normal operations,” it concluded.

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