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Press Release Distribution Services: Unlocking the Power of Earned Media in 2022

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NewswireJet Press Release Distribution Services

Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.

For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.

For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.

Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.

The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.

The WHY, Where, Whom, and What

This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.

You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.

The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.

The importance of Press release Distribution in 2022

2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.

While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.

Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.

How to Find Reliable Press Release Distribution Company

Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.

When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.

You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.

Press Release Distribution Timelines

Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.

Conclusion

Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.

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FG to Deploy 7,000 Forest Guards to Kwara, Sokoto, Others

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forest guards 7000

By Modupe Gbadeyanka

The federal government has concluded plans to immediately deploy the 7,000 forest guards, who completed an intensive three-month training programme.

This information was revealed in a statement issued on Saturday by the Special Assistant on Media to the Minister of Information and National Orientation, Mr Rabiu Ibrahim.

It was disclosed that the forest guards were drawn from seven frontline states comprising Borno, Sokoto, Yobe, Adamawa, Niger, Kwara, and Kebbi States.

The National Security Adviser (NSA), Mr Nuhu Ribadu, was quoted as saying that, “There will be no delay between graduation and deployment. Salaries and allowances will commence immediately, and every certified guard will proceed directly to assigned duty posts.”

The personnel are indigenous to their respective local government areas, enabling them to leverage terrain familiarity and community trust in countering banditry, kidnapping, and the illegal exploitation of forest resources.

The programme is under the Presidential Forest Guards Initiative launched by President Bola Tinubu in May 2025. It represents a coordinated Federal–State security intervention aimed at reclaiming Nigeria’s forests from criminal exploitation.

The scheme is designed to strengthen Nigeria’s internal security architecture by denying terrorists, bandits, kidnappers, and other criminal groups sanctuary within forested and hard-to-reach terrains.

The training was deliberately intensive, structured, and demanding, designed to transform loyal and committed Nigerians into agile, disciplined, and capable field operatives. The curriculum integrated environmental conservation principles with advanced security competencies, ensuring a balanced, professional, and mission-ready force.

Trainees underwent extensive physical and mental conditioning, including endurance exercises, obstacle-crossing drills, and long-range patrol simulations to prepare them for sustained forest operations.

They were also trained in tactical fieldcraft, including movement techniques, enemy-contact drills, ambush response, rescue operations, and coordinated offensive actions—equipping them to deny criminal elements any form of sanctuary within Nigeria’s forest spaces.

Equally central to the programme was a strong emphasis on ethics, legality, and professionalism. The curriculum placed significant focus on human rights, International Humanitarian Law (IHL), gender rights, and the protection of civilians.

Arms handling and use-of-force protocols were strictly regulated in line with an Arms Management Manual jointly agreed upon by all participating agencies.

“These Forest Guards are not just uniformed personnel. They are first responders, community protectors, and a critical layer of Nigeria’s security architecture. They will hold ground, gather intelligence, and support security agencies in reclaiming territories previously overtaken by criminal elements,” Mr Ribadu added.

The training recorded a 98.2 per cent completion rate. A total of 81 trainees were disqualified on disciplinary grounds, while two trainees passed away due to pre-existing medical conditions. All successful participants have been fully certified and cleared for operational service.

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$1.126bn Financing for Lagos-Calabar Coastal Highway Excites Tinubu

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Lagos-Calabar Coastal Highway

By Modupe Gbadeyanka

The successful closing of about $1.126 billion in financing for the execution of Phase 1, Section 2 of the Lagos–Calabar Coastal Highway has been welcomed by President Bola Tinubu.

A statement issued on Friday by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed that the funding package was secured by the Federal Ministry of Finance.

Mr Tinubu described this as a landmark because it marks a significant milestone in the delivery of Africa’s most ambitious and transformative infrastructure projects.

He praised the Ministries of Finance and Works and the Debt Management Office (DMO) for working together on the transaction, adding that the federal government will continue to explore creative financing to fund critical projects across the country.

“This is a major achievement, and closing this transaction means the Lagos-Calabar Coastal Highway will continue unimpeded. Our administration will continue to explore available funding opportunities to execute critical economic and priority infrastructural projects across the country,” the President was quoted as saying in the statement.

Phase 1, Section 2 covers approximately 55.7 kilometres, connecting Eleko in Lekki to Ode-Omi, key economic corridors and significantly enhancing national trade efficiency and logistics connectivity.

The successful financing follows the earlier closing of the $747 million financing for Phase 1, Section 1, and demonstrates the scalability and bankability of the Lagos–Calabar Coastal Highway project.

The financing was fully underwritten by First Abu Dhabi Bank (FAB) and Afreximbank, with partial risk mitigation support provided by the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), marking ICIEC’s largest transaction since the country’s institutional and regulatory reforms. The structure reflects growing confidence in Nigeria’s reformed investment climate and its capacity to deliver infrastructure.

SkyKapital acted as Lead Financial Advisor, coordinating structuring, lender engagement, and execution. Environmental and Social advisory services were provided by Earth Active (UK), ensuring complete alignment with the IFC Performance Standards, the Equator Principles, and international ESG best practices. Hogan Lovells, as International Counsel, and Templars, as Nigerian Legal Counsel, led the legal advisory services.

Describing the transaction as a “defining moment in Nigeria’s infrastructure journey,” the Minister of Finance and Coordinating Minister of the Economy, Mr Wale Edun, said the fund will be deployed responsibly and judiciously to deliver on the project within timelines.

“The signing on December 19, 2025, of $1.126 billion financing for Phase one — section two of the Lagos-Calabar Coastal road marks a defining moment in Nigeria’s infrastructure journey, following the successful closing of the $747 million financing for Phase one section one on July 9, 2025.

“Collectively, these landmark transactions firmly establish the Lagos-Calabar Coastal Highway as one of the defining flagship projects of President Bola Tinubu’s Renewed Hope agenda, embodying the administration’s commitment to bold, transformational infrastructure.

“This financing is particularly notable as it represents, for the first time, a truly underwritten transaction of this magnitude for a Nigerian road infrastructure project. The facility was fully underwritten by First Abu Dhabi Bank ($626 million) and Afreximbank ($500 million), with partial coverage provided by ICIEC, making it the largest ICIEC-supported transaction since the institution’s creation,” Mr Edun said.

Construction is being executed by Hitech Construction Company Limited, whose rapid on-site progress and early opening of key road sections have earned commendation from lenders for engineering excellence, operational discipline, and execution speed.

In line with the federal government’s commitment to transparency and fiscal discipline, a comprehensive Value-for-Money (VfM) assessment was conducted by the Federal Ministry of Works in coordination with SkyKapital, and the assessment was independently reviewed and confirmed by GIBB.

The successful close of Phase 1, Section 2, represents a clear step-change in market confidence. It demonstrates Nigeria’s ability to move decisively from vision to execution and from reform to delivery.

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Ekpo Lauds NNPC Over Completion of AKK Mainline Works

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AKK gas pipeline

By Adedapo Adesanya

The Minister of State for Petroleum Resources (Gas), Mr Ekperikpe Ekpo, has commended the Nigerian National Petroleum Company (NNPC) Limited and its partners for the rapid pace and completion of the mainline welding and associated works of the Ajaokuta–Kaduna–Kano (AKK) gas pipeline ahead of schedule.

The Minister made the remark during a recent inspection of Kilometre Zero of the landmark pipeline project, accompanied by the chief executive officer of the Nigerian state oil company, Mr Bashir Bayo Ojulari, Executive Vice President (Gas, Power, and New Energy) Mr Olalekan Ogunleye, and the managing director of Ajaokuta Steel Company Limited, Mr Nasir Abdulsalam.

“Completing the AKK Mainline ahead of schedule demonstrates the resilience, professionalism, and commitment of the project team,” Mr Ekpo said, describing the milestone as a clear reflection of the Federal Government’s renewed focus on energy infrastructure under President Bola Tinubu’s Renewed Hope Agenda.

The Minister noted that the AKK Gas Pipeline is a strategic national infrastructure poised to drive economic growth across Northern States by supplying natural gas for power generation, supporting gas-based industries, and advancing Compressed Natural Gas (CNG) initiatives.

“This project will enhance industrialisation, create jobs, and strengthen energy security, ushering in a new era of economic opportunities for Nigerians,” he added.

Mr Ekpo concluded by urging all stakeholders to maintain momentum, noting that the AKK Pipeline’s operationalisation will catalyze industrialisation, employment, and inclusive economic growth, aligning with the Federal Government’s broader strategic vision.

Speaking at the site, Mr Ojulari linked the project to tangible national development, highlighting Nigeria’s industrial heritage while projecting a resurgence driven by gas as a transition fuel.

“The AKK Pipeline reflects our commitment to timely project delivery and its strategic importance to national industrialisation and economic security,” he stated.

The inspection tour, according to him, further reinforced the Federal Government and NNPCL’s pledge to ensure the AKK Pipeline’s timely completion, which remains critical to expanding energy access, boosting industrial growth, and supporting shared prosperity across the country.

The Minister and the NNPC management team commended the project workforce for their dedication, emphasizing the role of discipline, collaboration, and technical excellence in achieving the early completion of this landmark project.

The AKK Gas Pipeline, spanning over 614 kilometers, is designed to deliver natural gas to power plants, industries, and CNG facilities, providing a major boost to Nigeria’s energy infrastructure and positioning the country as a regional energy hub.

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