Connect with us

Banking

ADVAN Awards For Marketing Excellence Holds October 29

Published

on

ADVAN

In line with its tradition of bolstering Nigeria’s marketing industry using innovative platforms, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers in Nigeria is set again this year to bring together industry stakeholders and supporters to celebrate marketing teams that have made outstanding contributions to the industry. The event, which is the sixth edition of the awards, is billed to take place at the prestigious MUSON centre, Onikan, Lagos on October 29, 2016.

Just like previous editions, this year’s award is structured for the express purpose of highlighting the fundamental position marketing occupies in business and public sectors, besides celebrating outstanding marketing achievements across a range of industries.

According to David Okeme, ADVAN’s President, this award is part of ADVAN’s greater design to establish the marketing profession on a sustainable path to greatness. Okeme also feels this achievement could really be consolidated this year with the ADVAN Awards for Marketing Excellence now endorsed by the World Federation of Advertisers (WFA).

The President of ADVAN also revealed that two new categories have been introduced this year, as part of the goal to develop and set standards for all areas of the industry. The two categories are Public Sector Marketing and Marketing on a Shoestring budget.

The public sector marketing Awards category is to recognize the effective use of marketing elements, and delivery of the marketing strategy and communications programmes executed for/by public sector institutions.

For Marketing on a shoestring budget award, the goal is to recognise the maximisation of “limited budgets” in achieving impact and measurable results.

Okeme also revealed that the Awards Committee tasked with mandate of organizing a world class event is populated by seasoned marketing professionals led by the Marketing Director of Nigerian Breweries Plc, Franco Maria Maggi, who would also serve as Chairman of the 2016 ADVAN Awards.

He also spoke on the judging process and stated that it remains one of the most valuable assets of the awards. Okeme later named Ikechi Odigbo, Managing Director DDB Lagos and Vice President Association of Advertising Agencies of Nigeria (AAAN) as the Chairman of the Panel of Judges for the 2016 Awards.

His words on the judging process: “all entries are put through a thorough and transparent judging process, so our judges must be leaders of industry, from the various stakeholder groups within the marketing communications value chain”.

Still commenting on the event, David Okeme said, “Akin to previous years, ADVAN would be preparing for this year’s event with the passion to highlight the fundamental position marketing occupies in our business and public sectors.

“As the umbrella body for marketing professionals, we strive to maintain, develop and set standards for the marketing industry. Despite the seemingly chaotic economic space, we promise to make the Awards a night of glamour and excitement. Plans are in full gear to ensure a very memorable event.

“Given that the Award planning team is a combination of the nation’s most creative and articulate minds, it is assured that the ADVAN Awards Ceremony will be one of the most celebrated events of 2016.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Banking

CIBN to Back ACAMB on Professional Development, Industry Advocacy

Published

on

CIBN Back ACAMB

By Modupe Gbadeyanka

The Chartered Institute of Bankers of Nigeria (CIBN) has promised to support the ambitious plans of the Association of Corporate and Marketing Professionals in Banks (ACAMB).

At a meeting between the leaderships of the two organisations on Tuesday, the president of CIBN, Professor Pius Deji Olanrewaju, said it was impressed with the capability development and the undergraduate mentorship schemes of ACAMB under its leader, Mr Jide Sipe.

The CIBN chief commended the forward-thinking vision of the group, saying it had raised standards across Nigeria’s banking sector.

“ACAMB’s support has given CIBN and the banking sector brand equity,” he said, praising the association’s record in reputation management. recalling ACAMB’s role in addressing crises within the sector, describing the partnership as strategic and beneficial.

He further pledged support for ACAMB’s 30th anniversary in September 2026, its AGM, and other programmes, including fundraising initiatives.

“I want to assure you that everything you have presented today has been clearly noted and will be acted upon.

“We are fully committed to working closely with you so as to translate these discussions and vision into measurable progress. Our shared goal is to strengthen the sector, protect its reputation, and enhance its public image in a meaningful and lasting way.

“This meeting discussed various initiatives and reforms crucial for the future of our industry, including the need for continuous training and adaptation to new programs,” Mr Olanrewaju stated.

Speaking at the meeting, the president of ACAMB described the visit as a crucial first step in his tenure, aimed at contributing significantly to giving flight to his vision and that of ACAMB.

“When we assumed office, one of the first things we agreed on was the need to visit key stakeholders.

“However, before reaching out more broadly, we felt it was important to begin with our primary constituency and core stakeholders. We want them to understand the direction we are taking and to support the work we are doing, so that ACAMB can achieve greater success than it has in the past.

“We couldn’t have properly started our tenure without this very important meeting with the CIBN,” Mr Sipe stated

He introduced the newly constituted ACAMB Exco, which includes the 2nd Vice President, Morolake Phillip-Ladipo; General Secretary, Olugbenga Owootomo; Assistant General Secretary, Ademola Adeshola; Publicity Secretary, Abiodun Coker; and Executive Secretary, Fadekemi Ajakaiye.

Continue Reading

Banking

All Set for Second HerFidelity Apprenticeship Programme

Published

on

HerFidelity Apprenticeship Programme

By Modupe Gbadeyanka

Registration for the second HerFidelity Apprenticeship Programme (HAP 2.0) organised by Fidelity Bank Plc has commenced.

The Divisional Head of Product Development at Fidelity Bank, Mr Osita Ede, informed newsmen that the initiative was designed to empower women with sustainable entrepreneurship skills.

The lender created the flagship women-empowerment initiative to equip women with practical, income‑generating skills and structured pathways to entrepreneurship.

“HerFidelity Apprenticeship Programme 2.0 reflects our commitment to continuous improvement. Having evaluated feedback from the first edition, we have returned with stronger partnerships and deeper mentorship programmes to ensure that women acquire not just skills, but sustainable economic opportunities,” he said.

“At the heart of the programme is guided, real‑world learning. Participants will undergo intensive apprenticeship training under reputable institutions and industry experts across select fields such as hair styling, shoe making, auto mechatronics, and interior decoration,” Mr Ede added.

He noted that HerFidelity Apprenticeship Programme 2.0 goes beyond skills acquisition by offering participants a wide range of business advisory services. These include business and financial literacy training, mentorship support throughout the apprenticeship journey, access to Fidelity Bank’s women‑focused and SME financial solutions, as well as guidance on business formalisation and growth strategies.

Further emphasising the bank’s vision, Mr Ede said, “By integrating structured mentorship with entrepreneurial development, Fidelity Bank is positioning women not just as trainees, but as future employers, innovators, and economic contributors within their communities. This aligns with our mandate to help individuals grow, businesses thrive, and economies prosper.”

Continue Reading

Banking

The Alternative Bank Opens New Branch in Ondo

Published

on

Alternative Bank

By Modupe Gbadeyanka

A new branch of The Alternative Bank (AltBank) has been opened in Ondo State as part of the expansion drive of the financial institution.

A statement from the company disclosed that the new branch would support export-oriented agribusinesses through Letters of Credit and commodity-backed trade finance, ensuring that local producers can scale beyond state borders.

For SMEs, the bank is introducing robust payment rails, asset financing for equipment and inventory, and supply chain-backed facilities that strengthen working capital without trapping businesses in interest-based debt cycles.

The Governor of Ondo State, Mr Lucky Aiyedatiwa, represented by his Chief of

Staff, Mr Olusegun Omojuwa, at the commissioning of the branch, underscored the importance of financial institutions in economic development.

“The pivotal role of financial institutions to economic growth and development of any economy cannot be overemphasised. It provides access to capital, supporting small and medium-scale enterprises and encouraging savings.

“Therefore, I have no doubt in my mind that the presence of The Alternative Bank in Ondo State will deepen financial services, create employment opportunities and stimulate economic activities across various sectors,” he said.

In her remarks, the Executive Director for Commercial and Institutional Banking (Lagos and South West) at The Alternative Bank, Mrs Korede Demola-Adeniyi, commended the state government’s leadership and outlined the lender’s long-term vision for Ondo State.

“As Ondo State steps into its next fifty years, and into the future anchored on the sustainable development championed during the recent anniversary celebrations, The Alternative Bank is here to be the financial engine for that vision. We didn’t come to Akure to hang banners. We came to fund work, farms, shops, and factories.”

With Ondo State’s economy anchored largely on agriculture, particularly cocoa production, poultry farming, and other cash crops, alongside a growing SME and trade ecosystem, AltBank is deploying sector-specific financing solutions tailored to these strengths.

For cocoa aggregators, processors and poultry operators, the bank will provide production financing, facility expansion support, machinery lease structures, and structured trade facilities under its joint venture and cost-plus financing models, with transaction cycles of up to 180 days for commodity trades and longer-term structured asset financing for equipment and infrastructure.

The organisation is a notable national non-interest bank with a physical network now surpassing 170 locations, deploying capital to solve real-world challenges through initiatives such as the Mata Zalla project, which saw to the training of hundreds of women as electric tricycle drivers and mechanics.

Continue Reading

Trending