By Dipo Olowookere
The need for Micro Small and Medium Enterprises (MSMEs) in the country to increase online presence and grow sales using digital tools has been highlighted by Keystone Bank Limited.
At a 5-day workshop held for small business owners, the lender stressed that the current global health crisis caused by COVID-19 has made it necessary to change the way things are done.
“The widespread outbreak of the novel Coronavirus (COVID-19) has impacted the world economy negatively and has led to a significant shift in customer needs and behaviour as well as a total overhaul of operating models of businesses.
“In the face of this current socio-economic reality, the need to increase online presence and grow sales using digital tools has become a burning concern for a lot of small businesses.
“It is in the wake of this rising need that Keystone Bank partnered with Rabbington Media to host the Boost with Facebook Digital Marketing Webinar Series, a 5-day session which ran from July 1 to 7, 2020, with two sessions per day.
“The topics covered ranged from Using Facebook Ads to reach your target audience, Using WhatsApp to scale your business, Finding new customers using Instagram and more.
“It was a packed series of 10 episodes of exciting training with over 2,000 attendees participating in the sessions,” the bank said.
Also, the Head of MSME at Keystone Bank, Ms Helen Nwelle, noted that, “The COVID-19 pandemic has affected a large number of SMEs who can no longer operate through physical stores and outlets and as such, the need to have an active online presence cannot be over-emphasized.
“Hence, the sessions provided a lot of learning to enable businesses to take advantage of the digital tools available on Facebook, WhatsApp and Instagram etc to reach new customers and grow their businesses.
According to Okemini Otum, the Chief Executive Officer of Rabbington Media, the sessions were very impactful and engaging, with an ever-ready and keen audience for each session.
“The turnout was far beyond our expectations, and we want to be able to reach many more SMEs through more partnerships like these. We commend the passion and commitment from Keystone Bank in seeing to the success of the project.
“The numerous testimonials from participants at the webinar proved how timely the training was and the needs it addressed in their various businesses and participants took away learnings which a lot of them immediately began to apply into building an online presence for their businesses,” Otum added.
Keystone Bank, a technology and service-driven bank offering convenient and reliable solutions to its customers, with a full-fledged Retail Banking Division which over the years, has developed various capacity building events focused on empowering entrepreneurs in the country.
The bank recently launched an online MSME Academy and the next Webinar. which is scheduled for July 17, 2020, will build on the takeaways from the Facebook Digital Marketing series and is tagged Maintaining a thriving SME brand in the face of COVID-19.
Keystone Bank explained that it’s organising these events as part of its Corporate Social Responsibility (CSR) initiatives.
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