By Adedapo Adesanya
A notable development investment bank in Nigeria, DLM Capital Group, has announced the launch of its digital bank called Sofri, a one-stop-shop mobile app for premium financial services.
At a press conference on Thursday in Lagos, the firm used the occasion to unveil the brand ambassador for Sofri digital bank, Mr Samuel Perry, otherwise known as Broda Shaggi.
Sofri derives its brand name from the Pidgin English expression sofrisofri which translates to “easy” or “stress-free”.
According to the MD/CEO of Sofri, Mr Funsho Idowu, Sofri digital bank identifies with the financial hassles of everyday living and portrays easy access to providing solutions to these problems.
The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach for all its users and will include loans, investments, and savings products.
While addressing newsmen at the event, Mr Idowu said, “The Sofri app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions, especially in today’s digital world.”
“This is part of our obligations to consistently provide innovative, simple, and convenient services and to add value to our stakeholders,” he added.
He explained that what stands out for Sofri is the “democratization” of premium services as transfers can be carried out to a multiplicity of banks as well as the purchase of airtime, bill payments, investments on the go, and quick loans which can range from N5,000 to N5 million.
“We have introduced a style that wasn’t there before and now, you can perform investments on the go. It is available for different classes and ages. For those who are regular working people or families, you can choose the perfect bouquet that works for you. These have been verified professionally by several regulators,” Mr Idowu further said.
On quick loans, the Sofri MD noted that they can be accessed without stress, adding, “We have completely changed that, there are no hassles for people that want to take small sums like N5,000 or high sums like N5 million; these can be done in five minutes.”
He said that this will help boost the credit profile of customers as the best artificial intelligence (AI) has been integrated to ensure the smooth running of the service.
“We have AI that performs all credit decisions without human interface. You can perform your loan transactions within a short, limited period,” the banker said.
Expressing his excitement, Sofri brand ambassador, Broda Shaggi, said “I am excited to be affiliated with a brand like Sofri. We live in a part of the world where there are countless financial frustrations faced daily.
“Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents,” he added.
