By Dipo Olowookere
Africa’s largest digital media reseller, Ad Dynamo, has announced plans to invest massively in Nigeria by educating thousands of Nigerians in digital media.
The digital media sales firm, which was acquired in January 2022 by a leading global enabler of digital advertising, Aleph Group, intends to achieve this goal through Aleph’s signature education program, Digital Ad Expert, which is hosted on the group’s proprietary learning platform.
Aleph has set a goal of educating 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition.
Aleph’s educational programs are free and will be accepting applications for Nigeria’s first 12-week peer-to-peer learning program between June 27 and July 18, 2022. The first cohort is scheduled to kick off on July 25, 2022.
Speaking on the development, the founder and CEO of Ad Dynamo, Mr Sean Riley, stated that, “With a national GDP (gross domestic product) exceeding $400 billion and a large share of youth in the local population, we seek to equip thousands of Nigerians with the tools needed to succeed in a rapidly digitizing economy.”
“We’ve always understood that Nigeria has the potential to be one of the world’s greatest internet markets,” he added, noting that, “It’s been a privilege to witness its growth over the past 10 years and to help advertisers reach their consumers with impactful messaging on the right platforms. With the backing of Aleph Group, we plan to grow even further in Nigeria in the coming years.”
On his part, the founder and CEO of Aleph Group, Mr Gaston Taratuta, said, “With more than 35 million additional Nigerians set to come online by 2026, effective digital marketing will become more important than ever.
“We’re incredibly proud that Ad Dynamo, as part of the Aleph family, will play a major role in ensuring that brands across Nigeria have the best possible marketing presence on some of the world’s biggest technology platforms.”
Aleph purchased a 100 per cent equity stake in Ad Dynamo, giving the former an important footprint in Africa where the latter has a long and successful history of over a decade exclusively representing Twitter, Spotify, Yahoo, and Snapchat in the continent’s largest online market.
Ad Dynamo sets itself apart from other digital media sales houses by offering dedicated sales teams for each partner it represents. It also doesn’t charge a markup on any media, meaning that ad buyers have price transparency across all advertising investments.
