Brands/Products
Enyo: Celebrating Four Years of Innovation and Customer Loyalty
The impact of many brands in our society is in how well they are positioned to provide solutions that meet the needs of everyday consumers.
In today’s world, the dynamic of service delivery continues to evolve, and brands are creating platforms that enable growth and sustenance.
In the downstream oil and gas sector, organisations like Enyo is creating a prototype for good service delivery and its investment in community support.
Established in 2017, Enyo Retail and Supply Limited is a customer-focused and technology-driven fuels retailing company with a focus to integrate good service experience and renewable energy products in Africa.
Currently supplying up to 2 per cent of the national demand for refined products in Nigeria, Enyo continues to impact growth in local communities while driving economic development.
The company has grown to be one of the leading players in the downstream oil sector, pioneering technology revolution in the downstream sector for additional value to support households and businesses.
In the past four years, Enyo Retail and Supply has brought an innovative and conducive approach to consumer relations with various initiatives, positioning the company as an enabler of an effective lifestyle for consumers.
Enyo has 95 stations across 19 states serving over 100,000 people daily. With each station, the company continues to provide jobs for community members and impact small and medium businesses.
The company recently rolled out solar-powered solutions across its outlets to support the sustainable development goal of improving energy efficiency. This effort is also aimed at providing alternative power and clean energy for the environment, as well as improve operations.
The solar initiative enables the opportunity to contribute to maintaining a healthier and sustainable environment within local communities.
Also, it helps Enyo stations to function for longer hours because they do not have to rely on the national grid or generators. The company also partners with local solution providers in achieving this as a way to further support local businesses for growth.
‘‘Our hallmark at Enyo is that we are customer-focused, and we uphold that in all the services we provide. We operate a business where we interface with consumers daily hence, we ensure that we uphold a high level of trust.
“We set ourselves apart in the products we offer, such that when we say Our litre is a litre, consumers can attest to this when buying from our retail stations.
“Same for our Gas distribution where we ensure that a Kg is a kg. We try as much to invest in building trust because it is very important to what we do.
“What we have achieved in four years is largely because our customers believe in our brand and we have tried to invest in people’s growth with each new outlet we build, impacting the local communities and small businesses in general,” said Abayomi Awobokun, CEO, Enyo Retail and Supply Limited
Enyo has also invested in tech to continuously provide convenience for consumers. With Velox, a wallet-based solution system that can be accessed through a card or RFID stickers to purchase fuel products across Enyo outlets, car owners have access to a platform that enables ease, management and control of their fuel-related spending.
The company also has a Liquified Petroleum Gas called Superior Liquefied Gas (SL-Gas) home delivery system that enables ease for consumers in having access to Gas products. And when you visit some Enyo outlet, be rest assured that you can access ‘Reelax’, a range of convenience store where you can buy the best groceries at affordable prices.
Enyo has also been at the forefront in empowerment and capacity building for young people through the pilot edition of the ENYO Open Ideas Competition (EOIC). The competition featured an innovative contest to challenge the brightest design minds in the country to create a sustainable design of its service stations.
Over 350 innovative designs were received by youths across the country. The top 3 winners received cash prizes and an opportunity to collaborate with the Enyo team. The platform was indeed a means to expose young individuals to life-changing opportunities.
The 2021 edition is set to launch this June themed around recycling. With more outlets established across various parts of the country, Enyo continues to position itself as a brand available to support the lifestyle of consumers and enhancing value.
Brands/Products
JMG Installs Solar Power Systems at Three NIPCO Fuel Stations
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
Brands/Products
MAGGI Unveils ‘Taste of Christmas’ Campaign
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
Brands/Products
FG Suspension of Sachet Alcohol Ban Excites NECA
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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