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Ethics and Practice in Media Monitoring and Intelligence

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media monitoring political campaign

By Philip Odiakose

Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides businesses, organizations, and individuals with valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment and emerging issues. However, as the use of media monitoring and intelligence continues to grow, so do the ethical concerns surrounding their use.

In this article, I will explore the ethics and practice of media monitoring and intelligence, including the potential risks and benefits, as well as the best practices for using them responsibly.

Benefits of Media Monitoring and Intelligence

Media monitoring and intelligence can provide a range of benefits, including:

  1. Near Real-time insights: Media monitoring allows businesses and organizations to track their brand reputation and public perception in near real-time. By monitoring news articles, social media posts, and other online content, they can quickly identify any negative comments or issues and take action to address them before they escalate.
  2. Competitive intelligence: Media monitoring can also provide valuable insights into competitor activity, helping businesses and organizations stay ahead of industry trends and identify potential threats or opportunities.
  3. Industry trends: By monitoring industry-specific news and social media, businesses and organizations can stay up-to-date on emerging trends, allowing them to adapt their strategies and remain competitive.
  4. Crisis management: In the event of a crisis, media monitoring can help businesses and organizations track public sentiment and respond quickly and effectively.

Risks and Ethical Concerns

While media monitoring and intelligence can provide valuable insights, they also raise a number of ethical concerns, including:

  1. Privacy: Media monitoring often collects personal information, such as social media posts, location data, and online activity. This raises questions around consent and privacy, particularly in cases where the information is being collected without the knowledge or consent of the individual.
  2. Accuracy: Media monitoring relies on algorithms and machine learning to analyze large volumes of data. While these can provide valuable insights, there is always a risk of errors or biases in the data analysis.
  3. Misuse: Media monitoring can be used for malicious purposes, such as tracking the activities of individuals or groups without their knowledge or consent.
  4. Unintended Consequences: Media monitoring and intelligence can have unintended consequences. For example, monitoring the online activity of employees can create a culture of distrust, negatively impacting morale and productivity.

Best Practices for Ethical Media Monitoring and Intelligence

To mitigate these risks, it is important to follow best practices for ethical media monitoring and intelligence:

  1. Transparency: Media Monitoring Consultants should be transparent about the use of media monitoring tools and the data collected. This includes providing clear information about what data is being collected, how it is being used, and who has access to it.
  2. Consent: Media Monitoring consultants should sign an SLA with clients before collecting and using their data. This includes obtaining explicit consent for sensitive data, such as location data or social media posts.
  3. Accuracy: Media Monitoring Consultants should ensure that media monitoring tools are supported by humans to ensure accurate and reliable data. This includes regular human testing and reviewing the algorithms used.
  4. Purpose: Media Monitoring Consultants should ensure that media monitoring tools are used for legitimate purposes, such as media performance audit, media intelligence, media research, crisis management, or competitive analysis.
  5. Security: Media Monitoring Consultants should take measures to ensure the security of the data collected, including using encryption and other security measures to protect sensitive information.

In conclusion, Media monitoring and intelligence provide valuable insights into clients’ media mentions, public opinion, industry trends, competitive media share, media sentiment and emerging issues. However, the use of media data raises ethical concerns around privacy, accuracy, and unintended consequences.

To ensure the responsible and ethical use of clients’ media data, media monitoring and intelligence consultants should follow best practices around transparency, consent, accuracy, purpose, and security. By doing so, they can harness the power of media monitoring and intelligence while minimizing the risks and protecting the rights of clients in their custody.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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Nigeria Must Accelerate Adoption of Renewable Energy Solutions—JMG

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JMG Renewable Energy Solutions

By Modupe Gbadeyanka

A leading provider of integrated electromechanical solutions in Nigeria, JMG Limited, recently showcased real-world impact of its solar and hybrid energy solutions across key sectors of the economy to members of the media.

At the media tour held at JMG’s head office in Lagos, the Chief Commercial Officer of JMG, Mr Rabih Jammal, stressed the urgent need for Nigeria to accelerate its adoption of renewable energy solutions.

“Clean energy is no longer a future concept – it is happening now – and it is working. At JMG, we are not just advocating for renewables; we are delivering them.

“From our 150-kilowatt solar installation at our Victoria Island head office to multiple large-scale deployments nationwide, we have proven that clean energy works technically, commercially and financially,” he said at the event hosted to commemorate the International Day of Clean Energy.

According to him, JMG’s solar and hybrid projects have helped clients save millions of naira in diesel costs, improve energy reliability and significantly reduce carbon emissions.

“As more countries move toward sustainable solutions, clean energy has become an economic imperative for Nigeria. It enhances competitiveness, lowers operating costs and enables communities. This is only the beginning as we will continue to invest in solar solutions, technology, partnerships and people to scale clean energy across the country,” he added.

Also speaking, the Head of Marketing at JMG, Ms Oluwatomi Faniran, described clean energy as a core responsibility embedded in the company’s business strategy.

“At JMG, clean energy is more than technology; it is a responsibility. Our track record speaks for itself,” Ms Faniran said, highlighting the successful deployment of solar hybrid systems at NIPCO fuel stations, the powering of a government state house, and energy-efficient solutions delivered at facilities such as Nourdm Global and Rack Centre.

With decades of experience delivering solutions that enhance comfort, safety and efficiency across residential, commercial and industrial spaces, JMG operates across critical business units including conventional and renewable power, electrical infrastructure, HVAC systems, elevators and escalators, air compressors and energy-efficient technologies. Its operations are backed by internationally recognised ISO certifications in quality management, health and safety, and environmental sustainability.

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Paystack Launches Holding Company The Stack Group

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The Stack Group

By Adedapo Adesanya

Top payment solutions company, Paystack, has launched a holding company, known as The Stack Group (TSG), in its bid to aggregate the tech-focused family of brands connected with the Paystack brand.

TSG founding shareholders include Stripe, Shola Akinlade (Founder and CEO of Paystack), and existing Paystack employees. The agreements establishing TSG as the parent holding company were signed in October 2025, and are subject to the requisite regulatory approvals.

The announcement comes as Paystack celebrates its 10-year anniversary in January 2026.

Since its acquisition by Stripe in 2020, Paystack has grown its payment volume by 12x and is licensed and operational in Côte d’Ivoire, Ghana, Kenya, Nigeria, and South Africa, with regulatory approvals for Egypt and Rwanda, representing 46 per cent of Africa’s GDP, the company said in a press statement.

The statement added that this product-first approach to pan-African growth has led to Paystack becoming profitable at the group level.

The development follows the recent launch of Paystack MFB in Nigeria after it acquired Ladder Microfinance Bank in its push into consumer products.

The company noted that as a standalone bank, Paystack MFB allows the group to internalise core financial rails and provide the banking and credit infrastructure required by over 300,000 Nigerian merchants.

“These capabilities enable the development of elegant, compliant, and much-needed end-to-end money-movement solutions and will continue to power the company’s mission of building technology solutions for Africa, to power African ambition,” parts of the statement added.

TSG will provide a corporate umbrella for a family of complementary brands that are solving Africa-specific challenges, while remaining operationally independent. At the outset, TSG will include merchant payments solution, Paystack, its controversial consumer payments product, Zap, the recently launched Paystack Microfinance Bank and TSG Labs, which will serve as hub for  emerging technologies and building new products both within and beyond financial technology.

According to Mr Akinlade, “The launch of TSG signals a larger scope of ambition for us and sets the tone for the next decade of our company. Having worked with thousands of companies across the continent since 2016, it is clear that there are significant opportunities to support businesses beyond payments, and TSG enables us to address the challenges African companies face.”

“Thank you to the Stripe team for their continued belief in Africa’s potential, and our ability to create transformative technology companies for the continent, and beyond,” he added.

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Global Money Exchange Unveils Global Pay App

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Comviva and Global Money Exchange Leadership

By Modupe Gbadeyanka

A new mobile application powered by Comviva’s mobiquity Pay platform known as Global Pay has been launched by Oman’s leading money exchange company, Global Money Exchange Co. LLC (GMEC).

The unveiling aligns with Oman’s national digital transformation vision and reinforces GMEC’s commitment to delivering innovative, secure, and inclusive digital financial solutions for daily life.

“The Global Pay App enables secure and efficient local and international payment transactions,” the Chairman of Global Money Exchange said, Mr Sheikh Sulaiman Abdulmalik Abdullah Al Khalili, stated.

He added that the platform is PCI-DSS certified, underscoring GMEC’s commitment to the highest standards of payment security and data protection, expressing confidence that “the mobile application will be widely used by the Omani Nationals and expatriates.”

The Managing Director of Global Money Exchange, Mr Subromoniyan K S, disclosed that “customers can conveniently pay utility bills and educational fees without the need for a bank account, thereby supporting broader financial inclusion.”

He further noted that the platform enables merchants to accept QR-based payments from customers of any bank or service provider in Oman, ensuring full interoperability across the payment’s ecosystem.

“The Global Pay app is supported by a comprehensive customer support framework. Customers can visit any of our branches across Oman for assistance or contact a dedicated customer support helpline for prompt resolution of queries,” the General Manager of Global Money Exchange, Mr Sonam Dorje, said.

On his part, the chief executive of Comviva, Mr Rajesh Chandiramani, said, “We are delighted to accelerate Global Money Exchange’s digital transformation journey with mobiquity® Pay- our scalable, cloud-ready digital payments platform built to support rapid growth and seamless expansion. Global Pay exemplifies our commitment to empowering financial institutions across the Middle East to deliver world-class digital experiences that drive financial inclusion.”

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