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GROHE Revolutionises Bathroom Technology with Eurosmart

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GROHE Eurosmart

By Adedapo Adesanya

In line with its commitment to creating innovative and future-ready homes, Grohe has drawn from demographic research to re-design one of its bestseller products – the GROHE Eurosmart. The forward-thinking bathroom design created with extra protection was designed to serve the needs of consumers at different stages of life.

The company in a statement announcing the product said, “Undoubtedly our society is changing – not only is the population constantly growing, but we are also getting increasingly older. Demographic change is challenging our entire society and forcing us to rethink – away from the previous anti-ageing mindset and toward a pro-ageing attitude to life.

“The so-called ‘silver society’, the population over 60, ages differently – they want to stay fit and actively shape their own lives in the place where they feel safe and happy: at home. GROHE has taken these insights into account when redesigning one of its bestseller products – the GROHE Eurosmart.”

Commenting on the innovation, Mr Jonas Brennwald, Leader LIXIL EMENA, said  “When we think about our customers of tomorrow, they are most likely approaching their silver years. While they are officially near or of retirement age, the modern seniors are fit and want products that support them with daily obstacles, even in 10-20 years when their vision decreases or their motor skills are less diminishing.

“So, we need to ask ourselves: How can we create beautiful products that are future-ready? Our GROHE Eurosmart has evolved with every generation and is a great example of how to react to changing needs with meaningful products.”

Grohe ensures that the Eurosmart portfolio always grows in line with a changing society’s requirements and that it keeps adapting to modern needs. This is shown by the different lever variants which directly relate to people’s lives.

The timeless design of relaunched Grohe Eurosmart also subtly addresses the special needs of bathroom care for the elderly or people with limited motor skills.

In addition to comfort, safety also plays a special role in ageing. The Eurosmart SafeStop provides effective thermostatic protection by limiting the maximum hot water temperature to a pre-adjustable value. This ensures that the desired water temperature remains constant, and effectively shuts off the hot water if the cold water supply fails. Particularly important for facilities for children, senior citizens, or people with restrictions in sensory or motor skills.

“The combination of modern design, a high level of comfort, easy installation, and the versatile options to choose from makes the Eurosmart faucet a real hero for the future-ready bathroom,” the company explains.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Brands/Products

Knorr Engages Customers Via ‘Share The Good’ Ramadan Campaign

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Knorr Share the Good 1

As the sacred month of Ramadan unfolds, Knorr is embracing the spirit of generosity and spreading kindness with its ‘Share The Good’ Ramadan campaign—an annual initiative designed to bring communities closer through acts of kindness, food, and shared experiences. The brand is creating opportunities for meaningful connections, ensuring that fasting Muslims remain nourished while fostering a culture of giving.

At the heart of this movement is the Knorr Ramadan Good Bus, a travelling symbol of warmth and well-being. This special initiative will bring renowned chefs and beloved Eativists to key cities such as Lagos, Ibadan, Kwara, Abeokuta, and Osogbo. They will visit mosques and community hubs at each stop, sharing wholesome meals during Iftar and offering valuable guidance on balanced nutrition and healthy fasting practices. By making nutritious eating more accessible, Knorr aims to support communities in observing Ramadan in a way that prioritises both spiritual and physical well-being.

Beyond these community engagements, Knorr is also bringing the spirit of togetherness into people’s homes through an immersive digital experience. Throughout Ramadan, the brand will host interactive weekly live cooking sessions on Instagram. In these cooking sessions, participants will receive recipes in advance, allowing them to cook along in real-time as they prepare nourishing Iftar meals. More than just a cooking demonstration, these sessions will highlight the importance of mindful and nutritious eating, helping participants maintain their energy and well-being while fasting.

Recognising that Ramadan is also the time for compassion, generosity, and reflection, Knorr has launched the 30 Days Good Challenge to encourage daily acts of kindness. Every day, the brand will share simple yet meaningful ways for individuals to share good—through acts of service, heartfelt messages, or small gestures of care.

Damilola Dania, Category Manager, Nutrition, Unilever West Africa, speaking on the campaign, highlighted its impact and importance, saying: “At Knorr, we believe food is more than just nourishment. It is a powerful force that brings people together, especially during a time as meaningful as Ramadan. Through the Share The Good campaign, we are strengthening the spirit of togetherness that defines this holy month, creating meaningful opportunities for communities to connect, give back, and celebrate the true essence of Ramadan.”

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Customers Groan as MTN Hikes Data Plans Again

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MTN Subscribers

By Adedapo Adesanya

Nigeria’s leading telecommunications provider, MTN, has once again implemented another price hike on internet plans, marking the second time in the last three months.

Recall that the Nigerian Communications Commission (NCC) approved a 50 per cent tariff increase in January, the first of such since 2013, for telcos in the country.

Checks by Business Post revealed that previous plans are no longer applicable at their rates, with many customers lamenting that the value has doubled yet again.

For instance, the 2.5GB plan which used to be N600, now goes for N900, the 6GB jumped to N2,500 from previously 5GB which cost around N1,500.

Other checks showed that N3,500, which used to be for 15GB, is now for N7GB.

Under the previous pricing, the 1.8GB monthly plan was N1,500, replacing the previous 1.5GB plan that was priced at N1,000. The 20GB plan increased to N7,500 from N5,500, while the 15GB plan rose to N6,500, up from N4,500.

Larger data bundles have saw even steeper increases. The 90-day 1.5TB plan has jumped from N150,000 to N240,000, while the 600GB 90-day plan has risen from N75,000 to N120,000.

It is expected that there will be hikes across these bundles with these fresh hikes.

According to an X user, “MTN don increase their data price again. Na wa o.”

“We’re paying more for data than we’re earning in this country. MTN are hell-bent on business aiming to push the majority of people offline by the second quarter of this year,” another user added.

MTN Nigeria, with 84.61 million subscribers, has the largest share in the Nigerian telco market.

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Logidoo Celebrates Afridoo’s Remarkable Growth in e-Commerce Logistics

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Logidoo Afridoo

In a significant development for Africa’s digital commerce ecosystem, Logidoo continues to transform the logistics landscape with its flagship platform, Afridoo. The e-commerce logistics solution has cemented its position as a game-changer for businesses across the continent, showing exceptional traction and impressive growth metrics.

Afridoo’s seamless solutions for order management, stock control, and fulfilment have driven a remarkable 187% increase in subscriptions, clearly indicating rising market confidence in Afridoo’s capabilities. The platform has also processed 117% more orders compared to previous periods, showcasing its robust infrastructure and ability to scale with merchant demands.

Perhaps most significantly, 47% of Afridoo’s customers report successful expansion into new markets, directly attributable to Afridoo’s deployment and support services.

“Afridoo isn’t merely a logistics solution—it’s an enablement platform that empowers businesses to scale faster and reach new customers across Africa,” said Tamsir Ousmane Traore, CEO of Logidoo. “From comprehensive stock management to optimised last-mile delivery and cash-on-delivery solutions, we’ve positioned Afridoo as the essential partner for e-commerce success.”

Afridoo’s impact extends beyond simple logistics management. The platform has become instrumental in helping businesses scale operations, reach new customers, and optimize their supply chains across multiple African markets. By providing integrated solutions for the entire e-commerce fulfilment process, Afridoo is an essential partner for businesses looking to capitalize on Africa’s rapidly growing digital commerce landscape.

This success builds upon Logidoo’s broader logistics ecosystem, which includes their recently launched TexMiles service for last-mile delivery in West Africa. With Afridoo’s impressive growth trajectory, Logidoo continues to strengthen its position as the leading digital logistics provider on the continent.

The combination of Afridoo’s spectacular growth and the strategic launch of TexMiles demonstrates Logidoo’s comprehensive approach to solving Africa’s logistics challenges.

“Our vision extends beyond individual services—we’re building an interconnected logistics infrastructure that truly serves Africa’s unique market needs,” commented Tamsir Ousmane Traore.

By addressing e-commerce enablement through Afridoo, Logidoo is creating an integrated ecosystem that serves businesses across multiple touchpoints.

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