ID Africa Takes Marketing Communications Services to Ghana, Kenya

By Modupe Gbadeyanka

A public relations, marketing communications and strategic advisory company based in Nigeria, Info Digital Africa (ID Africa), has launched its operations in Ghana and Kenya.

Beyond providing corporate and brand communications services to some of the biggest brands in media, technology, financial services, non-profit and FMCG, ID Africa is also home to Netng, Neusroom and 234Star.

The company, which started seven years ago, also organises the annual NECLive, Africa’s largest gathering of entertainment and creative industry professionals, which is also the longest-running conference of its kind in the region.

It was established in 2015 by Mr Ayeni Adekunle as part of BHM, an Africa-focused International PR and communications network with offices in Nigeria and the United Kingdom.

“After seven years of building and perfecting our unique approach to marketing and communications in Nigeria, we are now taking this distinctive proposition to other parts of Africa.

“With a combination of owned media consumer insights, proprietary technology, editorial expertise, and advisers, we are positioned to deliver truly impactful work across the continent.

“ID Africa has come a long way from humble beginnings as a three-person digital media unit of BHM that was spun off and incubated, to becoming one of Africa’s fastest-growing communications companies.

“Today, we employ almost 40 full-time professionals, work for 10 clients across 6 industries, in 4 countries; and own media assets with a combined user base of over a million,” the CEO of ID Africa, Mr Femi Falodun, stated.

On his part, Mr Ayeni said, “ID Africa’s continental growth, along with BHM’s allied and strategic operations in Europe and America, is part of our long term vision to build Africa’s first global integrated communications network.

ID Africa will serve as BHM’s Pan-African advisory and execution firm; helping consumers, brands, organisations, and governments make sense of the world’s most promising continent.

Through local and regional adviser-led outfits, ID Africa will use a combination of owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.

Its current clients are MultiChoice DStv, ALAT By Wema, Honeywell Group, Betway and Showmax.