Brands/Products
Konga Introduces Loyalty Scheme for Shoppers

By Ahmed Rahma
Nigeria’s leading composite e-commerce giant, Konga, has rolled out a revolutionary membership programme called Konga Prime, with a lot of benefits for shoppers
Konga Prime members are to enjoy unlimited free shipping, have access to exclusive offers and early bird deals, among others.
According to the company, the programme brings together a suite of exciting benefits which delivers great value to subscribers, helping them enjoy exclusive deals and other incentives such as faster deliveries of their orders.
It will also put money back in their pockets by helping them make great savings, incomparable to that offered by any other retail platform.
Furthermore, members of Konga Prime, including busy individuals and families, get to enjoy premium access to the full range of Konga’s cutting-edge assets.
Among these are its powerful e-commerce engine and online presence as well as the nationwide reach of a growing list of over 31 stores spread across the nooks and crannies of the country.
Also, members have the added incentive of unlimited free delivery from Konga and access to discounts that make shopping faster and cheaper for all categories of shoppers.
Commenting, the Vice President of Konga Online, Mr Kenny Oriola, said the initiative is one that will deliver great value for members, including exclusive access to a growing list of special offers.
“This initiative was implemented to provide a platform that allows our esteemed customers enjoy great value, including having their orders delivered to their preferred location for free.
“Saving time and money is not just the end goal here, but having access to exclusive deals and mouth-watering discounts on special products also make this service one to subscribe to.
“Today, we kick-off this initiative in Lagos and Abuja. Subsequently, other states across the country will benefit from this service,” he disclosed.
Additionally, Mr Oriola submitted that in the future, Konga will leverage its wide-ranging assets to add additional benefits for members in a variety of services and offerings, adding that the list of benefits will continue to grow over time.
The company has also revealed that membership of Konga Prime is available to all customers, effective March 1, 2021, beginning with Lagos and Abuja, adding that subscription rates for Konga Prime membership in Lagos costs N1,000 a month and N2,490 for three months, along with a 7-day free trial period included.
For Abuja, membership costs N1,290 a month and N3,490 for three months, even as the rollout is set to be extended to other states soon.
Interested subscribers have been urged to sign up for Konga Prime on the company’s website.
Brands/Products
DHL Offers Logistics Services, Solutions to Temu

By Modupe Gbadeyanka
An e-commerce marketplace, Temu, has signed a Memorandum of Understanding (MoU) with the world’s leading logistics company, DHL Group.
The deal will enable DHL to provide Temu with multimodal transportation solutions aimed to provide more efficient and sustainable supply chain services.
The agreement aims to enhance collaboration to better support local small and medium-sized enterprises (SMEs) in established markets as well as in growth markets, such as Eastern Europe and the Middle East. Both parties are committed to fostering compliant trade and sustainable practices.
As part of the deal, DHL Group will utilize its logistics expertise to support Temu’s operations in Europe, including its local-to-local model, which enables local merchandise partners to sell on its platform and supports local fulfilment.
Temu expects up to 80 per cent of its total sales in Europe to come from this local-to-local model.
Additionally, the e-commerce platform will enable European-based sellers to reach global markets in the future. This allows, in particular, SMEs to scale and expand their businesses.
DHL will also assist Temu in growing its presence in e-commerce markets, including the Europe, Middle East, and Africa (EMEA) regions.
“This letter of intent marks a significant step in our partnership with DHL Group. Its extensive network and logistics capabilities will help support our mission to increase consumer access to affordable products and help increase growth opportunities for sellers,” the co-founder of Temu, Mr Qin Sun, stated.
On her part, the chief operating officer and Head of Customer Solutions and Innovation at DHL, Ms Katja Busch, said, “Through our various DHL divisions, we are already providing a wide range of logistics services and solutions, including air freight and last-mile delivery.
“We are excited to elevate our partnership with Temu to the next level. By combining our logistics capabilities with Temu’s innovative platform, we can create more efficient, compliant and convenient solutions that benefit both consumers and local businesses in the markets we serve.”
Brands/Products
How the Oval Shape Enhances the Sparkle of Your Diamond Ring

If you’re celebrating a special moment in your life, such as an anniversary or a proposal, a diamond ring is an elegant choice to mark that day in the lives of your loved ones. When you’re out looking for the perfect diamond ring to choose from, the shape of the diamond should be a key consideration.
There are a number of different things that can influence the brilliance of a diamond, but the shape and cut of your stone is perhaps the most important. Trendy diamond shapes are everywhere these days, but one unique shape has remained popular over the years – the oval shape.
The oval diamond features a long shape and faceted cut that not only produces a stunning glint but also makes the gemstone look larger. In this article, we’ll explore the way in which the oval cut adds to the sparkle of your diamond ring and how it’s an evergreen choice for any jewelry collection.
Why Choose an Oval Diamond Ring? A Look at the 4Cs
Any seasoned jeweler or frequent diamond buyer will stress the importance of the 4Cs—Cut, Color, Clarity, and Carat Weight— when selecting diamonds that are beautiful and valuable.
Based on the 4Cs, the oval cut is special because it improves each of these factors more than other cuts would. Now, let’s look at oval cuts based on the 4Cs and why they are perfect for those seeking brilliance, beauty, and value.
Cut
A diamond’s cut has a direct influence on its capacity to bend light, and an oval diamond ring is created to maximize brilliance. As a result of its brilliant-cut faceting plan (which comes very close to that of a round-cut diamond), an oval diamond reflects and spreads light in order to produce improved sparkle.
Besides this, its longer shape can minimize the visibility of imperfections while maintaining an awe-inspiring glow.
Color
Oval diamonds also do a great job at color concealment, especially in higher grades. Since they’re faceted in a unique way and do a great job bending light, you’re going to have a whiter-looking diamond than most other fancy cuts, making oval gems great even if you choose to buy a slightly lower color grade.
Oval diamonds allow you to save on more expensive color grades and concentrate on the other 4Cs of a diamond without sacrificing quality and appearance.
Clarity
Clarity describes the presence of inclusions and blemishes in a diamond. Oval cuts conceal small inclusions better than step-cut shapes like emerald or Asscher cuts. This gives you the option to choose a lower clarity grade and still have an amazing-looking stone.
Carat Weight
One of the greatest strengths of an oval diamond is its ability to seem larger than it is. Its shape makes it appear like a larger stone when compared to a round diamond of equal weight. This special trait makes oval diamonds the best option for individuals who need maximum visual appeal without having to raise their budget significantly.
Best Settings for Oval Diamonds
After you explore the beauty of oval diamond rings and select a diamond on Best Brilliance, the next thing you need to do is select the perfect setting for the gem. Your chosen setting should enhance the oval cut’s brilliance, protect its shape, and complement its elongated elegance.
The appropriate setting not only ensures your diamond’s safety but also influences how much light it reflects. Below, we’ve highlighted some of the best settings to showcase the beauty of an oval diamond.
Solitaire Setting – Timeless & Classic
Solitaire settings will flaunt your gemstone’s beauty in a unique way. An oval cut solitaire setting consists of one oval diamond set on a plain or delicate band, with the stone in the spotlight.
This traditional style is great for optimizing light exposure and shine. If you like a clean but elegant look that enhances the natural beauty of your diamond, then the solitaire setting will suit you best.
Split Shank Setting – Fashionable & Supportive
A split shank setting includes a band that splits into two as it approaches the center stone. This gives it extra strength and also an appealing beauty. The setup gives the ring more presence as the set appears thinner while the diamond looks larger. Split shank settings suit buyers who are looking for a mixture of poise, solidity, and glamour.
East-West Setting – Cool & Radical
An east-west setting is a new take on traditional engagement rings, with a horizontal oval diamond instead of a vertical position. The radical styling establishes a modern yet chic appearance without diminishing the elegance of the oval cut. If you prefer something fresh and unique, an east-west setting offers an alternative to classic ring styles.
The Timeless Brilliance of Oval Diamonds
Oval diamonds are the perfect blend of beauty, glow, and sophistication. Understanding how an oval diamond maximizes brilliance and provides buyers with elegance is important. Choosing the best setting is equally as important to take advantage of a unique set style and elevate the appeal of your ring. With the utmost care and regular upkeep, an oval diamond ring is sure to be a timeless piece that will make whatever event you’re celebrating special.
Brands/Products
Rite Foods Encourages Muslims to Rejuvenate With Brand’s Quality Products

By Aduragbemi Omiyale
Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful in Nigeria for the celebration of Eid el-Fitr, the end of the holy month of Ramadan.
In a statement, the chief executive of Rite Foods, Mr Seleem Adegunwa, urged Muslims to embrace the values of love, unity, and exemplary conduct as they enjoy a peaceful and fulfilling Eid, also encouraging them to reflect on the teachings of Prophet Mohammed (SAW) and continue to uphold the virtues of faith, compassion, and national unity.
He further advised Muslims to to rejuvenate and celebrate with its wide range of award-winning products.
“We commend our Muslim brothers and sisters for their devotion throughout Ramadan and encourage them to let the lessons of this sacred period guide their daily lives.
“As they celebrate, we remain committed to providing quality products that add delight and nourishment to every moment,” Mr Adegunwa stated.
Reaffirming Rite Foods’ dedication to excellence, he highlighted the company’s diverse portfolio of premium products, including 13 refreshing flavours of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, available in five delicious flavours, Fearless Energy Drinks for an extra boost, and Bigi and Rite Sausages, perfect for on-the-go enjoyment.
Also, the Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, emphasised that the company, driven by innovation and cutting-edge technology, will continue to cater to the needs of its diverse consumers.
“We are committed to delivering superior quality products that enhance every occasion. Eid el-Fitr is a time of joy, and we are honored to be part of the celebration with our consumers,” he added.
As a brand recognised for quality and excellence in the Fast-Moving Consumer Goods (FMCG) industry, Rite Foods was recently honoured as ‘Food Company of the Year’ at the prestigious Independent Awards 2024.
The company said it remains committed to delivering exceptional products that bring people together in celebration, nourishment, and satisfaction. With a commitment to producing quality products, the company continues to set industry standards in the FMCG sector.
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