P+ Measurement Services to Celebrate Annual Measurement Month

By Modupe Gbadeyanka

Despite recent developments succeeding the global impact of COVID-19 pandemic, the International Association for the Measurement and Evaluation of Communication (AMEC), an international regulator for media measurement and evaluation is organising its annual AMEC Measurement Month in November 2020.

This is an event that brings together over 160 members of the association in 86 different countries of the world and P+ Measurement Services, the foremost media intelligence agency and the only Nigerian member of AMEC, is spearheading this year’s 5th edition of the event in Nigeria with the theme Upscaling the role of Media Monitoring, Measurement and Evaluation in post COVID-19.

The event, which will be held virtually on Zoom, is scheduled to hold on Friday, November 20, 2020, between 2pm and 3pm (WAT) and will see industry experts dissecting and proffering insightful solutions to the many unanswered questions in the industry, while also aiming at enlightening Public Relations and Communication professionals on the importance of Measurement and Evaluation in the PR and Media space.

The event will feature Todd Murphy, CEO, Universal Information Services, who is a developer of news monitoring and PR measurement solutions in the United States of America, whose focus is on news monitoring, media relations activities, broadcast media monitoring, tracking media relations efforts, and also helping to develop management programs through media monitoring.

Another guest is Mr Seye Olurotimi, the Lead Consultant/CEO of CedarTribe Limited. He is a certified trainer and learning facilitator with an International Award in Delivering Training (IADT) from TQUK (Training Qualifications United Kingdom).

He is also a versatile business consultant and professional with skills in the areas of Brand Management, Marketing Communications, Business Communications, Media (Traditional & Social/Digital), Public Relations and Business Strategy in Nigeria.

AMEC Measurement Month is a free-to-attend event, which consists of webinars, executive discussions, workshops, and much more.

It focuses on helping PR professionals understand the value and importance of PR measurement. To join the conversation on Twitter, use the hashtags: #EvaluatePR #AMECMM. Communications and PR professionals who plan to attend the event should register using the link, https://bit.ly/3bZbTRr