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Visa Advises Online Merchants on Customer Retention

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e-commerce sector africa

By Ahmed Rahma

Business owners can leverage on e-commerce to increase their source of revenue in this festive season, a leading payments firm, Visa, has said.

The restriction of movements in 2020 as a result of the COVID-19 pandemic has made most customers switch to online shopping, which allows for easy payment.

According to Visa, small business owners can use the online platform to cut their cost and earn more as a report by the company showed that 81 per cent of customers are willing to pay more for a good customer experience.

In the Visa Consulting & Analytics (VCA) report titled Accelerating the shift to e-commerce, it was discovered that more people now want to make orders online.

Earlier in the year, Visa’s COVID-19 Impact Tracker showed that up to 68 per cent of consumers were going to grocery stores less often.

As the retail sector looks to driving recovery, the approach to periods like Black Friday has also evolved and further necessitated safer and better online payment experiences.

“Small and Medium-sized Businesses (SMBs) that leverage e-commerce solutions; which provide an excellent online shopping experience for consumers have the opportunity to benefit from high spend periods like Black Friday and the coming festive season compared to businesses who have not mastered the importance of holistic back-end design of the customer journey,” the Vice President, Visa West Africa, Ms Kemi Okusanya, said.

“The impact of a bad payment experience can be devastating. When a shopper abandons an online shopping cart due to checkout friction, the data shows that 67% end up leaving for a competitor or never complete the purchase anywhere, and 59% say they are less likely to shop with that same retailer again,” she added.

Digital payments provide a convenient and secure way to pay for customers. For businesses, they reduce the friction arising from handling money, limit customer queuing, grow their customer base as a result of enhanced experience and eventually improve sales and profitability. As online shopping becomes the norm for consumers and businesses continue on the road to economic recovery, digital payment and in particular frictionless e-commerce experiences will become a competitive advantage for small businesses.

Concluding, Ms Okusanya explained that, “The VCA report highlights how the payment experience is a critical touchpoint – a part of the customer journey, which requires special attention.”

According to her, “Each time a potential customer reaches the checkout page, they have a moment to reflect on whether the effort needed to make the payment is equal to the value they get from their purchase.”

“To win prospective and repeat customers, SMBs need to have a digital presence during the discovery and evaluation stages of the customer shopping journey,” she submitted.

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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How the Oval Shape Enhances the Sparkle of Your Diamond Ring

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Oval Diamond Ring

If you’re celebrating a special moment in your life, such as an anniversary or a proposal, a diamond ring is an elegant choice to mark that day in the lives of your loved ones. When you’re out looking for the perfect diamond ring to choose from, the shape of the diamond should be a key consideration.

There are a number of different things that can influence the brilliance of a diamond, but the shape and cut of your stone is perhaps the most important. Trendy diamond shapes are everywhere these days, but one unique shape has remained popular over the years – the oval shape.

The oval diamond features a long shape and faceted cut that not only produces a stunning glint but also makes the gemstone look larger. In this article, we’ll explore the way in which the oval cut adds to the sparkle of your diamond ring and how it’s an evergreen choice for any jewelry collection.

Why Choose an Oval Diamond Ring? A Look at the 4Cs

Any seasoned jeweler or frequent diamond buyer will stress the importance of the 4Cs—Cut, Color, Clarity, and Carat Weight— when selecting diamonds that are beautiful and valuable.

Based on the 4Cs, the oval cut is special because it improves each of these factors more than other cuts would. Now, let’s look at oval cuts based on the 4Cs and why they are perfect for those seeking brilliance, beauty, and value.

Cut

A diamond’s cut has a direct influence on its capacity to bend light, and an oval diamond ring is created to maximize brilliance. As a result of its brilliant-cut faceting plan (which comes very close to that of a round-cut diamond), an oval diamond reflects and spreads light in order to produce improved sparkle.

Besides this, its longer shape can minimize the visibility of imperfections while maintaining an awe-inspiring glow.

Color

Oval diamonds also do a great job at color concealment, especially in higher grades. Since they’re faceted in a unique way and do a great job bending light, you’re going to have a whiter-looking diamond than most other fancy cuts,  making oval gems great even if you choose to buy a slightly lower color grade.

Oval diamonds allow you to save on more expensive color grades and concentrate on the other 4Cs of a diamond without sacrificing quality and appearance.

Clarity

Clarity describes the presence of inclusions and blemishes in a diamond. Oval cuts conceal small inclusions better than step-cut shapes like emerald or Asscher cuts. This gives you the option to choose a lower clarity grade and still have an amazing-looking stone.

Carat Weight

One of the greatest strengths of an oval diamond is its ability to seem larger than it is. Its shape makes it appear like a larger stone when compared to a round diamond of equal weight. This special trait makes oval diamonds the best option for individuals who need maximum visual appeal without having to raise their budget significantly.

Best Settings for Oval Diamonds

After you explore the beauty of oval diamond rings and select a diamond on Best Brilliance, the next thing you need to do is select the perfect setting for the gem. Your chosen setting should enhance the oval cut’s brilliance, protect its shape, and complement its elongated elegance.

The appropriate setting not only ensures your diamond’s safety but also influences how much light it reflects. Below, we’ve highlighted some of the best settings to showcase the beauty of an oval diamond.

Solitaire Setting – Timeless & Classic

Solitaire settings will flaunt your gemstone’s beauty in a unique way. An oval cut solitaire setting consists of one oval diamond set on a plain or delicate band, with the stone in the spotlight.

This traditional style is great for optimizing light exposure and shine. If you like a clean but elegant look that enhances the natural beauty of your diamond, then the solitaire setting will suit you best.

Split Shank Setting – Fashionable & Supportive

A split shank setting includes a band that splits into two as it approaches the center stone. This gives it extra strength and also an appealing beauty. The setup gives the ring more presence as the set appears thinner while the diamond looks larger. Split shank settings suit buyers who are looking for a mixture of poise, solidity, and glamour.

East-West Setting – Cool & Radical

An east-west setting is a new take on traditional engagement rings, with a horizontal oval diamond instead of a vertical position. The radical styling establishes a modern yet chic appearance without diminishing the elegance of the oval cut. If you prefer something fresh and unique, an east-west setting offers an alternative to classic ring styles.

The Timeless Brilliance of Oval Diamonds

Oval diamonds are the perfect blend of beauty, glow, and sophistication. Understanding how an oval diamond maximizes brilliance and provides buyers with elegance is important. Choosing the best setting is equally as important to take advantage of a unique set style and elevate the appeal of your ring. With the utmost care and regular upkeep, an oval diamond ring is sure to be a timeless piece that will make whatever event you’re celebrating special.

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Rite Foods Encourages Muslims to Rejuvenate With Brand’s Quality Products

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Rite Foods Hunger in Nigeria

By Aduragbemi Omiyale

Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful in Nigeria for the celebration of Eid el-Fitr, the end of the holy month of Ramadan.

In a statement, the chief executive of Rite Foods, Mr Seleem Adegunwa, urged Muslims to embrace the values of love, unity, and exemplary conduct as they enjoy a peaceful and fulfilling Eid, also encouraging them to reflect on the teachings of Prophet Mohammed (SAW) and continue to uphold the virtues of faith, compassion, and national unity.

He further advised Muslims to to rejuvenate and celebrate with its wide range of award-winning products.

“We commend our Muslim brothers and sisters for their devotion throughout Ramadan and encourage them to let the lessons of this sacred period guide their daily lives.

“As they celebrate, we remain committed to providing quality products that add delight and nourishment to every moment,” Mr Adegunwa stated.

Reaffirming Rite Foods’ dedication to excellence, he highlighted the company’s diverse portfolio of premium products, including 13 refreshing flavours of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, available in five delicious flavours, Fearless Energy Drinks for an extra boost, and Bigi and Rite Sausages, perfect for on-the-go enjoyment.

Also, the Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, emphasised that the company, driven by innovation and cutting-edge technology, will continue to cater to the needs of its diverse consumers.

“We are committed to delivering superior quality products that enhance every occasion. Eid el-Fitr is a time of joy, and we are honored to be part of the celebration with our consumers,” he added.

As a brand recognised for quality and excellence in the Fast-Moving Consumer Goods (FMCG) industry, Rite Foods was recently honoured as ‘Food Company of the Year’ at the prestigious Independent Awards 2024.

The company said it remains committed to delivering exceptional products that bring people together in celebration, nourishment, and satisfaction. With a commitment to producing quality products, the company continues to set industry standards in the FMCG sector.

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Adetokunbo Modupe to Headline NIPR Lagos Chapter PR Discourse on April 3

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Adetokunbo Modupe Lagos PR

By Adedapo Adesanya

Public Relations guru and chief consultant of TPT International Limited, Mr Adetokunbo Modupe, will headline the Lagos Chapter of Nigerian Institute of Public Relations (NIPR) PR Discourse for the month of April.

The NIPR Lagos chapter is scheduled to hold its monthly Public Relations (PR) Clinic on April 3, where vital issues on the growth of PR practice and its contribution to the national economic value chain will be discussed.

The PR Clinic, with the PR RESET theme, will have TPT International Limited’s founder, Mr Modupe, speaking on PR RESET: Reinventing Yourself for the Evolving PR LANDSCAPE”.

Expected at the special discourse are members of NIPR, special guests, and important personalities in the private and business sectors.

According to Dr Ahmadu, Fatimah-Binta, the General Secretary of NIPR, the monthly meeting will be held on Thursday, April 3rd, 2025, and will feature one of the most sought-after Public Relations Consultants in Africa, Adetokunbo Modupe, Founder of TPT International Limited.

Mr Modupe, a Harvard Business School and York St John University trained leadership Innovation and Management specialist, will bring to bear his vast knowledge of the PR practice spanning over three decades.

The event will be held on Thursday, April 3, at the Eko FM Multipurpose Hall, Agindingbi, Ikeja, by 3 pm, and deliberations are expected to be very thought provoking and impactful.

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