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Chooya Gets $950k to Proffer Marketing Solutions to Businesses

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Chooya

By Adedapo Adesanya

As part of efforts to further spread financial technology solutions to other parts of the country, Chooya, an Aba-based e-commerce startup digitising word-of-mouth marketing for African businesses and consumers, has announced funding of $950,000 in cash and program support from Entrepreneurship World Cup.

As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, Chooya will benefit from the over $75 million service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.

With the injection of funds, Chooya will be tapping into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.

According to the company, for any business to reach new customers and grow their sales they have to engage in marketing.

However, currently available channels do not provide an easy or budget-friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.

Chooya’s word-of-mouth mobile solution called “addds” plans to target 5,000 businesses by the third quarter of 2022 and help them boost sales by 300 per cent.

Speaking on this, Mr Igwe Uguru, founder and CEO of Chooya said, “I was inspired to digitize word-of-mouth marketing by my experience helping my 72-year-old father at his local business.

“Without any form of paid commercial or social media ads, I watched the customers grow every single month through word-of-mouth marketing and helped my father train all his five children in the high institution. We are very excited about Chooya’s future and the impact we are set to make considering the impact of the COVID-19 crisis, especially on small businesses.”

On his part, Mr Jonathan Ortmans, President, Global Entrepreneurship Network — “As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, we are excited to have Chooya join this community of promising founders.

“Through the Club, GEN Starters access global connections with experienced entrepreneurs, mentors and investors within the Global Entrepreneurship Network and our partners – as well as year-round opportunities for additional support and visibility through curated networking opportunities at special events and learning experiences through GEN Accelerates – our training platform.”

Chooya was founded in 2019 as a search engine for African traditional markets. It has been bootstrapped since its inception. It has previously received recognition and awards from Alibaba Business School and African Leadership University (2020).

The Entrepreneurship World Cup is more than just a pitch competition. It gives everyone who enters access to the knowledge, networks and for some, the capital they need to start and scale a company.

Chooya received a $100,000 national and $850,000 global prize from the EWC.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Economy

Naira Crashes to N1,378/$1 as FX Demand Outpaces Supply

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naira street value

By Adedapo Adesanya

The gradual fall of the Naira against the United States Dollar continued on Monday after it further lost N14.63 or 1.07 per cent to close at N1,378.02/$1 compared with the N1,363.39/$1 it was traded at last Friday at the Nigerian Autonomous Foreign Exchange Market (NAFEX). This was due to an insufficient supply of FX to meet the demand of customers at the currency market.

The Nigerian currency also depreciated against the Pound Sterling in the same market segment during the session by N9.65 to trade at N1,846.14/£1 compared with the previous trading day’s rate of N1,836.49/£1, and declined against the Euro by N3.76 to settle at N1,612.98/€1 versus the preceding session’s N1,609.22/€1.

In the same vein, the Nigerian Naira tumbled against the greenback in the black market yesterday by N5 to quote at N1,375/$1, in contrast to the previous value of N1,370/$1, as forex demand pressure gradually mounts.

The Central Bank of Nigeria (CBN) sold $200 million to boost the supply side and moderate demand pressures. For February, the CBN operated on both sides of the market, selling $225 million and purchasing $261.80 million. However, as FX demand continued to outpace available supply, pressure mounted further in the market.

Meanwhile, the research subsidiary of Coronation Merchant Bank said FX liquidity improved significantly last week. Total FX inflows into the official window rose to $1.07 billion from $648.20 million in the prior week.

Analysts maintain that the exchange rate is still trading within its projected N1,350 to N1,450 per Dollar band, dismissing panic concerns.

Meanwhile, the cryptocurrency market was bullish on Monday after macro shocks triggered repositioning across markets, and digital currencies benefited as some investors rotated back into risk.

After weeks of US military buildup and deadlocked nuclear diplomacy, the war with Iran increases the danger of a wider regional confrontation in a strategically vital economic corridor, adding to the risk gains for the market.

Ethereum (ETH) gained 5.5 per cent to trade at $2,050.07, Solana (SOL) appreciated by 5.2 per cent to $87.76, Bitcoin (BTC) added 4.9 per cent to sell for $69,322.35, Binance Coin (BNB) rose 3.2 per cent to $637.94, and Litecoin (LTC) expanded by 3.0 per cent to $52.39.

Further, Ripple (XRP) jumped 2.9 per cent to $1.40, Cardano (ADA) improved by 2.1 per cent to $0.2801, and Dogecoin (DOGE) increased by 1.9 per cent to $0.0946, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) remained unchanged at $1.00 apiece.

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Economy

Oil Prices Surge as Strait of Hormuz Traffic Freezes Amid Iran-Israel Row

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crude oil prices

By Adedapo Adesanya

Oil prices surged 8 per cent on Monday as Israel and US strikes on Iran and retaliation by the Islamic Republic forced shutdowns of oil and gas facilities across the Middle East and disrupted shipping in the crucial Strait of Hormuz.

Brent crude rose 8.7 per cent or $6.36 to trade at $79.23 per barrel, while the US West Texas Intermediate (WTI) crude expanded by $7.8 per cent or 5.27 per cent to $72.29 per barrel.

Oil’s surge on the restart of trading after the weekend, however, was smaller than expected. On Sunday, some analysts had predicted oil would open above $90 a barrel and closer to $100.

The widening Iranian conflict is disrupting oil flows to several Asian countries as vessels are bottled up within the Middle East Gulf, and crude and transport costs are rising.

US President Donald Trump signalled the US-Israel military assault could continue for weeks, which could mean a prolonged disruption of traffic through the Strait of Hormuz, through which around 20 per cent of global oil output and a similar share of liquefied natural gas transits via ships from Middle East producers.

On Monday, Saudi Arabia shut its biggest domestic oil refinery ​after a drone strike. Qatar halted production of liquefied natural gas, and state-owned QatarEnergy was set to declare force majeure on LNG shipments.

The widening Iran conflict also left 150 ships stranded at anchor around the Strait of Hormuz after a seafarer was killed and at least three tankers were damaged.

The disruptions highlight the risks to Asia, the world’s biggest oil-consuming region, which sources 60 per cent of its oil from Middle Eastern producers. For instance, an extended disruption of the Strait would push oil prices higher and could cause supply shortages to China and India, the world’s biggest and third-biggest oil importers, forcing countries to tap stockpiles and reducing refinery operations.

In the view of the International Energy Agency (IEA) and other analysts, the oil market is well supplied with additions to supply from producers such as the United States, Guyana and the Organisation of the Petroleum Exporting Countries and its allies (OPEC+) expected to outpace global demand this year.

Eight members of OPEC+ agreed on Sunday to raise oil output by 206,000 barrels per ​day in April.

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Economy

Dangote Taps Vetiva, Others for $20bn Refinery NGX Listing

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Fifth Crude Cargo Dangote Refinery

By Adedapo Adesanya

The Dangote Group has appointed Stanbic IBTC Capital, Vetiva Capital Management, and First Capital as lead issuing houses and financial advisers for its planned listing of its $20 billion Dangote Petroleum Refinery and Petrochemicals on the Nigerian Exchange (NGX) Limited in the coming months.

According to reports, which cited sources familiar with the matter, the listing could mark Africa’s largest equity offering, with plans to float 5-10 per cent of the refinery at a debut valuation of $40-50 billion. This could potentially boost the Nigerian main bourse’s market cap past N200 trillion from the current almost N125 trillion.

Stanbic IBTC, part of Standard Bank, will handle international book-building and foreign investor outreach, while Vetiva, with prior Dangote listing experience, focuses on local retail and regulations.

Late last month, the chairman of Dangote Group, Mr Aliko Dangote, said that within the next five months, Nigerians should be able to purchase shares of the refining subsidiary of his conglomerate.

The Lagos-based refinery is the largest single-train refinery in the world with 650,000 barrels per day refining capacity. There are efforts to boost the capacity to 1.4 million barrels per day soon.

“Nigerians too will have an opportunity in the next, maybe a maximum of four to five months. There will actually be an opportunity to buy the shares,” he said during a tour of the facility by the chief executive of the Nigerian National Petroleum Company (NNPC) Limited, Mr Bayo Ojulari, alongside members of the company’s executive management.

The facility, which is now operating at full capacity, a world-record milestone for a single-train refinery, comes after the completion of an intensive performance testing on the refinery’s Crude Distillation Unit and Motor Spirit production block.

The refinery is now positioned to supply up to 75 million litres of petrol daily to the domestic market, an increase from the 45 million – 50 million litres delivered during the recent festive period.

The development can reshape Nigeria’s energy landscape and reduce the country’s longstanding dependence on imported refined products while positioning the country as a net exporter to West African markets.

Yet, the refinery faces difficulty securing adequate crude oil supplies from Nigerian producers, forcing it to import feedstock from the US, Brazil, Angola, and other countries.

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