By Modupe Gbadeyanka
An initiative aimed to empower entrepreneurs in the micro, small and medium enterprises (MSMEs) in Nigeria and Africa as a whole has been launched by Sendy in partnership with Google.
Sendy, a tech company that builds fulfilment infrastructure for e-commerce and consumer brands, will provide expert training on business strategy & development, digital marketing, and financial planning through the scheme tagged Google Hustle Academy.
A statement issued by the firm explained that the participants will have access to key industry leaders and master classes on business to help create opportunities, boost business growth and job creation across the region.
Through the free weeklong online bootcamp, Sendy will provide fulfilment and logistics support for participants as well as a one-on-one mentorship to enable them to learn and build the capacity to operate successful businesses.
In addition, through the training, the participating businesses will learn how to identify new markets, access funding opportunities and pitch for success.
The founder and chief executive of Sendy, Mr Mesh Alloys, explained that, “The Google Hustle Academy is a noble idea that clearly speaks to our mission and aligns with our purpose.”
“We recognize the significant role played by small and medium businesses in the economy. We are also aware of the vast challenges they face. We want to empower them by enabling them to trade efficiently and effectively.
“Through this partnership with Google, we hope to unlock their potential so that they can learn and seize existing opportunities to build sustainable businesses,” he added.
Also commenting on the scheme, the Head of Brand and Reputation at Google SSA, Ms Mojolaoluwa Aderemi-Makinde, stated that, “We are thrilled to be collaborating with Sendy to give much-needed assistance to MSMEs.”
“Small and medium-sized companies (SMEs) are the backbone of the global economy, accounting for the majority of businesses in almost every region. They employ over 50 million people in Sub-Saharan Africa and contribute to the region’s GDP.
“Through the Hustle Academy we will provide them with training to assist them in packaging their businesses and obtaining the necessary funds to take them to the next level,” she added.
