Connect with us

Feature/OPED

2019 Presidential Election: Foretelling the Outcome

Published

on

By Omoshola Deji

Election is the recruitment of persons with the largest percentage electorates feel are capable of actualizing their imaginings of an ideal nation.

Nigerians elect their leaders every four years and the time is here. Parties have campaigned; candidates have promised; sociocultural groups have endorsed; observers have arrived; and Nigerians are preparing to elect their President and federal lawmakers on February 16. This piece appraises the election winning determinants to foretell the outcome of the presidential poll.

A brief introduction and clarification is essential at this point. The writer, subsequently titled Pundit, is Nigeria’s election result Nostradamus. Foretelling election’s outcome is a reflection of his political analysis prowess, not an endorsement of any party or candidate. The accuracy of his past forecasts has attracted the media and many Nigerians, home and abroad, to look out for his prediction during elections.

Foretelling an election outcome doesn’t mean the pundit has access to one sacred information or the election winning strategy of any candidate. Assessing candidates’ fortes and flaws to foretell the winner is a common practice in developed nations. This doesn’t mean the pundits are demeaning the electoral process or influencing the election results. Nigerians have already decided who they’ll cast their votes for and nothing – not this prediction – can easily change their minds.

The Candidates

The 2019 presidential election is going to be the most keenly contested in the history of Nigeria, not because there are many contestants, but due to the rise in power struggle and the personality of the top candidates. 73 persons are running, but the election is a two horse race between incumbent President Muhammadu Buhari of the All Progressives Congress (APC) and former Vice-President Atiku Abubakar of the People’s Democratic Party (PDP).

Other leading contestants are Omoyele Sowore of the African Action Congress (AAC); Fela Durotoye of the Alliance for New Nigeria (ANN) and Kinsley Moghalu of the Young Progressive Party (YPP).

Sowore, Durotoye and Moghalu are ‘young’ vibrant newcomers, but their political structures are too weak to win a presidential election in a plural nation like Nigeria. Power and greed made coalition efforts that would have made them a formidable third force fail. Teaming up to support a fellow candidate shouldn’t cause disaffection, if their main desire is to rescue Nigeria from the old order.

The similarity in the background of the two main candidates, Atiku and Buhari, renders ethno-religious based predictions impotent. Unlike in 2015, when a Christian southerner contested against a Muslim northerner, the two leading presidential candidates in 2019 are both Northerners, Fulanis, Muslims and septuagenarians. Both candidates are veteran contestants and have crisscrossed parties. This election is Atiku’s fourth attempt. Buhari won on his fourth attempt in 2015 and wants another term.

Buhari’s Performance and Obstacle

Buhari, like every other incumbent, is contesting against two things: his performance and his opponents. His main opponent, Atiku, has far-reaching networks and has been campaigning vigorously. Unlike candidates who are running for the fame, Atiku’s rigorous campaign is a testimonial that he is running to win. He is leaving no stone unturned, knowing this opportunity may not present itself again as he is aging and power is expected to return to the south, if Buhari wins. Atiku has been working on the electorates’ psyche, reconciling with foes, getting endorsements, and turning his major liabilities into assets. His recent visit to the Unites States (US) was a political masterstroke that revived his diminishing electoral value tainted by corruption.

Nigerians are sharply divided on Buhari’s performance. In all sincerity, both the praise singers and condemners of Buhari’s performance are right. The praise singers are rating Buhari based on the achievements of his predecessors, many of whom score low on the provision of basic amenities, security and socioeconomic development. Buhari has performed satisfactorily when compared with his predecessors. He is reviving the railway, constructing the Second Niger Bridge, building a number of roads, and combating Boko Haram. Buhari has also paid the defunct Nigerian Airways’ pensioners and introduced social incentives such as school feeding, N-Power and Tradermoni, which the opposition has criticized as vote-buying.

The presidential election is partly a referendum on Buhari’s performance. He would earn the votes of people who think he has performed, while those who think otherwise and mindful that the second term of governments are often not better than their first would vote other candidates.

The condemners of Buhari’s performance are rating him based on his inability to fulfil some of his 2015 campaign promises. They are berating him for performing below expectations after raising hopes of Nigerians. Buhari promised restructuring, but backtracked. His appointments were lopsided northwards. Insecurity is rife as bandits, insurgents and herdsmen are carrying out genocidal bloodletting at will. The fight against corruption has been incredibly selective, making Transparency International rank Nigeria the 144 least corrupt nation out of 175. Buhari has serially flouted court orders; persecuted activists and journalists; tolerated the massacre of unarmed IPOB and Shiite members; harassed the legislature and judiciary; ruled in a dictatorial manner; and hounded critics. Basic amenities are either dysfunctional or unavailable, the exchange rate is high, consumables are costly and unemployment is at an alarming rate. Buhari’s performance is unsatisfactory if he’s assessed by the oversweet promises he doled out in 2015. His misrule and incompetence is winning hearts for Atiku.

Atiku’s Challenge

Buhari has reiterated his resolve to further tackle corruption, insecurity and revive the economy, while Atiku boast of capacity to provide jobs, eradicate poverty and resuscitate the economy. One major minus for Atiku is the comment of his former boss, ex-President Olusegun Obabsanjo when their relationship was not cordial. In his book titled My Watch, Obasanjo said “what I did not know, which came out glaringly later, was his parental background which was somewhat shadowy, his propensity to corruption, his tendency to disloyalty, his inability to say and stick to the truth all the time, a propensity for poor judgment, his belief and reliance on marabouts , his lack of transparency, his trust in money to buy his way out on all issues and his readiness to sacrifice morality, integrity, propriety truth and national interest for self and selfish interest”.

Though Obasanjo has reconciled and endorsed Atiku, many Nigerians are still using the statements in ‘My Watch’ to discredit Atiku.

Endorsement Effects

Endorsement still influences voters, even though political parties belittle its effect when they are unable to secure it. People living in the rural areas and traditional societies where the recommendations of leaders are highly revered largely vote based on endorsements. Candidates also use endorsements to convince dissenting voices and undecided voters. Atiku has gotten influential endorsements than Buhari. Leaders and elders of notable regional sociocultural groups, including the Middle Belt Forum (North-Central), Ohanaeze Ndigbo (South-East), PAN Niger Delta Forum (South-South); and the prominent faction of Afenifere (South-West) have all endorsed Atiku. The most shocking endorsement Atiku got was that of the Northern Elders Forum, which has a significant influence on the conservative Muslim Northerners who are largely supporters of Buhari. The Arewa Consultative Forum however gave a counter endorsement in favour of Buhari.

Ruling parties are always the most favoured on endorsements. The opposition PDP’s numerous endorsement is a pointer that the regional leaders distrust APC, or the party simply choose to connect the people directly through the distribution of business aid such as Tradermoni. The latter may not earn Buhari votes. The beneficiaries of Tradermoni are largely sympathizers of their various sociocultural groups which have endorsed Atiku. An Igbo trader who’s aware that Ohaneze Ndigbo endorsed Atiku to end the marginalization of his ethnic group under Buhari would most likely vote Atiku, despite receiving Tradermoni. Sociocultural groups have a way of awakening the ethnic sentiments that’ll make people vote their endorsed candidates. The culture is gradually changing as people are increasingly voting based on personal convictions.

The Generals Influence

When getting less, the APC discredit endorsements, but applaud same when persons or groups back Buhari. 71 retired Military Generals endorsed Buhari for second term. This is a coming against some of the prominent Generals and former Heads of State’s opposition to Buhari’s re-election. Generals Olusegun Obasanjo, Ibrahim Babangida and Theophilus Danjuma are against Buhari, General Yakubu Gowon has been apolitical, while General Abdulsalami Abubakar is the head of the National Peace Committee. Buhari’s rejection by his powerful and influential contemporaries may hinder his win as the Generals, especially Obasanjo, have always determined who becomes President.

The Generals have vast political structures as they were the ones who nurtured almost all the leading political actors in Nigeria presently. Obasanjo is one of the ruling APC’s major nightmares as he is determined to end Buhari’s reign and install PDP’s Atiku. His choice candidates have always emerged, including Buhari in 2015. Obasanjo is well-respected by the international community. His global weight and networks can ruin Buhari, if he’s declared winner based on electoral fraud and post-election conflict arises. Obasanjo is doing his best to ensure Buhari doesn’t win as such will diminished his relevance and retire him from politics.

The Aso Rock Cabal

Aisha Buhari’s statement that her husband’s government had been hijacked by a cabal would make Buhari lose votes. Aisha disclosed at the National Women Leadership Summit that two powerful individuals have been commandeering her husband and preventing him from performing. Buhari denied the allegation, but many Nigerians believe his wife’s statement is a revelation of the goings-on in Aso Rock. The President’s failure to regain public confidence by rejigging his cabinet would make many people vote against him to end the cabal’s reign.

Health Factor

Buhari’s deteriorating health and failing memory would also diminish his votes. Many Nigerians believe Buhari would spend most of his tenure receiving treatment abroad, if he wins. His inability to remember basic things and serial gaffes such as forgetting the year he was sworn-in, referring to the APC gubernatorial candidate in Delta State as senatorial and presidential candidate, as well as lifting the hand of the wrong candidate in Cross River State makes many Nigerians see him has mentally unfit to continue ruling.

Atiku has shown more mental alertness, but his pledge to enrich friends is making him lose public trust. Nigerians may decide to return a sick, dictatorial and incompetent Buhari to power because of Atiku’s corruption tendencies and embracement of crony capitalism – enriching friends through privatization.

Elites Gang-up

The APC intraparty crisis across states and the exit of influential persons from the party may deny Buhari a win. APC was formidable in 2015 than it is now. The party immensely profited from the mass exit of political heavyweights from the then ruling PDP. This largely helped President Buhari defeat then President Jonathan. Most of the heavyweights are back in the PDP and are determined to unseat Buhari. Some of them includes the PDP presidential candidate, Atiku Abubakar; Senate President Bukola Saraki; Governors Samuel Ortom and Aminu Tambuwal of Benue and Sokoto States; House of Representative Speaker, Yakubu Dogara; and ex-Governor Rabiu Kwankwaso of Kano State. The exit of these bigwigs from the APC would certainly not make victory easy for Buhari. The ruling APC tried to make up for this by winning over ex-Governors Godswill Akpabio and Emmanuel Uduaghan of Akwa-Ibom and Delta States. These former governors cannot garner many votes for Buhari. Their influence is limited to their states which are PDP strongholds and majority of the people in the Niger-Delta region are anti Buhari.

The array of political elites that Buhari have been persecuting and prosecuting would also unleash their arsenal to ensure he never gets re-elected. Those affected by Buhari’s unfavourable economic policies and others not profiting from his government would likewise do all possible to make him lose.

The International Community

Atiku’s entry into the US and the foreign condemnation of Buhari’s anti-democratic actions are crucial pointers that the international community would prefer an Atiku Presidency. Buhari’s imperfection must not make one take the international community’s preference as best for the country. Buhari is not getting their support, not because of his underperformance, but because he has resisted dependency and neocolonialism; hindering them from exploiting the nation. The western nations are only friends with governments that allow them have their way and they are renowned for going the extra mile to remove uncontrollable leaders. Kwame Nkruma, Patrice Lumumba and Julius Nyerere are credible lessons. Buhari’s shortcoming is creating an avenue for the West to have their way through Atiku. The PDP campaign to ‘get Nigeria working again’ is coming at a time when the majority is complaining that virtually nothing is working.

INEC and Security

An excellent professional conduct should not be expected from the security agencies and the Independent National Electoral Commission (INEC). The secret midnight meetings allegedly being held by the INEC leadership and Buhari’s henchmen may lead to intentional misconduct by the electoral umpire. The security chiefs would try to appear neutral, but their partisanship would manifest if the election is a tight race and Buhari needs some misconduct to pave way for a rerun or make him win. The heads of the security agencies, especially the police commissioners in many states would most likely turn a blind eye on wrongs done to aid Buhari’s win.

Voting

There are 84,004,084 registered voters in Nigeria. By population ranking, the number of registered voters and persons who have collected their permanent voters card (PVC) across the six geopolitical zones are as follows:

North West: 20,158,100 registered voters, 18,882,854 PVCs collected.

South West: 16,292,212 registered voters, 12,444,594 PVCs collected.

North Central: 13,366,070 registered voters, 11,849,027 PVCs collected.

South South: 12,841,279 registered voters, 11,574,944 PVCs collected.

North East: 11,289,293 registered voters, 10,402,734 PVCs collected.

South East: 10,057,130 registered voters, 9,071,939 PVCs collected.

The above data shows that out of the 84,004,084 persons who registered to vote, only 74,199,092 can vote having collected their PVCs. 9,804,992 are yet to collect theirs. APC’s Buhari comes from the Northwest, while PDP’s Atiku is from the North-East. Both candidates would garner huge votes in each other’s zone, but Buhari would come top. This is largely due to the cult followership Buhari enjoys in the North. Majority of the northern voting population supports Buhari blindly; they believe PDP’s 16 years of misrule is responsible for Buhari’s failings.

Another plus for Buhari is that his party, the APC, controls the largely populated states – Lagos and Kano. Out of the 36 states of the federation, APC is the incumbent government in 23 states, while PDP is the incumbent government in 13. APC is also the incumbent government in majority of the Northern states and the entire 6 states in the Southwest. Atiku would likely defeat Buhari in the North-Central. He would defeat Buhari in the South-South and South-East. Atiku would earn substantial votes in the Southwest, but Buhari would earn more.

Vote Buying

Agents of the two prominent candidates will induce voters with money. People thinking Buhari’s anti-corruption stance would make his team desist from inducing voters would be disappointed. As it is before now, the party stalwarts would utter untruths that the money being shared is not from the Presidency, but from supporters who are passionate about the continuity of Buhari’s government. There would be several I-love-you-more-than-God behaviours during the election. People will voluntarily commit electoral fraud, threaten supporters of rival parties, cause mayhem, and kill to ensure their favourite candidate wins.

The APC and PDP supporters boasting their candidates would win by landslide are just being over emotional. Both candidates have major flaws that can’t make that happen. Atiku is widely considered corrupt, while Buhari is broadly seen as nepotistic and unfit. These negatives limit their chances of winning by landslide. Such win is often earned by candidates with minor flaws.

The Pundit’s Verdict

Buhari’s shortcomings will affect, but can’t hinder his win. The three main determinants of electoral victory in Nigeria are the votes cast, the conducts of the electoral umpire (INEC), and the security agencies, especially the police. Buhari apparently has INEC and the security agencies on his side and would get many votes as a popular candidate, but may need a push. His henchmen will not hesitate to do anything, licit or illicit, to retain power when the chips are down.

Notables like Dele Momodu and prominent institutions such as Williams and Associates, and the Economist Intelligence Unit predicting Buhari would lose did not consider something crucial – recent happenings and Buhari’s arbitrariness. Up to the minute actions of Buhari are pointers that his government would stop at nothing to retain power. The intimidation of voters and staggering electoral fraud that was allegedly perpetrated during the Osun governorship and rerun elections; the reported secret meeting with INEC heads; the alleged political removal of Chief Justice Walter Onnoghen; the untoward display of force by the military across states; and the politically motivated transfer of police commissioners and other top officers are not for nothing. An incumbent government that is obsessed with power cannot put all these strategies in place in an undeveloped democracy and lose.

Nigerians are worried that a partial conduct by INEC and the security agencies may lead to a rerun, the Venezuela situation or foist the Odinga-Kenyetta model on Nigeria. Except God touches the mind of those occupying Aso Rock, relinquishing power to the opposition doesn’t look like what the ruling cabal is willing to do, except Atiku wins by a landslide, which is almost impossible. Against the predictions of Williams and Associates and the Economist, the Pundit foretells that the APC candidate, Muhammadu Buhari, would be declared President-elect.

Omoshola Deji is a political and public affairs analyst. He wrote in via [email protected]

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Click to comment

Leave a Reply

Feature/OPED

How Stablecoin Can Help in Easing Africa’s Cross-border Remittance Challenges

Published

on

stablecoins cross-border challenge

The African stablecoins market is growing. In a region that suffers trade deficits and struggles with efficient foreign exchange remittance channels, the stablecoin boom is a welcome development.

Stablecoins are cryptocurrencies pegged to another variable. For the most part, they are pegged to the US dollar, commodities, and sometimes algorithms, giving the coin a 1:1 value. Most stablecoins are pegged to the US dollar. If stablecoins are pegged to the value of the dollar, which has almost zero volatility, why do people hold them? To have access to critical foreign exchange.

The world thrives on trade. Economic systems are based on the intricate balance between local production and trade with other nations. Since everyone has different comparative advantages, there will always be a need for trade, as each country focuses on its strengths. However, trading often faces limitations. For a region like Africa, foreign exchange is one of the greatest risk factors for efficient trading.

How Do Stablecoins Work?

Stablecoins maintain their pegs via four popular methods: Fiat collateralization, crypto collateralization, algorithmic collateralization, and hybrid collateralization.

Fiat-Collateralized Stablecoins are achieved by maintaining a reserve of fiat currency (like USD or EUR).

Each stablecoin issued is backed by an equivalent amount of the fiat currency held in reserve. Many times, stablecoin companies maintain over-collateralization to ensure maximum stability in case of increased volatility. Tether (USDT) is a good example of a fiat-collateralized stablecoin.

Crypto-Collateralized Stablecoins are stablecoins whose value is pegged to another cryptocurrency. The collateral usually exceeds the value of the stablecoins in circulation to account for crypto volatility.

The peg is maintained by automated systems. If the collateral’s value drops, the system automatically liquidates or requires more collateral to maintain the peg. If the price of the stablecoin rises above the peg, users might borrow against their collateral to buy and burn the stablecoin, reducing supply. Dai (DAI) is an example of a crypto-backed stablecoin that maintains its peg through a system of smart contracts within the MakerDAO protocol.

Algorithmic Stablecoins do not have “tangible” collateral but use algorithms to control supply. They maintain the peg by constantly adjusting the total supply of the stablecoin. When the stablecoin’s price is above the peg, new tokens are minted and sold, increasing supply. When below, tokens are bought back and burned, reducing supply. They are the riskiest type of stablecoin because their effectiveness relies on an algorithm, which could fail or be exploited. Terra Luna is an example of an algorithmic stablecoin. It, however, crashed in 2023, sending the crypto market into a free fall.

Commodity-Pegged Stablecoins are backed by the price of commodities. A good example is PAX Gold (PAXG), a stablecoin issued by Paxos and backed by physical gold.

Hybrid Stablecoins use a combination of the above to maintain the peg. These stablecoins are well-collateralized and also use algorithms to maintain the peg. TrueUSD is an example of a hybrid stablecoin.

How Stablecoins Can Help Ease Africa’s Cross-Border Challenges

If anything is critical in cross-border transactions, it’s speed. Speed is important when sourcing liquidity to meet user needs. A businessman might need to move money urgently to pay his suppliers in China, but delays associated with existing transfer methods might be a stumbling block. This is often a challenge with traditional foreign exchange methods, with many users having to wait hours, if not days, for money to reach their counterparties, sometimes missing deadlines.

Stablecoins, on the other hand, enable faster cross-border payments by eliminating intermediaries and facilitating instant value transfers across countries. For instance, remittance done via the Lightning Network takes seconds to reach the counterparty, while most other networks provide value within a few minutes.

Foreign exchange in Africa does not come cheap. The number of intermediaries required to facilitate a conventional money transfer from country A to B means higher charges. Stablecoins provide a low-cost alternative for remittances and trade by bypassing high transaction fees and costly currency conversions.

Stablecoin transfers mostly cost a few cents to $1 for any amount. This is because middlemen are eliminated, and the only payment made is the network fee. Stablecoins also reduce costs by storing transaction records on a single platform, which is replicated across multiple nodes, thereby streamlining processes. For example, sending $5,000 to a Nigerian account on Wise costs $33.56 in fees. Sending this same money from a Binance USDT wallet only costs $1. The disparity in stablecoin-enabled transfers is enormous.

Although financial inclusion in Africa has improved in countries like Nigeria, Kenya, South Africa, and Senegal in recent years, many African countries still have low financial inclusion levels. For these countries, stablecoins have proven to be an excellent tool for bridging the gap between the banked and the unbanked. Their popularity means people can access foreign exchange even in remote areas with little to no financial infrastructure.

No lengthy processes are needed to transfer money from one jurisdiction to another. This opens up financial integration and fosters economic growth. Businesses in these regions can now sell via exports, import needed raw materials and expertise to add value to goods and services, creating a positive spiral effect on economic development. Businesses like Ledig makes access to liquidity possible for companies with foreign exchange exposure to Africa.

Finally, one of the salient uses of foreign exchange, which is the tool used for cross-border remittances, is its use as an inflationary hedge. Many times, people open domiciliary accounts, not because they want to pay business partners abroad, receive money for imports, or carry out foreign exchange tasks, but because they want to protect their local currencies from inflation.

According to data, the Nigerian Naira was N899 against one dollar on 1st January 2024, but closed the year at N1,538, losing 71% of its value during the year. People often convert their local currencies to avoid these kinds of situations. Businesses, large organizations, and even individuals often convert local currencies to stable ones like the dollar to mitigate value erosion.

With stablecoins, this is not just accessible to those able to undergo the stringent rules for opening domiciliary accounts, but also accessible to everyone with basic means of ID and adulthood. Stablecoins have democratized foreign exchange access in Africa.

With Stablecoins businesses can now tap into the vast global market by curating services and offering them to businesses around the world, without challenges in processing payments. It simplifies cross-border trade for SMEs, freelancers, and businesses by enabling seamless trade settlements and access to global markets without traditional banking barriers.

Continue Reading

Feature/OPED

Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums

Published

on

Integrating Measurement Education

By Philip Odiakose

As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement and evaluation into communications and PR engagements, I have witnessed firsthand the knowledge gaps that exist in the field.

These gaps are particularly evident in how PR professionals and agencies approach measurement and evaluation. The reality is that the acceptance and best practices of PR measurement and evaluation must start from the classroom.

This is why I strongly believe that measurement and evaluation education must be integrated into the curriculum of Mass Communications, Public Relations, and Media departments in tertiary institutions. It is only through this structured education that we can begin to produce PR professionals who are future-ready, and equipped with the technical know-how to design, measure, and evaluate campaigns effectively.

The absence of measurement and evaluation in the traditional curriculum of many institutions has created a disconnect between the theoretical knowledge taught in schools and the practical realities of the PR profession. Most PR graduates enter the field with a strong understanding of communication strategies but little to no knowledge of how to measure the success of those strategies or how to leverage data for impactful decision-making.

Measurement and evaluation are not just add-ons; they are integral to ensuring accountability, transparency, and effectiveness in PR and communication efforts. Without a foundational understanding of how to measure impact, PR practitioners are left to rely on outdated metrics or superficial indicators that do not reflect true campaign performance.

In this regard, I must commend institutions that have made deliberate efforts to bring real-life and practical measurement experiences into the classroom. One standout example is Covenant University in Ota, Ogun State, Nigeria. Over the years, I have had the privilege of working with the Communications and Media Studies Department, thanks to Dr. Kehinde Oyesomi, who has consistently provided opportunities for her students to learn the basics of measurement and evaluation. This hands-on approach equips students with the analytical mindset required to thrive in the PR and communications industry. By exposing students to real-world applications of measurement, institutions like Covenant University are raising a generation of practitioners who will be better prepared to navigate the complexities of the industry.

Another commendable example is the initiative by the NIGERIAN INSTITUTE OF PUBLIC RELATIONS, LAGOS (Lagos NIPR), which integrated measurement and evaluation education into its curriculum in 2017. This forward-thinking move was driven by a partnership between P+ Measurement Services and the NIPR Lagos leadership at the time, under the chairmanship of Segun Mcmedal.

It is encouraging to see that this initiative has been sustained by the current chairperson, Madam Comfort Obot Nwankwo, reflecting a commitment to continuous learning and professional development. However, this effort must go beyond the Lagos chapter; it is my hope that the Nigerian Institute of Public Relations, under the leadership of Dr. Ike Neliaku, will recognize the importance of adopting measurement and evaluation as an integral part of the institute’s curriculum nationwide.

Education is the foundation of knowledge and practice. In the same vein, it is the starting point for the usage, integration, and acceptance of PR measurement and evaluation as a core function within the industry. Without education, we risk perpetuating the cycle of ignorance, where PR professionals fail to understand the value of data-driven insights and fall back on outdated or ineffective practices. To address this, the measurement community must actively champion education as a means to bridge the gap between theory and practice. This is why global initiatives like AMEC Measurement and Evaluation Education Hub under the leadership of Johna Burke are so vital.

As a founding member of #AMECLabInitiative, I am proud to be part of a mission that focuses on skill development, career progression, and knowledge sharing within the global measurement community. AMEC’s efforts to promote education in measurement and evaluation for public relations and communications are critical to ensuring that best practices are not only adopted but also sustained across the industry.

The value of measurement cannot be overstated. It is both the science and the art of public relations, providing a framework for accountability and a pathway to continuous improvement. However, to achieve this, we must first address the root of the problem: the lack of formal education in measurement and evaluation.

By integrating it into the curriculum of universities and professional bodies, we are not only equipping students with the skills they need to succeed but also ensuring that the industry as a whole evolves to meet the demands of a data-driven world. As I often say, “Education is the beginning, the middle, and the end of the acceptance and best practices of measurement.”

In conclusion, I call on tertiary institutions across Nigeria to embrace the integration of measurement and evaluation into their Mass Communications, PR, and Media curriculums. This is not just about equipping students with technical knowledge; it is about shaping the future of the PR profession. Measurement and evaluation are not static; they are dynamic, evolving with trends, tools, and technologies.

By embedding this education into the classroom, we are creating a pipeline of professionals who are not only skilled but also adaptable, innovative, and ready to lead. The future of PR measurement and evaluation lies in education, and it is up to us as practitioners, educators, and industry leaders to ensure that this foundation is built strong and sustained for generations to come.

Philip Odiakose is a leader and advocate of PR measurement, evaluation and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR and AMCRON

Continue Reading

Feature/OPED

How to Awaken the Conscience of the World?

Published

on

Immigration Quota World Map

By Kingsley Omose

Sharp conflicts have always indicated transformation points to the consciousness of the world and provided pivots. Pivot is a point of articulation, a point at which things balance.

Sharp conflicts, whether it is a world war or (war in) Iraq, has always indicated transformation points to the consciousness of the world and provided pivots to a new design of human actions.

Things change after the world is traumatised or the world has sharp military conflict or collision of the human will in the earth has always provided pivot points or transformation points to the world’s consciousness.

We look at these events, look at the terrible things that are taking place, but behind that we recognise the fact that things are shifting to new positions.” Dr. Noel Woodroffe on Core Imperatives for Successful Nation Development

Gandhi used the principle of embracing personal suffering from your oppressor without retaliation to wake the conscience of your oppressor and make him stop the oppression to free India from British colonial rule.

In doing this, Gandhi had pointed to Jesus Christ as showing the way to embracing the principle of embracing unjust personal suffering visited on him by those he came to save to awaken the conscience of humanity to the path of reconciliation with its Creator, God.

Gandhi set up unarmed Indian protesters to defy unjust British laws and policies and then for these Indians to resort with non-violence when the British Army made up principally of Indians visited them with violence in return.

While Gandhi used the principle from a majority population perspective, Martin Luther King Jr. took the same principle and applied it from a Black minority population perspective to awake the conscience of the dominant white population in the US to the evils of segregation.

He simply organised Black protesters to defy the segregation policy and not to respond with violence when the police in the South came to enforce segregation with brutality and unwarranted violence before the American media who were on hand to record it.

This was what gave birth to the Civil Rights Act in the US ending segregation and legal racial discrimination, amongst others. Hamas deviated substantially from Gandhi and Martin Lutther King Jr. in that its application of the principle was triggered through violence and killing of over 1,200 Israelis during its border invasion on October 7, 2023.

The issue before Hamas was how a minority population brings the attention of the world to Israel’s biggest open air fenced prison in the world with over 2.5 million Palestinians, and by extension, the issue of a Palestinian state.

First, without the knowledge of the 2.5 million Palestinians in Gaza, Hamas dug tens of thousands of kilometres of tunnels deep underneath Gaza.

Then, on October 7, 2023, Hamas and its allies broke through reinforced concrete walls separating Gaza from Israel, invaded some neighbouring communities, killed over 1,200 people, and forcefully took over 200 Israeli captive back with them into the tunnels underneath Gaza.

An enraged Israel with its Western allies reacting to what they regarded as a massacre swallowed the bait, and what the world has witnessed live on all media platforms in the last 13 months has been a morden defining of what constitutes genocide as the full military might of Israel and its Western allies was visited on an unarmed nonviolent Palestinian population in Gaza.

Make no mistake, implementing this strategy came at great cost to Hamas and its leaders, but what has shaken a watching world to its core has been the resulting violence and suffering visited on over 2.5 million unarmed Palestinians, mostly women and children, by the Israeli government and military with the support of its Western allies.

A peace deal has now been brokered between Israel and Hamas facilitated by Donald Trump using a 3-stage peace plan earlier put forward by the Biden administration, starting with the exchange of prisoners between both sides.

But be assured that just as happened in India gaining independence from the British with the help of Gandhi, and with the civil rights movement in the US spearheaded by Martin Luther King Jr., the Palestinian cause is now a global issue thanks to the actions of Israel and its Western allies in the last 13 months.

Continue Reading

Trending