Feature/OPED
9 Proven Steps CEOs Can Take to Make Business Strategies Work
By ‘Muyiwa Osifuye
In our private lives, we set out personal goals and objectives. Within a family, there are expectations — be it nuclear or extended (depending on the social mores of a place). Every head of the family or a single parent, wish for a certain outcome and, oh yes, the wise ones know that things don’t go as expected.
Imagine a racing car on the track, no matter how well tuned or powerful it may be, without a conscientious driver behind the wheel, will not get to the finishing line. (I am aware there are now driverless vehicles in the offing, by the way).
Likewise plotted flight charts alone won’t carry aircraft passengers to their planned destination. There must be capable pilots in the cockpit whose job is to take them to their destination safely.
But how come many organizations don’t get to where they have planned, despite the best of strategies?
What makes them fail to achieve their strategic goals? I will not quote a specific figure of the failure rate here, as research findings differ widely. However a finding of the collective rates can be looked up at researchgate.net.
In my reckoning, there are two major reasons why strategic plans fail.
These are: the bossy mindset of some CEOs, decision-makers and leaders and; a nonexistent system of execution or implementation to meet the set-goals.
The bigger the organization gets, the tendency that some top executives over-delegate and fail. They wait behind the big oak table, expecting the organizational structure to drive itself to its destination.
But leaders need to be more involved, though this is not to support micro-managing.
If you send your kids to school, that is a responsible undertaking as a parent. But it is a smart thing for a wise parent to pay occasional visits to the school; to ask questions and get more information. The periodical result cards are not enough to make full and accurate judgement on the progress of that kid.
Some leaders would rather wait to react to an unfavorable outcome. Unfortunately this is a fatalistic mindset. And it is also an unprofitable way to get results, more so in our fast-changing world. And no organization is spared of failure, if it cannot institute a proper implementation system in agreement with its top executives and the rest of the workforce. It is better to be active rather than being reactive.
Having said that, then, one may ask: what then should be done to bring a strategic plan to reality?
Here are nine steps that must be instituted to achieve results in meeting strategic goals:
Develop The Leadership Mindset
The CEO and the top leaders must be more engaged with their subordinates, at their respectable levels, in pushing for results. Since you cannot do it all, you must nurture and raise leaders that would work with you. Their contribution would introduce more objectivity and accuracy in decision making.
On a scheduled basis, you would need to walk down to the “factory floor” at the units or division level. Here you feel things and listen to their opinions and comments. Here most of your job would be; asking questions. No wonder, the highly revered and successful PepsiCo Chairman and CEO Indra Nooyi took time out to visit divisions and even engages business owners who retail their products.
To be a leader whose organization desires to generate good results, the Chief Executive and the leadership can no longer be aloof in their management style.
Many bring into leadership positions some behavioral ineptitude, ignorance and naivety. A top I.Q. or technical prowess garnered over the years may not even be enough to make achieve good results. And topnotch result isn’t a bad idea either, for shareholders and other stakeholders in the organization.
There is also a need to be objective and less sentimental when dealing with people’s issues. The result oriented leaders must be emotional balanced, having behind his or her mind the results expected of the organization.
As a leader you must make things happen. Goal oriented Executives execute. No excuses… As such, they must stay less behind the big table to get the ship of enterprise to reach its planned destination.
Build The Implementation System
Your organization will design and document a set of activities, actions and processes geared towards making the strategic plan a reality. It will be a living system since various internal and external variables won’t be static over time, even with the time frame as planned.
All activities must be well coordinated with the allocated resources and the workforce to accomplish the strategic goals.
The system of purposeful action will be replicated across the different departments and divisions of the organization. These will be the sub-systems at various units or divisions. External factors must be considered first before the internal exigencies; and both built into the implementation framework. Areas of conflict will be eliminated through continuous communication and feedback loops.
The system should be able to pinpoint issues that need to be addressed urgently.
For example; are there issues about hiring and wrong staffing?
Will you bring in needed skills to meet new objectives?
How does a sub-system of implementation in various units or division read the marketplace and consumer’s trends? And other factors such as technology, suppliers, and regulations; name it…
At every leverage point within the overall operational system, the CEO and his or her top team must be able to put a finger on and understand what is going on, in a timely manner.
Encourage Staff Participation
There is a need to institute both a formal and informal set of events to get comments from the workforce. Specially designated leaders across units, departments or division will meet on a scheduled basis to discuss the strategic plans and what must be done to achieve them.
The CEO hand-picks a top team of advisers which should include specialists at the lower rung of the ladder if need be. They help the CEO and the top executives spot each other’s blind-spot so that more informed decision can be made after these joint sessions.
Informal meets such as executive and staff retreats is a good idea if it has cost-benefits. Powerful ideas do come up when everybody is allowed to express himself in a relaxed atmosphere. The CEO or his top team should be at such events. The Executives are to ask good questions and be more of silent listeners. Once agreed upon, the valid ideas are put into action by the CEO and leaders at various units and divisions.
It now becomes a collective assignment for the success of the organization.
Allocate Resources
The staff must be supported with what they need towards the set goal. Support would come in difference shades. Where necessary additional skills will be brought from outside. Some staff may need further training or mentoring to implement new ideas. Within the workforce, resources should be allocated to develop innovative ideas for competitive edge.
Consultants may be brought in to give an objective appraisal and proffer solution in many cases where time is of essence. This also helps for clarity where internal politics and doubts on feedback may slow down the CEO and the top leaders in coming to a decision.
Ad-hoc arrangements or permanent alliance with technical partners in certain areas that the company lack expertise should also be effected, after due diligence. In extreme cases acquiring another firm may be the most effective decision rather than inventing the wheel in-house.
In essence, where a specific outcome is feasible and profitable, resources must be deployed to make it a reality.
Align Organizational Behavior And Culture
Behavioral patterns that could stall the implementation process across board must be studied and where necessary adjusted. There must be an alignment of organizational culture that supports activities that ensure that the strategic goals are met. The inevitable internal politics must be tamed.
The carrot and stick approach may be applied where necessary to induce collaboration as set targets must be met.
At the individual and group levels, persuasion and continuous dialogue must be the tactic to be used. Change takes time but smart organization and resourceful leaders work with their people to carry them along to create a more successful business organization.
Habits die hard and since human beings are not robots; but the leadership would provide the best solution to get their staff cooperation and commitment.
No staff commitment, strategic failure is a matter of time. A good dose of continuous explanation and mutual understanding with the rank and file on the overall objective of an organization would help a great deal in execution.
Manage The Workforce
As humans, our idiosyncrasies, biases and beliefs must be taken into consideration. Since people would drive the system, then they ought to be well managed. And pruning of staff may be necessary of those unwilling or unconvinced about the new orientation. The latter with such disposition must be found out and excused from the company.
Years back, I recall a new business I started which was brought down by some old staff whom I thought would pick new skills for higher pay. They scared away the efforts of my highly skilled professional I employed to head the outfit. After two days of throwing the doors open, the new manager simply put a call across to me about his departure and walked away. For other reasons I eventually closed down the outfit. Painful. It was a loss.
While at this, the Human Resources Department must key-in into the implementation system. Some of their activities would need vital contributions from the top hierarchy and other relevant departments before certain decisions can be finalized. It is a very sensitive department since people are the ones that make strategic plans and goals become a reality.
A good reward system must also be instituted. Those who meet set objectives are recognized and rewarded. Those who miss the mark or who seem to be amiss about what is happening, would be investigated to see how they can be helped to perform better. If they fail afterwards, they may have to be given a different task. If they can’t meet up here again, then they should be relieved of their appointment in an amicable manner.
Install Good Communication System
A thorough network of free-flow of information must be designed for the organization. It must be a well thought-out system. The organizational structure should support an efficient and effective flow of information that work in a timely manner.
All tools and resources that will channel vital information between the CEO, top decision-makers and the workforce must be deployed and well managed.
Channels that follow Up-down, across, and between the organization and outside must be well managed.
The accuracy and authenticity of information must be verified for decision making. The nodal points of engagement along information channels must be well managed.
The style of delivery of information must be amenable to all stakeholders for clear comprehension and understanding.
Information is sacred — secondary to human beings – and as such it is very important in our lives and in business management. We must carefully engage with it. It must be clear and understood by the receiver in whatever vehicle or form it is deployed. And the purveyor must not be careless about what is broadcast.
Either way information is channeled; from the CEOs, top executives or within the workforce, communication must be well protected with necessary tools and resources.
Transparency should be entrenched to encourage a sense of belonging, conviction and commitment by employees and their unit leaders. However, in discretionary cases, some information may not be broadcast to everybody from top management.
Understand The External Environment
No business exists in isolation. So the implementation process should feed in from outside to achieve specific outcome. The horizon changes more rapidly than in the past years because of technology.
Technology continuously causes so much change. In its wake, some industries have been subdued or became moribund while new ones have evolved.
The externals would also include the general economy, consumers and social trends. We will also consider regulation, competition, global politics and threats and others. Various trends and players within an industry and outside of it will be monitored.
Having a field tour by the CEOs and his top team across the value chain of the business would throw up some nuggets of useful ideas and unforeseen problems as well as opportunities.
It’s good for management to have an open mind. Strategies may be forced to change, if what you planned won’t go far.
Other top leaders should do the same as foot soldiers of the management in their own capacity. All data are fed into the implementation system which the top management and the CEO would work with.
To achieve strategic goals, there must be a proper engagement with suppliers and other partners to make execution a reality.
It is also a safer bet to engage in a diplomatic manner, influencers that play a major role in your industry. For big organizations, lobbying policy-makers — in an ethical manner — should be done in a timely manner as some policies may derail some strategic plans.
Review Milestones and Feedback
On a continuous basis, there must be a process to determine if milestones are being met and they must be measurable. A value should be put to specific outcome. The various sub-systems within the organization should be accorded relevant criteria of review and feedback.
When all these are carried out, a larger and clearer picture can be seen; to know how specific outcomes and strategic plans have been met.
Where success is achieved, you consolidate on that outcomes.
When the feedback falls short of expected milestones, it is a waste of energy to bark like a General at war. Though engaging in business is a war of sorts – the Chief Executive and his or her top team will go back to review and push for the objectives to be met.
Final Thoughts
Your well-crafted strategic plan is not enough. Your shareholders and other stakeholders hunger for results. You can drive the operational process with your workforce, to bring the strategic goals to a reality.
That is what is expected of you as a leader and Chief Executive, despite the shifting business horizon. It won’t be easy. But being disciplined and focused with your carefully selected team, you can do it.
And your well instituted execution plans would bring the well-crafted strategic plans on paper to reality.
And as Warren Buffett has been quoted, a little bit of the luck could help also. And that’s being pragmatic.
Feature/OPED
Akintola vs Awolowo, Opposition, and the One-Party Temptation
By Prince Charles Dickson, PhD
Every generation of Nigerian politics likes to imagine that its quarrel is unprecedented, that its betrayals are original, that its intrigue is wearing a crown no earlier intrigue ever touched. But Nigerian politics is an old drummer. It changes songs, not rhythm. The names change. The costumes improve. The microphones get better. Yet the same questions keep returning like harmattan dust: What is opposition for? Is it a moral force, a strategic waiting room, or merely a branch office of the ruling instinct?
To ask that question seriously is to walk back into the haunted chamber of Awolowo and Akintola. What began as a struggle inside the Action Group was not just a disagreement between two brilliant men. It was a collision of political temperaments, ideological direction, ambition, and the larger architecture of power in Nigeria. Awolowo, who moved to the federal centre as opposition leader after 1959, was increasingly identified with a broader ideological project. Akintola, by contrast, came to embody a more conservative, region-focused and business-oriented current, and his openness to working with the Northern-dominated federal establishment deepened the rupture. By mid-1962, Awolowo’s camp had repudiated Akintola; the federal government declared a state of emergency in the Western Region and restored him in 1963. The bitterness of that split, and the wreckage that followed, helped poison the First Republic.
That is why the Awolowo-Akintola feud still matters. It was not gossip in an agbada. It was an early Nigerian lesson that opposition can die in two ways. It can be strangled from outside by a hostile ruling order. Or, more dangerously, it can decay from within, when conviction gives way to access, when strategy becomes personal survival, when party machinery becomes a theatre of ego. The Western crisis was, in that sense, not only about who should lead. It was about whether opposition should remain an instrument of principle or become a bargaining chip in the market of power.
Kano and Kaduna then enter the story like twin furnaces of northern political memory. Kano carries the old radical grammar of Aminu Kano, NEPU, Sawaba, talakawa politics, the language of emancipation rather than patronage. Oxford’s entry on Aminu Kano notes his struggle against corruption and oppression in the emirate order and his commitment to democratizing Northern Nigeria. The PRP’s own profile, lodged with INEC, explicitly roots itself in NEPU’s legacy and recalls that the PRP had two state governments in the Second Republic: Kaduna and Kano. In other words, both states are not accidental footnotes in the story of Nigerian opposition. They are ancestral terrain.
Then came 1999 and the Fourth Republic, with the PDP arriving not merely as a party but as a vast political weather system. Founded in 1998 and quickly becoming dominant, winning the presidency and legislative majorities in 1999 and retained national control for years. Opposition existed, yes, but it was fragmented, regional, underpowered, and often more symbolic than threatening. That era did not abolish opposition. It domesticated it.
The great interruption came in 2013, when the APC was formed through the merger of major opposition forces. That merger worked because it answered a Nigerian truth older than any campaign slogan: power rarely yields to scattered complaint. It yields to a disciplined coalition. The APC emerged from the merger of ACN, CPC, ANPP, and part of APGA, and in 2015, Buhari’s victory marked the first time an incumbent was defeated and the first inter-party transfer of power in Nigeria’s post-independence history. Reuters described it plainly as a historic democratic transfer. For a brief moment, opposition in Nigeria looked like more than lamentation. It looked like a ladder.
But even that victory carried a warning label. The problem with Nigerian opposition is that once it wins, it often stops being opposition in spirit and becomes merely the next landlord in the same building. An academic review of Nigeria’s democratic journey notes that the APC and PDP share many structural defects, and even cites the broader judgment that little distinguishes the two main parties because both are fluid elite networks with weak ideology. That diagnosis is painful because it explains so much. In Nigeria, opposition too often opposes only until the gates open. After that, the vocabulary changes, but the appetite stays the same.
This is where Kano and Kaduna become especially revealing from 1999 till now. Kano has repeatedly shown a willingness to defy neat national binaries, and in the 2023 election, it backed Rabiu Kwankwaso of the NNPP in the presidential race while also electing Abba Kabir Yusuf of the NNPP as governor. Kaduna told a different but equally interesting story: it voted Atiku Abubakar of the PDP in the presidential contest, yet elected APC’s Uba Sani as governor. CDD West Africa described the 2023 election as unusually fragmented, noting that all four major presidential contenders won at least one state and that states like Kano, Lagos, and Rivers split among three different parties. So, Kano and Kaduna have not been passive spectators in the Nigerian democratic drama. They have been laboratories of resistance, fragmentation, coalition, and contradiction.
And now we arrive at the present crossroads, where the phrase “one-party state” is no longer a tavern exaggeration but a live political argument. Reuters reported in May 2025 that the APC endorsed President Tinubu for a second term while the opposition was widely seen as too divided and weak to mount a serious challenge, with high-profile defections strengthening the ruling party. AP later reported Tinubu’s denial that Nigeria was being turned into a one-party state, even as several governors and federal lawmakers had left opposition parties for the APC. By February 2026, major opposition leaders, including Atiku, Peter Obi, and Amaechi, were jointly rejecting the new Electoral Act, calling it anti-democratic and warning that it could help install a one-party order. Tinubu, for his part, has continued to insist that democracy requires room for the minority to speak.
So, is Nigeria now a one-party state? Not formally. Not yet. There are still multiple parties, multiple ambitions, multiple resentments, and multiple routes to elite reassembly. But that is not the only question that matters. A country can avoid the legal shell of one-party rule and still drift into the political culture of one-party dominance. That drift happens when the ruling party becomes the default shelter for frightened politicians, when defections replace debate, when opposition parties become war zones of internal ego, and when citizens begin to see parties not as platforms of principle but as bus stops for the next powerful convoy. The danger is less a constitutional decree than a democratic evaporation.
This is why the ghosts of Awolowo and Akintola are still standing by the roadside, watching us. Their quarrel warned that opposition without internal discipline can collapse into treachery, and that power at the centre always knows how to exploit a divided house. Kano reminds us that opposition can spring from social memory, from the stubborn dignity of people who do not always vote as ordered. Kaduna reminds us that politics is rarely simple, that a state can host both establishment power and insurgent sentiment in the same electoral season. And the Fourth Republic reminds us that opposition in Nigeria only works when it is more than noise, more than wounded ambition, more than a coalition of temporarily unemployed strongmen.
The real Nigerian danger, then, is not that one party will conquer the entire country by brilliance alone. It is that the opposition will continue to fail by habit. If opposition is only a queue for access, then the ruling party will keep eating its rivals one defection at a time. If, however, opposition rediscovers ideology, internal democracy, regional credibility, and the courage to look different from what it condemns, then the old republic may still whisper a useful lesson into the new one.
Awolowo and Akintola were not just fighting over a party. They were fighting over the soul of the political alternative in Nigeria. That battle never ended—May Nigeria win!
Feature/OPED
Tasks Before the Re-elected APC National Chairman
By Edwin Uhara
There is no doubt that the national convention of our great party, the ruling All Progressives Congress (APC), has come and gone, with the former Minister of Humanitarian Affairs and Poverty Alleviation, Professor Nentawe Yilwatda, retained as the National Chairman of the party.
I congratulate him and the new members of the National Working Committee (NWC) of the party, even as I encourage them to brace up for the challenging tasks ahead.
However, I must point out that the new NWC members are not going to enjoy any honeymoon because the time frame for the conduct of party primaries is too short, and as a result, the leadership must roll up its sleeves and hit the ground running because there is no time for a walk in the park at the moment.
In this regard, the party must adopt both proactive and reactive strategies in handling the post-primary election crisis, which will most likely erupt.
I’m not a pessimist, but the new party leadership must anticipate a crisis emanating from some states over conflicts of interest and make arrangements on how to strike a balance between the interests of longstanding members and the interests of new members who now enjoy the attention of the party.
This is where the proactive strategy will work perfectly for the overall interest of the party.
The second strategy is that the leadership must embark on genuine reconciliation immediately after the primary elections are over in order to establish a modus vivendi within the party structure across states.
If this second aspect is not properly handled, anything can happen because politicians always go to where their nest would be feathered.
The Presidential Primary would not be an issue because the President would be given the automatic ticket of the party.
Next time, when our party delegates will be coming back to Abuja, it will be to ratify the automatic ticket that would be given to Mr President.
So, at the presidential level, the leadership will have a field day because there would not be much trouble in this regard, but it will most definitely not be like that at the state level.
This is where the challenge lies, and it requires high-level negotiation abilities and conflict resolution skills to overcome it.
Such a challenge did not arise in Anambra, Ondo and other states that recently witnessed gubernatorial primaries because it’s a staggered primary with minimal interest.
This area is one of the most neglected aspects that led to the downfall of the former ruling party — the People’s Democratic Party (PDP) in the 2015 Presidential Election.
A lot of analysts focused on the immediate cause of PDP failure, but refused to look at the remote cause, which I want to highlight in this piece because I was part of the process.
Towards the end of 2014, the PDP conducted the worst party primary, which it carried over to the 2015 general election year.
Initially, the party encouraged interested members to buy the nomination and expression of interest forms at very high prices and promised that it would give every member a level playing ground.
But during the primaries, the party went against its own rules, and the leadership carried on as if nothing had happened.
Because these aggrieved party members commanded huge followership among the electorates, they decided to protest under the auspices of the PDP Aspirants Forum (PAF), of which I was one of its national spokespersons.
PAF wanted to engage the party leadership to amicably find a lasting solution to the crisis, but some hardliners within the party hierarchy, who thought that the election would be business as usual, frustrated every one of our moves until we decided to go public.
Because our members refused to participate in partisan activities, their non-participation started showing bad and dangerous signals for all the candidates, including President Goodluck Jonathan.
First, public opinion began to go against the candidates. Second, the electorates began to pelt the President with pebbles and sachet waters.
Third, blame and counterblame started creeping into the campaign train.
While all these were happening, General Buhari, who was the candidate of the APC, soared high as he became the main beneficiary of the internal party wrangling.
The Presidency and the PDP refused to recognise the political reality in the country and also underestimated their main challenger, General Muhammadu Buhari and his party, without knowing that the APC had covertly engaged the services of AKPD, which was the political consultancy firm owned by David Axelrod, President Obama’s Chief Campaign Strategist for the 2008 and 2012 United States Presidential Elections.
Because Mr Axelrod had the ear of President Obama, he was able to turn the heart of Mr Obama against President Jonathan.
Accordingly, Obama mobilised David Cameron, who was then the UK Prime Minister and other allies to work against Jonathan’s re-election.
When the Presidency saw the danger ahead, they decided to reach out to PAF by sending the Deputy Director-General of the Jonathan/Sambo Presidential Campaign Organisation, Professor Tunde Adeniran and the traditional ruler of Jonathan’s community in Ogbia, King Asara A. Asara, to the group.
Professor Adeniran urged PAF members not to allow what some persons had done to cause them to leave the party or work against it during polls, noting that there were some party members on the campaign train who did not want President Jonathan reelected.
While speaking on behalf of the President, the Traditional Ruler of Akipelai Community in Ogbia Local Government Area of Bayelsa State, Chief Asara A. Asara, appealed to PAF members not to leave the party saying, “President Jonathan was deeply worried over the way and manner the last primaries were conducted, but, because the automatic ticket granted him by the party was yet to be ratified as at the time the various primaries were conducted, he was very helpless in intervening in the matter. He assured them that the President would soon meet with them.
On March 2, 2015, President Jonathan finally invited PAF members to the Presidential Villa, but most of our members refused to attend.
Some members who honoured the invitation observed that everyone was already in panic mode.
This was when the Director -General of the PDP Presidential Campaign Council, Senator Amodu Ali, told us that the battle was not against Buhari but against the American Government.
Trying to justify his claim, Senator Ali said that Mr Obama was angry with President Jonathan because he refused to allow same sex marriage to be made official in Nigeria, but this narrative fell on deaf ears because the PDP had already lost the sympathy of many Nigerians.
For example, instead of running their campaigns on issues, the party decided to focus on Buhari, making him the campaign issue.
So, after the popular Abuja peace accord, President Obama started sending his then Secretary of State, Senator John Kerry, to Nigeria often and often signalling danger over any plot to rig the election.
After much filibustering, PAF dissected everything within the context of truth and observed that even if we decided to support the PDP, public opinion had already gone against the party.
For example, Hon. Ndudi Elumelu, who was one of the governorship aspirants for Delta State, said that elections had not yet been conducted, but some of the beneficiaries of the kangaroo primaries had started carrying themselves as if they had won the election already.
Other members like the Governorship Aspirant for Lagos State, Chief Babatunde Badamasi, Rivers State, Hon. Gabriel Pidomson, Benue State, Mrs Rosaline Ada Chenge, Imo State, late Chief Bethel Amadi, the Senatorial Aspirant for Edo North, Chief Richard Lamai, Adamawa, Mallam Isa Tambaran, Anambra, Barrister Chike Madueke, House of Representatives Aspirants like Hon. Pat Asadu, Lady Irene Ottih, Chief Mrs Olivia Agbajo and over 150 Aspirants for various State House of Assemblies spoke in a similar direction.
It was at this point that Buhari saw the opportunity and sent a high-powered delegation to the PAF members. Though he has been sending Senator Dino Melaye, who was one of his campaign spokespersons to the group.
So, while some defected to APC, including myself to support Buhari, others remained in PDP but to work against it during polls, which in the end, Buhari gave PDP a very hard blow with a crushing defeat.
Ever since then, the PDP has never recovered from the Buhari blow and from the look of things, they will have no option but to adopt our President as their presidential candidate for next year’s election.
So, with the benefits of hindsight, insight and foresight, I write this piece to arrest things before they go out of hand.
Once again, congratulations to our Chairman and members of the National Working Committee of the party.
Comrade Edwin Uhara is a Political Operative, Public Policy Analyst and former Member of the APC Presidential Campaign Council. He can be reached via email: [email protected]
Feature/OPED
Investing in Women-Led Enterprises Is a Growth Strategy Nigeria Can’t Afford to Delay
By Vivian Imoh-Ita
Across African banking, the conversation is shifting from “inclusion as intent” to “inclusion as performance.” Margin pressure, recapitalisation conversations, digitisation, and tighter risk expectations are forcing a hard question: where will sustainable, low-volatility growth come from in the next cycle? One answer is hiding in plain sight: women-led enterprises, underfunded, underserved, and consistently productive.
In Nigeria’s informal economy, where cash flow is real but documentation is uneven, the institutions that win will be the ones that price risk with better signals, distribute at scale, and convert trust into long-term financial relationships. Too often, women’s economic participation is framed as a social commitment rather than a commercial imperative.
That framing is expensive: when we fail to design capital, products, and distribution around the realities of women in business, we don’t just exclude customers, we misprice opportunity and leave growth on the table. Women in Nigeria are not waiting to be “empowered” before they build.
They are already trading, employing, and sustaining households at scale. The real constraint is not capability; it is the fit between how finance is structured and how women-owned businesses actually operate: cash-flow patterns, collateral realities, and the need for speed, trust, and advisory alongside capital.
Three practical frictions show up repeatedly: Collateral versus cash-flow: many viable women-run businesses are cash-generative but asset-light, so collateral-heavy underwriting excludes the very segment banks say they want. Information gaps: when transactions happen outside formal rails, banks see “thin files.”
But thin files are not the same as high risk; they are a data problem that better design and alternative signals can solve. Time-to-cash matters: entrepreneurs often need small, fast working-capital decisions, not slow processes built for corporate cycles.
Speed is a risk tool when it is paired with the right controls. Nigeria has roughly 23 million women entrepreneurs in the micro-business segment, one of the highest rates of female entrepreneurship globally.
Women account for 41% of SME ownership, and SMEs contribute nearly half of the national GDP. Yet access to formal finance remains disproportionately low: women receive only about 10% of loans from financial service providers, and an estimated 98% of women entrepreneurs still lack access to formal credit.
An internal strategy analysis drawing on EFInA/Global Findex/SMEDAN data shows a structural gap: 41% of Nigerian women are financially excluded (vs 33% for men), and while 39% of women borrowed from multiple sources, only 4% accessed a bank loan.
Across Africa, the financing gap for women-led businesses is estimated at $42 billion. This is not a “nice-to-have” agenda. McKinsey Global Institute’s The Power of Parity estimates that advancing women’s equality could add up to $12 trillion to global GDP.
The IMF has estimated that equal participation by women could lift GDP by as much as 40% in some countries. For Nigeria, an analysis cited by the Council on Foreign Relations, drawing on McKinsey’s data, projects that closing the gender gap in economic participation could increase GDP by 23%.
For banks, the implication is straight-forward: women-led enterprises are not a niche; they are a mass-market growth opportunity. Unlocking it requires moving from “product availability” to “product usability”: cash-flow-based lending, simpler onboarding, distribution through digital and agent rails, and trust-by-design (clear pricing, consumer protection, and strong data privacy). Usage is what creates the data to lend responsibly at scale.
There is also a practical reason the returns are outsized: women tend to reinvest more of what they earn into their families and communities, often cited as up to 90%, driving a multiplier effect that shows up in education, health outcomes, and local employment.
For financial institutions, that multiplier is not just a story; it is a durable pathway to deposit growth, transaction volume, credit performance, and long-term customer value. I have seen this play out across Nigeria, in every state and market. The woman selling clothes in Balogun Market employs three other women and sends five children to school.
The general merchandise trader in Onitsha Market is the economic anchor of her extended family. Each of these women is a multiplier, and each of them started with someone, somewhere, giving her a loan, a skill, an opportunity, a chance. That is the “Give to Gain” principle made real. Giving is not a subtraction. It is, as this year’s IWD campaign puts it, intentional multiplication.
At Union Bank, we treat women’s financial inclusion as a core product strategy, not CSR, because the commercial logic is clear. When a woman builds financial capability, she doesn’t just open an account. She saves, transacts, borrows responsibly, expands her business footprint, and brings others with her.
We also understand that distribution is a strategy. Union Bank’s UnionDirect agency banking network operates over 58,000 agents across rural and underserved communities, extending access to deposits, withdrawals, and micro-lending where branches cannot cover the economics.
We have also disbursed over N50 billion in micro-lending to smallholder farmers, market women, and informal entrepreneurs, because inclusion only becomes real when it is usable, frequent, and local.
In a market where a large share of working women operates in the informal sector, bringing women into the formal financial system through savings, digital banking, micro-lending, and insurance is a material growth frontier. Multiple studies across emerging markets also show women often have lower default rates than men, reinforcing what many banks observe in practice: disciplined cash management and strong repayment culture when products are designed around real operating conditions.
That is why we created alpher, Union Bank’s women’s banking proposition launched in 2020 and aligned with SDG5 on Gender Equality. Alpher is designed for the Nigerian woman, whether she is an entrepreneur, a working professional, or managing household finances. For women in business, alpher combines tailored loans and savings plans with capacity-building, mentorship, and practical masterclasses, because capital without capability yields fragile outcomes. alpher is built around a simple promise: practical financial solutions, support systems, savings and investment options, discounted loans, personal and professional development, mentorship/coaching/networking, discounted healthcare plans, and lifestyle/business discounts.
Operationally, we segment customers into individuals (professionals and entrepreneurs), women-led organisations, and organisations that support women in their workforce and supply chains. Hence, the service is relevant, not generic.
Practically, that has meant designing access to credit with reduced collateral requirements, recognising that traditional collateral models were not built around women’s asset ownership patterns.
It has also meant investing deliberately in skills, entrepreneurship, bookkeeping, pricing, digital commerce, and personal finance, so that funding translates into resilience, not just activity.
One initiative I am particularly proud of is the alpher Fair. In this marketplace concept, we open our premises (and those of partners) to women entrepreneurs to sell directly to customers, employees, and partner networks.
It creates immediate market access, strengthens visibility, and proves a simple point: scaling women-owned businesses is often about building pipelines of customers, information, and trust, not just issuing loans. Beyond our own programmes, we partner to scale outcomes.
In May 2025, through alpher, Union Bank sponsored the Nigerian British Chamber of Commerce (NBCC) Women and Youth Entrepreneurship Development Centre (WYEDC) Cohort 2 Programme, which graduated 125 entrepreneurs who benefited from entrepreneurship training and business grants. At the graduation, we hosted a pitch segment that awarded funding to standout entrepreneurs. This is the point: capability building is not “soft.”
It is pipeline development for stronger businesses and better credit outcomes. Importantly, alpher sits within Union Bank’s broader retail and SME ecosystem, loan products, business advisory, digital payment infrastructure, and growth workshops, so customers can access funding, learn how to deploy it, connect to mentors and peers, and gain visibility for their businesses.
The objective is straightforward: build businesses that last. The next phase of banking growth in Nigeria will favour institutions that translate insight into design products that reflect customer reality, distribution that meets customers where they are, and risk models that recognise performance beyond legacy collateral. Backing women-led enterprise is not a campaign; it is a competitive advantage.
The forward-looking question is whether we will build the rails, capital, capability, digital trust, and market access fast enough to earn the growth already waiting in plain sight. If we are serious about inclusive growth, we should be equally serious about inclusive balance sheets and about building the underwriting, data, and distribution models that make inclusion commercially sustainable.
Vivian Imoh-Ita is Head, Retail & SME Business at Union Bank of Nigeria, with a focus on building retail and SME propositions that drive inclusion, growth, and long-term customer value
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