Feature/OPED
9 Proven Unconventional SEO Tips and Tricks in 2023

By Khurshid Alam
Introduction
SEO is an ever-evolving game, and it’s becoming increasingly difficult to keep up with all the changes. It can be hard to come up with creative and effective ways of optimizing your website for search engine rankings without breaking any rules.
Most SEO analysts would never admit to using any “black hat” methods, but there are a few unconventional SEO tips and tricks that can give your website a boost without getting you into hot water. Here are 9 of the best ones:
9 Proven Unconventional SEO Tips and Tricks
Monitor Website Performance
One of the best ways to optimize your website’s SEO is by monitoring its performance. This can be done with tools such as Google Analytics and Search Console, which give you valuable insight into things like traffic patterns, keyword rankings and click-through rates. With this information in hand, you can make informed decisions about how to improve your website’s rankings and gain more visibility.
For example, if you notice that your website’s organic search results have been declining, it might be time to do an audit of the content on your pages and see if there are any changes needed.
Utilize social shares and signals
Another effective unconventional SEO tip is to make use of social media platforms like Facebook, Twitter, Instagram and YouTube. These channels are great for boosting your website’s reach, as well as helping you get valuable backlinks from other websites. If used strategically, these channels can bring an array of benefits to your website.
For example, when you post content on social media platforms, it is possible for other people to share that content with their own followers, which in turn helps you get more visibility and exposure. Additionally, many social signals are also taken into account by Google in its algorithm. This means that if your website is mentioned in an interesting way on social media, it can help improve its ranking in search engine results.
Optimize internal linking
Another way to improve your website’s SEO is by optimizing internal linking. Internal linking refers to the practice of adding links within the content of a page that point to other pages on the same domain. This can help search engine crawlers find and index more of your webpages, which helps boost your SEO rankings. Additionally, this practice also helps visitors navigate your website more easily, allowing them to find the content they are looking for quickly.
Join and contribute to communities and forums
Connecting with other professionals in your industry can be beneficial for SEO purposes. By joining and contributing to local forums or communities related to your field, you can get links from other websites that can help boost your website’s ranking in search engine results. Additionally, participating in these types of communities helps create a positive image for your brand and increases the chances of potential customers discovering your website.
Optimizing site metadata:
Another way to optimize your website for SEO is to optimize the metadata. This includes titles, descriptions, keywords and any other information that appears on the search engine results page (SERP) when someone searches for a term related to your business. By optimizing this information, you can help increase the visibility of your website in search engine results. Additionally, making sure that the information is accurate, relevant and up-to-date can also help your website’s ranking.
Repurpose blog posts as videos and podcasts
Creating content multiple times in different formats can help drive more traffic to your website. By turning blog posts into videos or podcasts, you can appeal to a wider audience and further increase your potential reach. Additionally, repurposed content can significantly reduce the amount of time needed to create new content, saving you time and resources.
For example, if you write a blog post about tips for starting an online business, you can turn that same content into a podcast episode or YouTube video. This not only provides more ways for potential customers to find your website, but also ensures that the content is still valuable and relevant to your target audience.
Resource pages and link roundups help secure backlinks:
Publishing resource pages or link roundups is an effective way to attract backlinks. A resource page is a collection of helpful links and resources that are relevant to the topic you’re covering. Link roundups, on the other hand, include valuable content from around the web alongside your own original content.
For example, if you’re writing an article on content marketing tactics, you can include links to helpful resources from other sites in your resource page or link roundup. By providing value to your readers and including external sources, you can secure backlinks for your website.
Optimizing images with alt tags:
Every image on a website should have the alt attribute filled in with an appropriate keyword. This helps search engine crawlers understand what your image is about, and it can help you get more organic traffic from Google Image Search.
For example, if you’re writing a blog post about hiking in the mountains, your image should have an alt tag with keywords such as “hiking,” “mountains,” or “outdoor adventure.”
Optimizing dwell time:
Dwell time is the amount of time a person spends on your website once they land there from a search engine. The longer people stay on your page, the more likely it is that Google and other search engines will consider you a trusted resource.
To improve dwell time, focus on providing quality content that engages readers. Use visuals such as photos, videos and infographics to break up long text. Make sure your content is easy to read on mobile devices and be sure to include internal links that direct readers to other relevant pages on your website.
Conclusion:
SEO tips are a dime a dozen on the Internet; however , some of the best tips and tricks out there remain unknown to most SEO professionals. Use these 9 unconventional tips and tricks to give your website an edge over the competition in search engine rankings. With a little bit of creativity and an eye for detail, you can make sure that your website stands out from the crowd.
Khurshid Alam is the founder and director of Pixel Street. A top SEO agency in Kolkata. He has over 8 years of experience in the industry and has worked with some of the world’s leading brands including ITC, The Hindu Group, Glocal Healthcare, etc.
Feature/OPED
President’s Katsina State Visit Exposes Disconnect from People’s Needs

By Abba Dukawa
The recent visit by the President Bola Tinubu to Katsina State has sparked concerns about the disconnect between the government’s priorities and the people’s needs. The visit exposed the hypocritical approach to the need of their people, states and the northern Nigeria as whole. The quality of leadership in the region has been questioned, with allegations of self serving interest, ineptitude, and a lack of vision.
This is in spite of the fact that northern Nigeria as a whole faces numerous challenges that threaten its stability and development. Some of the key issues include insecurity, poverty, education, economic hardship, inequality and social and cultural challenges. The visit has been seen as an opportunity missed to engage with the state’s residents, listen to their concerns, and chart a way forward for development.
While the visit was marked by displays of pageantry and entertainment, the state’s pressing issues such as insecurity, poverty, and economic hardship, seemed to take a backseat. Critics argue that the government’s focus on superficial events rather than addressing the root causes of the state’s challenges is a clear indication of a disconnect from the people’s needs.
The introduction of Rarara’s wife to the President by the Katsina State Governor, contravening cultural and religious norms, raise questions about leaders’ priorities and values.
Current leaders in the north seem more focused on personal interests and political survival than advocating for the northern Nigeria improvement.
Regardless of the challenges in the region the Governors keep praise for the President’s economic reforms, notwithstanding the region’s struggles, is concerning. economic reforms should lift people out of poverty, create jobs, and stimulate growth. If not yielding tangible benefits, they need reevaluation.
The north needs leaders prioritizing regional development and working towards a brighter future. Leaders understanding our region’s problems and committed to tackling them head-on are crucial. It’s time for a shift in approach, prioritizing people’s needs over personal interests.
As we move forward, we must demand more from our leaders. We need leaders who will stand up for the north and work tirelessly to find solutions. Anything less is a disservice to the region and its people.
We need leaders who cultivate a culture of good governance, prioritizing accountability and transparency to address insecurity and promote development.
The north needs a visionary leaders who prioritize all citizens’ needs, regardless of tribe or religion, are crucial for unity and stability.
Leaders who accelerate economic development, create jobs, and provide essential services like education and healthcare can reduce poverty and insecurity.
We require leaders who will combat corruption and promote social justice, reducing inequality and fostering stability.
In northern Nigeria, effective security reforms are necessary, including modernizing security agencies, enhancing intelligence gathering, and addressing insecurity’s root causes to ensure public safety.
To bridge the gap between the government and the people, there is a need for leaders who understand the intricacies of the state’s problems and are committed to tackling them head-on. By prioritizing the people’s needs and working towards sustainable development, the government can build trust and foster a sense of ownership among its citizens
May God guide Nigeria towards true development and prosperity.
Dukawa, a concerned Nigerian, can be reached at abbahydukawa@gmail.com
Feature/OPED
Changing University Climate: It’s No Longer “Publish or Perish,” It’s “Be Visible or Vanish”

By Timi Olubiyi, PhD
For decades, the expression “publish or perish” has been of interest to academics, researchers, and professionals worldwide. Success is measured by the total number of peer-reviewed articles published, conference proceedings available online, and book chapters produced and published.
Despite so much research stemming from academic institutions, not many of these publications enjoy wide visibility in particularly those published in non-indexed journals.
Academics are continuously encouraged to increase the impact of their research endeavours, but what really constitutes impact in today’s academic environment? Is it the number of citations for your published research? Is it the amount of research funds your name and profile can generate? Is it the number of speeches and presentations you deliver about your research area? Is it the number of boards/committees/working groups that you serve on? And so on.
Though in the academic world, publication signifies validation and survival in most universities for promotion and relevance; in fact, it remains a cornerstone of career advancement. From early-career lecturers to senior professors, scholarly publishing plays a pivotal role in demonstrating expertise, building reputation, and meeting institutional benchmarks for promotion.
However, in today’s hyper-connected, information-saturated environment, a compelling principle has emerged: “Visible or vanish.” In other words, it is not just what you publish; it is who sees it, talks about it, and shares it that matters. Today, there is a stronger emphasis on quality, impact, relevance, and where your articles are published.
Globally, publications in high-impact journals measured and indexed in Scopus, Web of Science, Australian Business Deans Council (ABDC), Chartered Association of Business Schools (ABS), Science Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI), Directory of Open Access Journals (DOAJ), and more are given serious emphasis.
The primary reason for academic publication should be to advance knowledge, not merely for promotion or institutional expectations. In the author’s opinion, the true reasons for academic publication are to help scholars establish their intellectual identity, which represents a personal academic brand, provide a platform for international recognition, and create career milestones.
Though the gatekeeping role in academia has diminished, this has created a market for predatory journals for academics aiming for promotion. What are predatory journals? They are journals that are fraudulent or unethical academic journals that pretend to be legitimate scholarly publications but do not follow proper peer-review standards, editorial practices, or have recognized indexation.
All they need is money, money and money, no values or integrity. Predatory journals prioritize profit over quality and can seriously harm the academic career of a scholar with a global vision.
Though academic publications still remain respected, considering indexation is key even for institution-based journals (Journals run by university departments). Publication remains the foundation of academic promotion, but how and where academics publish matters more than ever.In an academic environment that is increasingly competitive, interdisciplinary, and global, researchers must not only produce excellent work but also strategically position it for maximum visibility and influence.
Both academics and researchers must consider more than just publication because we have only two key roles in publishing- to do our research and to communicate the research; the latter is the focus of this piece. Our research needs to be noticed, cited, and discussed due to its impact, or we risk being completely overlooked.
Platforms like Google Scholar, ResearchGate, LinkedIn, Facebook groups, Twitter (now X), and even TikTok have become unexpected grounds for attention. Researchers who communicate their work beyond academic circles through public lectures and engaging online posts amplify their impact dramatically.
A highly cited, visible paper can transform careers far faster than a series of obscure journal articles ever could. Therefore, for relevance and global standards, a quality publication with visibility is required.
Visibility today means publication with recognition, a visibility that can connect researchers to a broader global academic community. It can also enhance career and funding opportunities beyond the immediate environment of the researcher.
When publication is executed correctly, it has the potential to create change beyond academic circles, influence policies, and shape professional practices. It can also raise public awareness on critical issues like climate change and inequality.
With millions of articles published annually, even excellent research can be buried unless actively promoted to make it widely visible. Good visibility can also improve invitations for collaborations, keynote addresses, consulting engagements, and even career pivots beyond academia. Visibility, thoughtfully pursued, is no longer optional; it is extremely important. It may also help fulfil deeply personal motivations.
However, remember that scholarly publishing is not a one-way communication. It should encourage and invite critique, discussion, and debate; that is what visibility can provide. Research that enjoysvisibility has a higher chance of influencing policy, industry practices, and public understanding
It is safe to say it is key for researchers, scholars and academics to navigate this new landscape.Visibility is increasingly vital in academia as it directly influences career progression, research significance, and the capacity to engage with a broader audience. Enhanced visibility can connect to opportunities for international research partnerships, funding, and new audiences globally.
In the current competitive academic environment, merely publishing research is insufficient; scholars must proactively advocate for their work and establish a robust online presence to guarantee visibility and media attention. In an era of increasing pressure to publish quickly and frequently, remembering these true reasons can help academics stay focused on purpose over performance, ensuring that their contributions are not only counted but truly matter.
Therefore, publish wisely, publish well, and publish with purpose, along with incredible consistency. In the contemporary technological era, the way research information is handled, conveyed, processed, shared, and maintained has changed.Therefore, my colleagues, be a thought leader, there is a need to gravitate towards social media because it can improve visibility and also to promote research findings or knowledge thereof. So, welcome to the era of visible or vanish. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an expert in entrepreneurship and business management, holding a PhD in Business Administration from Babcock University, Nigeria. He is a prolific investment coach, author, columnist,seasoned scholar, Chartered Member of the Chartered Institute for Securities and Investment (CISI), and a registered capital market operator with the Securities and Exchange Commission (SEC). He can be reached on Twitter at @drtimiolubiyi and via email at drtimiolubiyi@gmail.com for any questions, reactions, and comments.
The opinions expressed in this article are those of the author, Dr. Timi Olubiyi, and do not necessarily reflect the views of others.
Feature/OPED
How Investments in Reskilling and Trust Help Businesses Succeed in the Agentic AI Era

By Linda Saunders
The ascent of agentic AI, systems that can perform tasks without human intervention, represents not just an incremental technological advancement but a fundamental reshaping of the business landscape. The possibilities for enhanced productivity and innovation are immense. Using AI agents, businesses around the world are unlocking a piece of the potential $6 trillion digital labor market opportunity.
Businesses that fail to adopt agentic AI, however, risk disruption by competitors or savvy upstarts. This demands a proactive and strategic response from leaders. In this new era of human-AI collaboration, leaders must center their efforts around two key pillars: large-scale employee reskilling and establishing a trustworthy AI ecosystem.
Reskilling for the agentic AI era
With just 15% of workers saying that they have the education and training necessary to use AI effectively, reskilling must be a priority for every business leader.
Employees must be given access to learning opportunities so they can adopt human-AI collaboration skills, including a foundational understanding of agentic AI and prompt engineering — a way to provide clear and effective instructions to AI systems.
Consider, for instance, the evolving role of developers. With AI agents capable of handling routine coding, developers can focus on bigger-picture tasks like system design and future planning.
According to Salesforce’s latest State of IT survey of software development leaders, more than nine in 10 developers are excited about AI’s impact on their careers, and an overwhelming 96% expect it to change the developer experience for the better. More than four in five believe AI agents will become as essential to app development as traditional software tools, the survey found.
In addition to technical abilities, cultivating human and business skills is vital for fostering a trusted environment where teams feel comfortable experimenting with AI. And, as every employee increasingly manages individual or even teams of agents, developing basic managerial skills across the workforce will become increasingly important.
Identifying the skills is just the first step. To succeed in the agentic AI era, businesses need to develop a comprehensive strategy that incorporates these skills into their workforce plan. This includes setting clear, measurable goals and actively tracking progress.
Managers need to provide active guidance and support to employees throughout this transformation, ensuring the workforce remains relevant and engaged.
Adopting trusted AI across the ecosystem
As the capabilities of agents grow, so too does the responsibility to manage associated risks. It’s imperative to ensure these systems are fair and prevent stereotypes or alienation. The very qualities that make AI transformative can also lead to biases and erode trust if not managed.
To fully harness the potential of agentic AI, businesses must prioritize trust and safety at every stage of development and deployment. This means implementing strong security measures and adhering to ethical AI practices to safeguard data and ensure responsible use.
Guardrails for AI agents can be established using natural language topics and instructions specifying when an agent should escalate or transfer a task to a human. Concerns around data privacy and potential biases must be proactively addressed through strong data protection protocols and transparent communication.
Equally important are tools that foster transparency and empower users to make informed decisions regarding task delegation to AI. Employees need a clear understanding of the capabilities and limitations of the AI agents they collaborate with, alongside having control over the tasks being automated.
A key feature of Agentforce is its capacity for autonomous operation within specifically defined guardrails. This means that while AI agents can operate independently, making decisions and taking actions, they do so within boundaries established by human teams, ensuring alignment with business objectives and policies. The Einstein Trust Layer enables Agentforce to use any LLM safely by ensuring that no Salesforce data is viewed or retained by third-party model providers.
The power of reskilling and trust to drive innovation
The transition to an AI-powered future will bring challenges, particularly ensuring employees have access to the right infrastructure, high-quality data, and relevant skills.
However, by investing in reskilling and comprehensive training programs, organizations can empower teams to work effectively alongside AI agents, adapt to the evolving nature of work, and ultimately drive innovation in this age of digital labor.
Building a robust infrastructure that prioritizes trust and safety, and fosters transparency, will also be instrumental in mitigating disruptions and unlocking new opportunities for growth.
Ultimately, investing in both AI agents and human employees, and actively fostering their collaboration in a trusted way, will enable businesses to operate at scale and realize their full potential in the agentic AI era.
Linda Saunders is the Country Manager and Senior Director of Solution Engineering for Africa at Salesforce
-
Feature/OPED5 years ago
Davos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years ago
Estranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years ago
Sort Codes of GTBank Branches in Nigeria
-
Economy2 years ago
Subsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years ago
First Bank Announces Planned Downtime
-
Sports2 years ago
Highest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN