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#BBNaija: Television as Madness

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By Reuben Abati

What a relief! So, the Big Brother Naija reality television programme is finally over. It ended Sunday evening with 23-year old Efe Michael Ejemba, University of Jos graduate of Economics and singer winning the N25 million + SUV at stake, with 57.6 percent of the votes from over 24 million voters across Africa.

Warri, where Efe’s family lives, erupted in excitement. At the Multichoice viewing centre in Ikeja, Lagos, where Katung Aduwak took charge so brilliantly, there was a similar eruption of incandescent joy.

I was relieved because for about 70 days, the Big Brother Naija show was a big distraction, crass capitalism at its most cynical edge, a source of unmanageable madness in homes and on the streets. Now that it is over, it is time for some honest frank talk for the attention of all stakeholders involved.

Let me start with the lessons, on a positive note, before delivering the blows.

Lesson one: In a very instructive manner, the Big Brother Naija reality television show promoted the ideas of choice and people power at the heart of democracy.

Televised across Africa, the viewers had the final say in determining who stayed in the house or left during eviction moments on Sundays.

The votes were collated, audited and confirmed by Deloitte, a firm of auditors and thus, the viewer as the voter determined the outcomes.

In that regard, a reality show of that sort promoted a consciousness of democracy, choice and influence and it further explained why the people from Nigeria to Cape Agulhas all the way up to the Mediterranean Sea took fierce ownership of the programme.

In a continent where power is the ultimate aphrodisiac and every access to power, fame and influence is seen as an opportunity to oppress and demean, whatever is done to promote a consciousness of choice and the civil society is laudable. Multichoice, thanks.

Lesson Two: In every business concept, perseverance pays. Multichoice has been running its Big Brother Naija and Big Brother Africa concepts for a number of years. Apparently, this year’s Big Brother Naija has been the most impactful, the most profitable and probably also, the most exciting.

In one week, over 11 million persons voted to determine the eviction. In the final week of the programme, over 24 million persons voted – that is more than the total number of persons who voted in the Nigerian Presidential election in 2015.

This year, Multichoice has made more money from the Big Brother franchise than it has ever done. The programme was sponsored by PayPorte, and with all the voting, and the money spent on recharge cards, Big Brother and Multichoice are the biggest winners.

In the end, it is all about business and profit. Everybody has been used. In business, once you have a good, attractive product and you can capture the market, you can fool everybody and make profit. Multichoice, weh done – in Falz, the bad guy’s voice.

Lesson three: Humility pays. At the end of the day, in the last week of the programme, the decision by the viewing public was a moral, sentimental one. The biggest star of the programme was, I don’t know what you think, TBOSS (real name: Tokunbo Idowu), half Nigerian, half-Romanian. She dominated the space with her Jezebelic antics, even got some of the male participants ousted by entrapping and outsmarting them with her sèxual wiles.

She projected herself as a sèx object, the ultimate manipulator, the champion Delilah of the Big Brother Africa series.

She even made a joke of the entire Big Brother concept by saying she didn’t need the money and if she won, she would spend it in two weeks to pay off debts, and in any case, she had men hitting on her, offering to take her on a ride in their private jets. She played the role of a female barracuda.

Given her looks and talents, she would have been a perfect winner. She would have looked good on the billboards. But she lost because of her arrogance. Attitude is everything: this is the lesson of TBOSS’s disgrace and humiliation. When she was sent out of the House as the second runner up, the viewing centre in Ikeja, Lagos, including Kemen whose nemesis she was, danced in joy.

“They are taunting me?” she asked Ebuka, the anchor. No, sweetheart, they were making a far more serious statement about you. The melodramatic ending of Big Brother Naija 2017 is its only redeeming outcome.

Bisola, the first runner up does not even have a degree but she showed talent and resolve, even if her whorish flirtation with Thin Tall Tony is so cheap and self-denigrating. Her One-Nigeria consolation prize is something big she should take seriously.

Efe won because of his humility. He is considered the poorest and the neediest of the contestants.

Patrons of the programme chose to vote for the contestant who looked and sounded like he would need the money and the opportunity. They gave him a chance in life, although the organizers must ensure that going forward, the show does not become a poverty alleviation scheme.

Bisola came second because she too looked like she needed help. Debbie Rise and Marvis also made the finals, but that was meant to be a great compliment to their good conduct, but they didn’t have enough support to make it to the top.

TBOSS is the main star who lost. I hope she was taken out of South Africa with a private jet or maybe a submarine! Beauty is not everything, baby.

Lesson four: Marketing helps. Branding is everything. Propaganda is profitable. Packaging is nice. Big Brother Naija is nothing but marketing, branding, propaganda, and packaging.

A reality show is supposed to be nothing but reality, virtual reality as it happens, but let no one deceive you, everything that happened in the 70 days of BBNaija was packaged, marketed, carefully branded and manipulated.

Ebuka, the Big Brother, thumbs up, the scenic designers, kudos, the content developers, three hearty cheers, Multichoice, you guys are the smartest capitalists around, well done!

The finale was a bit overdone though, dragged out, over-delayed. Tiwa Savage (hey baby, watch that growing fat around your waist and thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us- what was that!). In all, the power of television was well advertised.

Now the hard knocks: I rate the theatre high but I consider the whole show a sham, a 419 manipulative effort by a corporate agency, long overdue for an ethical review and scrutiny, a bad influence on corporate ethics.

The owners of the programme are just a bunch of insultive, manipulative and exploitative capitalists, feeding on public need for distraction and the negligence of the authorities.

Big Brother Naija 2017 is something that should never happen again in the shape we have seen. If Multichoice as a corporate investor wants to make a contribution to Nigeria, it must find ways of doing so in more meaningful forms.

Reality shows have become an established form on television, but whereas there are reality shows that promote talent, music, human capability and genius, enhanced relationships, and intellect, Multichoice, through its Big Brother Naija and Big Brother Africa franchises seems committed to the promotion of base values, chiefly adultery, prōstitution, love of money, nῡdity and sèx.

What just ended as Big Brother Naija 2017 was nothing other than the corralling of some human beings into a zoo, pressured to behave like nothing but animals. The organizers made money devaluing other human beings. Multichoice and Payporte, the sponsors, turned alcohol and pōrnography into legitimate sport.

TBOSS and the other girls kissed and got groped by the boys on live television putting their upbringing to shame.

TBOSS, who claimed she didn’t need the money even exposed her brèasts on live television more than once. I have seen better brèasts TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes brèasts.

If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets!

And that’s why you got N500k in the end, way back behind Bisola with her hard facial features, and Efe whose victory is based on poverty logistics and appeal.

But I have no doubt that TBOSS will end up doing better in the larger, outside market than the other finalists, because even those who did not vote for her, know in their hearts that she represents the message of the programme.

It is a wrong message and that is why Big Brother Naija drew more audience in Southern Nigeria than in the North.

In the last week of the programme,, every town in Southern Nigeria was  seized by the #BBNaija fever. Prayers were offered in churches for Efe. One lady threatened to commit suicide if Efe did not win. Another one said she would not stop crying until Efe won. Nollywood stars declared support for housemates. There was Team Bisola, Team Efe, EfeNation, TBOSSNation, TeamDebbieRise (small), TeamMarvis (even smaller). There were public processions even in universities. We were told how to vote. Twitter was on fire. What I saw was nothing but sheer madness. T-shirts were printed. One musician turned his personal car into a billboard. Nigeria became a mad house because of one reality television show. It looked like mass hypnotism at work.

But it should not be allowed to happen again. BBNaija should not be hosted and staged in South Africa as has been the case.

Multichoice, Payporte and their partners made crazy money and got brand promotion off the back and sweat of Nigerians.

Do the maths; we got peanuts in return. We were told BBNaija could not be staged in Nigeria due to electricity problems so the studio had to be in South Africa. And the Nigerian government looked the other way. Wawu! All the billions that the South Africans are running away with, after giving our boy a Kia SUV and some N25m, who is going to collect the Value Added Tax on that? Nigeria or South Africa? See the real Gobbe! All the staff who worked on the programme with extremely marginal exception were South Africans. Where were the Nigerians? Abi, Lobatan oh.

The Nigerian government must assert itself. Nobody henceforth must brand anything involving primary production, Nigerian off Nigerian soil. We can’t get far by wearing made-in-Nigerian clothes on Mondays and Wednesdays, turning the country into an extension of Nollywood, but we can gain a lot by insisting that economic production and profit based on Nigerian talent and resource must have significant Nigerian content.

Congratulations Efe; the grace of God is forever sufficient, but sorry Nigeria.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Nigeria’s Olodo Uprising: An Assault on Critical Thinking

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olodo uprising

By Prince Charles Dickson, PhD

A sheep was passing and saw a lion crying inside a cage, trapped and helpless. The lion begged the sheep to rescue him, promising not to kill or eat it. The sheep refused at first, knowing fully well that a lion does not become a vegetarian because of captivity. But after much persuasion, emotional blackmail, and the sheep’s own gullibility, it opened the cage.

Now the lion was very hungry, having stayed in the cage for days without food. It quickly pounced on the sheep and was about to kill and eat it, but the sheep reminded him of his promise.

They were still arguing when other animals came passing. They sought to know what had happened. Both the lion and the sheep narrated their sides of the story, but because of fear, convenience, and a desperate need to gain favour in the lion’s eyes, all the animals took sides with the lion, except the tortoise, who claimed not to understand the whole scenario.

The tortoise asked the lion to show them where exactly he was before the sheep rescued him. The lion pointed at the cage.

The tortoise asked again, “Were you inside or outside when the sheep arrived?”

The lion replied, “I was inside.”

The tortoise then said, “Okay, enter and let us see how difficult it could be inside, because I am not getting the whole scenario.”

The lion entered, and immediately, the tortoise locked the cage. The lion was trapped again.

That story is not just folklore. It is a national diagnosis.

Nigeria today is full of trapped lions, gullible sheep, frightened animals, and very few tortoises. We have many people with opinions, but few with discernment. Many with certificates, but few with comprehension. Many with titles, but few with thought. Many who can quote policy, scripture, law, and ideology, but cannot ask the simple question that prevents disaster: “Wait first, how did we get here?”

That question is the beginning of critical thinking. Sadly, it is becoming an endangered species.

The easiest and most attractive national pastime remains buck-passing, especially with the bunch of leaders we have, some of whom can hardly peel a banana or wash an already white handkerchief. Not many of us want to take responsibility for anything, from personal life to family life, from community life to national life. The blame is always on the system, as if the system descended from the sky and imposed itself on innocent citizens.

We do not need to create demons out of our leaders because, in too many instances, they have behaved like ready-made specimens of public demons. So, we hang our sins on them, sometimes appropriately, sometimes lazily. Unfortunately, their behaviour has made it easy for the critics to descend on them. They shout loudly, lie casually, perform empathy only when cameras are present, and govern as though the people are background noise in their private banquet.

But there is a deeper tragedy. The lion is not our only problem. The sheep, too, must be examined. The other animals must be questioned. Even the silence of the forest must stand trial.

This is where the Olodo Syndrome enters.

In Nigerian street language, “Olodo” is often used to describe a dull person, someone slow to understand, someone who fails where basic reasoning should have saved them. But in this essay, Olodo is not merely the person who did not go to school. No. Nigeria has produced a more sophisticated creature: the educated olodo. The certificated illiterate. The graduate who cannot reason beyond slogans. The public officer who mistakes grammar for intelligence. The citizen who forwards nonsense with confidence. The analyst who mistakes noise for insight. The leader who confuses movement with progress. The voter who sells tomorrow for rice today, then spends four years complaining that the pot is empty.

Olodo, therefore, is not the absence of schooling. It is the failure of judgment.

It is what happens when a nation rewards mediocrity and punishes thought. It is what happens when people who ask serious questions are labelled troublesome, while those who clap for madness are called loyal. It is what happens when dumb, crazy things move the needle, while wisdom is treated like an old man coughing in the corner. It is what happens when unintelligent people do not merely exist, but are celebrated, promoted, defended, and installed as gatekeepers over those who still dare to think.

This is Nigeria’s Olodo Uprising.

It is an uprising not of the poor against the rich, nor of the uneducated against the educated. It is an uprising of shallow thinking against depth. An assault on memory, logic, accountability, and consequence. It is the national habit of refusing to connect action to outcome. We open the cage, release the lion, and then begin a prayer meeting when the lion remembers its appetite.

We talk, write, and discuss the Nigerian myth with a sense of fatalism. “This is Nigeria,” we say, as if that phrase is both an explanation and an excuse. If everyone thought as much about justice and fairness, life would be better. I am a critic, yes, but I am also a critic’s critic. I remain an unrepentant believer that one of the ways to keep the government on its toes is to keep harping on its flaws so that it can improve. But criticism without self-examination becomes entertainment. It becomes pepper soup politics, the kind we enjoy at drinking joints, suya spots, WhatsApp groups, and television studios where every table has a parliament and every loud voice is mistaken for a constitution.

Often, I say I believe the things I write are important for our nation, as they are for other nations. But when it appears to me that Nigerians, especially those in authority, do not react to these issues as people in other lands do, I repeat them in new essays to remind old readers and recruit new ones to participate in the continuing dialogue.

Because repetition, sometimes, is not a lack of creativity. It is the burden of memory in a country addicted to forgetting.

Sadly, this is Nigeria, where nothing works, and no one cares. When it works, it is often because someone’s interest is about to be served or is already being served, not because the people’s interest has suddenly become sacred. We talk about our institutions despairingly. Our leaders do not watch network news except when their faces will appear at their sons’ or daughters’ weddings, birthdays, burials, thanksgiving services, or self-sponsored ceremonies of public praise. They do not need newspapers anymore because too many pages are already full of their lies, paid adverts, and noisy banters dressed as governance.

A country that destroys thinking will eventually be governed by instinct.

That is why the Olodo Syndrome is dangerous. It not only makes people ignorant. It makes them confidently ignorant. It gives stupidity a microphone and asks wisdom to apply for permission to speak. It converts public debate into shouting contests. It turns leadership recruitment into ethnic arithmetic, religious panic, stomach infrastructure, and emotional blackmail. It makes citizens defend their oppressors because the oppressor speaks their language, attends their church, worships in their mosque, comes from their zone, or once gave them transport money.

This is how the other animals sided with the lion.

Not because the lion was right. They knew he was wrong. But fear is a powerful editor of truth. Hunger is a wicked lawyer. Proximity to power is a dangerous intoxicant. In Nigeria, many people do not support injustice because they are confused. They support it because they are calculating. They are asking themselves, “What if the lion remembers me tomorrow? What if I need a favour? What if I condemn him now and he becomes minister, governor, chairman, commissioner, vice chancellor, senator, president?”

So, they betray the sheep.

Government bashing remains a national pastime, and every drinking joint and suya spot has a sitting parliament with an expert on every issue. But we forget that no matter the input, if the politicians and actors on our national scene have questionable lives both at personal and domestic levels, nothing will change. The best government policy cannot change the individual when the policies themselves are formulated on a bad foundation by people with warped thinking.

A corrupt mind cannot midwife a clean system.

When a witch proclaims her presence, and an invalid does not make away, he must have money for sacrifices at home. Nigeria has been warned too many times. We have seen the witch. We have heard the announcement. Yet we remain seated, arguing about who invited her, who offended her, which village she came from, and whether her witchcraft is constitutionally recognised.

This is not merely a leadership failure. It is civic laziness. It is moral cowardice. It is intellectual surrender.

The tortoise in the story represents the rare citizen who does not join the chorus. The one who pauses the noise. The one who asks for sequence, evidence, context, motive, and consequence. The tortoise is not the loudest animal. It is not the strongest. It does not roar. It does not bleat. It thinks.

That is what Nigeria needs now: more tortoises.

Not slow people, but thoughtful people. Not cowards hiding under shells, but citizens who understand that speed without thought is national self-harm. We need people who can ask leaders: Where were you before power? What did you promise? What have you done? Who benefits? Who pays? What happens tomorrow? We need teachers who teach children to question, not merely to cram. We need voters who examine character before currency. We need religious leaders who produce conscience, not crowds. We need journalists who investigate, not decorate. We need institutions that reward competence over loyalty, substance over noise, and courage over convenience.

Because the lion will always be hungry again.

That is the part Nigeria refuses to learn. Appeasing bad leadership does not end its appetite. Excusing mediocrity does not transform it into excellence. Rewarding foolishness does not make it wise. If we allow the lion to eat the sheep today because we are afraid, hungry, tribal, religiously sentimental, or politically invested, we have not solved the hunger problem. We have only postponed our own turn.

In amazement, the other animals asked the tortoise, “why” and the tortoise replied. “If we allow him to eat the sheep today, he will still go hungry tomorrow, and we don’t know what will be eaten tomorrow—May Nigeria win.

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Stocks vs Forex: Which is Better for Beginners in 2026?

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Stocks vs Forex

By Onah Ishioma Adaeze

As a beginner, choosing between stocks and forex for your investment goals in 2026 can feel overwhelming. Before investing your hard-earned money, it is important to understand how both markets work.

While both markets present investors with opportunities to grow their wealth, they also differ in terms of volatility, liquidity, market hours, and leverage. Stocks involve owning portions of a company, while forex has to do with trading a base currency against a quote currency.

In this article, we will be going through the basics of stocks and forex, pointing out their differences, and helping you decide which asset better suits your investment journey in 2026.

What is Stock Trading?

When it comes to stock trading, you are buying shares of a company, which makes you a shareholder of that company. As a shareholder, you may be entitled to receive dividends whenever the company decides to pay dividends.

As for those companies that do not pay dividends, there are other benefits a shareholder may enjoy, like being called upon to attend shareholder meetings and having voting rights on certain company matters.

On a global scale, over $100 trillion worth of shares are traded annually. Also, the rising popularity of AI companies and technological innovations continues to drive investor participation and market growth.

If you’re an investor looking to buy and hold capital assets, then stock trading is definitely for you, as it allows for short-term, medium-term and long-term investment goals.

When you buy shares of a company and the company performs well, your shares increase in value. Another benefit of stock trading is access to index funds and ETFs.

These funds consist of companies that are grouped under an index. They are carefully selected and monitored under the fund, sparing the investor the stress of actively tracking the fund.

They can be a way of building a long-term, diversified portfolio, and some of these funds may pay dividends.

What is Forex Trading?

Forex trading has to do with buying one currency and selling another. With a pair like USD/JPY, USD is the base currency being bought against JPY, which is the quote currency.

In order to execute a trade in the forex market, you have to analyse and make predictions based on price movement, as well as pay attention to what’s going on in the global news scene.

The forex market runs twenty-four hours every weekday, with over $9 trillion traded in the market every day. Being the largest financial market in the world, there is very high liquidity.

Forex trading involves buying one currency against another, making predictions based on price movements on the forex charts. Price moves based on the activities of large institutions like hedge funds, big banks, the government, etc.

The forex market runs 24 hours a day, every weekday, with global forex turnover reaching $9 trillion per day in the BIS 2025 survey. Being the largest financial market in the world, there is very high volatility and price fluctuations.

At the same time, there is high liquidity in the market, which means that currency pairs can easily be bought and sold without hassle. Highly liquid instruments that are traded regularly include: EUR/USD, USD/JPY, GBP/USD, and gold (XAU/USD).

As a retail trader, knowing when to enter and exit the market is important. As easy as it is to make profits from price fluctuations, it is also very easy to lose money if the market moves against you. This is why it is important to set stop losses and take profits. This helps manage your trading capital.

Major Differences Between Stocks and Forex

While investing in stocks and forex can yield great capital gains, there are lots of ways in which they differ.

As a beginner, stock trading provides opportunities for long-term investments, ensuring slow but consistent returns for wealth building. But if you are looking for an active, short-term style of investment, then forex trading is for you, as it allows you to enter and exit the market within a shorter time frame.

Which is Better in 2026?

Choosing an asset to invest in all boils down to personal preference. At the same time, if you are not averse to risk, nor opposed to asset diversification, then it’s okay to invest in both.

For beginner investors in 2026, stock trading is easier to understand and get into, especially because of mutual funds, index funds and ETFs. With those funds, you don’t have to be an expert to start investing. You can just buy a fund that suits your needs and hold it over a long period of time.

If you are an investor who enjoys technical analysis, highly volatile and liquid markets, as well as trading under short time frames, then forex trading is the right pick for you.

Conclusion 

You do not need to put all your eggs in one basket. There are investors who invest in both stocks and forex simultaneously. When starting out, you can start investing in stocks while learning forex. Take calculated risks and do not invest above your means. Diversify your investments and remember, when starting out, you should prioritise acquiring knowledge over profits.

Onah Ishioma Adaeze is a finance writer who is passionate about simplifying complex concepts into easily digestible pieces. Her hobbies are reading and watching anime

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Building 234 Solutions: A Response to Everyday Workforce Challenges

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Owoloye Emmanuel 234 Solutions

By Owoloye Emmanuel

Every business starts with a problem. For us, that problem was hiding in plain sight.

Across organisations, we kept seeing HR professionals, payroll teams, and business leaders spend significant time navigating processes that should be simpler. Employee records sat across multiple systems, payroll processes required manual intervention, and routine workforce tasks often became more complicated than they needed to be.

As businesses grow, workforce operations naturally become more complex. Yet many organisations still rely on disconnected tools and workflows that create unnecessary friction for both employers and employees.

The consequence is more than operational inefficiency. HR teams spend valuable time managing systems instead of supporting people. Business leaders struggle to access timely workforce insights, while employees experience delays in processes that should be seamless.

These weren’t isolated challenges. They were recurring realities across workplaces, regardless of industry or size.

That observation led us to a simple question: what if workforce management could be easier?

What if HR, payroll, and workforce operations could work together within a single, connected experience?

That question became the foundation for 234 Solutions.

We are building 234 Solutions with a clear belief that workplace technology should reduce complexity, not add to it. Our goal is to help organisations spend less time navigating processes and more time focusing on productivity, growth, and people.

As we prepare for launch, our focus remains simple: building practical solutions for real workplace challenges and helping organisations create better experiences for the people who power them every day.

Owoloye Emmanuel is the founder of 234 Solutions

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