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ChatGPT Applications in Media Intelligence: It’s Benefits and Limitations

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By Philip Odiakose

As technology advances, media intelligence has become an increasingly important service for brands to stay ahead of the competition. One of the latest developments in this area is the application of ChatGPT, a language model developed by OpenAI, in media intelligence.

ChatGPT has the ability to analyze vast amounts of data and provide insights in real time, making it an attractive tool for businesses looking to improve their media strategy. In this article, we will explore the benefits and limitations of using ChatGPT in media intelligence.

ChatGPT in Media Intelligence

Media intelligence is the process of collecting, analyzing, and interpreting media data to gain insights into various topics. This can include news articles, social media posts, blogs, and other forms of online content. Media intelligence is used by brands, government agencies, NGOs and individuals to stay up-to-date on current events, track competitors, monitor brand reputation, and make informed decisions.

ChatGPT is a powerful tool that can help in media intelligence by analyzing and interpreting natural language queries. ChatGPT can understand and respond to text-based queries, which can be used to analyze media data quickly and efficiently. ChatGPT can also provide personalized responses, making it easier for businesses and individuals to obtain the information they need.

Benefits of Using ChatGPT in Media Intelligence

Real-time analysis: One of the most significant benefits of using ChatGPT in media intelligence is the speed at which it can analyze data. The tool can process a vast amount of data in real-time, allowing businesses to gain insights into their media performance quickly. This can be particularly useful for companies that need to respond quickly to emerging trends or issues.

Improved accuracy: ChatGPT has been trained on a vast corpus of language data, which enables it to analyze and understand the nuances of natural language. This makes it particularly useful for businesses looking to gain insights from social media data or other unstructured data sources. The improved accuracy of ChatGPT can help businesses make more informed decisions and improve their media performance.

Improved customer service: ChatGPT can be used in customer service to answer frequently asked questions and provide automated support, improving customer satisfaction.

Comprehensive analysis: ChatGPT can analyze a wide range of data sources, including social media, news articles, blogs, and more. This enables businesses to gain a comprehensive understanding of their media landscape and make informed decisions based on the insights provided by ChatGPT.

Limitations of Using ChatGPT in Media Intelligence

Limited contextual understanding: While ChatGPT is a powerful tool for analyzing data, it is not capable of understanding the context in which that data is presented. This can result in inaccurate or irrelevant insights. For example, ChatGPT may not be able to understand sarcasm or irony, which can impact the accuracy of its analysis.

Limited industry-specific knowledge: ChatGPT is a general-purpose language model, and its effectiveness in analyzing data from a specific industry may be limited. This is because the language used in different industries can vary significantly, and ChatGPT may not be able to analyze data accurately from an industry with which it is unfamiliar.

Data bias: The accuracy of ChatGPT is dependent on the quality of the data used to train it. If the data used to train the model is biased, then the insights provided by ChatGPT may also be biased. This can be particularly problematic when analyzing data related to sensitive topics such as race, gender, or politics.

Limited human input: ChatGPT is an automated tool and does not provide the same level of human input as traditional media intelligence. This can result in insights that are less nuanced or comprehensive than those provided by a human analyst.

Applications of ChatGPT in Media Intelligence

Content analysis: ChatGPT can analyze media content, such as news articles, blog posts, and videos, to provide insights into the topics being covered, the sentiment of the content, and the influencers talking about the topic.

News summarization: ChatGPT can summarize news articles into short, easy-to-read snippets, making it easier for media analysts to keep up with the latest news and trends.

Trend analysis: ChatGPT can identify trends and patterns in media content, such as the most frequently used words, topics, and hashtags, and use this information to inform media strategies.

Personalized content: ChatGPT can use data from social media and other sources to create personalized content for media consumers, such as news articles and videos tailored to their interests and preferences.

Predictive analytics: ChatGPT can use historical data to predict future trends in media consumption and engagement, helping media companies to make informed decisions about content creation and distribution.

ChatGPT has the potential to be a valuable tool for businesses looking to improve their media intelligence strategies. Its real-time analysis capabilities, improved accuracy, cost-effectiveness, and ability to provide comprehensive analysis make it an attractive option for businesses of all sizes.

However, there are limitations to using ChatGPT in media intelligence, including its limited contextual understanding, industry-specific knowledge, data bias, and limited human input.

Businesses should be aware of these limitations when using ChatGPT and should ensure that it is used in conjunction with other media intelligence tools and human input to ensure the most accurate and comprehensive analysis possible.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria

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The Future of Payments: Key Trends to Watch in 2025

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By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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