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Effects of COVID-19 Might Spur e-Commerce to Further Growth

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By Ezedi Udom

It has been widely said that the aftermath of the Coronavirus outbreak includes the new reality that we will never return to our familiar world of normal. Instead, we are now in a world of new normal that implies we embrace new ways of doing things.

Interestingly, one of the positive game-changing new realities that the Coronavirus pandemic is impacting on the ecosystem is the increasing popularity of online shopping and importance of e-commerce platforms like Alibaba, Amazon and Jumia, to mention a few.

According to experts, despite the multifarious adverse effects of COVID-19, one of the emerging new fundamentals arising from the pandemic is the better understanding that digital and e-commerce operators played pivotal role in ensuring cross-country and cross border movement and delivery of essentials such as groceries, pharmaceuticals and medicaments in the peak of the crisis.

The International Trade Centre in partnership with the United Nations Economic Commission for Africa at a recent online event on the future of e-commerce in the wake of the COVID-19 pandemic, affirmed that e-commerce could help Africa’s businesses relaunch and return to profitability.

“During the pandemic, e-commerce solutions have played a critical role in ensuring business continuity for many companies. They have been a crucial channel for providing vital goods and services. For many micro, small and medium-sized enterprises (MSMEs) in Africa, e-commerce has offered a lifeline and can continue to play a principal role in their economic recovery,” it was reported.

More cheering news is that the new normal is presenting more opportunities to push e-commerce further upscale. In fact, we might be entering the ‘e-commerce era’ as the pandemic represents a big opportunity that can spur further growth of the evolving e-commerce sector in Nigeria and other African countries with Jumia leading other operators from the front.

Nigeria currently ranks on the list of countries with high daily COVID-19 infection while the Presidential Task Force on COVID-19 has warned of many unsuspected asymptomatic cases. This alert is a wise counsel to limit physical contact.

Increasing safety awareness and consciousness among Nigerians means that as months go by, most people will be compelled to limit physical interactions by shopping and transacting businesses online more; work more remotely from home and do lots more digitally.

The transition in consumer behaviour and business activities to the online space from the traditional brick-and-mortar settings is expected to significantly increase the number of online shoppers and ultimately double the growth of Jumia and other e-commerce players.

With Jumia marketplace, Jumia Services (logistics), JumiaPay and Jumia Food amongst other innovative offerings, Nigerians can avoid coming in contact with unsuspected COVID-19 infected persons that they may unknowingly meet if they go shopping in the malls, supermarkets, open markets or banking halls that are usually overcrowded.

More residents adopting social and physical distancing by making use of e-commerce platforms for their purchase and payments, have the propensity to impact the growth potential of Nigeria’s e-commerce ecosystem in the coming months.

As the federal and state governments allow more sectors of the economy to reopen for business, more consumers and sellers will certainly migrate online to enjoy better shopping experience including convenience and faster ordering, payment and delivery of orders, and cost efficiency for both buyers and sellers.

The anticipated shift in the buying and selling habits can include the fact that many buyers will be less willing to go to crowded malls or shops to purchase things. They will also not likely try to buy items that other customers have already touched or test-fitted in case of ready-to-wear clothes in the boutiques.

The fear of coronavirus being transmitted through exchange of cash also makes online shopping and online payments a new frontier for many shoppers.

With an increasing number of employees working from home, and government limiting social events because of the need to curb large gatherings, online demand for and supply of casual and leisure wear have been predicted to rise. This trend in itself will boost MSMEs garment manufacturers.

Experts also expect increased demand for virtual banking and cashless transactions to spike e-commerce growth in the country. With safety-consciousness as the new norm, more Nigerians will likely not be comfortable around crowded ATMs or spend time in crowded bank halls to make transactions. They will rather opt for online banking like JumiaPay, which they can do from the comfort of their home.

Also, it is almost certain that many people now do not like to use ATMs used by people whose COVID-19 status they may be unsure of. Even at the malls, supermarkets or retail fuel stations, Nigerians are becoming more wary of handing over their credit cards to shop assistants and attendants whose compliance with the World Health Organisation’s (WHO) hygiene practices’ protocol they cannot verify. More time online will increase the efficacy of the website as a marketing channel.

With eyes on economic diversification through non-oil commodities, promoting financial inclusion among the unbanked segment of the population, and tapping on the digital economy to increase GDP, the Nigerian government has so much to gain by encouraging more Nigerians and businesses especially MSMEs to take advantage of digitalisation with e-commerce being the catalyst.

And as the economy reopens in full throttle in coming weeks and months, it should be noted the enforcement of social distancing and avoidance of crowded places would only be achieved when there is transitioning of consumer and business activities from the brick-and-mortar structures to the online marketplace.

Ezedi Udom, a Business Communications Expert, writes from Lagos.

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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