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Engage, Advocate, Inspire and Empower – Using Photography as a Driver of Sustainability

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Photography Driver of Sustainability

Let’s answer the million-dollar question – Why is photography important?

Because it speaks, it communicates, it educates and it cultivates change. I am often asked this question and my answer remains the same always.

Photography is not just a tool for artistic expression or documentation, it is a lot more than that. Photography has the power to raise awareness, to change the narrative thus inspiring people to take action, for instance, my work around ‘Water Life’ from 2018 addressed the plight of water access and its impact not only on society but also on women in rural regions, especially so in Ethiopia but also across Africa.

In reality, it is a tool to spread education not only inside our own regions and countries but also beyond our borders to be able to draw attention, start a conversation and bring people together.

So for me, photography does not really fit in any one description box, but rather it moulds into something that you want to project out to the world.

Similar to the art of Cinema, photography can be used to entertain, educate, ask questions, and throw light on our history or all of the above. It is really what you make out of it and that’s why it is vital for our society, educational institutions and governments today to encourage and empower photographers and to truly appreciate the art of photography.

Power of the Image – Forming Perceptions, Driving Change

As the founder and director of the Addis Foto Fest (AFF), the first international photography festival in East Africa hosted since 2010 in the city of Addis Ababa, Ethiopia, I can vouch for the fact that photography has the potential to become a force that drives change.

Of course, great power comes with great responsibility and that is exactly what budding photographers today need to be made aware of.

Competitions such as ‘Moments that Matter’ reflect light on the pressing issues that we as a species and as a planet are facing together and these grave issues need to be conveyed to as many people as possible without making them despondent. That’s where the theme of sustainability fits in so well to showcase this ever-going cycle of today and tomorrow and its direct co-relation with each other.

Everything that we do today shapes our future for tomorrow, this is the encapsulating theme that photographers need to bear in mind whilst sending their submissions.

We live in this day and age of rapid consumption and according to Statista’s 2021 report on ‘Mobile Usage’, there are currently 6.4 billion smartphone users worldwide. As unbelievable as this figure is, one can only imagine the number of images consumed by each of these people, and images have the inherent ability to form perceptions and perspectives.

Hence, it is even more vital today to use this technology of smartphones and social media to direct messages of progress towards people to drive that sentiment that leads them to take action and make meaningful changes.

Canon’s initiative on empowering photographers to capture moments in the sustainability spectrum through categories that speak about economic, human, environmental and social progress is truly the pressing priority for all of us.

However, the beauty of the competition lies in the spirit of sustainability that rekindles the flame of hope in our hearts and gives us a reason to look forward to the future. It is this challenge that participating photographers need to understand and convey in their images, to show us the problem but also to shed light on its solutions.

As a practising advocate of change through photography, I am extremely keen to see the submissions that come through allowing us to look at the world through someone else’s eye, to experience their vision and see what change others are aspiring to create not only in their own country but for the whole wide world.

Take, for instance, my very own continent of Africa where more often than not, the portrayal of poverty or other issues is depicted through photography which often lacks the balanced perspective in which also it is an indigenous view and not only through the foreign gaze or visual arts.

But today, this narrative is changing as we see a new generation of photographers who overcome great challenges to be the visual storytellers of a changing Africa in which they offer a new perspective that offers our humanity and humility. This is the power of an image and through this medium to show the world the enormous amount of talent, culture, capabilities as well as the scope for a better future and this other side of Africa that is often hidden or lost in pictures.

Photography as a Means of Advocacy – Help to Heal

In a world as diverse and complex as ours, there are various issues that need to be brought to the surface to evoke a conversation leading us to solutions. This responsibility needs to be collectively shared not just by creative industries but all industries out there, even those that are impacting the narrative of our communities, nations and continents. Even in the global discourse as it relates to our environment and planet, the power of the image and our connections through technologies offer us many opportunities for change. One person may be able to plant a tree but together we can plant an entire forest and that is the power of helping and empowerment…in helping others we also help and heal ourselves.

This is the main reason why my work outside of being in museums or fine art has been a reflection of advocacy…. advocating the need to make a change. As globalization has taken centre stage in the last few decades, we must realize this responsibility that we all now share – to really empower each other as people and then to empower our planet to prosper.

Finding solutions together is key to unlocking the potential for tomorrow. Photography is an excellent instrument to advocate the cause that you believe in, for me personally I have been passionate about environmental issues which are depicted through my images. Photographers participating in ‘Moments that Matter’ must look at engaging their art forms to advocate and inspire others thus leveraging their visual language to become the hope for tomorrow.

No Pain, No Gain – Pursue Your Passion to Find Greatness

Creativity is the birth of innovation and as daunting as it may seem to showcase a new angle or perspective through your images…that is where the true challenge of this visual art-form lies.

Authenticity is the key that unlocks the great power of photography. Photographers that understand this as the basic foundation of their work usually go a long way in their professional paths. In the beginning, however, it may seem like an impossible feat to achieve but it is the part of our journey that we need to embrace in order to become visible in this competitive and challenging creative world.

In the past, I have been through phases of disappointment as a young photographer when I struggled to prove my point to people but perseverance, patience and practice can take you anywhere as I have learned from my journey. I was inspired by photographer, Chester Higgins who taught me the tricks of the trade – to never stop believing in yourself, your work and to always remain authentic. That advice has led me to become who I am today. I stuck to black and white photography as my core niche even though the world was booming with innovations in coloured photography. It is crucial to reflect your own individual point of view in your work without getting overwhelmed by trends or fads. That remains my advice for all budding photographers who dream to make their mark in the world…be authentic, remain consistent and believe in yourself!

Submit your entries  here: https://canon.sm/3mYsyLF

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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ghana election 2024

In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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tax reform recommendations

By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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