Feature/OPED
Geopolitical Changes, African Union Reforms and Election of Next AU Commission’s Chairperson
By Professor Maurice Okoli
The African Union, a continental organisation, is heading for a new traditional face within the framework of its guiding principles. That new forthcoming era would open a new chapter and, to a large degree, determine the future of Africa, especially taking cognizance of the current global changes. In less than a year since the expiration of the African Union Chairperson’s position, an advanced search for the next candidate has begun. As stipulated by the organization’s constitution, the candidate for the powerful position is normally elected. It is tentatively planned to choose the fifth Chairperson to succeed incumbent Chairperson Moussa Faki, whose second term of office ends in February 2025.
The majority of African leaders have spoken of unprecedented reforms, carrying out a significant internal shake-up, and new blood to be pumped into the current African Union leadership and its related allied institutions. Arguments for several changes are necessary to make the continental organisation work more effectively and produce tangible results, especially now within the context of global reconfiguration. Africa is too diverse to fit together. But there are many more interests in uniting the continent. But the political, economic, and cultural diversities have to be transformed into continental strength to ensure development and growth, instead of a noticeable display of weaknesses and passive actions. It is often repeatedly claimed that the African Union needs urgent realistic reforms and some kind of rebranding of its structure as an effective instrument for rapid development, new economic architecture, and substantial growth.
In late January, Rwandan President Paul Kagamé was appointed to lead the AU institutional reform process. It was an important step towards implementing its institutional reforms, setting the Pan-African organisation’s objectives under the leadership of the Heads of State, who meet once a year at the Assembly. As Africa faces a multitude of crises, unstoppable debates have also dominated inside Africa and on international platforms over the performance of the 55-member organisation, its existing challenges, and the way forward in the fast-changing world.
A media report released on March 3, 2024, titled “Museveni Endorses Raila Odinga’s AU Chairperson Bid” and circulated in the East African region showed the publicity campaign and erratic steps taken to promote Kenyan Raila Odinga to take over as Chairman of the AU Commission. Interestingly, Raila Odinga, Kenya’s opposition leader, has readily accepted Ugandan President Yoweri Museveni’s endorsement of his candidature for African Union Commission chairperson.
In a flagship statement posted via his social media platforms, Odinga said Museveni endorsed him during a joint meeting with President William Ruto. The Azimio alliance’s leader stated that the joint meeting with President Museveni and President Ruto was organized at the Ugandan president’s invitation.
“I accepted an invitation from President Yoweri Kaguta Museveni of Uganda for a joint meeting with President William Samoei Ruto. President Museveni strongly endorsed my candidature for Chairperson of the African Union Commission,” said Odinga, showing appreciation for William Ruto for fully supporting his candidature.
The trio also discussed the AU platform for deepening regional integration within the East African Community. Apart from Presidents Ruto and Museveni, other state heads who threw their invaluable weight behind the former Prime Minister are Samia Suluhu (Tanzania), Cyril Ramaphosa (South Africa), Salva Kiir (South Sudan), and Felix Tshisekedi of the Democratic Republic of the Congo. In addition, former Nigerian President Olusegun Obasanjo also endorsed Odinga, saying he is the best candidate to replace the outgoing chair, Moussa Faki.
Raila Odinga has an unmistakable political influence. He was born into a modest political family and grew up in politics. His profound perspectives suggest he operates as a pivotal figure within power dynamics, and his decision-making capacity is perceived as absolutely pragmatic. Odinga, most observers say, possesses an assertive leadership style and always expresses a steadfast interest in the complexity of a development-oriented society. These leadership skills echo his deep-seated affection for a genuine communal, regional, and continental tradition. Odinga as a suitable candidate underscores the perfect choice to embrace and settle for the best administrator for Africa.
Nevertheless, an insight into the choice and nomination of possible candidates is fraught with intrigue and nepotism. But at a glance, Odinga envisions carving out a new, distinctive image for the African Union. His high-value knowledge and experiences, corporate business entrepreneurialism, and pragmatic new economic development thinking would probably save Africa. Narratives too indicated that Odinga would adopt a far-reaching overhauled approach and take unshakable measures towards the most significant issues across Africa. These are essential conditions for re-imaging the AU’s future.
As the history of the stipulated procedures indicates, the elected chairperson becomes the head of the African Union Commission. For instance, on January 30, 2017, after seven rounds of voting, Chad’s Moussa Faki Mahamat was elected chairperson over Nigeria’s Amina Mohamed. He was re-elected in 2021 for another four-year term, which ends in 2025. Moussa Faki Mahamat, born on June 21, 1960, was first elected as the African Union Commission (AUC) Chairperson on January 30, 2017, and assumed office in March 2017. He served previously as State Minister of Foreign Affairs for the Republic of Chad.
According to official documents researched, the Chairperson of the AUC is the Chief Executive Officer, the legal representative of the AU, and the Commission’s Chief Accounting Officer. The Chairperson of the Commission is elected by the Assembly for a four-year term, renewable once.
In broad terms, the Chairperson’s functions include overall responsibility for the Commission’s administration and finances; promoting and popularising the AU’s objectives and enhancing its performance; consulting and coordinating with key stakeholders like member states, development partners, and Regional Economic Communities (RECs); appointing and managing the Commission’s staff; and acting as a depository for all AU and OAU treaties and legal instruments.
The African Union (AU) under Moussa Faki Mahamat has made several achievements, including raising the continental external relations profile and its ascension into the Group of Twenty (G20). In September 2023, when Prime Minister Narendra Modi of India chaired the G20 summit, the G20 nations agreed to grant the African Union permanent membership status in an appreciable move aimed at offering the continent a stronger voice on important questions and to uplift its status on a higher stage. In its final declaration in New Delhi, the G20 granted the African Union full membership. The G20 consists of 19 countries and the European Union, making up about 85 percent of the global GDP and two-thirds of the world’s population.
New Delhi is also counting on earning high-profile PR points to burnish its reputation as a Global South leader. In an article published in Indian and foreign newspapers ahead of the summit, Modi wrote, “Our presidency has not only seen the largest-ever participation from African countries but has also pushed for the inclusion of the African Union as a permanent member of the G20.”
Under Moussa Mahamat’s African Continental Free Trade Area (AfCFTA), the single continental market has the potential to unite an estimated 1.4 billion people in a $2.5 trillion economic bloc. The AfCFTA opens up tremendous opportunities for both local African and foreign investors from around the world.
January 1, 2021, signaled the commencement of Africa’s journey to market integration after it was postponed by six months in 2020 following the outbreak of the coronavirus pandemic. But its huge potential, which cannot be underestimated, is to generate a range of benefits through supporting trade creation, structural transformation, productive employment, and poverty reduction.
It aims at making Africa the largest common market in the world and accelerating continental integration. It is expected to reinforce the measures taken in terms of the free movement of persons, goods, and services across borders. But much depends on the collective determination and solidarity demonstrated by African leaders to face the challenges in a united and resolute manner. It depends on the strong mobilization of African leaders and the effective coordination provided by the African Union.
For this to be successful, Africa has to engage in modernising agriculture and strengthening agro-food systems by working towards its food security rather than simply accepting food packages as ‘gifts’ from so-called external friends. The next stage is to industrialise, add value to the agricultural products by processing them, and finally distribute them locally and for exports, hence the establishment of the AfCFTA. From this concrete perspective will emerge a new Africa, “the Africa we want,” which has understandably become the resounding guiding slogan.
Despite that, there have also been several critical assessments and careful analyses of developments over the past few years. The AU has made scathing remarks on the negative impacts inflicted by imperialism, neocolonialism, and Western hegemony. And further consistently called for calling for a complete overhaul of the multinational financial system to enable the pursuit of needed development goals across Africa. Paradoxically, Africa has huge resources, both natural and human, but the larger size of its population still lives in abject poverty and desperation.
At least a majority of African leaders on their side recognised the need to reform the continental organisation too. It has allegedly been manipulated by external powers, and to a large extent, internal deficiencies and weaknesses are still persistent on the continent. These include the absence of the fundamentals of democracy, good governance, transparency, and accountability, primarily due to weak institutions and ineffective organs of the state, especially the parliaments. Opposition groups are stifled, putting democracy at risk across Africa.
Rising ethnic conflicts, political-economic instability, and military appearance in politics. These have sparked widespread mass protests. Burkina Faso, Chad, Guinea, Gabon, Mali, and Niger are run by military officers. Then there was instability in Libya, Somalia, Sudan, and the Democratic Republic of the Congo (DRC). The biggest vulnerabilities include the proliferation of weapons, weak border control, and unprotected industrial facilities. The inevitable impact on the achievement of Sustainable Development Goals.
Researchers say the African Union should dedicate this year to solving the various issues of instability and restoring credibility in the democratic process. Non-constitutional changes of government have multiplied in total defiance of the entire political and legal system on which the organization was founded. Never since the creation of the African Union has there been such a large number of transitions following unconstitutional changes of government in Africa. (See African Leaders Extraordinary Summit report, February 2024.)
Set up more than two decades ago, the 55-member bloc has long been criticized for being ineffectual and for taking little decisive action in the face of numerous power grabs. Some 19 presidential or general elections are scheduled on the continent in 2024, portending more challenges for the AU.
Seemingly, there is a necessity to navigate a new dynamic development paradigm within the context of multipolar relations. The multifaceted nature of obstacles has to be addressed with a spirit of vigour and valuable perspectives. There are three main directions: democracy and good governance, food security and industrialization, and economy and trade. These could lead to social inclusion and broadening employment for the youth and the next generation. They could also lead to economic growth, stability, and better life conditions across Africa. All aspects of Africa’s development are incorporated into the joint report published at the African Economic Conference 2022.
In a nutshell, the African Union and African leaders have to realign their foreign policies and back away from geopolitical insinuations, rather than take advantage of the complexities and confrontations to look for substantive opportunities to support their efforts in pursuit of building better. The beauty of Africa lies not only in its economic potential but also in its vibrant and diverse cultures.
However, it would be remiss to discuss Africa’s economic growth without addressing the challenges that persist. Poverty, inequality, and a lack of infrastructure continue to hinder progress. It is our collective responsibility to work towards addressing these issues, ensuring that the benefits of Africa’s economic growth are inclusive and sustainable.
Notwithstanding the questions raised above, Moussa Faki Mahamat has spoken of “worrying trends” during these past few years at high-level conferences and meetings, characterising the main challenges “as political instability, climate change, poverty, deficits in economic governance, and marginalisation of women and young people in development and leadership.” Another major subject of discussion has been how the AU will transition to relying on African states to fund most of its budget rather than foreign donors. For instance, the UN Security Council in December adopted a resolution to finance AU-led peace missions but capped it at 75 percent of the budget.
The 37th AU Ordinary Session of the Assembly of Heads of State and Government, at the annual convention in February 2024, stressed the necessity for practical long-term strategies and to strengthen efforts at achieving peace and stability on the continent and to attain the 2030 Agenda for Sustainable Development and AU Agenda 2063. The AU Agenda 2063 is a comprehensive development framework for Africa.
The significant aspect of the retreat was the valuable discussions on the reform agenda. The reform agenda emphasises the need to focus on key priorities with a continental scope, realigning AU institutions to deliver on its objectives, operational efficiency, and sustainable self-financing of the Union. The retreat also reviewed the second ten-year plan of Agenda 2063, which spans from 2024 to 2033.
In the context of a multipolar geopolitical order, African leaders and the African Union should strengthen their positions regarding external partnerships. The African Union has to take up the task of developing collective approaches to the problems of maintaining peace and security, strengthening democratic processes, developing human potential, and ensuring socio-economic growth. If not, the continent risks being left behind and used as a pawn in an increasingly divided global order.
The African Union has, in a parallel direction, spearheaded Africa’s development and integration in close collaboration with African Union Member States, the Regional Economic Communities, and African citizens. The AU’s vision is to accelerate progress towards an integrated, prosperous, and inclusive Africa, at peace with itself, playing a dynamic role in the continental and global arenas, effectively driven by an accountable, efficient, and responsive Commission. These are incorporated into a single continental development program referred to as the AU Agenda 2063.
Professor Maurice Okoli is a fellow at the Institute for African Studies and the Institute of World Economy and International Relations, Russian Academy of Sciences. He is also a fellow at the North-Eastern Federal University of Russia. He is an expert at the Roscongress Foundation and the Valdai Discussion Club.
As an academic researcher and economist with a keen interest in current geopolitical changes and the emerging world order, Maurice Okoli frequently contributes articles for publication in reputable media portals on different aspects of the interconnection between developing and developed countries, particularly in Asia, Africa, and Europe. With comments and suggestions, he can be reached via email: markolconsult (at) gmail (dot) com.
By Tony Ogunlowo
‘Titanic’ can mean something that is very big, gigantic or enormous and it was also the name of a ship that sank on its maiden voyage.
When the Titanic sank in 1912 it sank due to a number of avoidable factors: a ship deemed unsinkable that wasn’t fitted with watertight compartments, a ‘unprofessional’ seasoned captain who was apparently bullied into going at full speed through known ice-berg strewn waters, lack of common binoculars for the deck watch and the unavailability of enough life boats for all the passengers.
This all put together, as they say, was a recipe for disaster. Red flags were ignored.
Translating this to President Tinubu’s modern-day Nigeria, the avoidable factors that can sink the country are way too obvious.
Nigerians have long enjoyed the benefits of fuel subsidy. Costly as it is to maintain it’s enabled the economy to keep running by keeping the cost of things low. It’s removal, as can be seen, has created a domino effect, as the experts predicted, resulting in the prices of even the basic commodities skyrocketing as everyone passes on the additional costs.
With inflation currently at 32.7% and still rising, things are only going to keep on getting more and more expensive. As a result, the new minimum wage of N70,000 will have less purchasing power than the previous 2021 minimum wage of N30,000. If fuel subsidy removal was meant to boost the economy it has done the opposite and will stagnate any efforts to kickstart it.
The governments inability to control corruption or severely punish corrupt officials which is robbing the country’s coffers of billions and billions of Naira every year is a stumbling block for development.
If a corrupt government official who built 750 houses with stolen funds or an ex-governor accused of misappropriating N80 billion are allowed to walk around freely, supposedly on bail, without fear of eventual conviction it questions the message the government is sending out to future looters: if the culprits were in Russia or China the outcome will be totally different.
Even though an austerity economic policy may seem harsh like it was designed to rob Peter to pay Paul, it should be short, sharp hardship with green pastures in the foreseeable future – not ever! A good start will be to cut down on the number of foreign loans being obtained every year as their repayment can take a huge chunk out of the country’s annual income.
The new tax laws are long overdue and it should include that VAT earned in a state stays in that state: so, if your state doesn’t generate any VAT (- such as from the sale of alcohol products) you don’t get to share in what other states have collected.
Insecurity in the country is not something that started yesterday. Previous governments have blood on their hands for not nipping these insurrections in the bud before they grew to become monstrosities. You don’t pat yourself on the back, like the Nigerian Army likes to do believing you have the threat ‘under control’ – you eliminate the threat completely using what ever means necessary.
Unless the order (given by ‘Somebody’) is not to destroy them completely and to quote the late Sani Abacha,”…any insurgency that lasts more than 24 hours, a government official has a hand in it..”, no wonder Boko Haram continues to flourish and bandits like Turji Bello continue to taut the government. When the armed robber Lawrence Anini did something similar in 1986 he was fished out within months, tried and executed.
As I’ve written before the Nigerian Police Force is long past its sell by date and considering the ever growing population of Nigeria with its associated acts of anti-social behaviour its time to seriously consider devolving the NPF into state-run outfits. The growing popularity of state-run security outfits, such as Amotekun, proves this is feasible and effective.
Considering the fact the country is going through severe economic hardship the President, himself, should curb frivolous spending where possible: no more new Presidential yachts or planes ( – that includes the new one for the VP), a cap on ridiculous-no-real-job SA and SSA appointments and most important of all a cap on ALL politicians salaries and perks (which is to say if politicians are patriotic enough they’ll agree to a pay cut, forgo some of their benefits and pay for their own jaunts abroad).
Implementing the Steve Oronsaye Report which recommends merging and closing of ministries etc that has been passed over by every President since President Goodluck commissioned it in 2011 will cut government operating costs even further. This should not just be at Presidential level but extended to all the states: this will not just streamline the bloated and largely inefficient civil service but will also weed out ghost workers and white elephant project.
The ‘japa’ movement which the government is trying to discourage should be allowed to continue. It’s morally wrong for a government that can’t provide suitable employment for its citizens to try and prevent them from seeking opportunities abroad : ‘japa’ is not just limited to Nigerians, it’s a worldwide phenomenon.
People, British, American, Filipinos, are migrating worldwide to where ever there are opportunities for them to prosper. That’s the way the world works now: nobody is going to stay in a ‘sh*t-hole’ country if there are no opportunities for them to grow. Scr3w patriotism! It’s every man for himself! So, if a country can’t provide adequate employment opportunities people will pack their bags and ‘japa’! And if you restrict them from leaving the country what are they going to do? Get up to mischief – 419, cultism, kidnapping!
These same people send money back to their home countries all the time: Nigerians in diaspora in 2023 alone sent home more than $19.5 Billion Dollars. This is a huge injection of foreign currency for a country that desperately needs it.
So, just like the Titanic the warning signs are there and the inevitable that will happen should they be ignored. The question is which way is President Tinubu going to go. This is what I call the ‘Titanic Wahala’, ignore the obvious and the proverbial will hit the fan, sooner or later.
Feature/OPED
From Rental Shifts to AI Innovations: The Evolving Landscape of South Africa’s Property Sector
By Waldo Marcus
The past year has been challenging for property investors, with a sluggish economy slowing residential rental escalations in most regions in 2024.
Rental escalations are likely to be applied cautiously in 2025 to avoid vacancies, particularly given the potential for a decline in demand for rental properties as tenants, motivated by lower interest rates, migrate to property owners.
Lower rental returns will see investors looking at alternative ways to generate improved income from their investments. Short-term holiday rentals have impacted rental prices in tourist destinations, with higher rental income achieved in peak holiday times, pricing out consumers looking for long-term rental property. This trend, especially in the Western Cape, has some lobbyists calling for stricter regulations to protect consumers from inflated rental prices and a lack of affordable rental supply. SA Tourism has requested better transparency from platform providers. The risk for bond providers is that investors are financing these properties based on current tourism trends and rental income, which relies heavily on the success of platforms like Airbnb.
Consumption changes are driving commercial property growth
The commercial property sector grew in 2024 and this positive trajectory is expected to continue in 2025 as interest rates are lowered. Property developers are focusing on convenient neighbourhood retail and merging with online retailer needs. In urban areas, convenience and easy access are prioritised, while larger developments are succeeding in rural, underserved areas.
Industrial properties, particularly logistics and warehousing in the Western Cape, KwaZulu-Natal and Gauteng, continue to outperform other commercial sectors. Secure and well-serviced industrial parks are in demand and expected to grow. However, traditional industrial areas around Johannesburg and the Pretoria CBD face a value collapse due to security risks and inadequate infrastructure maintenance to service the nodes.
ESG is likely to become a high-value agenda item for commercial property investors in 2025 to ensure compliance and reduce operating costs. The latest SAPOA Operating Cost Report reveals that 29% of operating expenses go to electricity costs and 23% to property taxes.
The risk of leakages
Water shortages are the next big challenge, posing a significant risk to property owners. Government and municipalities must act before it becomes another catastrophic reality like Eskom. Addressing water shortages is a dual challenge requiring both the building of and better maintenance of water infrastructure, including sewage treatment plants, and longer-term, the creation of additional reservoirs to keep up with population growth and mitigate climate change risks.
Leakages extend beyond water. Revenue leakages include missed recoveries, escalations, lease changes, and renewal options, to name a few. Increased regulatory requirements have resulted in more time being spent on compliance, and this is not expected to ease. Regulatory and compliance changes and demands on property-related companies remove valuable focus and resources from internal due diligence and processes to prevent revenue and recovery leakages. We predict more organisations will invest in technology resources to identify revenue leakages and focus on tools to drive operating costs down.
The Revolution of AI in the Property Sector
Technology – particularly AI – has become indispensable to the property sector, from AI-powered marketing and presentation tools to automated management systems. While these advancements streamline operations and enhance decision-making, they also introduce new challenges, particularly in data security and risk management.
As we move into 2025, property companies must carefully consider the appropriate balance between AI and human expertise. By striking this balance and implementing robust data protection measures, organisations can harness the power of AI while preserving their brand authenticity and competitive edge.
The Necessity of diversity in Decision-Making
Property investment is a complex and often high-stakes endeavour. As a fixed asset with emotional and financial implications, property valuations and transactions can be challenging. Recent shifts in market perception have further complicated the landscape, with divergent opinions on property’s potential as a wealth generator or alternately, a financial drain.
To navigate this complex market, accurate and reliable data is essential. Mitigating bias and leveraging diverse perspectives allows investors to make more informed decisions. Access to neutral, data-driven insights from respected sources can help uncover hidden opportunities and avoid costly mistakes.
As the property market evolves, tools and information available to investors must also adapt. Companies of all sizes are increasingly recognizing the importance of accurate, accessible, and representative data. They are investing in reliable external data sources to gain a competitive edge and make more strategic decisions.
The lingering effects of high interest rates
Persistently high interest rates raised the cost of credit and placed additional pressure on already strained consumers and businesses. They also dissuaded residential property acquisitions, leading to fewer home loan applications and a decline in the transfer of both bonded and unbonded properties in 2024. Lightstone data reveals that first-time buyer volumes slumped by 20% in 2023.
While welcome, the first two interest rate cuts will take time to filter through to residential property acquisitions. Encouragingly, demand from first-time home buyers appears to be recovering slowly with ooba Home Loans noting a rise in applications to 49.6% in September 2024, the highest reading since November 2022. We expect residential property sales to accelerate in 2025 as interest rate relief starts to filter through, albeit at a slower pace in dysfunctional municipalities.
Individual investors are increasingly choosing to maintain smaller portfolios and using tax-efficient structures such as companies and trusts. TPN anticipates that this trend will persist into 2025. Demand for buy-to-let properties has risen since late 2021, particularly in the Western Cape, followed by the Eastern Cape and Tshwane. Although this trend is expected to continue, it may slow down around mid-2025 as demand shifts from rental properties to ownership.
Municipal performance linked to property value creation
Service delivery quality, infrastructure and the maintenance of that infrastructure impact the value of property types. Well-run municipalities will continue to attract investment. Since 2020, semigration has highlighted the successes and failures of provinces and cities, resulting in decreased revenue collections for some of South Africa’s largest municipalities.
Safety and security continue to influence where South Africans choose to live and work, impacting both the residential and commercial property landscape. Mixed-use developments, secure estates, sectional title properties, and commercial parks offering efficient ways to provide enhanced security, service delivery, productive infrastructure, and maintenance spending will continue to be in demand.
An important consideration that will become increasingly significant in 2025 is the quality and accessibility of the lifestyle available in certain areas. Well-maintained and safe parks, public spaces, beaches, dams, lakes, and other recreational facilities will make these areas more appealing to tenants, businesses, and investors.
The outlook for property KPIs
Residential vacancies are expected to increase in the latter half of 2025 due to lower interest rates and improved consumer confidence. Office and retail vacancies are likely to remain stable in the first half of 2025 but will decrease should business confidence improve and if GDP targets are met. Industrial property vacancies will remain low as demand remains strong, especially in the Western Cape and infrastructure development nodes in Gauteng and KwaZulu-Natal.
Rental escalations for commercial and residential properties will improve in the first half of 2025. Investors will be keen to enhance their returns after a period of sluggish economic performance with slightly healthier consumers offering the opportunity to grow rental income strategically.
The good standing of both commercial and residential tenants is expected to continue to improve as landlords use stricter vetting and collection strategies.
Rental property gross yields will, on average, stay the same as property values are expected to increase in line with rental income. The challenge for investors will be to keep operating costs down to maintain or improve net yields.
A favourable outlook for residential housing market
The outlook for the residential housing market is more favourable for 2025 than it has been for the past few years with the property market offering good value overall. The interest rate will likely be cut by a further 50bps by the third quarter of 2025, offering further relief for household finances and renewed activity at both the lower and upper ends of the market. More investments could see an increase in rental property supply and even a potential decline in rental demand as more consumers shift from renting to buying. We expect continued demand for well-managed rental properties.
Waldo Marcus is a Director at TPN from MRI Software
Ever wondered where to find trendy fashion, cutting-edge tech, or stylish home decor at unbeatable prices? Look no further than Temu.
What is Temu?
Temu, an online marketplace sensation, has taken the world by storm with its vast array of products, competitive prices, and user-friendly platform.
Since its 2022 launch, it has quickly become a global sensation, boasting hundreds of millions of downloads and catering to over 80 markets. Now, Nigerian shoppers can experience the Temu magic firsthand.
This guide will walk you through the Temu shopping experience, ensuring a smooth journey from product discovery to delivery.
Step 1: CREATE AN ACCOUNT TO UNLOCK SMART SHOPPING
The registration process
Joining Temu is super easy! Whether you prefer the traditional approach or the convenience of social media, Temu has you covered. For the classic signup, simply visit temu.com or download the mobile app, enter your email or phone number, create a strong password, and confirm your details. It’s as easy as that!
For social media savvy, link your Google, Apple, or Facebook account and skip the hassle of creating a new login. With Temu’s streamlined process, you can spend less time logging in and more time exploring the incredible deals awaiting you.
Mobile app vs. desktop: Which platform offers the best shopping experience?
Both the mobile app and desktop website offer a seamless shopping experience. However, for a truly dynamic and interactive shopping journey, we recommend the mobile app. You will enjoy real-time price alerts, exclusive mobile deals, and easy order tracking.
For a more deliberate shopping experience, the desktop website is the perfect choice. With larger screens and easy-to-use comparison features, you can take your time and make informed decisions.
Step 2: BROWSING AND SHOPPING LIKE A PRO
Navigating Temu’s vast selection
Temu offers a vast selection of over 200 product categories, from fashion and tech to home goods and beauty.
To get started, simply use the search bar function to find specific items or explore categories, and refine your search with filters for price, colour, size, and more. Sort items by relevance, price, or newest arrivals to find the perfect products.
Temu’s ranking system highlights popular and trusted products, often based on customer reviews and sales trends. To make informed choices, compare prices, features, and reviews before purchasing.
Best-selling products
Temu’s best-selling products are constantly updated based on real-time sales data.
Other metrics beyond rankings
Temu goes beyond traditional product rankings, focusing on the performance and quality of its providers. By considering factors like historic ratings, repurchase records, follower numbers, and new product releases, consumers can make informed decisions. This approach not only empowers buyers but also incentivises providers to deliver high-quality, diverse products and build strong customer relationships.
Providers can earn recognition directly on their product pages by ranking highly in categories like Top Sales, Top Rated, Top Repurchased, Top Followed, or New Arrival. These rankings are based on the provider’s performance over the past 30 days and are updated daily to ensure the most current information is displayed to consumers.
Finding your perfect fit
Temu provides detailed size guides to help shoppers find the perfect fit, particularly for clothing and accessories. These guides often include measurements, comparison charts, and sometimes even virtual fitting tools to make your online shopping experience seamless.
Save more, shop smart
Simplify your shopping and maximise your savings with Temu. All discounts are displayed directly on product pages. For the best deals, explore the platform’s Lightning Deals. To ensure satisfaction, pay attention to details, read descriptions, verify measurements, understand features, and consult seller ratings and reviews.
Step 3: PLACING AN ORDER
Shopping safely and securely
Temu offers a variety of payment methods, including popular credit cards and digital wallets like Visa, Mastercard, American Express, Maestro, Discover, JCB and Diners Club. To prioritise your security, the platform employs advanced security measures, adhering to strict industry standards to protect your information.
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Hassle-free delivery, every time
Temu prioritises customer satisfaction by providing real-time order tracking and reliable shipping options, including free standard shipping and express delivery. The platform guarantees on-time delivery and offers full refunds for damaged or undelivered orders.
At the moment, Temu is in partnership with local logistics firms, such as Flyt Express, SKYNET, and Speedaf to make delivery to Nigerian shoppers on time.
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Returns and exchanges made easy
Temu provides a seamless return process with its Purchase Protection Program. If you’re unsatisfied with a purchase, log into your account, select the item, provide a reason, and submit a return request. Temu will provide a prepaid shipping label.
You have a 90-day return window for most items. Once processed, you can choose a refund to Temu credit or original payment. For exchanges, return the item and place a new order. Temu also offers refund policies for no updates and no deliveries. Check Temu’s specific return policy for the latest information.
Beyond shopping: A greener future
Temu is committed to sustainability. By shopping on Temu, you contribute to a greener future. The platform’s Tree Planting Program and combined shipping initiatives help reduce environmental impact.
Smart shopping simplified
Temu has transformed online shopping, offering a wide range of affordable products and a user-friendly experience.
Follow these simple steps to easily navigate the platform and discover your next favourite find. If you need assistance, Temu’s customer support team is available 24/7.
So, shop with confidence on Temu!
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