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Long-Term Positive Impact of COVID-19 on eCommerce

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By Emmanuel Nwachukwu

The outbreak of the novel COVID-19 pandemic has impacted the world economy negatively and has led to significant shifts in customer needs and behaviour as well as reconfiguration business operating models.

The resultant socio-economic reality has created unprecedented challenges for sellers, thus making businesses explore new territories to maintain relevance and grow sales, with digital tools and e-commerce platforms proving crucial in achieving these objectives.

An Adobe report released mid-July revealed that the pandemic has massively accelerated the growth of e-commerce, as data showed total online spending in May hit $82.5 billion, up 77% year-on-year. The report went on to show that the growth is unprecedented, and without the pandemic, it would have taken four to six years for e-commerce to record such impressive figures.

According to Vivek Pandya, Adobe’s Digital Insights Manager, “it would’ve taken between 4 and 6 years to get to the levels that we saw in May if the growth continued at the same levels it was at for the past few years. We typically don’t expect to see surges at this level, at any time outside of the holiday season. For context, last year’s holiday season drove $142.5 billion dollars from November 1st to December 31st, and that was a 13% year-over-year increase.”

Around the same period, Africa’s ecommerce platform unicorn, Jumia said it experienced increased customer traffic on its platform.

“This is an unprecedented time for a vendor to be online. Just to give you a grasp of the milestone achieved by Jumia; only in the month of May, we recorded a daily highest number of vendors with at least one sale across the full year; we recorded the daily highest number of buying customers across the full year; we also recorded daily highest number of individual products purchased on the platform since the beginning of the year,” said Jumia Nigeria CEO, Massimiliano Spalazzi.

While the pandemic has triggered a surge in online purchase culture globally, the emerging trend could mean a lot more customers will become a native of the online community, which experts believe will rub off immensely on the profitability of e-commerce business. “We are seeing signs that online purchasing trends formed during the pandemic may see permanent adoption,” said Taylor Schreiner, Director, Adobe Digital Insights, said in a statement.

Insight from the Nigerian e-commerce landscape shows that the pandemic has incited a new shopping pattern, as people are visiting online stores for purchase of electronics and gadgets which are vital tools in the emerging post-COVID business world.

“As authorities relax restrictions and people start going out more and more in the last few weeks, we have seen top-selling categories; appliances, phones, laptops, starting to increase sales again as people start the new normal in their work and personal lives,” said Spalazzi.

Also, health concerns will remain a factor for consumers to keep the online shopping trend going. With the World Health Organization warning of a possible second wave of infection, people would tend to remain conscious of the risk the virus poses and as such continue to deploy ecommerce for essential needs from the safety of their remote locations.

Besides, the convenience of ecommerce will also be a huge factor. A survey of some first-time e-commerce customers in some European markets revealed that the convenience of e-commerce experienced during the lockdown would make them alter their plan for shopping in the future.

Consequently, brands whose supply chain was affected by the ripple effect of the pandemic are aligning their strategy with this emerging e-commerce buying culture. A recent research showed that 75% of U.S companies would have had their supply chain affected by the outbreak.  This means limited inventory, upset customers and possibly several cancelled orders.

In Nigeria and by extension Africa, brands including Coca-Cola, Procter & Gamble, Mastercard etc moved their products and services to the Jumia platform, either showcasing their products on the Jumia Mall or advertising their products on the Jumia Marketplace and benefiting from the Jumia’s wide reach and logistics operations. This would translate to more revenue for e-commerce companies, with their logistics and advertising offerings becoming potent tools for connecting brands and customers.

Likewise, the pandemic has been an eye-opener for governments in an emerging market to the huge economic potentials of e-commerce.

Given the crucial role played by the ecommerce industry in the movement and supply of essentials during the lockdown, it is a major indicator for authorities, especially in Africa, that given adequate support and suitable working environment, ecommerce can be a major contributor to economic growth.

It is thus expected that the positive roles played by the sector during this tough time, will help in the advocacy for favourable policies that will further boost e-commerce on the continent.

It is, therefore, safe to say that while every human endeavour has been eroded by COVID-19 pandemic, the e-commerce space might be one of, if not, the greatest benefactors of the pandemic in the long run.

The pandemic has further highlighted technology and its digital offerings as the future of all socio-economic activities. And as more activities are brought onto the digital space, it will no doubt rub off on businesses in the online marketplace.

Emmanuel Nwachukwu, a Business and Communications Strategist, writes from Lagos

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The Future of Payments: Key Trends to Watch in 2025

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By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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