Feature/OPED
Niger Delta (LIFE-ND) Initiative; No Longer Growth Only in Theory

By Jerome-Mario Utomi
Ten months ago, precisely in November 2023, during the inauguration of the board and management of the Niger Delta Development Commission (NDDC) by the Minister of State for the Niger Delta Development, Mr Abubakar Momoh, at the Conference Room of the Ministry in Abuja, he charged the team to change the narrative of the agency.
Though the Minister did not name the issues that must be changed, a peep into the activities of the governing board and management in recent months reveals without labour that the organisation has moved from an era of growth only in theory characterized by wasteful ventures to a season of glory for the Niger Delta region and its people through democratized infrastructural provision and coordinated sustainable development.
For the benefit of the general public who may not be conversant with the fact surrounding the current topic, the oil-rich region belongs to the geographical locations that have over the years suffered infrastructural shortage, environmental devastation and protracted socioeconomic failures.
The region is not also insulated from scenarios and practices where successive administrations formulate and apply policies based on the situation of the prevailing economy and its effects on the people; where most of the policies in the past began on a promising note but regrettably ended up doing more harm to Nigeria and Nigerians.
Also, as noted in a previous but similar piece, it is not as if past administrations in the country did not, at different times and places make efforts to address the region’s challenges. But noble as those efforts were, considering the level of underdevelopment in the region, such effort appeared too insignificant and short of what is required to care for the region’s development and more particularly, remains a far cry from what was needed to exorcise the ghost of youth unemployment in the region.
This ugly narrative persisted in the face of concerns raised by the global community who were chiefly not convinced that what now rested administrations were doing was the best way to solve the problem of the region.
To, therefore, carry out an enquiry into how the present leader has contributed to the development of the region, it is pertinent to begin by examining and reviewing different initiatives and policies recently made by the NDDC, an agency under the Ministry of Niger Delta Development, charged with the responsibility of facilitating the rapid and sustainable development of the area into a place that is economically prosperous, socially stable, ecologically regenerative and politically peaceful.
The latest example of such is the recently inaugurated Livelihood Improvement Family Enterprises – Niger Delta (LIFE-ND) initiative, a scheme that would be funded by NDDC and the International Fund for Agricultural Development (IFAD), with IFAD contributing $60 million (N95.31 billion) and NDDC providing $30 million (N47.65 billion).
While noting that the project would address unemployment, reduce youth restiveness, and promote agribusiness in the region, the commission’s Managing Director, Mr Samuel Ogbuku, added that when implemented, it will transform the lives of over 38,000 direct beneficiaries over six years in the three NDDC-funded states of Akwa Ibom, Imo, and Rivers.
“We are using this launch to reaffirm our commitment to economically empower our youths and women to build businesses that uplift their future, families, and communities,
“This project is not just ploughing through the fields of agribusiness but will break new ground and cultivate opportunities for wealth and stability.
“It will create new opportunities, providing fertile soil for growth in areas that were once dry and barren for the region’s youth and women.
“Agribusiness seemed out of reach for many in the past, but today we are bridging that gap by opening doors to entrepreneurship, financial independence, and sustainable livelihoods,” he added.
Interestingly, this is coming weeks after the organisation’s leadership and mismanagement in both significant and similar moves that underscore NDDC’s commitment to the socioeconomic development of the region.
It has recently launched a 12-month internship scheme in Port Harcourt, Rivers State, targeting 10,000 youths across the Niger Delta. This initiative is not only aimed at advancing the federal government’s “Renewed Hope Agenda” under President Bola Tinubu but also at equipping the region’s youths with essential skills for meaningful employment and sustainable livelihoods.
Like the Niger Delta LIFE-ND initiative, the internship program is designed to offer participants practical training and valuable work experience in various sectors, including technology, music and arts, agriculture, and marine industries.
Each participant will receive a monthly stipend of N50,000, which will support them throughout the duration of the program. However, the most remarkable aspect of the scheme, which has garnered widespread attention and praise, is the special emphasis on inclusivity, particularly for persons with disabilities.
During the launch, the Chairman of the NDDC Governing Board, Mr Chiedu Ebie, made a groundbreaking announcement that has been lauded as a milestone in the region’s development agenda.
Mr Ebie declared that persons with disabilities (PWDs) would receive special consideration under the internship scheme, ensuring they have equal opportunities to participate and benefit from the program. He went further to encourage disabled youths to apply and clearly state their disabilities during the application process, emphasizing that the scheme is open to young people across all educational backgrounds and levels of experience.
This inclusive approach is not just a gesture; it represents a significant shift in the way persons with disabilities are perceived and treated within the Niger Delta region and Nigeria as a whole. It is a bold step towards addressing the longstanding challenges that have marginalized PWDs from mainstream economic opportunities.
In May, 2023, the agency again commissioned ‘big ticket projects executed by the NDDC; The N8.3 billion 132kv transmission line and a 132kv/33kv sub-station in Ondo communities after 15 years without electricity.; the 27.35km Ogbia-Nembe road in Bayelsa State, a joint project of the NDDC and Shell Nigeria Exploration Company, which features 7 bridges, connects 14 communities in both the Ogbia and Nembe Local Government Areas.
In August 2023, it awarded scholarships to 200 successful candidates from the region to pursue Master’s Degrees overseas, a programme which of course is an important component of the agency’s human capital development that seeks to use education to change the fortunes of the region, among others.
These are visible and verifiable achievements and no longer growth only theory!
More specifically, it is equally important to underline that it has not been easy for the present leadership to stop the region from going through all pangs associated with rebirth to enthrone true development in which all Niger Deltans will sustainably enjoy modern infrastructure and a healthy environment.
However, unlike the past experiences, the present NDDC’s board and management, ably backed by the Presidency and the Niger Delta ministry, have, in the last few months of its existence, crafted people-friendly projects, programmes and initiatives which include, namely; Building Partnerships, Lighting Up the Niger Delta region, Sustainable Livelihood, Improved Youth Capacity and Skills Base, Efficient and cost-effective projects, Project Hope for Renewed Hope, Carbon Emission Reduction, Stakeholder Engagement, Effective and Professional Workforce, Improved Peace and Security, among others.
The above action/step has not only made a whole world of difference but partially explains why stakeholders are happy and the region peaceful.
As the people of the region celebrate enduring progress, the development in the region more than anything else exposes the sincerity of Mr Ebie, who at inauguration, stressed the need for collaboration with all stakeholders in driving the ‘Renewed Hope Agenda’ of Mr Tinubu, for Nigeria and the Niger Delta region in particular, noting that the Commission would achieve more when there is collaboration and harmony in the development process.
“To maintain focus on our development efforts, the Board will honour and collaborate with critical stakeholders in the region. We will execute legacy projects based on detailed needs assessment. Furthermore, we will seek strategic collaborations and partnerships with opinion leaders, community leaders, professionals and development partners to leverage constructive and attainable outlooks,” he stated.
The NDDC chairman remarked that effective communication with key stakeholders was paramount in the discharge of the commission’s duties, noting that it would foster trust, restore transparency and promote accountability.
“The board will stand on the pedestal of Mr President’s Renewed Hope mantra. We will look back at the vision and history of NDDC’s 23-year existential journey, aligning it with current realities and the objectives of the current administration.
“In tandem with the Presidency, National Assembly and Ministry of Niger Delta Development, we will take coordinated steps to come up with plans that will systematically guide our actions and efforts in actualizing our mandate.”
“We earnestly seek the support and goodwill of stakeholders and people of the Niger Delta Region to enable us to usher in a new era of vitality, hope, peace and sustainable development for the region,” Mr Ebie added.
For me, it is truly a new season for the region and its people!
God bless Nigeria!
Jerome-Mario Utomi is a Communication Expert and writes from Lagos, Nigeria. He can be reached via [email protected] or 08032725374
Feature/OPED
Beyond the Grip of Godfathers in Nigeria’s Politics

By Kayode Awojobi
Democracy, by its very definition, is a government of the people, by the people, and for the people. It is a system built on the principles of popular participation, accountability, and governance that reflects the collective will of the electorate.
However, in Nigeria, democracy often takes on a different meaning—one in which a few powerful individuals wield enormous influence over the political process. This phenomenon, commonly referred to as godfatherism, has become an entrenched feature of the country’s political landscape.
The role of political godfathers in Nigeria is complex and often divisive. While some view them as experienced mentors who provide guidance and structure within the political system, others see them as power brokers who prioritize personal gain over the collective good.
Godfathers serve as kingmakers, using their resources and influence to propel candidates into office. Yet, once these candidates assume power, they are often expected to remain loyal to their benefactors, a reality that frequently leads to governance dictated by the interests of a select few rather than the needs of the people.
The influence of godfatherism is not an abstract concept but a lived reality that has shaped political developments in several states across Nigeria.
In Osun State, for instance, the fallout between former Governor Gboyega Oyetola and his predecessor, Rauf Aregbesola, underscored the fragile nature of godfather-protégé relationships.
Initially handpicked as a successor, Oyetola later distanced himself from Aregbesola’s influence, leading to a fierce political battle that ultimately contributed to his loss at the polls.
Similarly, in Oyo State, Governor Seyi Makinde has had to navigate tensions within the Peoples Democratic Party (PDP), where certain political figures who played a role in his rise to power later accused him of abandoning party structures.
Perhaps one of the most well-documented cases of political godfatherism in recent years was the dramatic conflict in Edo State between Governor Godwin Obaseki and his former benefactor, Adams Oshiomhole.
Oshiomhole, who had championed Obaseki’s election in 2016, later fell out with him over governance and party control. This dispute culminated in Obaseki’s disqualification from seeking re-election under the All Progressives Congress (APC), forcing him to defect to the Peoples Democratic Party (PDP), where he secured a second term in office. The episode highlighted the extent to which political godfathers expect loyalty from those they help install, often leading to bitter confrontations when protégés seek independence.
In Rivers State, a similar dynamic is playing out between Governor Siminalayi Fubara and his predecessor, Nyesom Wike.
Wike, whose influence was instrumental in Fubara’s emergence as governor, has been accused of attempting to control the new administration from behind the scenes. The power struggle has resulted in political unrest, including an attempt to impeach Fubara and the defection of several lawmakers loyal to Wike.
The situation escalated to the point where President Bola Tinubu declared a state of emergency in Rivers State, suspending Governor Fubara, his deputy Ngozi Odu, and all elected members of the state House of Assembly for six months. Retired Vice Admiral Ibok-Ette Ibas was appointed as the state’s administrator to oversee governance.
This further reinforces the argument that political godfathers, rather than serving as stabilizing forces in governance, often become sources of crisis when their influence is challenged.
To be sure, political mentorship is not inherently a negative concept. In well-functioning democracies, experienced politicians often guide emerging leaders, offering advice and leveraging their networks to ensure effective governance.
However, the Nigerian brand of godfatherism is rarely about mentorship in the true sense of the word. Instead, it is largely about control, an arrangement where those who ascend to political office must remain subservient to their benefactors. This practice undermines democracy by limiting political choices, suppressing independent leadership, and reducing accountability to the electorate.
The continued dominance of godfathers in Nigerian politics raises a critical question: should a few individuals determine the fate of millions, or should the democratic process be allowed to run its course?
Proponents of godfatherism argue that it provides stability, ensures continuity, and helps navigate the complex terrain of Nigerian politics. They contend that without the financial and structural backing of political godfathers, many candidates, especially those without deep pockets, would struggle to compete in elections. In this sense, godfatherism is viewed as a necessary evil in a system where political survival often depends on strong backing.
On the other hand, critics argue that the culture of godfatherism erodes the foundations of democracy, replacing meritocracy with patronage. When candidates owe their political success to an individual rather than the electorate, they are more likely to prioritize the interests of their benefactor over those of the people.
This reality has played out time and again, with governors and other public officials making appointments and policy decisions that serve their godfathers rather than their constituents. The result is governance that is often disconnected from the real needs of the populace.
If Nigeria’s democracy is to mature, there must be a shift from the current model of political patronage to one that prioritizes competence, transparency, and true service to the people. The electorate must become more discerning, resisting the imposition of candidates whose loyalty lies elsewhere. Political parties, too, must work toward greater internal democracy, ensuring that primaries and candidate selections are based on merit rather than the dictates of a few powerful individuals.
The experiences of other nations provide valuable lessons. In South Africa, Nelson Mandela, despite his towering influence, stepped aside to allow new leaders to emerge, ensuring that democracy remained intact beyond his tenure. In the United States, political mentorship exists, but power is not concentrated in the hands of a select few who dictate governance from behind the scenes. These examples suggest that it is possible to balance political influence with democratic principles.
Nigerian political godfathers must rethink their roles. Rather than seeing themselves as puppet masters, they should position themselves as genuine mentors, guiding younger politicians without stifling their independence. They should invest in institutions rather than individuals, ensuring that governance structures remain strong regardless of who is in power.
Ultimately, the power to end the stranglehold of godfatherism lies with the people. The electorate must recognize that their votes are their most potent tool for shaping the future of governance. If voters reject candidates imposed by godfathers and insist on accountability, the culture of political subservience will gradually diminish. Democracy thrives when the will of the people is supreme, not when a handful of individuals determine the political direction of an entire nation.
As Nigeria looks toward future elections, the conversation around godfatherism must shift. It is time to move beyond the era of political overlords dictating governance from the shadows.
The country must embrace a system where leadership is earned, not handed down; where politicians serve the people, not a select few; and where democracy is truly of the people, by the people, and for the people.
Kayode Awojobi is a multiple award-winning broadcast journalist, social and political commentator. He writes from Ago-Iwoye, Ogun State
Feature/OPED
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client:
“Hey, did you see this negative news about us?”
Your heart skips a beat. Your face? A mix of confusion and dread. You check your media monitoring alerts—nothing. You scramble through Google—there it is. And then it hits you: your client found this before you did. The unspoken words in that message?
“Aren’t you supposed to be on top of this?”
Now, before you hang me for stating the obvious, let me explain.
I have spent over a decade working with multiple media monitoring tools—some great, some just there, and some that make you question life choices. And let me tell you, no tool is built to single-handedly protect PR professionals from one of their worst nightmares: missing negative news before the boss or client finds it first. Don’t get me wrong—automated media monitoring tools do what they were designed to do. They churn out reports, track keyword mentions, and alert you when your brand name pops up somewhere. But they don’t think. They don’t prioritize what truly matters in near real-time. And if you work in PR, you know that one missed crisis can undo months—even years—of hard work.
Here is where human-curated media monitoring comes in. This isn’t about throwing away your monitoring tool—it is about adding brains to the machine. Human analysts sit behind these tools, filtering through the noise, spotting what really matters, and making sure the most critical updates land on your desk before your client or boss finds them. It is not just about negative news. Human-curated services catch things automated tools often miss—like a journalist misspelling your CEO’s name, your logo being used incorrectly, or a miscaptioned photo that could cause PR damage. An algorithm won’t flag these nuances, but a trained analyst will. And that is the difference between knowing about a problem and managing it before it spirals into a full-blown crisis.
One of the worst situations I have seen? A client forwarding negative news to their PR agency before the agency had even caught wind of it. Now, we all know the unspoken words that follow when that happens:
“This doesn’t look good for you.”
It is enough to make you break out in a cold sweat! The real issue here isn’t just the tool you are using; it is about how that tool is supported by human intelligence. No media monitoring tool currently on the market filters out just the negative news and plants it right in front of your face. They all do the same thing: send you alerts about your brand stories, whether positive, negative, neutral, or balanced. The tools, after all, were programmed to work this way, and it is not their fault. The pain point arises when PR pros have to sift through all that noise to get to what really matters.
Let me share a personal experience. During my first competitive pitch as the founder of P+ Measurement Services , we were invited to pitch to a well-known tobacco company. Now, there were three other agencies competing—one local and two international media monitoring agencies. Yes, we won that pitch, and the feedback was humbling. The client said,
“We are looking for an agency that will be humanly responsible to keep an eye on our brand in the media as our media watchdog and provide us with local media intelligence to drive our communications and PR engagement.”
Fast forward seven years, and we are still providing that service to the same client and more. What was the differentiator? We used tools, yes, but it was the human support behind the tools that provided invaluable media monitoring, intelligence, and analytics.
Beyond just detecting negative news, these human analysts can identify subtle nuances that automated tools often miss—like spelling errors in a brand’s name, the incorrect use of a CEO’s image, a miscaptioned photo, or even the wrong logo used in a major publication. Imagine the embarrassment when your boss flags a wrong spelling of the company name, and you, the PR professional, missed it. The automated tools are not designed to catch these kinds of errors, and it is unfair to blame them when they don’t. But human-curated services? They go above and beyond to ensure these mistakes are flagged and addressed before they turn into PR disasters.
So, the next time you are reviewing your PR budget to include media monitoring, ask yourself:
- Who will make my job easier—just a media monitoring tool or a media intelligence partner that ensures I sleep better at night?
- Who will I hold accountable if a negative story slips through the cracks while I am in function or having my lunch or a dinner with my spouse?
- Will a tool catch that tiny but costly brand name error before my boss does?
- When a crisis brews, do I want automated alerts—or real intelligence that helps me act fast?
The choice is clear. While AI and automation are great, human intelligence is what truly saves PR professionals from their worst nightmares.
And trust me, in this industry, peace of mind is priceless.
Philip Odiakose is a leader and advocate of public relations monitoring, measurement, evaluation and intelligence in Africa. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMCRON, ACIOM and Founding Member of AMEC Lab Initiative
Feature/OPED
Strategies for Launching Your Real Estate Tech Startup Successfully

By Dalip Jaggi
Launching a real estate tech startup requires a lot of focus. But at its core, the primary goal is to eliminate pain points commonly seen in the industry.
Unfortunately, the process of buying, selling, and managing a property is rarely straightforward in real estate deals. For one, there tends to be endless paperwork to complete, regular back and forth between agents and clients, and long drawn-out closing periods.
If you can create a real estate company that actively eliminates these challenges, it can be transformative for both agents and clients alike. However, getting to this stage takes a lot of work in terms of strategy and vision.
This guide will outline key strategies you can implement to help you launch your real estate tech startup.
Address a Specific Industry Need
The foundation of a successful real estate company rests on its ability to solve a specific, ongoing problem. Overly general solutions usually don’t resonate in the market, but a focused approach can build a loyal customer base over time.
To begin, you need to carefully analyze the market, looking for consistent challenges. This is more than just a surface-level skimming of the market. It means finding overlooked areas or specific pain points that significantly impact a particular group of users.
Try to focus on problems that might be solvable with new technology or unique market approaches. This ensures that your startup’s efforts are directed toward creating solutions that people genuinely want and are willing to use.
Clearly Articulate Your Brand Value
After finding a relevant market need, you need to clearly define what makes your new company different from existing competitors. This is your unique value proposition.
A strong value proposition requires more than just listing your product or service’s features. It should also explain the real, tangible benefits users can expect to experience. Articulate precisely how your offering solves the problems in your target market, and highlight the specific ways it stands out from other options available.
Create a Proof of Concept
Most startup companies that develop software will start with a Minimum Viable Product (MVP). An MVP has the fundamental features that software will have, but won’t include more sophisticated components that the customer may expect in a complete product. This keeps costs down while trying to develop a full-functioning platform or service.
The main goal of an MVP is user testing. They help capture a user’s first impressions of how the software performs in real-life scenarios. To gather meaningful feedback from your MVP users, you’ll want to ensure that only the most essential functions are present. Over time, feedback from MVP users helps you to prioritize relevant product additions.
In the iterative process leading to a fully launched marketable product, ensure that you try to incorporate any mission-critical improvements before launch. This will help to avoid major setbacks post-launch that might impact brand perception.
Gain Enough Financial Support
To move from a simple prototype to running an actual real estate technology company, you will need the right level of funding. There are different ways to obtain this capital, each having its own benefits.
At the outset, self-funding can help you continue to maintain control of the venture, although you may be a bit more limited in terms of initial growth opportunities. Working with a private investor, on the other hand, can lead to a sizeable cash injection in the business along with experienced mentorship to help you through the initial growth stages of your business. Unfortunately, though, this will likely come at the expense of giving away equity in the company.
Build a High-Performing Team
A successful real estate company needs a strong team. It’s important to try to source new individuals with a wide range of professional experiences. Among other skills, you should be looking for employees with strong real estate knowledge, a technical background, and a good understanding of sales and marketing principles.
Aim to source candidates who not only master these skills but are also passionate about the company’s goals. This helps build a sense of ownership and responsibility with all your team members, keeping everyone focused on ensuring the startup’s success.
Consider Integrating Helpful Renovation Tools
Homeowners and property managers are always looking for ways to increase a property’s value by completing various types of home renovation projects. By integrating helpful renovation tools into your software, you can help your new real estate technology quickly stand out in a crowded market.
Adding helpful features that let users estimate the costs of their renovation, plan different elements of a bathroom remodel, or track the statuses of their home projects can add significantly more value to your solution.
Put Together a Digital Marketing Strategy
Having a solid digital marketing presence is critical for new businesses to attract clients and expand their user base. This includes the use of SEO, paid advertising, and content marketing to increase brand visibility and create more touchpoints between businesses and potential clients.
Social media is equally important for helping to raise brand awareness. This helps you connect with clients directly and network with other industry professionals. By partnering with other real estate organizations, agencies, and commercial businesses, you’ll further help your brand’s visibility and credibility as you start launching new services.
Focus on Customer Engagement
Building lasting relationships with customers all rests on being able to provide excellent support. Earning their trust requires consistent dedication. This means responding quickly to questions and concerns that come up and keeping your focus on ensuring their satisfaction.
Actively soliciting user feedback, through surveys and reviews, allows you to take the necessary steps to improve their experience. It’s also important to keep users informed with regular updates and offer additional support to show them that they are a top priority. All of these initiatives add a personal touch to your brand, helping you stand out from others.
Give Your Startup the Best Chance for Success
Starting a successful business in real estate comes with its own set of challenges that need to be tackled. However, by following the strategies discussed, you’ll be sure to stand out in the industry better while introducing high-value solutions to your user base.
Dalip Jaggi is an entrepreneur, technologist, and passionate business leader sum up the core of Dalip Jaggi, co-founder of Revive Real Estate, a PropTech company to democratize house flipping. Since its 2020 inception, Revive has become the smartest solution for homeowners to maximize their home’s sales value across the nation.
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