Feature/OPED
Sustainable Development is a Necessity for Every Society in the World

By Professor Maurice Okoli
For the majority of African leaders and delegates, it was a momentous achievement, to participate and contribute speeches with diverse themes at the podium during the 78th session of the UN General Assembly (UNGA) in New York. The UNGA traditionally meets in September, the highest global gathering to make several significant decisions on what the organization, consisting of 193 UN members, is generally expected to do. It has wrapped up its 78th annual session with another huge pack of commitments to engage in reshaping a better life for the entire population and Development paradigms in the world.
In the context of Africa’s Development, the extraordinary sessions combined with several top-level bilateral and multilateral meetings on the sidelines critically highlighted the existing multiple Development obstacles, the potential to reshape the continent’s priorities and bring to life the vision of African desires and the strategic pathways forward in the emerging future.
From the various perspectives and interpretations, African leaders have restated their longstanding fears of global South political dominance and hegemony, the shortfalls of a unipolar system, expressed support for some structural reforms within international organizations, and finally emphasized, as always, comprehensive and long-term Development plans for Africa that is already incorporated into the African Union’s Agenda 2063.
The idea of the UN’s sustainable development goals is nearing its extinction. In the experts’ views, especially among African politicians, intellectuals and development leaders during this period of pursuing the SDGs, to a large extent, the progress has been influenced by geopolitical enmity. And noticeably fierce confrontation between key global powers and multinational development banks have also slackened the expected financial pledges and commitments.
What Leaders Say at the General Assembly
United Nations chief António Guterres has stressed this point concerning the SDGs in different forms at several summits and conferences. At the opening of the meeting, he afresh called for a world that should be “more representative and responsive to the needs of developing economies” and added that the least developing world is persistently “trapped in a tangle of global crises.”
Without mincing words, Guterres has repeatedly called for sustainable and predictable financing for peacebuilding efforts. He also expressed concern about unconstitutional changes of government in parts of Africa and stressed the need for collaboration with the African Union to support peace efforts across the continent.
Now is the time to lift the declaration’s words off the page and invest in Development at scale like never before. The political statement includes a commitment to financing for developing countries and clear support for an annual SDG Stimulus of at least $500 billion.
A newly established ‘Leaders Group’ will develop clear steps to get funds flowing before 2024. The Leaders Group (LG) must turn commitments made at the Summit into concrete policies, budgets, investment portfolios and actions. In addition, LG should strengthen support for action across six key SDG areas: food, energy, digitalization, education, social protection and jobs, and biodiversity.
The International Monetary Fund (IMF) and the World Bank are tasked to recapitalize and coordinate an urgent additional re-channeling of $100 billion in unused Special Drawing Rights. The Special Drawing Rights is an international reserve asset developed by the IMF to supplement the official foreign exchange reserves of its member countries and help provide them with liquidity. The largest-ever allocation, worth $650 billion, was carried out in August 2021 in response to the economic crisis generated by the COVID-19 pandemic.
Nearly all African leaders have development-oriented complaints. Current Head of ECOWAS and Nigerian President, Bola Ahmed Tinubu, in a few words on behalf of Nigeria, on behalf of Africa, indicated that failures in good governance have hindered sustainable development in Africa. “But broken promises, unfair treatment and outright exploitation from abroad have also exacted a heavy toll on our ability to progress,” he said, and despite the underlying conditions and causes of the economic challenges, promised to make relentless efforts to re-establish democratic governance in West Africa, including the French-speaking states now under interim military administrations. The wave crossing parts of Africa does not demonstrate favour towards coups. It is a demand for solutions to perennial problems. The negative impact and related problems also knock on Nigeria’s door.
Bola Ahmed Tinubu, among other issues, said African nations would fight climate change but must do so on its terms. Continental efforts regarding climate change would register important victories if established economies were more forthcoming with public and private sector investment for Africa’s preferred initiatives. As for Africa, given its abundant land resources, the creative and dynamic people desire prosperity. Africa is not a problem to be avoided, nor is it to be pitied. Africa is nothing less than the key to the world’s future.
William Ruto, President of Kenya, in a flowering speech also indicated that the time is up to pursue global peace and sustain positive changes for impoverished billion people in the world. “The tragic spectacle of young people from Africa boarding rickety contraptions to gamble their lives away on dangerous voyages in pursuit of opportunities abroad, as conflict, climate and economic refugees, is a testament of the failures of the global economic system,” he asserted at the gathering.
From diverse standpoints, there is no need to be trapped in a false choice: sustainable development is robust climate action and climate action is development. It is quite explicit that Africa’s potential is defined by abundant and diverse resources, ranging from a youthful, highly skilled and motivated population, immense renewable energy potential and mineral resources, including critical minerals, and extensive natural capital endowment, including 60% of the world’s unutilised arable land.
Capital and technology can find no better returns anywhere, than the tremendous investment opportunity in Africa’s potential. Such investment would drive green growth creating jobs and wealth while decarbonising global production and consumption. Therefore, to unlock financing at scale and create incentives for investments at scale in green opportunities, the Nairobi Declaration makes the reform of the international financial system a priority.
Moments like now place the nature and purpose of multilateralism under sharp scrutiny for history’s honest examination and judgement. If any confirmation was ever needed that the United Nations Security Council is dysfunctional, undemocratic, non-inclusive, un-representative and therefore incapable of delivering meaningful progress in the world.
Multilateralism has failed due to the abuse of trust, negligence and impunity. It is time for multilateralism to reflect the voice of the farmers, represent the hopes of villagers, champion the aspirations of pastoralists, defend the rights of fisherfolk, express the dreams of traders, respect the wishes of workers and, indeed, protect the welfare of all peoples of the world.
According to Ruto, the UN Secretary-General provided a graphic snapshot of the condition of the world and humanity, a situation that calls into question the state of multilateralism in terms of its founding aspirations, as well as its present agenda. The poverty, fear, suffering and humanitarian distress haunting the victims of conflict, drought, famine, flooding, wildfires, cyclones, deadly disease outbreaks and other disasters, are the outcomes of sustained violation of the most essential principles, and the systematic neglect of humanity’s dearest values, which lie at the very foundation of the UN charter since 1945.
President of South Africa, Cyril Ramaphosa, addressed the UN General. Assembly on September 19, while pointing to the fact that every human effort should be directed towards realizing the 2030 Agenda for Sustainable Development said, “Our energies have once again been diverted by the scourge of war.” While touching on several points including the need for inclusive, democratic, and representative international institutions, he also emphasized that “over millennia, the human race has demonstrated an enormous capacity for resilience, adaptation, innovation, compassion and solidarity … these qualities must be evident in how we work together as a global community and as nations of the world to end war and conflict.”
Referring assertively to the meeting held in early September by his country alongside Russia, India and China, and the BRICS summit in Johannesburg, in late August, President Ramaphosa urged all nations to demonstrate and resolve to secure a peaceful, prosperous, and sustainable future for the world and, more importantly, for the generations that will follow. “Leaving no one behind – that is the duty that we all have,” he said, recalling the guiding promise made by the international community with the adoption in 2015 of the 2030 Agenda for Sustainable Development.
Scanning further through reports, UN refugee chief Filippo Grandi insisted that the world had “the means and the money” to prevent every one of those deaths. He called for an end to the fighting and more financial support for the emergency response in the country. The UN agency pointed to a context of “increased epidemic risk” and challenges for epidemic control across Africa. UNHCR’s Chief of Public Health, Dr Allen Maina drew attention to acutely malnourished and millions of people requiring care for chronic diseases in war-torn and conflicting African regions.
Speakers have equally highlighted the importance of engaging the youth in the development strategy and the decision-making processes. Often said, the youth are vibrant and could play supporting roles, therefore, the focus should be directed on their training and be given the necessary guidance and directions. According to the African Development Bank, Africa’s youth population is experiencing rapid growth and is projected to reach 850 million by the year 2050. Furthermore, young individuals in Africa are anticipated to make up half of the 2 billion working-age population by 2063 – the continent being the world’s youngest region with a median age of 25 years.
Sustainable Development Goals (SDGs)
Insights into the United Nations’ SDGs, as already stated, since its inception in 2015, there is still a lot to be done, especially in addressing the ongoing global challenges. Some notable facts included The number of people living in extreme poverty in 2022: 657-676 million vs. 581 million pre-COVID pandemic.
With steps to end hunger, achieve food security, improve nutrition, and promote sustainable agriculture. One in 10 people worldwide are suffering from hunger. Nearly one in three people need regular access to food (2020).
Experts say that quality education and gender equality are progressing steadily, but it would take another 40 years for women and men to be represented equally in national political leadership.
Affordable and Clean Energy: Ensure access to affordable, reliable, sustainable and modern energy for all. Progress in energy efficiency needs to speed up to achieve global climate goals.
Industry, Innovation and Infrastructure: In an assessment, there is still the necessity to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
And the need to ensure sustainable consumption and production patterns. Issues persistent relating to climate change, biodiversity loss, and pollution. Climate Action: take urgent action to combat climate change and its impacts.
With partnerships for the goals: Strengthen the means of implementation and revitalization of the global partnership for sustainable development. As Secretary-General António Guterres remarked on September 18 at the UN General Assembly, the SDGs need a global rescue, which includes stimulus support of at least “$500 billion a year as well as an effective debt-relief mechanism that supports payment suspensions, long lending terms and lower rates.”
Arguably, having a clearer understanding of these development goals is highly noteworthy. It would encourage global leaders to reassess current policies and practices and explore ways to enhance commitments towards their realization further.
BRICS, G20 and G77+China
Fundamentally, all these questions mentioned above and many others have predominantly featured during the past few years but have risen to greater heights recently during the BRICS (Brazil, Russia, India, China and South Africa) meeting in Johannesburg, the G20 in New Delhi and G77+China summit in Cuba. At these high-level meetings, there were passionate appeals to rapidly address development gaps and disparities, to ‘change the game’s rules’ between the North and the South.
But then, those organizations (BRICS, G20, G77+China and others) are steadily recognizing the basic facts about global re-configuration, economic competitiveness and emerging new multifaceted relations between nation-states. Most of these states in the South, especially Africa is de-alienating away from some countries in the global North, entities further considered them as the primary sources of their under-development and causes for their internal conflicts, resulting in Economic deficiency.
In retrospect, BRICS held its 15th Summit in Johannesburg. There were two significant questions: first, new members joined the Group, and second, China rolled out another phase of industrial support program for Africa. It is noteworthy to say here that Russia and China are actively contributing to the transformation of the Group into a new geopolitical and economic block.
Noticeably, other key global powers are also scrambling to Africa. The dominating trend is that China, for instance, has, over the past two decades, demonstrated a sufficiently deep understanding of Africa’s Infrastructural development needs. In practical terms, China’s significant-scale contributions and active growing influence worry the most Developed nations of the world, especially the United States.
Quite recently, the G20 also held its traditional Summit in New Delhi. In spite of various divergent arguments during the Summit, however, Brazilian President Luiz Inacio Lula da Silva strongly called for focusing on unity, rather than attempts to oppose the G7 group, and the G20 group. India also expressed concerns regarding the enlargement process, considering it a method to amplify the influence of China is the state with the largest economy in the Group.
“Therefore, the Brazilian presidency of the G20 has three priorities,” Luiz Lula told the meeting. “The first one is social inclusion and the fight against hunger, energy transition and sustainable development … and thirdly the reform of global governance institutions.” All these priorities are part of the Brazilian presidency’s motto: ‘Building a fair world and a sustainable planet.’ Two task forces will be created – the Global Alliance Against Hunger and Poverty and the Global Mobilization Against Climate Change.
In this context, India did powerfully and strategically well in controlling and leading groups from all camps to negotiate to have a unified compromise. BRICS leaders reached agreements around global debt, reforms to multilateral institutions such as the World Bank, climate financing and the adoption of a worldwide green development pact, with the latter two are expected to be critical features of the G20 presidency in 2024.
Records show that the G77+China, a group of developing and emerging countries representing 80 per cent of the world’s population, held its Summit in Cuba. Likewise, it was held amid widening geopolitical differences, the fight against climate change and solid calls for reforms of the global economic system. In short, it sought to “change the rules of the game” of the worldwide order.
“After all this time that the North has organized the world according to its interests, it is now up to the South to change the rules of the game,” Cuban President Miguel Diaz-Canel said at the opening of the Summit.
Diaz-Canel said that developing nations were the primary victims of a “multidimensional crisis” in the world today, from “abusive, unequal trade” to global warming.
The G77+China bloc was established by 77 countries of the global South in 1964 “to articulate and promote their collective economic interests and enhance their joint negotiating capacity,” according to the Group’s website. Today, it has 134 members, among which the website lists China, although the Asian giant says it is not a full member. Cuba took over the rotating presidency in January.
Developing Nations’ Debt Trap
Far ahead of the New York meetings at the United Nations, academic researchers Vitor Gaspar, Marcos Poplawski-Ribeiro and Jiae Yoo have argued that global debt recorded another significant decline in 2022; it is still high, with debt sustainability remaining a concern. Referencing the Global Debt Database, the researchers made an explicit case that the total debt stood at 238 per cent of global gross domestic product last year, nine percentage points higher than in 2019.
In US dollar terms, debt amounted to $235 trillion, or $200 billion above its level in 2021. China played a central role in increasing global debt in recent decades as borrowing outpaced economic growth. Debt in low-income developing nations also rose significantly in the last two decades.
Several reports also note, with authenticity, that Africa’s debt to China surpassed $140 billion as of September 2021. However, the International Monetary Fund (IMF) says about $285 billion would be required by African countries to finance major infrastructural projects from 2021-2025. China has risen to become a top global lender with significant stakes that exceed more than five per cent of global Gross Domestic Product (GDP).
The COVID-19 pandemic’s economic effects and Russia’s invasion of Ukraine have made it more difficult for many African states to pay their Debts. Now, 22 low-income African nations are either already experiencing a debt crisis or are at significant risk of experiencing it. In fact, the top 10 African states with the highest debt to China include Angola, Ethiopia, Zambia, Kenya, Nigeria, Cameroon, Sudan, DRC, Ghana and Côte d’Ivoire.
In contrast, generally, more than half of low-income developing nations are in or at high risk of debt distress, and about one-fifth of emerging markets have sovereign bonds trading at distressed levels. Policymakers will need to be unwavering over the next few years in their commitment to preserving debt sustainability.
Some are advocating for genuine reforms at G20, suggesting further the possibility for well-refined and coordinated cooperation between the North and the South. Of course, a more excellent representation of the Global South would create a paradigm shift. For instance, Yaroslav Founder of BRICS+ Analytics Yaroslav Lissovolik argues that during the 15th BRICS in August, apart from the more excellent representation of Africa and the Global South in the G20 forum, another significance of AU’s admission to the Group of 20 is that it creates greater scope for synergies and closer cooperation between globalism (global institutions and platforms such as the IMF, World Bank, WTO, G20) and regionalism (regional integration blocs, regional development banks and regional financing arrangements). If other regional blocs do become part of the G20 platform, there will then be scope for these blocs to work more closely with the WTO, while regional development institutions could coordinate their operations with the IMF and the World Bank.
With the world facing a challenging economy, geopolitical tensions, and the deepening effects of the climate and nature crises, achieving the SDG targets set out in 2015 currently needs to be on track. According to the UN, progress on more than 50% of the targets must be more substantial, stalled, or backsliding. The private and civil sectors must play a key role, alongside governments, in supporting and accelerating sustainable Development.
“To achieve the SDG targets by 2030, significant innovative efforts are still required,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. “Through the Sustainable Development Impact Meetings, which bring together governments, business and civil society, we aim to make a tangible contribution to creating a more sustainable, inclusive and resilient world.”
In the course of writing this article and reading through the UN General Assembly reports, one thought appeared that after decades of restrictive IMF and World Bank loans, poverty, hunger, and conflict persist throughout the continent. While many attribute this to Africa’s governance challenges, in reality, a deliberate imperial agenda has also hindered the continent’s Development in the political, economic, and security sectors.
The rise of a new global pole to challenge the old unipolar order has had a notable impact across sub-Saharan West Africa, which, in recent years, has seen a surge in military coups, shifting power away from regimes that had long prioritized the interests of Western corporations. These coups occurred in Chad (April 2021), Mali (May 2021), Guinea (September 2021), Sudan (October 2021), Burkina Faso (January 2022), Niger (July 2023), and Gabon (August 2023) – all very resource-rich but with abnormally poor living conditions. These African states have to pursue development-oriented policies to uplift their vigorous status out of abject poverty.
Therefore, it is commendable that participants at UNGA in New York have critically reviewed a series of carefully curated discussions to advance work on specific areas of the 17 SDGs. The robust programme includes key areas such as accelerating the reskilling revolution, harnessing artificial intelligence for better jobs, improving access to nutrition, advancing the energy transition, responding to the climate and nature crises, supporting the social economy, advancing gender equality, and promoting digital and data-driven health.
Admittedly, we are in a highly critical period. There are many obstacles to Africa’s political stability, economic development and integration, and building trust and credibility. One major success was the African Union’s ascension into G20, giving it a louder voice. But that’s not all to it; AU needs to sort out the potential controversies and contradictions in the geopolitical landscape. Alternative to the rules-based order, BRICS and its new members, Saudi Arabia and the UAE, have extensive interests across Africa, prioritizing Africa Agenda 2063 without vacillating the pendulum.
In a modest conclusion of this discussion, African leaders have to face the existing challenges and emerging opportunities within the context of geopolitical changes. In addressing these, African leaders need to understand that the current developments in Africa have pronounced hyperbolic anti-colonial and anti-western rhetorics that threaten the logical appeal for technological transfer and external financial support for Sustainable Development Goals (SDGs).
Therefore, African leaders have to acknowledge humbleness while putting order first in their own homes in terms of reforming the political system, uprooting deep-seated corruption, working towards good governance, transparency and accountability, and rules of law as well as ensuring the effectiveness of institutions of power. From the pragmatic perspective of new diplomacy, it is crucial to underline that there should be a geopolitical balance of power rather than uttermost accusations and outright confrontation in the emerging multipolar world.
Professor Maurice Okoli is a fellow at the Institute for African Studies and the Institute of World Economy and International Relations, Russian Academy of Sciences. He is also a fellow at the North-Eastern Federal University of Russia. He is an expert at the Roscongress Foundation and the Valdai Discussion Club.
As an academic researcher and economist with a keen interest in current geopolitical changes and the emerging world order, Maurice Okoli frequently contributes articles for publication in reputable media portals on different aspects of the interconnection between developing and developed countries, particularly in Asia, Africa and Europe. With comments and suggestions, he can be reached via email: markolconsult (at) gmail (dot) com
Feature/OPED
From Struggle to Stability: How FinTech is Helping Nigerian SMEs Overcome Cash Flow Challenges

When Mrs Agbaje started her school in Ibadan twelve years ago, she didn’t envision a tech-enabled future. Her dream was simple—provide affordable, quality education to children in her community. For the most part, she made it work. But as the school grew, a new challenge took root. It wasn’t infrastructure. It wasn’t teacher retention. It was something far more basic: getting paid.
Each new term brings the same pattern. Parents promise to pay fees “by next week.” Some follow through. Many don’t. As the term wears on, Mrs Agbaje finds herself juggling spreadsheets, reminder texts, and awkward conversations in car parks or at school gates. Meanwhile, salaries must be paid, books restocked, diesel bought. More often than not, she dips into personal savings to keep things running.
Her story is common across Nigeria. Small businesses—whether they’re schools, salons, logistics firms, or cooperative groups—are constantly navigating the emotional and financial toll of delayed payments. And it’s not just a matter of inconvenience. A recent study by MacTay Consulting found that Nigerian SMEs wait between 60 to 120 days on average to receive payment for services or products already delivered. That kind of delay is more than a hiccup. It threatens livelihoods. It blocks growth. It’s a silent killer.
For Chuks, who runs a car hire service in Enugu, the issue is tied to his bigger corporate clients. They insist on “net 30” or “net 60” terms—industry-speak for “we’ll pay you in a month or two.” That might be manageable for a large fleet with strong cash reserves, but for someone like Chuks, every week matters. With fuel prices rising and maintenance bills stacking up, he’s often forced to park cars because he doesn’t have the cash to fix them—even when work is lined up.
What links these stories is the reality that small businesses operate in a system where money is constantly in motion but rarely on time. Customers often mean well, but their own financial instability creates a domino effect. And the existing tools to manage payments—handwritten ledgers, POS machines, WhatsApp reminders—were never designed for structure. They’re patched solutions to a systemic problem.
Even digital banking, for all its advancement in Nigeria, hasn’t solved this issue. Many SMEs still operate informally, managing finances through personal bank accounts or apps not tailored to business needs. The result is a messy web of follow-ups, reconciliations, and emotional strain. Business owners become debt collectors, chasing down what they’ve already earned, time and time again.
What’s often missed in conversations about entrepreneurship is just how deeply this problem cuts. Payment delays mean rent can’t be paid on time. It means holding off on hiring a new staff member, or letting go of a part-time assistant. It means saying no to growth opportunities, not because they’re not viable, but because the cash flow isn’t predictable enough to take the risk.
And when you zoom out, the implications are national. Small businesses make up over 90% of enterprises in Nigeria. They contribute nearly half of the country’s GDP and employ a significant portion of the workforce. Yet, their greatest enemy isn’t market competition—it’s irregular income. This is a structural inefficiency that deserves far more attention than it gets.
Slowly, however, change is beginning to show. A quiet revolution is underway—one where technology is stepping in not as a trend, but as a tool for financial stability. More SMEs are beginning to explore digital solutions that streamline payments and reduce friction between businesses and customers.
Among these solutions is PaywithAccount, a new tool launched by Nigerian fintech company OnePipe. Designed specifically for businesses with recurring payments—schools, cooperatives, service providers—it allows them to automate collections directly from customers’ bank accounts. With full consent and transparency, payments can be scheduled, reducing the need for repeated follow-ups or awkward reminders.
For Mrs Agbaje, this has made a significant difference. Parents receive structured payment plans, reminders go out automatically, and debits happen based on prior agreement. She now spends less time tracking who has paid and more time planning curriculum upgrades and engaging with teachers.
The benefit isn’t just financial—it’s emotional. When business owners don’t have to chase payments, they gain time, clarity, and confidence. They can plan ahead, restock inventory, or finally invest in that expansion they’ve put off for years. And for customers, the experience feels more professional, more trustworthy. Everyone wins.
Technology won’t solve every problem for Nigerian SMEs. But smart, well-designed financial tools are starting to remove some of the biggest roadblocks—quietly and effectively. And that’s the point. The best systems aren’t flashy. They work in the background, reducing stress, restoring dignity, and enabling business owners to focus on what truly matters.
For Ope Adeoye, founder of OnePipe, the issue is personal. “Every Nigerian knows someone who runs a business—a cousin, a friend, a neighbour. When they suffer from late payments, it affects whole families and communities. Fixing this isn’t just a business goal—it’s a social one.”
In a country as dynamic and entrepreneurial as Nigeria, the challenge is rarely about lack of ideas. It’s about systems that help those ideas survive. And one of the most overlooked systems is the way money flows—or fails to.
As more SMEs embrace tools that put payment on autopilot, a future of stability—rather than constant survival—starts to feel possible. And in a nation powered by small businesses, that kind of shift could move mountains.
Feature/OPED
How AI is Revolutionizing Sales and Business Development for Future Growth

By Olubunmi Aina
Many experts have highlighted the growing impact of Artificial Intelligence (AI) across the financial industry, and I would like to share my perspective on a key functional area that typically drives business growth and profitability— sales and business development professionals and how AI is impacting their work.
Sales and business development professionals are often regarded as the engine room of an organization, thanks to their eye for business opportunities, ideation and conceptualization, market engagement and penetration expertise.
AI is enabling sales and business development professionals to automate tasks, take meeting notes, analyze data, and personalize customer experiences, all of which are embedded within CRM (Customer Relationship Management) systems. A CRM with an AI tool is what forward-thinking businesses are leveraging to manage leads, customer data, customer interactions, notify and remind professionals to take action when due, drive growth and profitability.
This is why it is crucial for these professionals to invest heavily in AI knowledge to remain globally competitive. This can be achieved through self-study, attending industry events, or consulting with leading technology companies that have embraced AI, such as Interswitch Group, AI In Nigeria, and Revwit.
Most importantly, to maximize the potential of AI, sales and business development professionals must pay close attention to customer interactions. and ensure they collect high-quality data. Feeding the data repository or CRM Systems with valuable insights and data from real customer engagement is key to getting AI to produce near accurate insight for effective results.
AI will continue to be a key driver of business growth and decision-making in the years ahead. If you are yet to embrace it, now is the time. Keep learning!
Olubunmi Aina is the Vice President, Sales and Account Management at Interswitch Group
Feature/OPED
Mother’s Day: Bridging Dreams and Burdens With Global Marketplace Success

Motherhood in Nigeria is a dynamic force fueled by strength, resilience, and unwavering love. As Mother’s Day approaches, we celebrate the women who carry the weight of their families and communities, often while nurturing their dreams. From bustling market traders to ambitious entrepreneurs, Nigerian mothers are a force to be reckoned with.
However, the reality is that balancing these roles can be incredibly challenging. The daily hustle, coupled with the rising cost of living, often leaves little time or resources for personal aspirations. This is where the digital marketplace and platforms like Temu are beginning to play a significant role, not just in Nigeria but globally.
For Stephanie, a Nigerian hair and beauty influencer navigating the demands of work and motherhood, the ease of online shopping became invaluable. She discovered that purchasing baby necessities, like baby high chairs from Temu, from the comfort of her home significantly simplified her life, granting her more time to dedicate to her family and professional pursuits.
Beyond convenience, digital platforms are also fueling entrepreneurial success for women. Caterina Tarantola, a mother of three, achieved the remarkable feat of opening her translation and interpretation office in just 15 days. Her secret weapon was also Temu. Initially skeptical of online shopping, she found it to be a personal advisor, providing everything from office furniture to decor, delivered swiftly and affordably. This kind of direct access is precisely what can empower many Nigerian mothers who strive to maximise their resources and time.
Similarly, Lourdes Betancourt, who left Venezuela to start a new life in Berlin, turned to Temu when launching her hair salon. By sourcing essential supplies directly from manufacturers, she avoided costly markups and secured the tools she needed to turn her vision into reality.
Since Temu entered the Nigerian market last November, more Nigerian mothers have embraced the platform to access quality, affordable products. By shopping online instead of spending hours at physical markets, they can reclaim valuable time for their businesses, families, and personal growth.
This shift reflects a global trend as consumers worldwide seek convenience and affordability. In response, Temu has rapidly grown into one of the most visited e-commerce sites and was recognized as a top Apple-recommended app of 2024.
The digital marketplace, while still developing in a place like Nigeria, presents a significant opportunity for empowerment. The progress made thus far highlights the tremendous potential for positive impact.
This Mother’s Day, we celebrate Nigerian mothers’ strength and adaptability. Like Stephanie, Caterina, and Lourdes, they are turning challenges into opportunities—building brighter futures for themselves and their families with the support of innovative online platforms like Temu.
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