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Twitter African Presence: Nigeria Versus Ghana Rivalry Continues…

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Timi Olubiyi Nigeria Versus Ghana Rivalry

By Timi Olubiyi, PhD

It is no more news that US-based social media company, Twitter Incorporated, has concluded plans to establish a presence on the African continent in line with its growth strategy.

Recall, that Twitter’s founder and CEO, Jack Dorsey, visited Nigeria, Ghana, Ethiopia and South Africa in 2019 in anticipation of this major expansion and growth strategy.

Sadly, to Nigeria and Nigerians, Ghana was announced to host Twitter’s first Africa office. This was communicated in a statement Twitter described Ghana “as a champion for democracy, a supporter of free speech, online freedom, and the Open Internet.”

The social media company joins Facebook Inc in moving into Africa with the announcement made through a tweet by the founder/CEO just recently.

However, when I remember that this action plan will improve Ghana’s outlook, improve Ghana-Twitter relations, increase job creation and opportunities in Ghana, improve the country’s technology sector and yet still serve the Nigerian large market, then I agree it was well thought out even though it ignites a further rivalry between Ghana and Nigeria.

Likewise, when you consider that Nigeria currently has a population estimate of about 206 million and that Nigeria’s population is equivalent to 50 per cent of that of West Africa where the population stands at 394,314,367, according to United Nations (UN) data, then it is depressing that we lost to Ghana.

Further recall that Nigeria also accounts for over 50 per cent of the GDP of the West African sub-region. Furthermore, Nigerian Internet and mobile penetration continue to grow with high relevance, as at 2020.

About 50 per cent of Nigeria’s population use the Internet and around 90 per cent of the total population have mobile phones according to reliable data.

According to a survey online, 39.6 million Nigerians have Twitter accounts, which is more than the entire 32 million population of Ghana. It is on record that Ghana has just about 8 million social media users. All these data on Nigeria should offer tremendous opportunities for any investor, particularly in the technology space, but on the contrary, the choice of Ghana over Nigeria for Africa’s operation of Twitter Inc might just be due to the perennial challenges that exist in the country, from incessant insecurity, inadequate infrastructure, the severe and irregular regulatory requirements, to high sense of entitlement, high cost of running business, corruption and the current macroeconomic uncertainty among others.

In fact, stability, security of life and assets come chiefly for any investment consideration before viability or returns. More so, it is not enough for Nigeria to just be a big market for the desirability of investors, as Foreign Direct Investments (FDIs) consider many more other factors.

In my opinion, another reason for Twitter Inc’s decision could be the power/electricity situation in Nigeria which has remained unsolved and this usually increases the cost of doing business.

It is a big challenge to businesses and FDIs when competitiveness is considered across borders. Without adequate electricity supply, it is extremely difficult to operate businesses effectively because companies will usually end up committing revenue to generate alternative power supplies which include buying generators and fuelling such generators daily, which can drawback investments.

If the power concern is addressed in Nigeria, it will contribute significantly to business growth, increase in FDIs, which in turn will contribute to sustainable economic activities and job creation for the citizenry.

To this end, Nigeria needs to do more to attract investments into the country because this is one of the ways to improve the economy, create more employment and engage some of the teeming youth gainfully in the country.

Clearly, by demographics, the population of Nigeria is dominated by youths who are technologically savvy and full of energy, so good opportunities are available through FDIs.

The largest rival of Twitter is Facebook Inc and its first African office on the continent was opened in Johannesburg in 2015. According to the plan, there is a move by Facebook Inc to have a second office in Lagos State Nigeria before the end of 2021, it is hoped that this decision stands.

Ghana appears to be the destination of choice with Google, Microsoft, and Huawei among the international tech giants that have expanded their operations in the small but focused West African country.

Sincerely, there are many lessons to be learned to remain a competitive destination for investors and to attract much-needed foreign investment in Nigeria the government, businesses and the populace must do more. In particular, security, the ease of doing business, and rule of law in the country must be rejigged and enhanced for meaningful competitiveness in Africa as it stands.

A greater number of countries strive to attract FDIs because of its acknowledged benefit as an instrument of economic development, Nigerian can leverage it too.

For instance, a Facebook Inc office in Lagos State is likely to improve the partnership between Nigeria and Facebook, which is critical for the development of the country’s technology sector. Just like Twitter Inc and Facebook Inc other companies and tech giant businesses might be willing to have more presence in Africa to expand their services, therefore, Nigeria should be more prepared.

There is a large body of knowledge on the benefits that can be derived from FDIs, some of which are the development of human capital, more boosts in employment opportunities and job creation, enhanced competitiveness, access to management expertise, improved employee skills, transfer of technology, knowledge transfer, and above all it will boost perception and have the economic effect of the host country.

Historically, Nigeria is one of the countries in Africa with vast demand for goods and services in form of FDIs, sitting in third place behind Egypt and Ethiopia, according to the United Nations Conference on Trade and Development (UNCTAD) 2019 World Investment Report.

However, Nigeria needs to further improve on this or at least maintain the position by handling and tackling the myriad of challenges in the country as quickly as possible. The current decision by Twitter Inc to opt for Ghana only shows that more is required from Nigeria in all areas, more importantly in the business, economic, security, and governance landscape. Without doubts, things really need to improve in the country to attract much-needed foreign investment.

Therefore, to attract quality FDIs and significant investments into the country, the government needs to do more on policy formulations and incentives targeted at FDIs including an adequate enabling environment for businesses to thrive. Most importantly, the anti-corruption drive of the government needs to be stiffened accordingly.

In conclusion, government and policymakers need to further initiate various policies and incentives to attract FDI inflows into the country as the competition for FDI intensify on the continent.

More so, the government needs to improve on policies and laws to promote private sector involvement in the economic growth of the country particularly the SMEs, startups, financial technology (Fintech), software and telecoms companies because they are essential in today’s business world. Good luck!

How may you obtain advice or further information on the article?

Dr Timi Olubiyi is an Entrepreneurship and Business Management expert with a PhD in Business Administration from Babcock University Nigeria. He is a prolific investment coach, seasoned scholar, Chartered Member of the Chartered Institute for Securities and Investment (CISI) and a Securities and Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions and comments.

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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ghana election 2024

In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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tax reform recommendations

By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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