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Victor Alewo Adoji: Celebrating a Silent Philanthropist Extraordinaire at 50



Victor Alewo Adoji

By Adamu Bello

When great men celebrate, even the stars bow in solemn hallow. As Dr Victor Alewo Adoji (DVAA), the erudite banker-turned politician celebrates his 50th birthday on Saturday, May 29, 2021, the periscope is focused on a man who has given his all to create peace, tranquillity and progress for his people in Kogi State and Nigeria as a whole.

It is often said that some were born great, while others attained or achieved greatness. For Adoji, it is a combination of being born great and working hard to attain greatness.

As the former Kogi State governorship and Kogi East Senatorial District aspirants during the last 2019 general elections steps into the golden club, healthy, hearty, resolute and focused, it is never a dull moment for a man who has spent the greater part of his life to rendering selfless service to humanity.

Victor Alewo Adoji, simply known as DVAA by friends and well-wishers, is a rare gem and a household name across a garland of interests and places.

DVAA’s humanitarian gestures cannot be overemphasized as he has contributed immensely to the growth and development of the Igala Kingdom (Kogi State) in several areas especially around education, empowerment, health care delivery and physical development.

Even before his attainment of fame as a public figure, his humanitarian service started as a pro bono auxiliary teacher at CSCC, Anyigba for a long period of time.

A visit to the Ministry of Mercy orphanage in Otutulu, any of the doctors at Diagnostics and Reference Hospital Anyigba, the Ogugu Ofante Catholic Community, the bursary department of KSU or any members of Project Igala Education Committee will update you more than the little that I have mentioned of his humanitarian services to the orphans, widows and the less privileged.

Though he is not directly in any position to employ people in his service sector, he has influenced a number of people into a number of private firms and public parastatals through his contacts.

He singlehandedly built the main mosque and UEC Church in his village (Okula-Aloma). Added to this, he built a modern classroom block in the only primary school in Okula and in conjunction with other elites in the village established the secondary school in the village.

For over 12 years, he has been responsible for paying the salaries of all the teachers in his village. He is in the process of building an estate in the village under a 20-year mortgage scheme for people of his village-based in states around the country to own houses in the village.

He has sunk several boreholes in several villages and places including the Open University in Idah, the catholic orphanage in Anyigba and for the people of Ogene-Igah his maternal home.

The Zenith Bank branches in Anyigba and Ankpa and the cash office in Idah are all to his credit. This is aside from the numerous people whose employment he influenced and never mentions for professional and strategic reasons.

About three decades ago, as an undergraduate, he gained insight into his role as a citizen in the Greek mythological sense of the word. This influenced his commitment to service which culminated in his election as leader of the Students’ Union Government (SUG) of the University of Jos in 1993 and National Public Relations Officer of the Igala Students Association (ISA).

As a unionist, economist, banker, professional in politics, educator, resource person and others, he has been exposed to and responsible for an array of tropical and broad-spectrum developments in several areas.

Since the turn of the millennium, he has applied his experience as an independent consultant to provide support, advice and training to a variety of stakeholders in different roles, working in different institutional and cultural contexts, including the Igala region. Wherefore, he gained admiration for sociopolitical perspicacity, integrity, ethical behaviour, passion and commitment to his fellow citizens.

As a consensus builder, he demonstrated proficiency in securing high-impact collaborations, acting decisively to deliver successful outreaches; thereby gaining a track record of launching interventions related to business strategy and citizenship.

For such collaborations, he worked productively as an innovation catalyst, dexterous in structuring alliances across private, public, and not-for-profit sectors. This involved high-profile advocacy, best practice in selling public awareness initiatives, a keen understanding of sustainability issues and relationship-building.

He has been focused on empowerment and capacity building of young Igala people especially in the fields of education (where he has several indigent students on his scholarship) and the creative industry where he partners with an assortment of thespians on an ongoing, evolving and ad hoc basis.

Recently, in partnership with the Kamar Football Academy and Igala-Bassa Nations Cup, he sponsored the establishment of the Igala United Football Club with about 40 players and the entire coaching crew on his payroll.

His partnership with the cashew farmers association of Nigeria, Kogi East chapter, is another evolving goldmine that is set to particularly impact the economy of the eastern part of Kogi State and by extension, Kogi state and the country at large.

Being uniquely different from others in his silent style of humanitarianism, Dr Victor Alewo Adoji has been a source, a catalyst and instrumental to the growth and development of many groups, individuals and communities in Igala nation for over a decade.

He has been focused on the empowerment and capacity building of young Igala people to embark on further studies, particularly in Kogi East and Kogi State at large. Because he hates to have his humanitarian services mentioned in public, he used individuals and organizations to assist several less privileged people to pay school fees, hospital bills and provision of shelters in times of need.

An infrequently misunderstood fellow who balances neatly along with demographic and psychographic grids, you find emblematized in him a personality who has met milestones on the (same) road he took to avoid them. Either by discretion or disposition or both, Victor Adoji furtively but discernibly reckons that most of the greatest things in life revolve around knowing which bridge(s) to burn and which to cross and at what cost.

Highly impressionable, liberal and expressive, he is a man whose calmness even under pressure is rare and enormous. His numerous attributes align with sanctity, empathy and collectivism while his dexterity at balancing views, perceptions and affiliations justify and validate his huge appeal across relationships and interests. He duly fits an array of descriptions, meanings and phraseologies including, but not limited to, one with an excellent mind, an anchor and an enthusiast equipped with a disposition that avails a hybrid perspective (on issues) where/when necessary and imperative.

Often regarded as a patient but an excellent planner with high business acumen, he is intuitively analytical, intellectually sound, reasonably determined, highly efficient, appreciably trustworthy and hugely compassionate. Piety, reverence, attention to details and compassion without frontiers distinguish this noble gentleman who is obviously produced from the finest source-materials of Master Porter.

By training, Victor wears several hats but would rather be called an economist; a discipline he drifted into after a memorable event at Usman Danfodio University, Sokoto.

According to him, he sauntered into studying Economics as a first degree but appreciated it because of its numerate nature that is entrenched in the social sciences with a focus on people, society, allocation, preferences, human and social dynamics and interventions/decisions at all levels.

Adoji, a man of peace and a man of the people is married to one of the most unassuming of women and a wife who fits all classifications of “a virtuous woman”, exceptionally accommodating, unusually patient and highly considerate. Their marriage is blessed with two children.

His Educational Background

Victor Adoji was born on May 29, 1971, to the reverent family of late (Elder) Bernard Angulu Adoji and Deaconess Rebecca Adoji, of Okula-Alloma in Ofu Local Government Area of Kogi State, Nigeria.

He had his primary and secondary education at the St. Paul’s Primary School (now, Mohammed Bankano Primary School), Sokoto and Federal Government College Sokoto, respectively.

A holder of Diploma in Project Management from the International Business Management Institute, Germany and he also has a baccalaureate degree in Economics from the University of Jos, Plateau State, Nigeria. He has four MBAs with specializations in Corporate Strategy, Leadership and sustainability, Entrepreneurship and Business Analytics as well as five graduate (Masters) degrees in Economics, Public Administration and International Affairs, Sociology, Managerial Psychology and Social Welfare.

Adoji also has several non-credit certifications including, Special Executive Masters in Project and Strategic Management (PSM) and Special Executive Masters in International Business Law (IBL) both from the London Metropolitan Business school. Added to these are certifications in Risk Management, Economics/International Business and Change Management all from IBMI, Berlin.

Victor Alewo Adoji who holds a Masterclass certification in Business Management and leadership from the London Graduate School (LGS), also studied and trained with several reputable local and international, professional and academic institutions including the Pan African University of Nigeria, University of Pennsylvania, University of Edinburgh, Wharton University, Yale University, University of Virginia, Oxford University, Harvard University, the World Bank, the IMF and the Boston Consulting Group (BCG).

His first doctoral degree (PhD) received from the University of Panama, focused on credit management. The second, a doctoral degree in Business Administration (DBA), focused on leadership, corporate governance and people management, from Leeds Beckett University, UK. He has a post-doctoral degree; a DBA (Honoris Causa) in Project Management from the Commonwealth University in conjunction with the London Graduate School, UK.

He holds several professional memberships and fellowships, including Fellow, Institute of Credit Administration (FICA) and a British International Certified Credit Fellowship (ICCF), Fellow, Chartered Institute of Public Management of Nigeria, Fellow, Institute of Credit Administration (FICA) and Fellow, American Academy of Project Management (FAAPM). Aside from being a Certified Procurement & Project Management Specialist (CPPMS) and a Master Project Manager (MPM), he is also a member of several professional and academic bodies in Nigeria and beyond including, but not limited to, Nigeria Economic Society (NES), Nigerian Institute of Management (NIM), Institute of Chartered Economists of Nigeria (ICEN) and the America-based Institute for Transformative Thoughts and Learning (ITTL).

Adoji is a faculty member of the Institute of Credit Administration of Nigeria (ICA). The ICA is Nigeria’s only nationally recognized professional credit management body, solely dedicated to the provision of micro and macro credit management education, award of specialist qualifications, development of skills and capacity building of people involved in the everyday management of trade, financial and business credits in Nigeria, Africa and the rest of the world.

He is a board member of the Institute of Chartered Economists of Nigeria (ICEN). The institute promotes and encourages the study and development of the art and science of economics in public practice, industries, commerce and seeks to inculcate professionalism and specialization in the economics profession in Nigeria.

Victor is a hushed philanthropist, an educator, a publisher, an administrator, a professional in politics and an academic. Victor is also an economic development consultant who has contributed to praxis in entrepreneurship, middle management, economic analysis, strategy development and project management.

In addition to his training as a lifestyle coach and level-1 Neuro-Linguistic Programmer (OLCA), Victor Alewo Adoji also trained as a Conflict Analyst with the United States Institute of Peace (USIP). The Institute was established by the American Congress in 1984 as an independent institution devoted to the nonviolent prevention and mitigation of deadly conflict.

His Working Career – (His superlative footprints at Zenith Bank)

Adoji’s working career started with Paterson Cussons (Nig) Plc as a superintendent from where he moved to become the deputy editor, the business section of the northern-based Concern Magazine. He joined Zenith Bank Plc in 2000 and disengaged in 2018 as the head of corporate communication after a meritorious service spanning 18 years.

While at Zenith Bank, Nigeria’s biggest and Africa’s fifth-largest bank, he functioned as a diplomatic liaison who interrelated with diverse stakeholders comprising the board of directors, C-level management and community leaders, dexterously building excellent local and international network endeavours around management, governance, administration, the private sector and civil society.

Further, in this role, he initiated and cultivated robust and strategic relationships with the Fourth Power, thereby contributing to efforts at repositioning and enhancing interactivity and social collaborations on local, international and social media channels.

Having chaperoned the development of aspects of the bank’s stakeholder engagement strategy, he leveraged the ability to drive the embedding of sustainable practices within an organization as part of reputation management initiatives.

He is reputed as a transformation agent with the competence to engineer continuous process improvement while incorporating business-out sourcing initiatives to enhance productivity and modernize operations to attain remarkable results in the face of regulated resources.

He was responsible for establishing strategic partnerships across some sectors of the economy. He was the liaison between the bank and the Nigerian Economic Summit Group (NESG), an organization of private sector leaders representing key economic sectors in Nigeria, the Corporate Council on Africa (CCA), a leading US business association focused on connecting business interests in Africa by promoting businesses and investments between the United State of America and the nations of Africa. He was also a liaison for the World Economic Forum (WEF), a foremost international Organization (for public-private corporations) that engages leading political, business, cultural and other leaders of society to shape global, regional and industry agendas.

As deputy head of the Corporate Communications department at Zenith Bank, he was the lead for the project-specific team charged with the responsibility of marketing (offline and online) the bank’s Initial Public Offering (IPO). The IPO was oversubscribed by 554 per cent, the highest by any bank, in the history of Nigeria’s capital market to date.

He was likewise the team-lead for the marketing team of Zenith Bank’s listing of $850 million worth of its shares on the London Stock Exchange (LSE) as well as post-listing marketing required to access a wide range of institutional investors.

At the time he joined the bank, it was regarded as just “a bank” but with growth around the 10,000th percentile in major financial parameters including, but not limited to, Gross Earnings {8,259%}, Profit Before Tax {7,150%}, Profit After Tax {7,317%}, Total Assets + Contingent Liabilities {8, 128%} and Tier-1 Capital {11,643%}, he left the institution as “the bank”: The biggest and most profitable bank in Nigeria and the fifth largest in Africa.

Adoji was one of the definitional figures at Zenith Bank having handled several responsibilities and served on critical committees and on crucial decision making bodies of the financial behemoth.

For his diligence and impactful roles, he won numerous commendations and awards at both the board and management levels: 2007 – commendation for tremendous project success, 2006 – Best Individual Staff bank-wide, 2003 – commendation for impactful and strategic inter-department support, 2002 – 2003 Best Non-Marketing Staff bank-wide, 2002 commendation for outstanding project implementation and 2001 – 2002 Best Non-Marketing Staff bank-wide.

Adoji, who left Zenith Bank unscathed after almost two decades of a productive and untainted career, has considerable posteriori knowledge amassed from long-term middle and senior positions in management, including process evaluation, public relations, internal and external communications, strategy implementation, and corporate/brand marketing.

He effortlessly applies hands-on experience in market/ecosystem research, business/process analytics, assessment of contexts, initiating and implementing interventions and using design-thinking protocols that are culture-specific and value-adding.

Dr Adoji is cosmopolitan, a well-groomed gentleman and he is joyfully married to Mrs Helen Eneumi and gracefully blessed with children.

His Public-Sector Related Skills/Training/Proficiencies

With over two decades of active private sector engagement at both the corporate and personal enterprise levels and substantial public sector relations, training and experience make Victor Adoji a well-rounded, deeply blended and resourceful individual.

Verifiably, he has a good understanding of issues and a great capacity to incorporate divergences in a manner that is seamless and productive, as his achievements in the corporate and personal enterprise realms and the following rendition of some of his proficiencies and skills attest to.

Some of these works include: (A.) Oxford University – From poverty to prosperity; Massachusetts Institute of Technology (MIT) – The challenges of global poverty; Harvard University – Entrepreneurship in emerging economies;  TUDelft Institute – Rethink the city: New approaches to global and local urban challenge;  IIMBx Bangalore – Infrastructure development, PPPs and regulation; Princeton University – Making government work in hard places; Berkeley University of California – Solving public policy problems and SDG Academy (World Bank) – Industrial policy in the 21st century: The Challenge for Africa.

His Political Journey…

When Adoji ran for the Senate in 2019 and was not successful in getting the nomination of the Peoples’ Democratic Party (PDP), he alternatively ran on the platform of the African Democratic Congress (ADC). Within four months (October – January) he had (again) traversed over 700 villages in Igala land and all the 98 wards in the eastern flank of Kogi State.

On the platform of a relatively unknown (at the time) ADC, the people, hand-in-gloves with Victor, humbled pessimists and derided predictions with the pre-election, election and post-election outcomes.

Nonetheless, insightful and knowledgeable observers would confirm that the 31,171 votes ‘received’ by Victor Alewo Adoji was a confirmation of two things; Victor is an entrenched grassroots politician and that his strength resides with a generality of the people.

Immediately after the ‘loss’, Victor and his ebullient supporters went back to the grieving electorates, across all the nine local governments to express appreciation for their roles and enormous sacrifices enjoining them to remain steadfast and positive with a final word, “I will be back”. I do not know of any politician who returned to give thanks to the people in ‘defeat’.

Adamu Bello writes from Kogi State, Nigeria.

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Capitalism World War, Interest Rates, Big Bang and Evolution



printing money Capitalism

By Nneka Okumazie

If capitalism doesn’t end the world or cause a major ruinous world war, it would be in the adjusted form from its current machinated march.

The purity of capitalism – in how it should run states is already adrift, with most of what capitalism is, far different from what it should be.

There are places in the world where the price is for the sake of pricey-ness, not quality, not scarcity, but price as an agent.

There are other places where consumption is everything, no production, low regulations, but total consumption.

There are all kinds of shifts per monetary policies, interest rates, etc. that don’t fit and result in nothing.

Though some countries care about life than others, most countries have rough roles and wide hazards that counter what it actually means to care.

Health loss, expensive care, retirement panic, etc. continue to expose how inadequate parts of capitalism are.

Nothing can touch capitalism because it is the best, OK.

But how is the best economic system so fragile and super delicate that it is incompatible with an unpredictable and miscellanea world of a different era?

Capitalism at certain scales work. But with the larger world, there should be at least ten thousand types of demand, supply, price, competition, currency, etc.

The usual few options that have to be uniform – across nations – are the most lethal contraption ever created.

Capitalism is the real superpower. Those who disregard intelligent design should know that the missing piece pre-big bang is capitalism.

Capitalism embarrassed religion [organized or not]. Capitalism turned most entertainment into poison. Capitalism laid waste to the theory of evolution – survival and reproduction. There are ways people seek capital that what survives is the capital, not them. There are people who prioritize capitalism, making their reproduction of low quality or deficient in what should make them the fittest.

Capitalism mostly took away meaning from life and made itself the purpose of life. There are people of means who think capitalism is to their advantage, but life would not be different if it never existed.

Technology serves capitalism. Wars are its minion. Capitalism is often what is rescued in disasters, plagues or great shortages, directly and people – indirectly.

Those who keep talking about millions of years before now, or millions of years after should rather think per decennium, because with crashes and crunches, since capitalism cannot accommodate present scale, it may go off with all or almost – in total devastation beyond the lists of potential threats.

Capitalism compliance has become the key behaviour of most or all – in most situations.

Capitalism is not the key to real survival, but who cares, its works, we go.

Capitalism ever while environment, health, anything whatsoever can perish.

That lifeless paper that humanity has made greater than itself that has torn friends, family, community, nations, etc. apart, may hold the end of the human race.

[Psalm 115:4, Their idols are silver and gold, the work of men’s hands.]

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Making Money as a Short-Term Investor



Earn More Money

By FBNQuest

If you are looking to invest some money that you intend to use in the not-so-distant future, then you face the challenge of the delicate balance between making a decent return on your investment and ensuring that you can get all of it back when you need it.

In seeking a place to invest or save your cash for the short term, your priority should be for you to get your money back at a particular time. This is crucial because you often need to have the money in a specific time to meet obligations such as a down payment on a house, wedding expenses, your children’s tuition, or to meet your budget for a scheduled vacation.

On the other hand, while you want to keep your money safe, you also want a decent return on your savings. It is unlikely that you will earn as much in a short-term investment as you would in a long-term financial instrument.

Long term investments usually offer greater returns, but their prices are more volatile than short-term investments. While the company stock price may rise multiple folds over several years, it could decline during the next few months. You may also face the challenge of finding a buyer for the long-term asset that you have purchased.

Short-term investments, however, are often highly liquid, allowing you to cash out quickly should the need arise.

But because short term investments often present lower returns than longer-term investments, some people do not bother to invest at all. You are better off investing it in an interest-earning instrument.

You should also avoid taking excessive risk in a search for higher returns. Unusually high yielding instruments present unacceptable and greater risk. In some cases, such instruments are disguised as Ponzi schemes or similar arrangements.

Suitable short-term investments are typically characterized by stability in value, liquidity and low transaction costs. These features mean that your money will be safe and accessible when you need to use it, which is a significant reason to have a short-term investment. If you are investing money for three (3) years or less, a few principles will help you.

  • Set reasonable expectations because short-term investments typically have lower potential returns than long-term investments.
  • Focus more on the safety of your investment than the return.
  • A little extra return may not be worth the additional risk.

Consider the FBNQuest Money Market Fund offered by FBNQuest Asset Management. It is a pool of money collected from many investors to invest in securities like treasury bills, commercial papers, banker’s acceptances and certificates of deposits. It is well suited for and adaptable to any investor type.

The Fund offers attractive returns, safety and liquidity to short term investors. You are better off using the power of a collective investment scheme like this to access higher returns for your investment than what you could earn if you made the same investment by yourself.

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Why Promote Your App with Video Content?



Promote Your App

By Kenneth Horsfall

Creating an app is not something you just wake up one morning and begin to do, it takes you and your team at least months to go from just having a beautiful idea to creating the new app.

Along the way, you probably invested a lot of time, expert software development, graphic design, and expensive focus groups to finally bring your beautiful idea to life.

But there’s a problem: people won’t just download it! Why?

To effectively promote your app on digital platforms, you need to put as much work into your marketing strategy as you did when creating the app. The fact is that people have a lot of options to choose from, so why should they choose you?  That’s why you need to think of a plan to get them hyped about your app.

Fortunately, you don’t have to reinvent the wheel! By making videos part of your marketing tool, you can ease your way into promoting your app. But as the best video companies know, there are important details to be clear about creating a video marketing plan.

When should you use a video? What production decisions come with that? How should your video look? These are some of the questions we’ll go through to help you raise awareness about your app.

But first, why video content?  They are a lot of other ways to promote an app why should I think of video first.

Videos can boost your app marketing campaign like no other type of content marketing can do. But before going over the critical decisions involved in producing great videos, let’s first compare the two leading app stores.

How do Videos work on Google Play and the App Store?

If you’ve created a multiplatform app, you should have videos ready for both Google Play and the App Store. But the issue is more complex than reusing the same content, as each store has its own unique rules regarding videos.

Previews for the App Store need to be pre-approved by Apple’s team, which has very defined requirements on the types of videos they accept. Some of the most important include:

 Videos must be between 15 and 30 seconds.

 The footage should be taken primarily from the app and cannot show people, hands, or any other type of real-life footage.

 Each video is device-specific: it must be produced for a specific iPhone or iPad screen size.

Why in the case of the Google play store, Google Play doesn’t require prior approval, and its guidelines are more versatile, with almost no limitations. But for many apps, this freedom results in low-quality homemade videos, which you certainly don’t want for your brand.

For that matter, we have these recommendations for you on what to post on Google Play:

When proper, show real people using the app—seeing how a human hand uses the smartphone is easier to follow than random images.

Optimize your video with subtitles or even a professional voiceover if your video demands it, so you can make your message crystal clear to your audience.

Different Types of Videos You Can Use to Promote Your App

By doing quick research on the platform you want to promote your app, you will notice different types of videos that developers use for promotion. There’s simply not a one-size-fits-all style, but there’s a wide catalogue of videos you can choose from to entice your audience, present your app’s features, or even showcase a positive review.

So, let’s go over some of the most popular types of videos to see which one will best fit your purposes.

Explainer Videos

We’ve stressed that you need to distinguish your product from the competition. Many times, it could be hard to convey with a promo video how your solution stands out: in the viewers’ eyes, yours is just another option with nothing particularly special.

With animated explainer videos, on the other hand, you can approach your audiences from a quite different angle. This class of videos focuses not on your app’s looks as such, but on a story. By using colourful animation and engaging characters, you can pose a problem for your viewers, and then explain how your solution can help them improve their lives.

Explainer videos are perfect for productivity and business apps, for which there are generally plenty of indistinguishable options in the Store. By focusing on what your app does best, you’ll get an emotional response from users that could lead them to choose your solution above the rest.

Customer Testimonial Videos

You wouldn’t think that many people (including myself) are hesitant about downloading apps. It’s understandable since apps take up space on our smartphones and, well, we might end up not using them at all!

To feel comfortable about the app they will download, users sometimes need social proof. Luckily, video testimonials can provide just this. These videos feature satisfied customers or experts giving their first-hand take on your product and its features, and how it’s helped simplify their lives.

By showcasing other people who review your app, testimonial videos are the best way to improve your brand image. They give users the validation they need to know that your app is the one they’re looking for and that makes you stand out from your competition.

Preview Videos

When most of us think about mobile app videos, the first images that come to mind are the brief teasers we usually find in social media ads. Previews are the gold standard of app videos because they give viewers the chance to see how the program exactly looks and works.

Of course, in theory, screenshots can work just as well. But there is something to be said about being able to appreciate in advance how we can use the product and whether it really aligns with our expectations and tastes.

Preview videos pair well with any type of app. However, they are particularly valuable for entertainment and gaming apps, as users want to concretely see the basic functionalities and/or stories.

Pro Tips and Tricks

Once you choose the right type of video that best suits your app, you need to know that there are certain production principles that apply to all videos in general.

Producing videos is complex, as the process involves important technical and creative aspects. But there’s no mystery about it!

To simplify the issue, we’ll go into three of the most relevant aspects to keep in mind.

Make Your Video Short, It’s Very Important

With so much information and distractions available online, you have limited time to connect with your viewers. It’s no surprise that after just a few seconds, viewing rates start to drop significantly.

That’s the reason why most mobile app videos tend to be really, really short—about 10 to 30 seconds, 2 minutes maximum. With so little time, you want to keep your video simple and fast-paced, bringing attention to what’s truly interesting about your product.

Easier said than done, right? It’s challenging to keep your video that short, so you want to focus on your app’s main highlights. Figure out which features make your product a distinctive and attractive choice and convey that idea to your viewers.

Take Your Video Through Social Channels

Although we’ve been focusing on the app’s profile page, we can’t downplay the crucial importance of social media. App ads are a constant presence on platforms like YouTube and Instagram because marketers know that that’s where the most important conversations are taking place.

In terms of visibility, launching a thorough social media campaign is a must. But there are other advantages that come with having videos on your social accounts.

Facebook, for example, is particularly useful to run your ads, as the platform offers analytical tools to gather key data about your ads’ performance and how users behave with them. Take advantage of these tools to assess the strengths and weaknesses of your videos and make informed decisions on the

Include Relevant CTAs

Whether you’re uploading your video on social media or your app’s profile, you want to give viewers one last little push to motivate them to download the app. Now, you don’t necessarily have to be too promotional to do this.

By simply adding CTAs (Call to Action) in your video, you can inform users about the next best step to take. To get started, use clear, short phrases like “Sign Up” and “Learn More” to lead audiences to your app’s page. But if you want them to “Upgrade” or “Go Premium,” you can also use these CTAs.

Lastly, in social media videos, remember to always add the platforms where the app is available and can be downloaded by the audience, this is very important.


As videos have the unique quality of being entertaining, informative, and easy to consume at the same time, they are a powerful tool to add to your marketing campaign efforts.

Embed them on your app’s listing page to show users what to expect from your product. Focus mainly on the features that make your app solution distinctive, so that users take notice of your app’s virtues. Finally, take your videos to where your audience is to spread the word and continue the buzz. Thanks for your time.

My name is Kenneth Horsfall and I’m the creative director and founder of K.S. Kennysoft Studios Production Ltd fondly called Kennysoft STUDIOs. Kennysoft STUDIOs is a Nigerian Video and Animation Production Studio. And also, the founder and lead instructor at Kennysoft Film Academy. I can be reached via

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