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Why Your Business Needs Unified Data Analytics for Growth and Success

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Kehinde Ogundare Top 5 Zoho Platforms

By Kehinde Ogundare

Most business leaders will agree that data analytics is a strategic necessity today. Without access to comprehensive data and effective ways to interpret it, organisational decision-makers may find themselves relying solely on intuition while navigating unfamiliar roads in the dark. Gut-based decisions can occasionally lead to success, however, those wins are often more coincidental than a reflection of true strategic insight.

More than 90% of businesses derive benefits from data analytics strategies

A robust data analytics solution enables businesses to transform raw data into organised, actionable insights across numerous functions. They can span CX—helping personalise interactions based on an analysis of individual preferences and behaviours, growth strategies—allowing teams to identify distinct customer segments basis emerging deal patterns, post-sales support—enabling quick response times by analysing ticket allocation systems and discerning gaps, and so on. It’s no surprise, then, that nearly 92% of organisations reported measurable value from their data and analytics investments in 2023.

Unfortunately, many organisations fail to derive full value from their data analytics strategies. One of the reasons for that is analytics systems not having a full view of what’s happening across the company owing to data silos.

Information silos can affect the quality of data insights

There are numerous reasons why an organisation can end up with fragmented or siloed data, but a key factor is the existence of different tech platforms across various departments. Use of disparate tools for different functions can lead to decentralised management of data. For instance, while the sales team might know how many units of a product a customer has purchased, they may have no visibility into how quickly the customer pays their invoices or how many interactions they’ve had with marketing and communication collateral before making a purchase.

There are other data issues that businesses face too. Among them is poor data quality. This can be caused by manual data collection practices that often yield inaccuracies, inconsistencies, and redundancies. Poor data quality forces businesses to spend a lot of time and resources on cleaning up, which further prolongs the analysis process. The best approach to solve these issues is to digitalise and unify data sources with the right tech platform that interconnects all departments.

The right software matters

Fortunately, with the right software, achieving a unified view of data becomes much simpler. Effective data analytics software will bring disparate data points together and make analysis easier. To do this effectively, the software should provide native integrations with a diverse array of data sources, including local files, feeds, databases, and business applications.

Beyond that kind of integration and unified view, what should organisations look for in business analytics software?

First, it should be accessible to all users—whether they are business users, data analysts, data engineers, or BI specialists—ensuring ease of use and value for everyone. The software should also offer pipeline builders, be compatible with other forms of software, support streaming analytics, deliver real-time insights, and provide unified metrics.

In addition, the software must evolve with a business’ changing data analytics needs. This means supporting features like generative AI analytics, predictive AI, and machine learning capabilities. The ability to trigger actions based on alerts and pipelines, connect to niche business apps, and integrate multiple BI and data analytics tools will further enhance its benefits.

Ultimately, the software should demonstrate clear value by reducing manual effort and streamlining processes, handling large datasets efficiently, and delivering cost and time savings.

The data’s there; now bring it together

Given the clear benefits that good data analytics software offers businesses, embracing it should be a no-brainer. Most organisations already sit on a treasure trove of data; it’s simply not being put to effective use. A unified data analytics software can change that by bringing together disparate data points and providing a consolidated view with actionable insights. Implemented correctly, those insights can supercharge a business’s growth trajectory.

Kehinde Ogundare is the Country Head of Zoho Nigeria

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Dangote’s Goodies Bag: Fuelling Joy and Fairness Across Nigeria

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Dangote Group

By Abiodun Alade

Just when Nigerians thought their wallets were running on fumes, Aliko Dangote comes to the rescue with a festive fuel price cut that’s like a vital breath of fresh air.

In a move as timely as it is generous, Dangote Petroleum Refinery slashed the ex-depot price of petrol from N970 to N899 per litre. This reduction followed an earlier cut barely a month ago when the price dropped from N990 to N970 per litre.

But wait, there’s more! Dangote, in partnership with MRS Oil Nigeria Plc, is also offering petrol at N935 per litre across all MRS filling stations nationwide, providing relief that extends from Lagos to Maiduguri, from Sokoto to Port Harcourt. From Okpella to Kano, Numan to Arochukwu, the ripple effect of this price drop will be felt nationwide. This marks a major shift in Nigeria’s fuel pricing landscape, addressing the long-standing issue of price disparities across states.

This price reduction could be the best holiday gift Nigerians have ever seen coming. As the holiday season begins, families across the country are packing their bags and heading to their hometowns to celebrate with loved ones. And with the ever-volatile price of petrol, travel costs can quickly spiral out of control. Enter Dangote’s timely intervention: a cut that ensures every Nigerian, from the bustling streets of Abuja to the far corners of rural Nigeria, enjoys a fair price at the pump.

Before this reduction, many Nigerians were forced to pay wildly different prices for petrol depending on where they lived. In some states, petrol prices were as high as double the national average, leaving citizens in remote areas to foot the bill for a situation beyond their control. Dangote’s partnership with MRS filling stations levels the playing field, ensuring that every Nigerian has access to affordable fuel, regardless of their geographical location.

The reduction in petrol prices is not just about saving money at the pump. It is about boosting productivity, reducing business costs, and, ultimately, helping to revive the economy. When fuel costs go down, it impacts everything from the delivery of goods to the pricing of services. Transporters, farmers, and small businesses all stand to benefit from this reduction, which could lead to lower overhead costs and increased economic activity. Think of it as a booster shot for the nation’s economic health – small steps like this have the potential to trigger long-term, positive change.

For Nigerians already struggling with inflation, this price cut is like a breath of fresh air. It means less money spent on travel, fewer expenses on goods, and more Naira left in people’s pockets for the things that really matter, like celebrating the season with family and friends.

Dangote’s latest move is more than just a testament to his business acumen; it is a clear demonstration of his support for the Nigerian government’s economic revival efforts. In a time when the government is working to stabilise the economy, lower inflation, and revitalise the nation’s industries, Dangote’s partnership with MRS filling stations is a welcome show of solidarity and appreciation to President Bola Ahmed Tinubu for the positive impact of the naira-for-crude swap deal on the Nigerian economy.

It is a pleasant example of how private enterprise can play a pivotal role to help government achieve its economic targets. This move could inspire other businesses to follow suit, showing that a little less profit can sometimes mean a lot more goodwill.

Dangote’s bold step may just ignite a chain reaction of corporate responsibility that could push Nigeria closer to economic recovery. Taking a cue from Dangote’s generosity, the Nigerian National Petroleum Company Limited (NNPCL) is reported to have reduced its ex-depot price of Premium Motor Spirit (PMS) from N1,020 to N899 per litre.

In the grand scheme of things, this is a classic case of “when you reduce the price of petrol, you fuel the economy.” It’s the kind of win-win situation that Dangote, with his sharp business acumen, knows well. As Nigeria faces challenges, Dangote is showing that sometimes, the best way to overcome them is through thoughtful, impactful actions – like lowering prices to give people more breathing room.

It is just another chapter in Aliko Dangote’s long-running story of giving back to Nigeria. Aliko Dangote isn’t just about cement, sugar, and salt – he is about making a tangible difference in the lives of everyday Nigerians, in line with the vision of his conglomerate. His philanthropic efforts, through the Aliko Dangote Foundation, have seen him tackle issues ranging from education to healthcare, and from water sanitation to job creation.

Whether it is building hospitals to improve healthcare access or offering scholarships to empower the next generation, Dangote’s fingerprints are all over projects that uplift Nigeria and her numerous citizens. He’s a businessman with a heart the size of his empire, consistently proving that his wealth isn’t just for personal gain – it is a tool for national and continental progress.

And let us not forget Dangote’s contribution to Africa’s infrastructure. His huge investments in refineries, petrochemical plants, and cement production not only boost Nigeria’s economy but help the entire continent. His commitment to reducing Africa’s dependence on imports is part of his larger vision: to create a more self-sufficient, prosperous Africa.

With the recent price reductions and the consistent nationwide distribution, Dangote is doing more than just easing the financial burden of fuel costs – he’s helping create a more equitable Nigeria. By tackling the disparity in fuel prices, he’s making sure that no Nigerian gets left behind. It’s a level of corporate social responsibility that is as rare as it is commendable, proving that when one man takes bold steps for the collective good, the whole country can benefit.

So, as Nigerians gear up for the holiday season, they can rest easy knowing that Dangote’s festive fuel gift is more than just a price reduction – it is a statement. A statement that fairness matters. A statement that Nigerians, regardless of their state or circumstance, deserve a shot at a better life. A bold statement of confidence in the government’s plans to revamp the economy. And perhaps most importantly, a statement that Dangote, with his sprawling empire and mighty heart, is committed to making sure that every Nigerian gets a little piece of holiday joy – one fair-priced litre at a time.

The reduction in fuel prices is a gift that extends beyond the festive season – it is an act that will continue to ripple through the economy long after the yuletide decorations are brought down. And who knows – maybe next year, he may jolly well surprise us again with even more goodwill. After all, when you are as generous as Dangote, the gifts just keep on coming! What a gesture of goodwill!

Abiodun writes from Lagos

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Achieving 15% Inflation and Economic Diversification in 2025

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Nigeria's inflation

By Kenechukwu Aguolu

President Bola Ahmed Tinubu GCFR, presented the Proposed 2025 Budget of Restoration, titled “Securing Peace, Rebuilding Prosperity,” to a joint session of the National Assembly on Wednesday, December 18, 2024. as required by the Nigerian Constitution. As expected. there have been divergent opinions about the appropriation bill with many referring to it as overambitious. While the budget is achievable, the projected reduction in Inflation is quite ambitious and may not be realized. More emphasis should have been placed on economic diversification.

The objective of reducing inflation to 15% which is a 59% decrease in a single year is particularly challenging. The increase in the value of the Naira, increased food production, and proper monetary/fiscal policies will surely drop inflation. However, achieving such a steep decline will not be feasible unless the value of the naira rises significantly; beyond what was projected in the appropriation bill.

Apart from agriculture, other sectors like tourism and mining can drive economic growth and resilience. Developing the Mining sector offers significant revenue-generation opportunities and will also lead to the establishment of more industries in Nigeria in a bid to take advantage of nearness to raw materials. The United Arab Emirates, France, Spain, etc, make massive revenue from tourism. Therefore, the Government should have demonstrated a greater economic diversification drive in the budget. Insecurity has hindered the development of mining and tourism in Nigeria.

Stabilizing the exchange rate at N1,500/US$ will require amongst other things; increased foreign exchange inflows through foreign portfolio/direct investments, improved balance of trade, increased domestic oil production and refining capacity. Policies aimed at boosting exports and reducing dependency on imports are crucial for achieving currency stability and strengthening the naira.

Addressing insecurity remains fundamental to achieving the budget’s objectives. Insecurity continues to undermine agricultural productivity, deter investment, and disrupt infrastructure projects. A peaceful and stable environment is essential for economic growth and the creation of opportunities for citizens.

The administration’s allocation of N4.91 trillion to defence and security underscores its acknowledgement of this challenge. However, addressing insecurity will require a comprehensive approach that combines military interventions with community engagement and socio-economic initiatives.

The 2025 Appropriation Bill, which has scaled second reading at the National Assembly, outlines an ambitious vision for Nigeria’s development. Critical to its success are inflation reduction, economic diversification, exchange rate stability, and improved security. The Government may wish to revisit the inflation projection and economic diversification drive. The National Assembly is expected to make adjustments to the bill during its review before passing it.

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The Return of the Dispersed Ones

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Adamawa health worker map Nigeria

By Kingsley Omose

Across Europe and North America, anti-immigrant sentiments are simmering and in some countries have broken out openly, resulting in leadership changes that are of seismic global proportions.

Following the global economic crises that attended the COVID-19 lockdown in 2020, the cost of living crises afflicted citizens and residents (legal and illegal) alike in countries that for decades had celebrated ultra-low interest rates and the piling on of credits that afforded individuals and companies.

Rather than provide the needed leadership and policies to address the challenges presented by the cost of living crises that were the direct effect of rising interest rates, far-right politicians in Europe and North America conveniently blamed this on migrant populations.

Far-right politicians are now gaining ground in the UK, France and Germany, the three biggest economies on the European continent, and while mass deportations are yet to feature openly in public discourse, policies are already being implemented in these countries that indicate what lies ahead.

In the United States on the other hand, a far-right politician will be sworn in on January 20, 2025, who was elected with the understanding that the over 12 million illegal immigrants in the country will be subjected to mass deportations from day one when he is sworn in as the US President.

The bulk of these over 12 million illegal immigrants are from Latin American countries that border the US but a good number of them also come from Sub-Saharan Africa especially Nigeria where economic hardship has driven many young people into voluntary exile.

Only time will tell whether these anti-immigrant policies being pursued by these far-right politicians will address the economic woes in their respective countries but what is clear is that the floodgates are about to burst open in the US and much later in Europe and the UK to expel illegal immigrants.

On the surface, these anti-immigrant policies appear to be targeted towards addressing economic issues, but the underlying issues appear to have racist colouration, meaning that even legal immigrants can not yet shout Uhuru.

The goal here is for subsaharan African countries especially Nigeria to begin to put in place policies and measures to allow for these returning immigrants to reintegrate back into their respective home countries as many of them will be returning with much-needed skills, capacities and resources.

The first recommendation is for the Nigerian authorities to improve the speedy issuance of temporary travel documents to Nigerians in the US, preferably online, without charging any fees. Also, Nigerians arriving in the country from the US without a Nigerian passport should be allowed entry.

Many of these returning Nigerians from the US have grown-up children who are American citizens and may want to accompany their parents or come to visit them afterwards. As long as these US citizens have passports that carry Nigerian names, they should be issued with visas on arrival at no extra cost.

The second recommendation is that officials of the Nigerian Diaspora Commission should also create an online portal to allow these returnee Nigerians to register their particulars and job experiences and skills including entrepreneurial capacities prior to arriving in Nigeria or soon after arriving to facilitate their reintegration.

A help desk should also be set up at the Nigerian Diaspora Commission to help these returnee Nigerians navigate their way through the basic steps of obtaining ID cards, NIN, Drivers Licenses, opening bank accounts, obtaining SIM cards, and such other documentation needed to hit the ground running.

The third recommendation is that some of these returnee Nigerians may require temporary accommodation until they can reconnect with family members, friends, and loved ones. Again, this falls within the scope of the Nigerian Diaspora Commission to provide temporary accommodation in much-needed cases.

The fourth recommendation is for the federal and state governments to improve the power supply, and the general security situation will go a long way towards enhancing the productivity of these returnee Nigerians. No one wants a spike in the kidnapping of returnee Nigerians to avoid the double jeopardy that entails.

The final recommendation is for the family members of these returnee Nigerians who have for decades been beneficiaries of remittances sent by their relatives in the Diaspora. A lot of understanding and support will be required to reposition these returnees. Nigerians and family members will be required to make sacrifices in this regard.

Rather than focus on the negative consequences of anti-immigrant sentiments and policies in the US and Europe, and the likely return to Nigeria of undocumented citizens based in the US, vast opportunities await these Nigerians and Nigeria as it begins to harness the immense value in return for its dispersed ones.

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