General
COVID-19 Creates Fundamental Shifts in Africa’s Consumers
The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on quality and safety, a renewed desire to stay at home and a tight wallet squeeze.
As a result of this a recent Nielsen industry webinar Navigating the New Normal discussed the realities and effects of this rapidly evolving outlook.
Speaking during the webinar Nielsen Africa MD Bryan Sun outlined the consumer evolution since the onset of the pandemic and the fact that crisis-buying patterns have accelerated the adoption of permanent behaviour change.
“As the prospect of looming lockdowns first hit, consumers realised they needed to stock up which saw a spike in store visits, stockpiling of shelf staples and growing basket sizes. However, as restricted living became more common place, there was a change in behaviour with consumers seeking out products without putting their health at risk.
“We have therefore seen growth in online shopping, declining store visits and a rise in out of stocks. Supply chain challenges have also driven consumers to be less price sensitive on high demand packaged goods or those that guarantee hygiene standards,” explained Sun.
The expectation is that once quarantines lift and consumers return to “business as usual” they will continue to operate with a renewed consciousness about health, which will remain for a long time. There will also be shifts in the way consumers perceive products with the increased importance of safety and efficacy claims, and a willingness to spend more on hygiene needs and healthy foods.
Global perspective
The webinar also presented findings on Nielsen’s recent COVID-19 syndicated online survey which was conducted in over 70 countries across the globe and produced interesting comparative data and insights for Sub-Saharan Africa (Kenya, Nigeria & South Africa) as compared to the rest of the world.
The study revealed that 75% of SSA consumers are now more concerned about their families versus the global average of 48%. In addition, 83% said they were following information multiple times a day – significantly higher than the global average of 75%.
Looking at the impact of the severe limitations on out of home activities; 51% of SSA consumers said they were cooking more at home versus 39% globally, and significantly more said they worked more at home versus the global average.
In terms of the impact of the epidemic on their out-of-home and shopping activities, 46% SSA consumers said they are visiting malls less often versus the global average of 32%.
Despite perceptions that Africa lagged behind in terms of online behaviour it has in fact seen incredible behaviour changes with major increases in the use of social networking, online reading, listening to music and video streaming.
Future mindsets
As countries move from restricted living to precautionary living, Nielsen has also created an in-depth view of current and future SSA consumer mindset and purchase patterns based on learnings from other markets:
Heightened health awareness will drive consumers to be less price sensitive on high demand packaged goods or those that guarantee hygiene standards as food safety becomes paramount to consumers.
The renewed desire to stay at home and the preparation of home meals might require brand extensions and a need to address declining store visits, growth in online and proximity shopping.
As consumers are impacted by less income and smaller purchasing wallets, value for money offerings and more aggressive promotions – over that of just in-store promotions – are needed.
eCommerce growth has reached double digits in many countries with Italy at 82%, China 50%, and Korea 30% where older shoppers are trying eCommerce for the first time. Technology catalysts are driving behavioural change and will penetrate the market despite previous scepticism around this platform.
Looking to the future, Sun commented that the path to recovery means retailers must urgently look at factors such as pricing mechanisms and brand relationships in order to maintain and strengthen consumer trust in their brand.
“Successful retail regeneration across the continent, following the impact of COVID-19 on the African consumer and retail landscape, will rely on an agile and innovative response that sets the groundwork for a future unlike any we have ever known.”
By Adedapo Adesanya
The Executive Director/GCOO of Pathway Holdings Limited, Mrs Dolapo Akanbi-Alade, has called for increased inclusion of Nigerian women in finance as the world marks International Women’s Day 2026.
International Women’s Day 2026 is marked every March 8, and this year’s theme is Give To Gain.
In a statement shared with Business Post, Mr Akanbi-Alade noted that while International Women’s Day highlights the need for gender equality, significant progress requires deliberate policies and systems that expand women’s access to finance and leadership opportunities.
She emphasised that many Nigerian women and women-led businesses still face limited access to finance, highlighting the urgent need for targeted inclusion initiatives.
“At Pathway Holdings, we empower women and give access to investment advisory, asset management, and lending solutions for institutions, high-net-worth individuals, and businesses. Ensuring that women and women-led enterprises can access these opportunities is critical to building a more inclusive financial system,” she added.
Mrs Akanbi-Alade said, “Women’s access to finance is not only a social responsibility but essential for national productivity and economic growth’’. She co-founded the following companies:
Pathway Asset Management Limited is registered and regulated by the Securities and Exchange Commission, Nigeria, as a Fund and Portfolio Manager. The product range includes Pathway Fixed Deposit Notes, Privately Managed Notes, Pathway Private Portfolio Management, Investment Advisory, and Mutual Funds, which will be launched soon.
Pathway Advisors Limited is registered and regulated by the Securities and Exchange Commission (SEC) as an Issuing House and financial adviser. Pathway Advisors’ services cover Mergers and Acquisitions (M&A), Capital-Raising, Financial Advisory, Rating Advisory, and Project and Structure Finance.
Fundbox Financial Services Limited is a wholly owned micro-lending company providing short-term personal and SME finance loans to salaried individuals, self-employed personnel, and small businesses. They offer services which include Cars4Cash, SME Loans, Personal Loans, and Group Employee Loans. Fundbox has successfully disbursed a wide range of loans to both corporate and individual clients, supporting their financial needs and business growth.
Pathway Holdings Limited is a notable investment holding firm focusing on private market investments, including private equity, private credit, and infrastructure. Pathway creates customised investment solutions for institutional investors and individuals, leveraging its extensive experience and local footprint.
By Adedapo Adesanya
President Bola Tinubu has approved the postings of 65 ambassadors-designate and high commissioners to various countries and the United Nations, including the former head of the Department of State Services (DSS), Mr Lateef Kayode Are, who is to serve in the United States.
The Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed on Friday that 31 non-career and 34 career ambassadors have been assigned to their duty posts.
The Senate had confirmed all 65 nominees in December 2025 following screening by the Committee on Foreign Affairs.
The Ministry of Foreign Affairs has been directed to immediately commence an induction programme for the envoys, who will assume duties after receiving agrément from their host countries.
Below is the full list of postings:
NON-CAREER AMBASSADORS
1. Senator Grace Bent — Togo (Lomé)
2. Senator Ita Enang — South Africa
3. Ikpeazu Victor — Spain
4. Nkechi Linda Ufochukwu — Israel (Tel Aviv)
5. Mahmud Yakubu — Qatar
6. Paul Oga Adikwu — Vatican City Holy See
7. Vice Admiral Ibok-Ete Ekwe Ibas — Philippines
8. Reno Omokri — Mexico
9. Engr. Abasi Braimah — Hungary (Budapest)
10. Mrs Erelu Angela Adebayo — Portugal
11. Barr. Oluwayimika Ayotunwa — Japan (Tokyo)
12. Ifeanyi Lawrence Ugwuanyi — Greece (Athens)
13. Barr. Chioma Priscilla Ohakim — Poland (Warsaw)
14. Aminu Dalhatu — United Kingdom (High Commissioner)
15. Lt. Gen. Abdulrahman Bello Dambazau — China (Beijing)
16. Tasiu Musa Maigari — Gambia
17. Olufemi Pedro — Australia
18. Barr. Muhammed Ubandoma Aliyu — Argentina
19. Lateef Kayode Are — United States
20. Amb. Joseph Sola Iji — Russia
21. Senator Jimoh Ibrahim — United Nations (Permanent Representative)
22. Femi Fani-Kayode — Germany
23. Prof. Isaac Folorunso Adewole — Canada (Ottawa)
24. Fatima Florence Ajimobi — Austria
25. Mrs Lola Akande — Sweden
26. Ayodele Oke — France
27. Yakubu N. Gambo — Saudi Arabia
28. Senator Prof. Nora Ladi Daduut — South Korea (Seoul)
29. Barr. Joe-Kyari Okocha, SAN — Ireland (Dublin)
30. Dr Kulu Haruna Abubakar — Tunisia (Tunis)
31. Hon. Jerry Samuel Manwe — Trinidad and Tobago (Port of Spain)
CAREER AMBASSADORS
32. Ambassador Nwabiola Ezenwa Chukwumeka — Côte d’Ivoire
33. Besto Maimuna Ibrahim — Niger (Niamey)
34. Monica Okwuchukwu Enebechi — São Tomé and Príncipe
35. Ambassador Mohammed Mahmud Lele — Algeria (Algiers)
36. Endoni Syndoph Paebi — Burkina Faso (Ouagadougou)
37. Ahmed Mohammed Monguno — Egypt (Cairo)
38. Ambassador Jane Adams — Jamaica (Kingston)
39. Ambassador Clark-Omeru Alexandra — Zambia (Lusaka)
40. Chima Geoffrey Lioma David — Mali (Bamako)
41. Ambassador Odumah Yvonne Ehinosen — Equatorial Guinea (Malabo)
42. Ambassador Wasa Segun Ige — Lebanon (Beirut)
43. Ruben Abimbola Samuel — Italy (Rome)
44. Ambassador Onaga Ogechukwu Kingsley — Mozambique (Maputo)
45. Ambassador Magaji Umar — DR Congo (Kinshasa)
46. Ambassador Muhammad Saidu Dahiru — India (New Delhi)
47. Ambassador Abdussalam Habu Zayyad — Senegal (Dakar)
48. Ambassador Shehu Ilu Barde — Ghana (Accra)
49. Ambassador Aminu Nasir — Ethiopia
50. Abubakar Musa — Chad (N’Djamena)
51. Ambassador Haidara Mohammed Idris — Netherlands (The Hague)
52. Ambassador Bako Adamu Umar — Morocco (Rabat)
53. Ambassador Sulu Gambari Olatunji Ahmed — Malaysia
54. Ambassador Romata Mohammed Omobolanle — Tanzania
55. Ambassador Shaga John Shamah — Botswana
56. Hamza Mohammed Salau — Iran (Tehran)
57. Ambassador Ibrahim Danlami — Kenya
58. Ibrahim Adeola Mopelola — Benin (Cotonou)
59. Ambassador Ayeni Adebayo Emmanuel — Belgium (Brussels)
60. Ambassador Akande Wahab Adekola — Switzerland (Berne)
61. Ambassador Arewa Esther — Namibia (Windhoek)
62. Ambassador Gergadi Joseph John — Gabon (Libreville)
63. Ambassador Luther Ogbomode Ayo-Kalata — Sierra Leone
64. Danladi Yakubu Nyaku — Sudan (Khartoum)
65. Bello Dogon-Daji Haliru — Thailand (Bangkok)
Mr Onanuga noted that the Ministry of Foreign Affairs has already received agrément from the United Kingdom for High Commissioner-designate Aminu Dalhatu, and from France for Ambassador Ayodele Oke.
Nominations of the remaining 62 envoys have been conveyed to their respective host countries pending agreement.
General
In Celebration of International Women’s Month, CANAL+ and MultiChoice Celebrate African Women
Across Africa and beyond, women continue to shape and elevate the stories that define our societies. In celebration of International Women’s Month, CANAL+ pays tribute to the storytellers, athletes, mothers, creators, leaders and icons whose voices inspire millions of households across the continent.
The African entertainment industry is driven by women, actresses, directors, screenwriters and producers who bring depth and authenticity to every production. From captivating telenovelas and popular comedies to powerful drama series, female talent remains at the heart of the stories most loved by viewers on CANAL+ Group of channels. In sport, women redefine competition and excellence – on the field, behind the mic or in leadership. From football to tennis and athletics, women in sport don’t just participate, they elevate the game and inspire the next generation.
CANAL+ and its subsidiary MultiChoice have chosen to celebrate them through a dedicated campaign: “We are… because she is.” A 90-second spot, produced in both French and English versions, will be broadcast on the Group’s channels and social media platforms in more than 35 countries across Africa.
Watch the promo below
Throughout International Women’s Month, DStv and GOtv will spotlight female‑led films, series, reality shows and global cultural moments that reflect the brilliance and complexity of modern womanhood.
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