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Educating Women Crucial for Sustainable Development—Ajayi

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Educating Women Crucial for Sustainable Development—Ajayi

Managing Director of Asharami Energy, a Sahara Group Upstream Company, Ms Olajumoke Ajayi, has urged regional and global stakeholders to invest in the education of women to ensure they are empowered to take on the critical role of nurturing the leaders of tomorrow.

“Education takes off limits and shatters all manner of ceilings women may come across. It is the bedrock for ensuring global sustainable development as everyone goes through the tutelage of women at various cycles of life.

“At Sahara, we believe that no effort should be spared in providing support for the education of girls and boys; this should be a global campaign that should be embraced by world and business leaders as well as the civil society,” Ms Ajayi told a gathering of gender parity advocates at an event organized by the United Nations Information Centre and United Nations Association of Nigeria to commemorate the 2019 International Women’s Day.

Supported by Sahara Foundation, the event was designed to encourage women and girls to explore career paths in technology and innovation and also build businesses and make strategic investments towards transforming lives and ensuing economic prosperity.

The event commenced with the introductory message from the Director of the United Nations Information Centre, Lagos Dr. Ronald Kayanja who encouraged participants to seek innovative ways of using technology to champion women’s rights and participation in governance and business.

“We need to find innovative ways of reimagining and rebuilding our nation so that it works for everyone. There are tasks that women and girls perform today that technology and innovation has made easier and we must ensure that they get access to these tools to improve the quality of life for women everywhere,” Dr Kayanja said.

The keynote speech was given by Dr Joan Agha, the Executive Director of Joan Agha Foundation who urged the participants to look towards using education and digital technology to empower women and girls. ‘’We live in a patriarchy and we must see the rights of women as our common objective to build a prosperous and inclusive world as we move towards achieving the 2030 Agenda for Sustainable Development.”

Since inception, Sahara Foundation has implemented its Personal and Corporate Social Responsibilities (PCSR) initiatives in the areas of Health, Education & Capacity Building, Environment and Sustainable Development. Over two million people have benefitted from Sahara Foundation’s projects, with women and girls accounting for over 50% of the beneficiaries. Some of the initiatives include eye care programmes, scholarships, literacy development programmes, career guidance programmes, water & sanitation programmes.

According to the United Nations, about 740 million women currently make their living in the informal economy with limited access to social protection, public services and infrastructure that could increase their productivity and income security.

Also, one in three women are likely to face violence in their lifetimes, yet public services, urban planning and transport systems are rarely planned with women’s safety and mobility in mind.

The event had a panel session which had Adenike Oyetunde, a media and disability advocate; Ifeoma Adibe-Chukwuka, the founder of Omaness Skin Care; Dr Afanu Belinda, a hospitality consultant; Ambassador Ayo Olukanni, the Director General of the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA); and Oduwa Ayela-Agboneni, founder of Nenis Auto Care to explore how women are using innovation to create wealth and powering the society.

While a little more than a decade remain to achieve the Sustainable Development Goals, including Goal 5 on gender equality, all indications show that at the current pace of change, closing the global gender gap will take a staggering 108 years, and 202 years for economic gender parity.

To meet the needs of women and those most marginalized at the bottom of the pyramid, public services, infrastructure and social protection require innovative platforms to increase the quality and affordability for women users.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Effective Tips & Tricks for Attracting New Clients

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Attracting new clients

Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:

Network, Network, Network

Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.

Leverage Social Media

Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.

Optimize Your Website

Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.

Offer a Free Consultation or Trial

Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.

Use Referral Marketing

Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.

Leverage Email Marketing

Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.

Host Events

Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.

Get Active in Your Community

Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.

Use Paid Advertising

Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.

Take Advantage of Voice API

There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.

Offer Special Promotions

Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.

Use Influencer Marketing

Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.

Create Valuable Content

Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.

Analyze Your Competitors

Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.

Conclusion

Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.

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INEC Extends Deadline for PVC Collection by One Week

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PVC collection

By Modupe Gbadeyanka

The Independent National Electoral Commission (INEC) has announced the extension of the deadline for the collection of Permanent Voter Cards (PVCs) by one week.

The commission, in a statement issued on Saturday night by Mr Festus Okoye, the National Commission and Chairman of the Information and Voter Education Committee of INEC, disclosed that the deadline, earlier fixed for January 31, 2023, has now been moved forward to February 5, 2023, to allow more voters to pick up the PVCs.

However, INEC stressed that it would not extend the deadline for PVC collection again, advising Nigerians to take advantage of the latest postponement.

“The commission met today, Saturday, January 28, 2023, a day after its meeting with the Resident Electoral Commissioners (RECs) from the 36 states of the federation and the Federal Capital Territory (FCT), Abuja, and deliberated on a number of issues, including the reports from RECs on the ongoing collection of PVCs in its 774 local government offices nationwide.

“It will be recalled that at the meeting with RECs on Friday, January 27, 2023, the Chairman of the commission, Prof Mahmood Yakubu, indicated that the commission will not hesitate to consider additional measures to ensure that all citizens have ample opportunity to collect their PVCs ahead of the general election.

“Having reviewed reports from all states of the federation, the commission is encouraged by the progress made so far as more Nigerians troop out daily to collect their PVCs.

“Arising from reports from the various states and discussions with RECs, the commission has decided to further extend PVC collection in all its local government offices nationwide by an additional one week. “The ongoing collection of PVCs nationwide will, therefore, continue and end on February 5, 2023. This is the second time the commission is extending PVC collection nationwide, and this will be the last extension of the exercise. The collection period has further been extended by an additional two hours and will start at 9 am and end at 5 pm daily, including Saturdays and Sundays.

“Those that engaged in double and multiple registrations should not bother visiting any of the commission’s offices as the commission did not print their PVCs. The commission will continue to act on all reported cases of sharp practices during the ongoing PVC collection and will ensure no Nigerian is disadvantaged, and all those that carried out valid registration have an opportunity of collecting their PVCs.

“The commission once again salutes the patience and doggedness of citizens,” the statement said.

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Schneider Electric Advocates Microgrids for Sustainable Energy Drive

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Schneider Electric microgrids

By Adedapo Adesanya

As part of efforts to drive further adoption of energy alternatives, Schneider Electric, has shared sustainable approaches to providing resilient and clean energy in Nigeria and the world in general.

The digital energy multinational at a recent innovation summit held in Maryland, US, hosted top pioneer companies in the microgrid space to discuss the way forward in the industry.

Speaking at the event, Schneider Electric Group Chairman and CEO, Mr Jean-Pascal Tricoire, addressed how industry experts, through software and technologies, are making the digital, electric world a reality.

He also posed that organisations across the world can accelerate digital transformation by choosing the right technologies to achieve a wide range of sustainability goals, like microgrids.

Adding her input on Schneider’s aim for upscaling the energy world in Nigeria, Microgrids Expert, Schneider Electric, Ms Teina Teibowei, mentioned that carbon emissions from the power sector in the country reached around 11.7 million metric tons of carbon dioxide in 2020.

She stated that existing technologies could reduce these emissions by 70 per cent and engineer a healthier energy world for humans across the world.

In addition, she shared a core point for organisations wishing to adopt microgrids in Nigeria on the use of the Energy-as-a-service funding model for seamless project execution.

“The Energy-as-a-service model limits technical and operational risk while delivering on reliability and cost-effectiveness. Schneider Electric is strong with an extensive network of partners in West Africa to deliver on this solution.”

With the recent sustainability dilemma facing the world, rapid transformations in technology across all sectors, and the tripled advancement of cars, computers, phones, and daily technologies relied on, there is an ever-increasing demand for more energy than the 20th-century technology for technological power advancement.

Microgrids are self-contained electrical networks that draw from on-site energy sources and can operate independently of the grid. They offer straightforward solutions for elevating energy resilience and clean energy. Thus, they are a key 21st -century solution for powering 21st-century technologies.

According to, Mr Babajide Ogunlesi, Regional Product Application Engineer, Schneider Electric, the use of microgrids is participating in the resolution of the energy challenge in Nigeria by paving a sustainable path to electrification, as well as providing innovative energy solutions to drive cost-efficiency for homes and organisations.

He also mentioned a key point to note when building a microgrid, which is to start with a rightsized microgrid design to optimize cost efficiency as there is no one-size-fits-all microgrid.

“It is essential to right-size at the design phase of the microgrid for it to deliver measurable

energy-cost efficiency. Factors to consider are the specific load to power, the load requirements at any given time and the demand sources.

“Taking the time to design the solution properly avoids ending up with an under or over-sized microgrid. The goal is to tailor a solution that is just right for the user’s energy needs,” he added.

Schneider Electric has committed to providing energy and automated digital solutions for efficiency and sustainability in every home, industry, infrastructure, and data centre by combining energy technologies, real-time automation, software, and services.

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