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Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement

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Competitors in Media Engagement

Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.

An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.

Key Insights from Q3 Media Performance Audit

Fintech Sector

The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.

Telecommunications Sector

In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.

Ride-Hailing Sector

Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.

Comparative Analysis: Sector Disparities and Strategic Implications

The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.

The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.

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Dangote Refinery Capacity Now at 85%, Targets European Distribution 2025

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Fifth Crude Cargo Dangote Refinery

By Adedapo Adesanya

Nigeria’s Dangote Refinery is now operating at 85 per cent capacity and is on course to deliver European-standard products by January 2025.

This was disclosed by Mr Edwin Devakumar, the Vice President of Dangote Industries Limited and the head of the $20 billion refinery.

The 650,000 barrels per day Dangote oil refinery built by Nigerian billionaire, Mr Aliko Dangote, in Lagos, aims to compete with European refiners when operating at full capacity.

However, since it started operations this year, it has struggled to secure sufficient crude locally — as production remains below target and tied to contracts with other players by the Nigerian National Petroleum Company (NNPC) Limited.

“We have gone up to 550,000 barrels per day, that is 85 per cent capacity in crude distillation,” Mr Devakumar said.

The refinery was forced to source crude from international markets following a dispute with the Nigerian state oil firm, the NNPC, over a crude supply deal under which Dangote Group had agreed to sell a 20 per cent stake in the refinery to NNPC for $2.76 billion

“Of this, we agreed that they will only pay $1 billion while the balance will be recovered over a period of five years through deductions on crude oil that they supply to us and from dividends due to them,” a spokesperson of the company said.

“Unfortunately, NNPCL was later unable to supply the agreed 300,000 barrels per day of crude given that they had committed a greater part of their crude cargoes to financiers with the expectation of higher production which they were unable to achieve,” the spokesperson said in a statement last Wednesday.

Dangote Refinery began processing crude in January into products, including diesel, naphtha and jet fuel and started processing petrol in September.

It still faces challenges distributing the products at home with local fuel traders and even the NNPC importing refined products.

The NNPC recently said it had restarted its 60,000 barrels per day Port Harcourt refinery.

However, there have several reports claiming that production was not as presented with the state oil firm denying such claims.

Dangote Refinery cut the price of its petrol to N899.50 per litre on Thursday from N970 “to alleviate transport costs during the holiday season.”

Business Post reports that petrol prices have relatively dropped to N935-N950 in some retail stations.

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FG Lifts Ban on Mining in Zamfara After Five Years

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Mining in Zamfara

By Modupe Gbadeyanka

The ban earlier placed on mining in Zanfara State by the federal government has finally been lifted after five years.

This information was disclosed by the Minister of Solid Minerals, Mr Dele Alake, during a chat with journalists on Sunday.

He said miners were free to recommence mining exploration in the state after an improved security situation.

Recall that the federal government under the immediate past administration of Mr Muhammadu Buhari stopped mining operations in Zanfara State as a result of rising insecurity caused by terrorists, often described as bandits by the government.

The Minister, while speaking yesterday, said there have been “significant security improvements” in the state, which necessitated the new development.

He also said the federal government decided to lift the bank after “recognising the state’s vast mineral wealth, including gold, lithium, and copper, which could greatly benefit our national economy.”

According to him, the previous ban, intended to address security concerns linked to illegal mining and banditry, inadvertently allowed illegal miners to exploit the nation’s resources.

“With the lifting of the ban, I believe Zamfara’s mining sector can now contribute meaningfully to national revenue and enable better regulation of mining activities, combating illegal operations more effectively.

“Looking ahead to 2025, we aim to introduce policies to revitalize the mining sector, consolidate reforms, and create a more favourable investment environment for sustainable growth,” Mr Alake, a veteran journalist, stated.

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Energy Management: Key Strategies for Companies to Stay Competitive in a Volatile Market

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Energy Management Utility Bidder

Managing resources efficiently is essential for businesses aiming to maintain a competitive edge. Rising energy costs, fluctuating commercial gas prices, and increasing business electricity tariffs can significantly impact profitability. A successful energy management strategy helps companies control business energy bills, optimise usage, and implement energy-efficient measures.

Utility Bidder has shown how proactive energy management can support businesses in achieving financial stability and sustainability. This article explores the significance of energy management and shares actionable strategies to help businesses improve energy efficiency and reduce energy costs.

Why Energy Management is Crucial for Business Success

Energy management is central in determining how businesses perform in the long run. With energy supply becoming more unpredictable and energy costs rising, organisations that fail to adopt effective energy-saving measures risk falling behind.

Efficient energy usage impacts financial health and aligns with growing consumer demand for sustainable practices. Implementing efficient appliances and equipment allows companies to cut operational costs and demonstrate their commitment to reducing environmental footprints.

Consider the challenges businesses face with rising business gas and business water prices. For example, the recent increase in electricity tariffs has forced many companies to reevaluate their energy consumption patterns.

According to a report, nearly 40% of manufacturing firms’ operating costs stem from energy usage. Implementing strategies like switching to renewable energy sources, utilising energy-efficient equipment, and monitoring air conditioning systems has helped such businesses significantly reduce energy bills.

Key Energy Management Strategies

Conduct Regular Energy Audits

An energy audit provides a comprehensive view of energy consumption and identifies inefficiencies. For instance, a retail chain conducted a detailed audit and discovered that outdated lighting consumed 20% more energy than modern LED alternatives. After implementing energy-efficient measures, the company saved over $15,000 annually.

Upgrade to Energy-Efficient Appliances and Equipment

Investing in efficient equipment is a proven way to reduce energy costs. Appliances with high energy efficiency ratings, such as ENERGY STAR-certified air conditioning units, can lower energy bills while enhancing performance. Upgrading HVAC systems can save businesses up to 25% on energy costs annually.

Monitor and Optimise Energy Usage

Advanced monitoring systems allow businesses to track energy consumption in real-time. Companies can identify peak usage periods by analysing patterns and adjusting operations to save money. For example, a manufacturing plant reduced energy consumption during non-peak hours and cut costs by 15%.

Embrace Renewable Energy Sources

Adopting renewable energy can shield businesses from volatile commercial gas prices. Solar panels, wind turbines, and geothermal systems are excellent options for companies looking to reduce dependency on traditional energy supply sources. A logistics firm, for instance, reported a 30% reduction in energy bills after installing rooftop solar panels.

Train Employees on Energy-Saving Practices

Encouraging employees to adopt energy-saving habits is another effective strategy. Turning off equipment when not in use and maintaining optimal thermostat settings are simple yet impactful steps. A case study showed that such practices saved a company over $10,000 in annual energy costs.

Negotiate Competitive Energy Contracts

Collaborating with suppliers to secure favourable rates can help businesses manage energy spending effectively. For example, businesses that actively compare commercial gas prices can often secure deals that align with their energy needs and budget. As highlighted here, the impact of rising electricity tariffs on businesses underscores the importance of such proactive measures.

Energy-Saving Practices

Use Technology for Automation

Automation tools such as smart thermostats and motion-activated lighting systems improve energy efficiency by adjusting settings based on real-time data. Companies using such tools report significant cost savings while maintaining operational efficiency.

Practical Insights

Strategy Potential Savings Example
Upgrade Lighting 20-30% reduction in costs LED replacements for offices
Renewable Energy Adoption 25-40% savings Solar panels for warehouses
Real-Time Monitoring 15% reduction Smart meters in retail stores
Negotiated Energy Contracts 10-20% cost reduction Customised deals for business electricity
Employee Training $5,000-$10,000 savings Awareness campaigns for energy efficiency

To further cut costs, businesses can explore additional opportunities as described here.

Benefits of a Successful Energy Management Strategy

  1. Cost Savings: Improved energy efficiency measures lower operational costs and helps businesses reinvest savings in growth opportunities.
  2. Environmental Impact: Embracing renewable energy sources reduces carbon footprints and meets sustainability goals.
  3. Operational Resilience: Optimised energy usage ensures businesses can handle market fluctuations without compromising performance.

Final Words

Energy management is no longer optional for businesses thriving in a volatile market. A thoughtful approach to energy usage, from conducting audits to investing in energy-efficient equipment, can help companies reduce energy spending and achieve long-term sustainability.

FAQs

  1. How can small businesses benefit from energy management?

Small businesses can lower energy bills by adopting energy-efficient appliances and negotiating cost-effective contracts. These practices improve operational efficiency and reduce overheads.

  1. Are renewable energy sources viable for all industries?

Yes, industries like retail and manufacturing benefit greatly from solar panels and wind turbines. They are scalable and can be customised to meet energy needs effectively.

  1. What tools help in monitoring energy consumption?

Smart meters, energy management software, and IoT-enabled devices provide real-time data, enabling companies to adjust usage patterns and save money effectively.

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