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Nigerian Consumer Sentiment Suffers Sharp Decline

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Shifts in Africa’s Consumers

By Modupe Gbadeyanka

The latest report from Nielsen West Africa has disclosed that consumer sentiment in Nigeria suffered a sharp decline in the second quarter of 2020.

In the Nielsen Consumer Confidence Index (CCI), it was stated that Nigeria’s index decreased by 14 points to 108, while Ghana, its West African brother, reported a substantial decrease of 15 points to 104.

The declines in the two West Africa giants were attributed to the unprecedented COVID-19 pandemic, which caused the two countries to declared lockdowns as part of efforts to stop the spread of the virus.

This consequently caused loss in the economy and forced some companies to lay off some of their employees, while citizens were unable to purchase things they used to.

According to the report, in Q2 2020, Nigerian job prospects declined with less than half viewing them as excellent or good, a 14-point drop from the previous quarter.

Nigerians’ sentiment around the state of their personal finances also showed a decline with 59 percent who think they will be excellent or good over the next year, having decreased 19 points from the previous quarter.

Immediate-spending intentions also declined, with only a third of the respondents saying “now is a good or excellent time to purchase” what they want or need, a 14-point drop from the previous quarter.

In terms of whether Nigerians have spare cash to spend, 32 percent said yes, versus 50 percent in the previous quarter.

An analysis of Nigerians spending priorities, once they have met their essential living expenses, it was observed that 81 percent said they would put their spare cash into savings, 73 percent said home improvements and decorating and 66 percent would invest in shares/mutual funds.

Furthermore, 76 percent of Nigerians said they had changed their spending to save on household expenses compared to this time last year. To reduce expenses, 67 percent said they had delayed the replacement of major household items (a 10-point increase on the previous quarter).

In addition, 64 percent said they would spend less on new clothes and 56 percent said less out of home entertainment – both of which are understandable given ongoing restricted living patterns.

In the next 12 months, Nigerians said their top concern would be attaining a work/life balance (31 percent), which has seen the biggest increase of eight points compared to the previous quarter. This is followed by increasing food prices (23 percent) and concerns over the economy (19 percent).

Commenting on the consumer sentiment for Nigeria, the Managing Director of Nielsen Nigeria, Mr Ged Nooy, stated that, “As Africa’s largest economy and the largest exporter of oil, Nigeria’s economy was already under immense pressure before the COVID-19 lockdown due to the collapse in international oil prices.

“Based on the additional economic pressure as a result of the COVID-19 pandemic, Nigeria, therefore, instituted a fairly early easing of its 5-week lockdown in early May due to the adverse financial effects on its economy and population.”

Elaborating on these results, Mr Nooy submitted that, “Economic recovery has been sluggish and will remain severely constricted due to the oil price crash amidst and beyond the pandemic.

“For Nigeria’s manufacturing and retail sectors to rebound will require a sharp focus, as trade opportunities and execution remains severely constrained, having further deteriorated during the partially restricted living period.”

Looking at Ghana’s performance, its citizens have significantly dropped their outlook around their job prospects, with less than half (45 percent) saying they will be good or excellent in the next 12 months – a 16-point decrease from the previous quarter.

In terms of the state of their personal finances over the next 12 months, 60 percent say they are excellent or good, again a substantial 16-point drop from the previous quarter.

Ghanaians propensity to purchase has also seen a considerable decrease quarter on quarter, with the number of those who think now is a good or excellent time to purchase what they want or need drop from 52 percent to 33 percent in the second quarter.

Only 43 percent of Ghanaians say they have spare cash, down 13 points from the previous quarter. Once they meet their essential living expenses, the highest number of consumers (74 percent) put their spare cash into savings, followed by 73 percent on home improvements/decorating and 56 percent who would invest in stocks and mutual funds.

One of the most significant drops in discretionary spending is on holidays down from 58 percent to 27 percent – a clear indicator of consumers’ mindset shift away from non-essential services and their desire to avoid unnecessary travel.

When asked whether they had changed their spending to save on household expenses compared to this time last year, 75 percent said yes, up seven points from the previous quarter.

To reduce expenses, 53 percent said they spent less on new clothes, 52 percent on out of home entertainment, with the same figure deferring on the replacement of major household items.

When looking at the real-life factors that are affecting their outlook, the top consumer concerns over the next 12 months were increasing food prices (29 percent), followed by work/life balance (23 percent) and their children’s education (22 percent).

Yannick Nkembe, Market Lead for Nielsen West Africa Expanded Market, noted that, “The latest consumer sentiments reflect the market reality.

“With the global pandemic affecting the economy and causing general uncertainty all around, consumers have readjusted their confidence levels and are also more cautious with their spend.”

Nkembe added that, “Ghana has previously experienced strong business prospects and with the relatively earlier easing of restrictions to stimulate its economy, recovery in Ghana is likely to rebound sooner.

“We expect consumers to revert to previous consumption behaviours, although some of their attitudes will have fundamentally or permanently changed post the pandemic.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Afreximbank Now Africa’s Largest Oil, Gas Financier—Wale Tinubu

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wale tinubu

By Adedapo Adesanya

The chief executive of Oando Plc, Mr Wale Tinubu, says the African Export-Import Bank (Afreximbank) is now the largest financier of oil and gas projects on the African continent.

Mr Tinubu said the bank has committed over $25 billion in Africa’s oil and gas sector while speaking at the Royal African Society’s conference in London on the next 125 years of mining, oil and gas in Africa, according to a social media post on Wednesday.

“Afreximbank is now the largest financier of oil and gas on this continent, with more than twenty-five billion dollars committed,” he wrote on X.

Mr Tinubu said 20 years ago, when Oando wanted to list on the Johannesburg Stock Exchange, “we were told what would be required of us”.

He said the company was directed to adopt International Financial Reporting Standards (IFRS), while the board was also asked to appoint independent directors who could tell the founder “no”.

“Get on a plane and explain ourselves, quarter after quarter, to people who had never set foot in Lagos. It was uncomfortable. It was also the most valuable thing we ever did to ourselves,” he said.

“I returned to that experience in London at the Royal African Society’s (@royafrisoc) discussion on the next 125 years of mining, oil and gas in Africa, where I was asked what African companies need in order to scale.

“The answer begins at home. Much of African enterprise started out fractured; family-held, informally governed, structurally invisible to anyone underwriting a twenty-year risk. Global capital hesitates over what it cannot examine.”

The Oando CEO said governance is more than a compliance exercise, describing it as an instrument that makes a company legible to the world.

“The second half of the answer sits with the world. When European lenders withdrew from African hydrocarbons in pursuit of their own net zero commitments, they did not end demand for African energy,” he said.

“They ended their participation in it. African institutions stepped into that space.”

Mr Tinubu said African firms have done the harder work “of making ourselves investable”, noting that what does not get financed does not get built, and “there is still much to build in Africa for those willing to build it with African companies”.

In Nigeria, the bank has been a major financier of the 650,000 barrels-per-day Dangote Petroleum Refinery, including a $1.35 billion facility in 2025 to refinance construction costs and a further $2.5 billion underwriting commitment in 2026.

The bank has also supported the development of the 200,000 barrels-per-day Lobito Refinery in Angola, the 60,000 barrels-per-day Cabinda Refinery, and the refurbishment of Nigeria’s 210,000 barrels-per-day Port Harcourt Refinery. It has additionally approved financing for the BUA and Azikel refineries in Nigeria and supported Société Ivoirienne de Raffinage in Côte d’Ivoire.

Beyond refining, Afreximbank committed up to $400 million in guarantees and direct lending to Mozambique’s Area 1 LNG project, one of Africa’s largest LNG developments, to support the extraction, processing and liquefaction of offshore gas.

In Angola, the bank helped arrange a $1.75 billion syndicated facility for Sonangol to support the national oil company’s operating and capital expenditure requirements. It has also been mandated to advise on raising capital for Equatorial Guinea’s $4.5 billion EG-27 LNG project, which is expected to produce about 2.4 million tonnes of LNG annually. In the Democratic Republic of Congo, the lender is supporting preparations for a 200MW reservoir-based hydropower project along the Lufira River, designed to provide electricity to mining operations.

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Oil Exploration Resumption: MOSOP Assures Ogoni People Good Deal

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MOSOP

By Modupe Gbadeyanka

The Ogoni people have been assured of a good deal emanating from the ongoing dialogue with the federal government on the planned resumption of oil exploration in the area.

This assurance was given by the Movement for the Survival of the Ogoni People (MOSOP) through its leader, Mr Fegalo Nsuke, at the group’s steering committee meeting on Wednesday.

In a statement signed by the Secretary General of MOSOP, Mr Alex Akori, it was stressed that for over 30 years, the Ogoni people have sought a mutual dialogue with the central government, and that is now ongoing, with substantial progress being made on the part of community mobilisation and the dialogue process.

“For over 30 years, we have advocated for a peaceful resolution of the Ogoni conflicts. I am glad that the dialogue is ongoing and it is going well. I am also very optimistic that we will strike a good deal from the process,” Mr Nsuke stated.

He described the dialogue process as a reward for non-violence, urging other regions of the country to emulate the peaceful resistance of the Ogoni people rather than taking to armed struggle.

“The Ogoni dialogue process is significant for several reasons. First, it has gained overwhelming acceptance as a pathway to resolve the Ogoni problem, and that is very important. Secondly, it is an encouragement for non-violent struggles. Thirdly, it is people-centred and designed to accelerate development in Ogoni,” Mr Nsuke added.

He thanked the Ogoni people for giving peace a chance and for accepting to go into a dialogue describing the initiative as one of the best decisions ever taken in the direction of a three-decade search for peace, development and a new beginning for the Ogoni people.

In a related development, the MOSOP Steering Committee, the highest decision-making organ of the organisation, elected Mr Nwale Emereonwi, Mr Kpoobari Gbidum, and Lekue Zini as Deputy President, Assistant Secretary-General, and President of the National Youth Council of Ogoni People (NYCOP), respectively.

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Nigerian Shippers’ Council Transitions into Nigeria Ports Economic Regulatory Agency

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Nigeria Ports Economic Regulatory Agency

By Adedapo Adesanya

The Nigerian Shippers’ Council (NSC) has formally transitioned into the Nigeria Ports Economic Regulatory Agency (NPERA) following President Bola Tinubu’s assent to the Nigerian Ports Economic Regulatory Agency Act, 2026.

The Act establishes NPERA as the statutory authority responsible for the economic regulation of ports in the country.

Speaking at a press briefing in Lagos, Mr Ibrahim Shema, chairman of the NPERA governing board, described the development as a major institutional reform aimed at creating a more transparent, predictable, and competitive port environment.

Mr Shema said NPERA would be responsible for the economic regulation of port services and related activities, including tariffs and charges, licensing, service standards, fair competition, commercial dispute resolution, trade facilitation, and protection of port users.

He said the new framework is expected to provide greater regulatory certainty for shipping lines and terminal operators, while offering importers, exporters, freight forwarders, and clearing agents more predictable procedures, fairer charges, and improved mechanisms for resolving disputes.

The chairman clarified that the establishment of NPERA does not create a competing authority with the Nigerian Ports Authority (NPA).

“While the Nigerian Ports Authority will retain responsibility for port infrastructure and its landlord functions, NPERA will provide independent economic oversight within its statutory mandate,” Mr Shema said.

He said NPERA’s regulatory approach will be anchored on five principles: transparency, fairness, predictability, efficiency, and accountability.

The board’s chairman said the new agency would deploy technology and data to strengthen licensing, tariff administration, monitoring, compliance, reporting, and stakeholder engagement.

“The agency also plans to work with key maritime institutions, including the Nigerian Ports Authority, NIMASA and the Nigeria Customs Service, as well as terminal operators, shipping lines, freight forwarders, manufacturers, investors and other industry stakeholders,” he said.

Mr Shema said the immediate priority is to ensure an orderly transition from the NSC to NPERA, while maintaining continuity in essential regulatory functions and preserving institutional knowledge.

The chairman stressed that the success of the new agency would ultimately be measured by its impact on port users and the wider economy.

“Effective implementation of the Act should translate into better services, greater efficiency, lower uncertainty, fair competition, and stronger trade facilitation,” Shema added.

On his part, Mr Pius Akutah, executive secretary and chief executive of NPERA, expressed optimism that the new law would significantly clarify the regulatory environment governing Nigeria’s ports within the next one to two years.

Mr Akutah said the NPERA Act would give the agency stronger powers to improve commercial dispute resolution and protect the interests and welfare of port users and other stakeholders, adding that the new regulatory framework would enable the agency to deliver a more efficient, transparent, and competitive Nigerian port system.

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