By Modupe Gbadeyanka

The eighth edition of Verve’s flagship lifestyle and active consumer engagement initiative, VerveLife, is expected to be very exciting with Google Play as a strategic partner.

Attracting over 14,000 participants annually across West and East Africa, the VerveLife movement has progressively grown into one of the continent’s most significant fitness platforms, featuring high-intensity workout sessions, dance routines, and fitness challenges led by expert instructors, culminating in a spectacular after party designed for fitness enthusiasts to unwind following the invigorating wellness sessions.

For 2025, the VerveLife fitness train will travel across Nigeria, stopping in cities such as Enugu, Ibadan and Abuja on August 30, September 13, and September 27, 2025, respectively, before returning to Lagos for the highly anticipated grand finale in November.

It will also make a stop at Uganda (Kampala) for the second time and Kenya (Nairobi) for the third time, before culminating in an exciting grand finale for the ultimate fitness extravaganza.

The grand finale and after-party will be held on Saturday, November 1, 2025, at the prestigious and expansive Eko Convention Centre, Lagos.

“We are thoroughly thrilled to take VerveLife to new heights this year, building on the success of our previous editions.

“Our latest collaboration on the lifestyle front with Google Play points to unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.

“This partnership not only enhances the quality of the events; it will also enrich the overall experience for our participants.

“With the value that Google brings on board, our Verve Life 8.0 participants should certainly look forward to exhilarating experiences, come November 1, 2025, including exclusive complimentary merchandise and exciting rewards and incentives, courtesy Verve and Google Play.

“We are always excited to see our community come together annually, united by a shared passion for fitness and wellness,” the Executive Vice President for Marketing and Communications at Interswitch Group, the parent firm of Verve, Ms Cherry Eromosele, stated.

Also commenting, the Head of Retail and Payment Partnerships at Google Play, Anthea Crawford, opined that the development simplifies the payment process for Google Play Store apps and services but also contributes significantly to a more inclusive digital environment for Nigerians.

The pursuit of better health and longer life has inspired scientists and wellness experts to explore natural compounds that can help the body function more efficiently. Among the most exciting discoveries in recent years is Urolithin A, a compound linked to cellular energy, longevity, and overall vitality. This supplement is gaining attention as people search for safe and effective ways to support healthy aging and maintain an active lifestyle.

At the core of Urolithin A’s benefits is its ability to support mitochondria, often called the powerhouses of the cell. Mitochondria generate the energy our bodies need to move, think, and recover. As we age, mitochondrial function tends to decline, leading to lower energy levels and slower recovery times. Research suggests that Urolithin A can help stimulate a process known as mitophagy, which clears away damaged mitochondria and makes room for healthier ones to thrive. This cellular housekeeping is key to maintaining energy and reducing the wear and tear that comes with aging.

Energy is one of the most noticeable changes people experience as they get older. Everyday tasks that were once effortless can start to feel more demanding, and recovery after physical activity takes longer. By supporting mitochondrial health, Urolithin A has the potential to enhance endurance, stamina, and resilience. For individuals who want to stay active into their later years, this can make a significant difference. Whether it is exercising regularly, traveling, or simply enjoying daily routines, consistent energy is a foundation for a fulfilling life.

Beyond energy, Urolithin A has also been studied for its potential impact on muscle function. Maintaining strong and flexible muscles is essential not only for athletes but for anyone aiming to prevent the frailty that often comes with age. Research indicates that Urolithin A supplementation may help improve muscle health, supporting strength and mobility even in older adults. This is particularly important in societies where longer lifespans are common, as people want to not just live longer but live better.

Another area of interest is Urolithin A’s role in reducing inflammation and oxidative stress. Both of these factors are linked to aging and chronic health conditions. While more research is needed to fully understand the long-term effects, early studies suggest that this compound may provide protective benefits at the cellular level. Supporting the body’s natural ability to manage stress and repair itself is an essential part of promoting overall wellness.

What sets Urolithin A apart from many other supplements is that it is not directly found in foods. Instead, it is produced in the body when certain gut microbes break down compounds found in foods like pomegranates, berries, and nuts. However, not everyone has the right balance of gut bacteria to produce Urolithin A naturally. This makes supplementation an appealing option, ensuring that individuals can consistently benefit from this compound regardless of their diet or gut health.

It is also important to recognize the growing demand for natural wellness solutions that are backed by science. Consumers are increasingly looking for products that have been studied and shown to work, rather than relying solely on traditional remedies or trendy wellness fads. Urolithin A falls into this category, with research pointing to real, measurable benefits for energy, muscle health, and aging. This scientific grounding provides reassurance for people who want to make informed decisions about their health.

As interest in longevity and healthy aging continues to grow, supplements like Urolithin A will likely become part of broader wellness strategies. They can complement other healthy lifestyle choices such as balanced nutrition, regular exercise, and sufficient rest. No supplement can replace these fundamentals, but when combined, they create a strong foundation for lifelong vitality.

In the bigger picture, the discovery and growing use of Urolithin A represent a shift toward targeted, evidence based wellness solutions. Instead of focusing only on treating illness once it appears, more people are choosing to be proactive, supporting their health at the cellular level before problems arise. This approach not only enhances quality of life but may also help reduce the burden of age-related conditions in society as a whole.

Urolithin A is more than just another supplement. It is a promising advancement in the science of aging, offering a natural way to help the body renew itself from within. For anyone seeking better energy, stronger muscles, and the ability to enjoy life fully at every stage, it represents a powerful ally in the journey toward healthy longevity.

August ended on a high note for local community in Lagos Mainland Yaba as AXA Mansard Health, a leading health insurance provider in Nigeria, reaffirmed its commitment to improving access to quality healthcare by organising a free medical outreach for the people of Iwaya.

This outreach is part of the company’s AXA Heart In Action initiative, a key component of AXA Mansard’s Corporate Social Responsibility (CSR) strategy.

The program encourages employees to engage directly with communities, offering their time, expertise, and resources to make a tangible difference in people’s lives.

On this occasion the company provided free preliminary health checks, diagnostic tests, and essential medications to over hundreds of individuals in need.

Speaking at the event, Chief Executive Officer, AXA Mansard Health, Tope Adeniyi, emphasised the importance of continuity in community engagement.

“Our goal is to bring these services directly into communities like Iwaya which allows us to bridge the gap and touch lives where it matters most.

“This is not just corporate social responsibility for us; it is part of our DNA as a company committed to enabling people to live better lives by not just to providing healthcare services but to build lasting relationships with communities that need support,” Adeniyi stated.

The event saw the active participation of AXA Mansard Health’s leadership team, including Tope Adeniyi, CEO of AXA Mansard Health, Dr. Jadesola Idowu, Chief Operating Officer, and, Head of Medical Services Olamide Lawal, who joined staff and volunteers in delivering care and support.

Their presence reinforced the company’s hands-on approach to social impact and its dedication to improving lives beyond the corporate sphere.

Residents received a range of medical services including blood pressure checks, malaria testing, and general health consultations. Medications were dispensed on-site, and patients were given guidance on managing their conditions and maintaining healthier lifestyles.

Dr Jadesola Idowu noted, “Healthcare should be accessible to everyone, regardless of their socio-economic status. This outreach is part of our broader mission to close the gap in healthcare access and empower communities with the tools they need to thrive.”

One of the most impactful aspects of the outreach was the involvement of AXA Mansard Health employees.  From setting up the venue to assisting with medical logistics and distributing medications, staff members played an integral role in ensuring the event’s success. Their dedication and teamwork exemplified the spirit of the AXA Heart In Action initiative.

Chief Marketing Officer of AXA Mansard Health, Adebola Surakat, added, “This is more than just a CSR activity it’s a movement. We are building a culture of empathy and service within our organization, and it’s inspiring to see our people come together to make a real difference.”

The outreach was met with deep appreciation from the Iwaya community. Local leaders and residents expressed gratitude for the company’s continued support, especially during challenging economic times.

The initiative not only addressed immediate health concerns but also fostered a sense of hope and solidarity.

As AXA Mansard Health continues to expand its CSR footprint, the company remains committed to creating sustainable impact through consistent engagement and meaningful partnerships.

This outreach stands as a testament to its mission to protect what matters and to build healthier, more resilient communities across Nigeria.