African Alliance Picks Insurance Sales Guru as MD/CEO

Joyce Ojemudia

By Dipo Olowookere

An accomplished insurance sales expert and risk manager, Mrs Joyce Ojemudia, has been selected by African Assurance Insurance Plc as its Managing Director/CEO.

A statement issued by the company’s Brand, Media and Communications Manager, Mr Bankole Banjo, disclosed that the appointment of Ms Ojemudia became effective Monday, October 12, 2020, after securing the approval of the National Insurance Commission (NAICOM).

She was brought to the board to help reposition the organisation for better service delivery and expand the firm’s market share in the underwriting ecosystem in Nigeria, being an experienced salesperson.

Throughout her glowing career, she has inspired various businesses and departments to profitability with her inclusive leadership style, grit and a clear sense of direction.

According to the Chairman of the African Alliance, Mr Anthony Okocha, “In Joyce, we have a hands-on business development expert with an excellent track record in driving business growth.”

“Her exploits in the industry as a shrewd marketer and exemplary manager of men and resources makes her fit for African Alliance at this point in our corporate life,” Mr Okocha added.

Mrs Ojemudia, who left Linkage Assurance Plc as General Manager in charge of Marketing, is the current President of Professional Insurance Ladies Association (PILA) and an Associate of both the Chartered Insurance Institute of Nigeria and the Institute of Chartered Economists of Nigeria.

Also appointed to the board as non-executive and independent directors were Macaulay Atasie, Abatcha Bulama and Dr Adiele Ekechukwu and according to the chairman, “These appointments are a clear strategic indication of the direction the board is headed.”

Mr Okocha noted that “Macaulay, Adiele and Abatcha are men of distinction with unmatched experience in their various fields. They bring a rich repertoire of corporate exploits that will surely enrich our board. We are delighted to have them on board as we look forward to a successful tenure for all of them.”

Mr Ataise is bringing to the board over two decades’ experience across the fintech space. He has offered strategy development services both to leading public and private sector organisations including regulators and is the Strategy Advisor to at least two states in Nigeria.

On the part of Mr Bulama, he has four decades of experience in Banking, Financial Advisory, Administrative Services and Accounting and currently sits on the boards of Ikeja Hotel PLC (Owners of Sheraton, Lagos), Tourist Company of Nigeria (Owners of Federal Palace Hotel, Lagos) and Capital Hotels PLC (Owners of Abuja Sheraton).

For Mr Ekechukwu, he boasts almost four decades of combined experience in consultancy and advisory, project management/ training and capacity development.

He was one time Head, Monitoring and Evaluation, European Union, Nigeria. Under his watch, the major European Development Fund (EDF) projects in Nigeria, valued at about 300 million European Currency Unit (ECU), were completed.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via

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