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Mastercard’s Rajamannar Emerges World Federation of Advertisers President

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By Dipo Olowookere

Mastercard’s Chief Marketing and Communications Officer, Mr Raja Rajamannar, has been elected as President of the World Federation of Advertisers (WFA).

Mr Rajamannar will serve a two-year term as WFA President, with the option to extend for a further two years.

He replaces Mr David Wheldon, CMO at RBS, who has been president since 2015. Mr Wheldon will continue to serve on WFA’s Executive Committee as Regional Vice-President for Western Europe.

The new WFA chief has worked for Mastercard since 2013, and in particular has led the company’s marketing transformation, including the integration of the Marketing and Communication functions, evolution of its priceless experiential platform, and creation of cutting edge marketing-led business models into the core of the company.

Recently he pioneered Mastercard’s move to become a symbol brand and the launch of its breakthrough sonic brand platform. He also serves as President of Mastercard’s Healthcare Division in addition to his role as Chief Marketing and Communications Officer.

With more than 30 years of experience as a global executive across multiple industries, previous roles include Executive Vice President and Chief Transformation Officer, WellPoint (now Anthem, Inc.); Chief Executive, International and Chief Innovation & Marketing Officer, Humana; Global Chief Marketing Officer, Cards and Payments, Citigroup; and CEO of Diners Club North America.

Mr Rajamannar started his career with Asian Paints in India. He was also the winner of the 2018 WFA Global Marketer of the Year award.

“The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous. I am honoured to pick up and carry the torch as President of WFA, an organization committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come,” said Mr Rajamannar.

“We’re thrilled to be working with Raja as our new President. He’s one of the very best in the business and his work at Mastercard demonstrates how marketers can deliver unrivalled business and social impact when they’re at the top of their game,” said Stephan Loerke, CEO of WFA. “I’d also like to thank David for his invaluable service as President. He is nothing short of a giant in the global marketing industry and he has helped lift the organisation to another level in terms of its relevance to CMOs, its strategic focus and its global expansion. We’re delighted he’s agreed to stay on our Executive Committee and help steer the organisation through future challenges.”

The Deputy President role has been attributed to Philip Myers, Senior Vice-President, Global Policy and Government Affairs at PepsiCo, who takes over from Matthias Berninger, former Vice-President, Public Affairs at Mars.

Philip leads PepsiCo’s government and stakeholder relations. Previously, he oversaw public policy and communications across the company’s Europe Sub-Saharan Africa business and before that led the European Retail Round Table, which brought together Europe’s leading retailers on public policy issues.

His appointment reflects the dual nature of WFA’s mission working with both marketers to ensure marketing effectiveness and policy professionals to protect brands’ license to operate.

The new President, Deputy President and Regional Vice-President roles are part of a wider change in WFA’s leadership team which also includes a number of new executive committee members: Jean-Luc Chétrit, CEO, French Advertisers Association (UDA) & WFA Treasurer; Edward Bell, General Manager Brand, Insight and Marketing Communications, Cathay Pacific Airways; Adam Mohamed Wee Abdullah, Group Chief Marketing Officer, CIMB; Valérie Hernando-Presse, Chief Marketing Officer, Danone; Gerhard Louw, Head of International Media Management, Deutsche Telekom; Allyson Park, Global Vice-President, Corporate Affairs, Mars; Francesco Tramontin, Director, Global Public Affairs, Mondelez; Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board; Atul Agrawal, Senior Vice-President, Corporate Brand and Marketing, Tata; and Jan Morten Drange, CEO, Association of Norwegian Advertisers (ANFO).

“It’s always gratifying that so many senior marketers are willing to serve on WFA’s committees and forums. We couldn’t do half the work we do without these vital contributions and the wisdom of so many senior marketers and policy professionals is critical in identifying upcoming issues and potential solutions to the many challenges faced by brands today,” said Stephan Loerke.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Tinubu Appoints Ogunjumi Acting Accountant General as Madein Retires

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Shamseldeen Babatunde Ogunjimi

By Adedapo Adesanya

President Bola Tinubu has appointed Mr Shamseldeen Babatunde Ogunjimi as the Acting Accountant General of the Federation (AGF).

This was contained in a statement on Tuesday by presidential spokesman, Mr Bayo Onanuga.

“His appointment is effective immediately following the pre-retirement leave of the incumbent AGF, Mrs Oluwatoyin Sakirat Madein,” a part of the statement read.

“In announcing Madein’s successor, President Tinubu ensures a seamless transition in the administration of Nigeria’s treasury and consolidates the implementation of the present administration’s treasury policy reforms,” the statement added.

Mr Onanuga said Mr Ogunjimi brings over 30 years of extensive experience in financial management across the public and private sectors.

He described the appointee as a career civil servant and the most senior director in the Office of the Accountant General of the Federation (OAGF),

“He has held significant positions, including Director of Funds at the OAGF and Director of Finance and Accounts at the Ministry of Foreign Affairs.

“A chartered accountant, certified fraud examiner, chartered stockbroker, and chartered security and investment specialist, Mr Ogunjimi’s academic qualifications include a Bachelor of Science (BSc) in Accountancy and a Master’s in Finance and Accounting,” the statement added.

According to Mr Onanuga, President Tinubu expressed his confidence in his appointment, saying, “The Office of the Accountant General of the Federation is pivotal to our nation’s treasury management operations. Mr Ogunjimi’s wealth of experience and notable competence will ensure the continued effectiveness of this vital institution as we advance our economic reform agenda.”

President Tinubu also commended the outgoing Accountant General of the Federation, Mrs Madein, for her dedication and selfless service to the nation.

After reaching the civil service’s statutory retirement age, Mrs Madein is retiring effective March 7, 2025.

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CBN Denies Forceful Mass Retirement Amid Restructuring

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CBN IMTOs

By Adedapo Adesanya

The Central Bank of Nigeria (CBN) has dismissed claims of forced mass retirement as part of efforts by Governor Yemi Cardoso to restructure the workforce of the organisation.

In a statement released on Wednesday, the Acting Director of Corporate Communications, Mrs Hakama Sidi Ali, clarified that its Early Exit Package (EEP) is entirely voluntary and without any negative repercussions for eligible staff.

According to the statement, the decision to implement the exercise was the outcome of extensive consultations with the bank’s Joint Consultative Council (JCC), a body representing staff interests.

Mrs Sidi Ali explained that the EEP, a longstanding policy previously accorded to the executive cadre, has now been made available to eligible staff at all levels.

“For some time, staff representatives through the JCC had called on management to approve the early exit package for all cadres. Following these discussions, management decided to meet this popular demand,” she said in the statement.

Addressing concerns about potential repercussions for staff who decline the package, Mrs Sidi Ali reaffirmed management’s commitment to supporting employees’ professional growth and well-being, describing the concerns as unfounded.

She further emphasized that the initiative is an internal corporate matter designed to promote career development for staff.

According to wide spread reports, there have been plans to retire approximately 1,000 employees by the end of the year with a payoff estimated to cost over N50 billion.

The mass retirement, which was announced in a circular issued three weeks ago, mandates affected employees to apply for the Early Exit Package (EEP).

The statement allegedly warned employees with less than one year of service or unconfirmed appointments to refrain from applying for the program, noting that the application would remain open until December 7, with an effective exit date of December 31, 2024.

It was reported that the entire EEP was valued at N50 billion.

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CBN Okays Appointment of Benson Ogundeji as Greenwich Merchant Bank CEO

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Benson Ogundeji Greenwich Merchant Bank CEO

By Modupe Gbadeyanka

The Central Bank of Nigeria (CBN) has approved the appointment of Mr Benson Ogundeji as the chief executive of Greenwich Merchant Bank Limited.

The board of the financial institution for businesses had picked Mr Ogundeji as its substantive CEO but awaited the authorisation of the banking sector regulator.

He brings over three decades of extensive banking experience to this role as a seasoned financial services professional, who previously served as Executive Director at Greenwich Merchant Bank from July 2020, where he played a pivotal role in the bank’s successful transition from the legacy Greenwich Trust Limited to a merchant bank.

In this capacity, he provided oversight for Corporate Banking, Treasury and Global Markets.

Throughout his career, Mr Ogundeji has demonstrated exceptional expertise in business development and operational excellence.

Before joining the firm, he held various senior leadership roles at prominent financial institutions, including Ecobank Nigeria, GTBank, and other notable banks, where he consistently displayed exceptional leadership skills.

His appointment comes at a crucial time as Greenwich Merchant Bank commences the next phase of its growth plans. Having related closely with the new CEO, as an Executive Director and acting CEO in the last four years, the board has expressed confidence about his ability to lead the bank in delivering our strategic goals.

“The board is pleased to announce the appointment of Benson Ogundeji as our Managing Director/Chief Executive Officer,” the chairman of Greenwich Merchant Bank, Mr Kayode Falowo, stated.

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