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4 in 5 Singapore residents prioritising savings, investments and insurance amongst others despite expectations of a tough year ahead: AIA Live Better Study
18-29 year olds significantly more optimistic and feel more financially prepared to confront the year compared to 40-49 year olds.
SINGAPORE – Media OutReach Newswire – 6 February 2025 – AIA Singapore today announced findings from the seventh edition of the AIA Live Better Study, which reflects the evolution of a society where more than 4 in 5 (83%) of Singapore residents plan to actively manage their finances amid concerns of a sluggish economy in 2025. The survey aims to uncover the aspirations and concerns of Singapore residents as they navigate these challenging times in the new year.
The study also found a stark contrast in the temperament and financial preparedness between two age groups. While more than half (54%) of those aged 18 – 29 feel financially prepared to tackle the challenging economic situation in 2025, only 34% of those aged 40 – 49, many of whom are taking care of their parents or kids, share similar sentiments.
Conducted in November 2024, the AIA Live Better Study[1] investigated the evolving financial, health, and wellness needs of Singapore consumers. Against expected muted economic growth in 2025[2], this year’s study explores the mindset and actions of Singapore citizens and PRs as they navigate these challenging times.
Unsurprisingly, only 47% of Singapore residents are optimistic about the economy. Inflation and cost of living (50%) remain the top economic concern amongst the population, followed by worries over job security (35%) and income levels (34%).
“Despite the expectation of challenging times, the people of Singapore are showing remarkable resilience and proactiveness. This reflects a maturing society which has a better understanding and appreciation of the value of planning early and planning well for their future and that of their loved ones, which is especially noteworthy as we celebrate Singapore’s 60th birthday this year,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer at AIA Singapore.
“AIA Singapore is committed to supporting the community with compelling solutions, tools and resources needed to overcome today’s challenges and secure a prosperous future. Our mission is to help people live healthier, longer, better lives, ensuring financial and overall well-being,” she added.
Securing financial resilience: Insurance and investments take centerstage in long-term financial plans
Rather than wringing their hands in despair, Singapore residents are taking on a positive mindset with more than 1 in 2 (54%) indicating that financial readiness in the long-run is more important to them in 2025 compared to the previous year.
The top three priorities Singapore residents believe will help them achieve financial security are savings (62%), a stable income (57%), and to have emergency funds (52%). Notably, 1 in 2 (48%) Singapore residents also cited insurance as an important way to ensure financial stability, a positive indication of an increased understanding about the importance of insurance as part of long-term financial planning.
Looking ahead, Singapore residents have plans to uptake a myriad of long-term financial solutions to prepare against the volatile economy in 2025:
- Approximately 3 in 5 (59%) Singapore residents are tightening their purse strings and planning to spend less on daily expenses or big-ticket purchases.
- Singapore residents are making plans to build emergency funds (29%), plan for retirement (28%), and diversify investments (27%) to strengthen their long-term financial readiness.
- Singapore residents are likely to see an increased uptake in endowment and investment plans as over a fifth of respondents intend to boost their expenditure towards insurance (22%) and investments (27%) in the coming year.
AIA Singapore offers a comprehensive range of compelling solutions designed to align with the unique aspirations of individuals and families, encouraging them to start their savings journey early. By leveraging the power of compounding interest, we help individuals and their families grow their investments for the long-term and secure a prosperous future. AIA insurance representatives are here to provide personalised guidance to help you make informed decisions about your financial well-being.
Balancing the budget in preparation for rising healthcare expenses
A substantial subset when it comes to Singapore’s cost of living is healthcare costs. Aligned with Health Minister Ong Ye Kung[3], the study noted that the increasing cost of healthcare is a key economic concern that must be addressed. Key insights include:
- More than half (53%) of Singapore residents perceive healthcare costs to be expensive.
- Yet, less than half (47%) feel financially prepared to manage these costs, calling for more support, financial and non-financial, by both the government and private sectors.
- Singapore residents are taking matters into their own hands, planning to combat the potential high healthcare costs via insurance plans (57%), personal savings (56%) and government healthcare financing and support (49%).
A Generational Gap: 18 – 29 year olds are stressing and skimping less compared to their 40 – 49 year old counterparts
Many in their 40s are feeling the pressures of being in the sandwiched generation, and they are the most pessimistic about their outlook for 2025 across all demographics. This is in comparison to the more optimistic demographic of 18 – 29 year olds in Singapore.
Financial Priorities Shift with Age: From Experiences to Stability
Despite the nation’s overall sentiment, the younger generation (aged 18 – 29) are less stressed about the economy and are less likely to take steps towards financial preparedness. This is in contrast to Singapore residents in their 40s.
- The younger generation is more optimistic (56%) about the economy than those in their 40s (38%),
- They are less concerned about inflation and cost of living (34% compared to 63%).
- Fewer 18-29 year olds strive to be debt and loan free (16%) compared to their older counterparts (28%).
- Less than 2 in 5 (34%) younger adults foresee themselves cutting back on daily expenses and only 35% planning to reduce their budgets for big-ticket items.
- In contrast, approximately 1 in 2 (47%) of those in their 40s will be cutting their daily spending and 45% will be reducing purchases of big-ticket items.
This could be attributed to their current phase in life – between completing their education and starting their working life – those between the ages of 18 and 29 are focused on experiencing the fun and joys of life[4].
Stresses on the Job Market
Having stable employment is important to all Singapore residents regardless of age. Approximately 1 in 2 (47%) of those aged between 18 and 29 years old, and approximately 3 in 5 (61%) of those in their 40s cited it as an increasingly important aspect of their overall wellness in 2025.
However, their likely approach to pre-empting a potential loss of job differs:
- While the younger ones prioritise upskilling (40%) more than the older generation (28%),
- The latter will focus on building their savings (55%) and setting aside emergency funds (46%).
Even the support that the two age groups require differs:
- While 18 – 29 year olds find mental health and well-being support (40%) to be more important,
- 40 – 49 year olds would prefer more practical support in the form of job placements, career transition services (52%) and access to online training and upskilling programmes (47%).
The differing reactions and behaviours towards the economy underscore the stage of life that both groups are in. While the younger generation is still learning to live life and experience the joys that come with it, those in their 40s recognise the many responsibilities they have. While their approaches differ, both generations share the goal of securing a stable future in challenging times.
[1] The seventh wave of the AIA Live Better Study is an independent study that was conducted from 29 November to 9 December 2024 with a sample size of 1,000 representing Singapore’s general population.
[2] ‘Economic trends to watch for Singapore in 2025’ (Jan 1, 2025) The Straits Times. Available at: https://www.straitstimes.com/business/economic-trends-to-watch-for-singapore-in-2025
[3] ‘Healthcare costs are rising in Singapore. Is there really nothing we can do about it?’ (Nov 23, 2024) CNA. Available at: https://www.channelnewsasia.com/cna-insider/healthcare-costs-rising-singapore-hospitals-government-subsidies-moh-4764391
[4] ‘The Big Read: Understanding why millennials and Gen Zers feel the way they do about work’ (Jul 30, 2022) CNA. Available at: https://www.todayonline.com/big-read/big-read-understanding-why-millennials-and-gen-zers-feel-way-they-do-about-work-1956641
Hashtag: #AIASingapore
The issuer is solely responsible for the content of this announcement.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$289 billion as of 30 June 2024.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
Media OutReach
SL Aesthetic Group Marks 22 Years of Innovation and Regional Expansion in Singapore and Southeast Asia
Founded in Singapore in 2003, the Group has grown to encompass five specialised brands operating more than twenty outlets across Singapore and the region.
- SL Aesthetic Clinic offers doctor-led skin, face and body treatments, and is one of Singapore’s longest-running medical aesthetics clinic.
- SkinLab The Medical Spa, a dermatology-focused medical spa, specialises in medical-grade facials and skincare products for sensitive skin.
- TrichoLab, a dedicated hair and scalp health brand specialising in medical hair loss solutions.
- PROLOGUE brings together Prologue The Lifestyle Medical Clinic and Prologue Centre for Women’s Wellness as a unified lifestyle and preventive medicine brand, addressing chronic health concerns and promoting women’s wellness across life stages.
- Euphie (Malaysia) is the Group’s Malaysia-based extension comprising Euphie Skin Solutions and Euphie Clinic, delivering medically supervised aesthetic care.
The Group has served more than 100,000 patients, with care provided by a team of 12 doctors and more than 100 trained specialists.
Over the past two decades, the concept of beauty and wellness has broadened into a more holistic approach to personal care—one that goes beyond aesthetics to support overall wellbeing. People are placing greater emphasis on long-term health, from their mental health and nutrition to their physical appearance. This shift has driven growing demand for preventive, medically supervised services that integrate aesthetics with broader health concerns.
In response to these changing needs, SL Aesthetic Group has expanded its medical services beyond skin and hair treatments, introducing more than 40 new offerings across its five specialised brand portfolios, including women’s health services.
Dr Kelvin Chua, Founder and Senior Medical Director of SL Aesthetic Group, said: “Reaching 22 years reflects the continuity of care we have built over time. As patient expectations change, our focus remains on delivering medically supervised services that support long-term health and well-being.”
As part of this expansion, the Group launched Prologue The Lifestyle Medical Clinic and Prologue Centre for Women’s Wellness in 2025. Prologue The Lifestyle Medical Clinic focuses on preventive care for chronic conditions, supported by artificial intelligence–enabled health screenings for early detection of conditions such as dementia and cancer. Meanwhile, Prologue Centre for Women’s Wellness addresses women’s health needs across different life stages, including perimenopause, menopause, and postpartum recovery.
Within Singapore, the group strengthened its physical presence with the opening of its tenth SL Aesthetic Clinic and SkinLab The Medical Spa outlet at iMall in Marine Parade, as a response to strong and sustained demand from patients in the eastern region.
Regionally, SL Aesthetic Group marked a milestone as its Malaysia-based brand, Euphie — comprising Euphie Skin Solutions and Euphie Clinic — celebrated its first anniversary. Building on this foundation, the Group plans to open an additional outlet in Malaysia, extending its medically supervised services to a wider patient base.
Looking ahead, SL Aesthetic Group plans to continue expanding its clinical footprint while maintaining regulatory compliance, clinical standards, and patient safety.
For more information, visit: https://slaestheticgroup.com/
Hashtag: #SLAesthetic
The issuer is solely responsible for the content of this announcement.
About SL Aesthetic Group
SL Aesthetic Group is one of Singapore’s longest-established medical aesthetic groups, with a presence in Singapore and Malaysia. The Group houses a diverse portfolio of brands, including SL Aesthetic Clinic, SkinLab The Medical Spa, TrichoLab, PROLOGUE, and Euphie (Malaysia).
Founded in the 2000s, SL Aesthetic Group specialises in skin and hair health, women’s wellness, and holistic medicine. Across its clinics and outlets, the Group offers a comprehensive range of FDA-approved aesthetic and medical treatments, all supervised by trained and certified healthcare professionals holding Certificates of Competency (COC) recognised by the Singapore Medical Council’s Aesthetic Practice Oversight Committee (APOC).
Media OutReach
Aon Appoints Kulshaan Singh as Enterprise Client Leader, Asia Pacific based in Singapore
Based in Singapore, Singh will leverage his extensive experience across some of Asia’s most dynamic markets to deliver innovative approaches to Risk Capital and Human Capital for Aon’s enterprise and large multinational clients in Asia. Reporting to Craig Torgius, chief client officer and head of enterprise clients, Asia Pacific, Singh will focus on building strategic partnerships and unlocking new opportunities supporting clients to achieve their growth ambitions.
“Kulshaan brings a rare blend of strategic acumen with strong execution ability, global insight and local expertise to our Asia Pacific team,” said Torgius. “His ability to lead transformation, foster collaboration and deliver results across diverse industries will be invaluable in helping clients navigate an increasingly complex risk landscape.”
With over two decades of experience in consulting and executive leadership, Singh held prominent roles including managing director for talent solutions for southeast Asia at Aon, CEO Mercer Singapore and chief people officer at Charoen Pokphand Group. Most recently, as the global group chief people officer at Thai Union Group, he spearheaded large-scale transformation initiatives including organisation design, succession and leadership alignment.
Reflecting on his new role, Singh said, “I feel privileged and excited to be back at Aon and look forward to working closely with Aon’s global and local teams to deliver solutions that help clients navigate complexity and interconnected challenges.”
Read more about Aon’s capabilities in Asia Pacific here.
Hashtag: #Aon
The issuer is solely responsible for the content of this announcement.
About Aon
Aon plc (NYSE:AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
Follow Aon on newsroom and sign up for news alerts here.
Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
Media OutReach
Zero-Emission Technology Underpins the Future of Urban Living
As an economy reaches a new stage of development, the central question is no longer how fast it can grow, but how well it can sustain that growth over time. The development trajectories of many countries show that crossing an income threshold often brings complex structural pressures: Mounting strain on urban infrastructure, environmental degradation, and higher expectations for quality of life.
In this context, traditional growth models, those that prioritize short-term economic returns, begin to reveal their limitations. What emerges instead is a clear demand for development paradigms in which economic performance, environmental resilience, and social value are conceived together from the outset, rather than treated as sequential or secondary considerations.
For Vietnam, this transition is particularly significant as global capital flows increasingly favor ESG-aligned markets, and urban residents shift from a focus on asset ownership to a more holistic pursuit of living quality and long-term wellbeing. Real estate, therefore, is no longer simply a supply-and-demand equation, but a foundational platform for shaping lifestyles, communities, and sustainable urban ecosystems.
It is precisely within this structural shift that Vinhomes Green Paradise is positioned as a forward-looking benchmark, reflecting the long-term vision of Vinhomes to develop real estate on an “ESG++ from the ground up” foundation, where sustainability is not an added feature, but the core architecture that underpins enduring economic and social value.
Geography as Destiny: A Living Natural Heritage
Many believe that Vinhomes Green Paradise is a “new wonder” of modern society, bringing together a rare convergence of forward-looking planning, contemporary living standards, and visionary development. Yet beyond its scale or sophistication, its very location is a wonder in itself. It is a place where human intelligence and capability are applied not to dominate nature, but to collaborate with it, leveraging an irreplaceable “forest-backed, sea-facing” setting that cannot be replicated, while preserving, restoring, and ultimately giving back to the natural environment.
Among more than 90 submissions from across the globe, New7Wonders selected Vinhomes Green Paradise as the first project worldwide to receive the “Official Participant” certification in the global “7 Wonders of Future Cities” campaign.
“This is a truly exceptional project,” said Jean-Paul de la Fuente, Director of New7Wonders and Chairman of the global campaign. “Vinhomes Green Paradise is a ‘precious jewel’, a place that is exceptional for living, working, and enjoying life. The project symbolizes the kind of cities that dare to dream, dare to pave new paths, and dare to break boundaries to realize a future where nature, community, and growth coexist in harmony.”
According to him, this spirit is exactly what the world is seeking in the cities of tomorrow.
After personally visiting the site in Can Gio, Jean-Paul de la Fuente identified the project’s geography as its most irreplaceable asset. Spanning 2,870 hectares, Vinhomes Green Paradise is uniquely positioned between two globally significant ecosystems. To the front lies the vast Pacific Ocean, with 121 kilometers of coastline. Behind it stretches the 75,000-hectare Can Gio Mangrove Biosphere Reserve, recognized by UNESCO.
At the heart of the megacity sits an 800-hectare saltwater lagoon, the largest of its kind in the world, functioning as a natural ecological regulator, a “green heart” sustaining biodiversity, climate balance, and urban vitality.
Unlike many coastal developments around the world, nature here is not reduced to a backdrop. It is treated as a living heritage, actively preserved and regenerated through dedicated mangrove restoration funds that protect not only the project, but also the ecological shield of Ho Chi Minh City.
While many global developments aim to comply with ESG standards, Vinhomes Green Paradise goes further, introducing an ESG++ model built on five pillars: Environment, Social, Governance, Regeneration, and Adaptation.
This approach reflects a paradigm shift in urban development. Cities of the future must not merely “do less harm”. They must actively give back to nature and society.
Jean-Paul emphasized the importance of this vision: “Future sustainable cities must not ‘take’ from nature, they must ‘give back,’ helping restore and nurture the planet.”
This regenerative mindset is embedded from the earliest stages of construction. Advanced K-DPM technology transforms dredged soft mud into durable construction material, completely eliminating waste discharge into the environment, a breakthrough in large-scale coastal development.
Technology as the City’s Invisible Infrastructure
If nature is the soul of Vinhomes Green Paradise, technology is its invisible nervous system. The entire megacity is designed to operate on 100% clean energy, sourced from offshore wind turbines located 20 kilometers from shore and large-scale solar systems. Transportation within the city and connections to central Ho Chi Minh City are oriented toward zero emissions, supported by electric mobility and high-speed rail.
IoT, AI, and Big Data platforms operate continuously to monitor environmental quality, optimize energy use, and provide early warnings for climate-related risks, ensuring resilience in an era of increasing uncertainty.
One of the core criteria of the “7 Wonders of Future Cities” campaign is placing people at the heart of urban design. At Vinhomes Green Paradise, this principle is elevated further: Residents are not passive beneficiaries, but active co-creatorsof the city.
The megacity features globally scaled cultural and lifestyle landmarks, including a 122-hectare entertainment complex, the 7-hectare Blue Waves Theatre with 5,000 seats, an outdoor performance plaza for 60,000 people, two 18-hole championship golf courses designed by Tiger Woods and Robert Trent Jones, a 108-story tower among the world’s top 10 tallest, and the Cosmo Bay night-time economy hub.
Healthcare, education, and lifelong wellbeing are equally prioritized, with Vinmec healthcare partnering with Cleveland Clinic (USA), Vinschool and Brighton College (UK) in education, and Vin New Horizon redefining senior living. Together, they form an ecosystem where human potential is continuously nurtured.
Residents also play a direct role in environmental stewardship, participating in biodiversity monitoring, mangrove planting, waste sorting, and adopting electric mobility, becoming true “ecological ambassadors” of Can Gio.
The Wonders of the Future Are Being Built Today
For Jean-Paul de la Fuente, Vinhomes Green Paradise represents far more than an urban project.
“The project is positioned as a powerful symbol of Vietnam’s national aspirations and its determination to assert its place on the global stage. What was seen on site is only a small part of a much larger vision,” he said.
Reflecting on the impact of previous New7Wonders campaigns, he noted: “The previous two campaigns, ‘New7Wonders of the World’ and ‘New7Wonders of Nature’, both generated what researchers call the ‘Wonder Effect,’ significantly boosting the economies and societies of the winning destinations.”
Drawing a parallel with Ha Long Bay, he added that he truly believe Vinhomes Green Paradise can achieve something similar, but on an even larger scale, competing directly with iconic cities around the world.”
As Jean-Paul concluded: “If our previous campaigns celebrated the heritage of the past and the beauty of the present, then the ‘7 Wonders of Future Cities’ campaign celebrates the vision being created for future generations.”
“The wonders of the future are taking shape today through the choices, creativity, and determination of pioneering urban planners and developers.”
In that global narrative, Vinhomes Green Paradise stands as a powerful testament to Vietnam’s ambition: A city where geography itself is a wonder, where growth does not compromise the future, and where nature, technology, and humanity evolve together, creating a legacy not just for Vietnam, but for the world.
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
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