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Blue Cross Drives Excellence Through Customer-Centric Innovation

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Receives industry accolades for claims management and digital transformation Achieves top customer NPS ranking and strong business growth of 24%

HONG KONG SAR – Media OutReach Newswire – 11 November 2025 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) upholds its customer-centric philosophy by actively introducing innovative technologies to enhance operational efficiency and service quality. The company continuously optimises the customer journey across four key stages of Learn, Buy, Service, and Claims.

  • Learn and Buy: Blue Cross empowers customers to make informed protection decisions by providing practical insurance education at customer touchpoints, backed by a portfolio of flexible, innovative, and competitive products designed to meet their evolving needs in travel, home, domestic helper, and motor insurance.
  • Service: Blue Cross is committed to digitalisation and automation in service delivery. The company aims to integrate AI technology at every touchpoint to provide comprehensive support – from frontline services via platforms like BlueCross+ and SuperAgent+ to backend systems. This integrated approach fosters a seamless customer experience by expediting quote generation and enabling instant policy issuance.
  • Claims: The company has streamlined claims handling for customers through Blue Cross One, a backend operations platform using AI and Optical Character Recognition (OCR) technologies to enhance data accuracy and significantly accelerate the entire process.

These product and service innovations have driven multiple recent successes. Blue Cross has not only significantly outpaced the market in business performance, but has also received prestigious recognition from the Hong Kong Federation of Insurers – being named a top-three finalist for both “Outstanding Claims Management Award (General Insurance)” and “Excellence in Digital Transformation Award (General Insurance)”. Moreover, Blue Cross ranked first in the Net Promoter Score (NPS)¹ survey among general insurance companies with similar business focus and comparable distribution channels.

According to the latest provisional statistics for Hong Kong’s general insurance business in the first half of 2025 released by the Insurance Authority, Blue Cross outperformed the market across several key metrics:

  • Overall gross written premiums grew by 24.0% year-on-year, surpassing the market growth of 11.1%².
  • Non-medical business maintained strong momentum, with gross written premiums rising 26.3% year-on-year, far exceeding the market average of 5.5%³. This growth was primarily driven by Employees’ Compensation, Property, General Liability, and Motor insurance.
  • Medical business also recorded robust growth, with gross written premiums increasing by 23.3%, outperforming the market average of 20.5%⁴.


Ms. Bonnie Tse, Chief Executive Officer of Blue Cross
, said, “Blue Cross achieved outstanding results in the first half of 2025, with growth in both medical and non-medical business outperforming the market. This remarkable performance stands as a testament to our effective strategy and reflects the invaluable support of our customers. Coupled with recent industry awards, these achievements motivate us to continue enhancing our brand, products and services. We will further expand the application of AI technology across the customer journey, aiming to deliver even more caring, convenient, and seamless services. Moving forward, we will continue to prioritise our ‘just right’ approach, striving to optimise products and services to address different customer pain points and meet their diverse needs in terms of protection, timing and budget. This will further solidify Blue Cross’ leading position in the general insurance market.”

Notes:

  1. The Net Promoter Score (NPS) survey is conducted annually by an independent market research agency through online questionnaires, interviewing more than 1,100 customers of Blue Cross and other key medical and general insurance companies.
  2. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, excluding Mortgage Guarantee.
  3. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, non-medical business, all business excluding Group Medical, Individual Medical and Mortgage Guarantee.
  4. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, including Group Medical and Individual Medical.

Disclaimers:

  • This press release is for distribution in Hong Kong Special Administrative Region only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong Special Administrative Region.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Hashtag: #BlueCross

The issuer is solely responsible for the content of this announcement.

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.

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Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong

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HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Hong Kong’s Government Flying Service (GFS) held its inaugural three-day International Symposium on Emergency Response and Aeromedical Services (ISERAS) (June 16-18), bringing together more than 230 policymakers, experts and academics, and industry representatives from over 70 institutions and accredited organisations.

With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.

The inaugural International Symposium on Emergency Response and Aeromedical Services was held in Hong Kong from June 16 to 18. Photo shows the Under Secretary for Security of the Hong Kong Special Administrative Region (HKSAR) Government, Michael Cheuk (fifth left); the Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China, Wang Lei (fifth right); the Controller of the Government Flying Services of the HKSAR Government, Captain Eddie Liu (fourth right), and other guests at the opening ceremony.

The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.

Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.

“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.

The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.

The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.

The symposium concluded with an interdepartmental counter-terrorism drill.
The symposium concluded with an interdepartmental counter-terrorism drill.

The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.

“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”

Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.



Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium





The issuer is solely responsible for the content of this announcement.

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Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars

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HONG KONG SAR – Media OutReach Newswire – 20 June 2026 – Bringing a refreshing wave to a beloved cultural tradition, Swire Coca-Cola HK has become the Official Beverage Sponsor for the “2026 Sun Life Hong Kong International Dragon Boat Races”, organised by the Hong Kong Tourism Board. Running from 19 June to 1 July, the brand is set to energise athletes, locals, and tourists alike with thirst-quenching beverages and an eye-catching festive photo spot.

Giant Festive Installation at the Avenue of Stars.

Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.

Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars

To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.

Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts

Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.

Boosting Energy and Keeping Paddlers Hydrated

Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.

Paddling Towards a Greener Future

Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.

As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.

Hashtag: #SwireCoca-ColaHK #Dragonboat


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iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

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The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.

DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.

iQOO

As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.

Supporting Tournament-Level Mobile Esports

Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.

Built for Stable, High-Intensity Gameplay

Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.

The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO

The issuer is solely responsible for the content of this announcement.

About iQOO

iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.

For more information, please visit .

About Honor of Kings

Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on , , , , or visit the official of Honor of Kings.

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