By Adedapo Adesanya
Global free music streaming platform, Audiomack, has announced its official expansion to Nigeria, marked with the establishment of a Lagos office.
The service will be toeing the line of Apple Music, Deezer, Shazam and recently YouTube Music, which are all established in the country.
Audiomack also announced that three Nigerians will lead its operations. Adeyemi Adetunji was appointed as head operations and commercial partnerships; Charlotte Bwana on business development and media partnerships; and Olive Uche on content strategy.
Already established in 54 countries in the world, this domestication makes Nigeria the 55th country to have Audiomack’s presence.
The company claims its plays have grown more than 1,600 per cent over the past 14 months in Africa, while it has sponsored music events in the past years as part of efforts to expand.
Audiomack offers artistes and other creatives a platform to upload their content for free, and conversely, there’s the option to upgrade to a premium of $4.99 (N1,933) per month so that they can get paid when their music is played.
It has also partnered with Songtrust, Live Nation Urban and a licensing deal with Warner Music followed.
It has had over a billion plays and has continued to give fresh talent opportunities to spread their songs and get paid. Its presence in Nigeria has been touted as a huge move for many undiscovered music talents.
