By Adedapo Adesanya
Music streaming service, Audiomack, has announced a partnership with Transsion Holdings, the manufacturer of popular smartphone brands, Tecno, Infinix and Itel to boost investment in musical talent.
This partnership will further drive the growing need for a tech-enabled platform for entertainment especially for the growing market within music lovers in Nigeria.
This is part of an effort to elevate young local talent on the continent by investing capital and knowledge resources into African culture and communities.
With a presence in all 54 African countries, Audiomack has focused on democratizing music streaming by providing accessibility for all, a mission which Transsion smartphone owners will greatly benefit from.
This approach has resulted in significant organic growth for the app amongst its highly engaged users.
For the rapidly growing digital community, this partnership presents access to Audiomack’s uninterrupted stream of the best and newest of music and diverse playlist selections.
Speaking on the partnership, Ms Charlotte Bwana, Head of Business Development and Partnerships, Audiomack Africa said, “We are truly excited at the prospects of this partnership to offer best and hottest new music through a mix of real-time trending, top charts, and expertly-curated playlists to the Transsion smartphone users.”
Adding to the discussion, Mrs Mojisola Adenusi, Regional Manager, West AfricaTranssion Audience Network said ‘We’re delighted with this collaboration to drive Audiomack’s expansion across key markets in Africa. As a company with the vision to lead smart devices and mobile services in emerging markets, Audiomack’s ability to create a user-oriented consumer product for our users inspires us to take this even further.
On his part, Itoro Uwemakpan, Strategy and Partnerships, West Africa Transsion Audience Network said, “In addition, key partnerships are how we initiate valuable paradigm shifts in the mobile consumer space. Our current work with Audiomack is a recipe for expansion with one goal, to propel user engagement and deliver quality entertainment.”
Bisola Aiyeola to Host Season 5 of NdaniTV’s Real Talk
By Aduragbemi Omiyale
The fifth season of NdaniTV’s Real Talk, a foremost talk show in Nigeria, will be hosted by popular Nigerian actress and singer, Bisola Aiyeola.
The show makes a return on Thursday, January 20, 2022, according to a statement from the show organisers, with more interesting issues that will keep viewers glued to their screens.
According to the teaser video released by the production company, viewers of the addictive programme are in for an exciting season.
Real Talk first launched on the NdaniTV YouTube channel in 2016 and has had a number of popular hosts including Nicole Asinugo and Cornelia O’Dwyer. The talk show brings celebrities together to speak on societal issues and a lot more.
NdaniTV is Africa’s premier platform for original web series and is home to some of the most popular series including Gidi Up, Rumour Has It, Skinny Girl in Transit, Officer Titus and more.
With over 441,000 subscribers on YouTube and over 109 million minutes in watch time, the channel is one of the fastest-growing platforms for original content out of Nigeria and made for Africans.
NdaniTV content remains free to view on YouTube and is powered by GTCO Plc.
The trailer for this season can be viewed below;
Simi, D’Banj Join Obi Asika as Nigerian Idol Season 7 Judges
By Aduragbemi Omiyale
The duo of D’Bank and Simi will be on the Nigerian Idol Season 7 premiering on Sunday, February 6, 2022, as judges, the organisers have confirmed.
This means Seyi Shay and DJ Sose, who were on the music talent hunt reality show in season 6, will not be returning, though Obi Asika, a music executive, was retained as well as the anchor, IK Osakioduwa.
A statement issued on Wednesday disclosed that the winner of the programme will go home with N100 million, higher than the grand prize for last year.
The last edition was won by Kingdom and in this edition, the winner will get a recording deal, brand new SUV, cash prizes, and other alluring prizes from the headline sponsor, Bigi, a soft drinks subsidiary of Rite Foods Limited.
After virtual and live auditions which recorded over 10,000 entries for the music reality show across Nigeria, Season 7 premieres on the screen with refreshingly thrilling and rousing musical moments for lovers and fans of the show.
It will air next month on DStv Channel 197 and GOtv Channel 29 at 6 pm, with the main live episodes to air weekly starting Sunday, March 20, 2022, at 7 pm on Africa Magic Showcase, Urban and Family.
Speaking on the sponsorship, the Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, Ms Boluwatife Adedugbe, assured that the firm will continue to support talent promotion and growth of the entertainment industry by discovering and rewarding music talents in Nigeria.
“The Bigi brand is here for the second time to ensure that this season produces a crop of fresh talents who will be well-grounded to conquer both the local and global music scene. This is in line with Rite Foods’ commitment to promoting young talents and boosting the entertainment sector.
“We can’t wait to go with all contestants and viewers on this refreshing music journey,” she stated.
Ms Adedugbe further reiterated the company’s unwavering effort to make the partnership with the Nigerian Idol platform a worthy one by helping to amplify the show and provide the much-needed engagement necessary to thrill, excite and refresh viewers throughout the season.
She also stressed that the music platform will give the Bigi brand the space required to connect with its consumers who are great lovers of music.
“Music is a language which the Bigi brand explores to connect with the hearts and minds of consumers; as such, the Nigerian Idol platform is an excellent platform for Bigi, a proudly Nigerian brand to connect aggressively with its consumers. With all thirteen variants, there is a Bigi for every moment of the show – as a fan, viewer, or contestant,” she added.
UniAbuja Student Wins N1.5m in Boomplay Campus Music Star Season 1
By Modupe Gbadeyanka
A 200 level student of the University of Abuja (UniAbuja), Ms Emmanuella Adejoh, has emerged as the winner of the Boomplay Campus Music Star season one.
The Guidance and Counselling budding singer won the grand prize of the competition, N1.5 million, due to her outstanding performance, according to the judges.
She defeated the other contestants, especially those that made it into the top three, to clinch the coveted prize.
The first-runner up was Iroenyenwa Nzubechukwu, a student of the Federal Polytechnic Nekede Owerri, studying Mass Communications; and the second runner-up, Godswill Sarah Iruoma, a student of Yaba College of Technology, Lagos, studying Hospitality Management.
It was gathered that the music hunt contest had the trio of Teni, OAP Do2dtun, and a renowned music producer Philkeyz as the judges.
They were involved in accessing the several entries received for the completion and pruned them to 10, who made it to the finale.
The rookie artistes underwent a series of activities, including a master class training session, a team bonding exercise, press conference and community display of their talents.
The Boomplay Campus Music Star competition was created to discover loads of talents in the country and provide them with a platform to showcase their skills.
The official partners of the programme were SHAREit Lite and Vskit, while the media partner was Trace TV.
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