By Modupe Gbadeyanka
A strategic partnership that will enable subscribers of Airtel Nigeria to stream songs on Boomplay has been entered into between the two organisations.
One of the major challenges faced by music lovers is having access to affordable music streaming service offered by platforms like Boomplay.
But that has become a thing of the past as the Airtel-Boomplay partnership rides on the Airtel Streaming Data Plan and will give music enthusiasts the opportunity to save more on streaming data cost, as they will enjoy 500MB exclusive data for only N100. To activate the plan, customers are required to dial *141# from any Airtel line.
Through the partnership, Boomplay is living up to its promise of making music streaming more accessible, with the assistance of telecommunication companies.
These telcos play an important role in Boomplay’s advancement strategy, as the company seeks to work with stakeholders to achieve its vision of empowering the African music ecosystem to unlock its full potential.
This is because Boomplay, which is Africa’s leading streaming platform, has not hidden its commitment to making music more accessible to consumers of various genres of music.
“We are very optimistic about the partnership with Airtel, which will enhance music streaming and downloading for our users, through affordable data packages, while also cementing the business relationship between the two companies,” the General Manager, Boomplay Nigeria, Mr Oladele Kadiri, stated.
On his part, the Chief Commercial Officer of Airtel Nigeria, Mr Dinesh Balsingh, said Airtel is delighted to offer a platform that will connect more Nigerians to the music they love at a much more affordable cost.
“At Airtel, we are always exploring opportunities that will make life better and more enjoyable for our valued customers.
“With this partnership with Boomplay, music lovers need not worry about the exorbitant streaming cost as we have simplified the experience and made it much more affordable for everyone,” he said.
Entries Open for Second ALAT Food Challenge
By Aduragbemi Omiyale
Food lovers in Nigeria now have the opportunity to apply for the second edition of the ALAT Food Challenge sponsored by Wema Bank Plc.
According to the Head of Marketing Communications and Investor Relations at Wema Bank, Ms Funmilayo Falola, the company’s drive-in organising another edition of the ALAT Food Challenge was to “lift the spirits of Nigerians, especially following a difficult year.”
“It was exciting to see how Nigerians reacted to the first contest and we hope that we can replicate that joy on a much bigger scale with this edition,” she added.
On Monday, January 17, 2022, ALAT by Wema confirmed that the challenge will even improve on the successes of the previous edition and will leverage the excitement of the new year season.
The challenge will give young Nigerians another opportunity to express their excitement following an eventful year. The partnership with popular social media food influencer, Ayo the creator of the food eating show – Nigerians vs Food, will continue this season.
This challenge, which will feature two episodes, is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app (via Play Store or App Store) using the referral code ‘FOOD’. Following a successful registration, challengers are expected to visit the bank’s verified social media channels to complete the process.
ALAT has built a customer base of over 600,000 customers in the past four years, investing over N2 billion in various youth-oriented initiatives such as Talk Series, SociaLiga, GameOn Turf Football Competition, Social Media Week, and many more since its launch.
Bisola Aiyeola to Host Season 5 of NdaniTV’s Real Talk
By Aduragbemi Omiyale
The fifth season of NdaniTV’s Real Talk, a foremost talk show in Nigeria, will be hosted by popular Nigerian actress and singer, Bisola Aiyeola.
The show makes a return on Thursday, January 20, 2022, according to a statement from the show organisers, with more interesting issues that will keep viewers glued to their screens.
According to the teaser video released by the production company, viewers of the addictive programme are in for an exciting season.
Real Talk first launched on the NdaniTV YouTube channel in 2016 and has had a number of popular hosts including Nicole Asinugo and Cornelia O’Dwyer. The talk show brings celebrities together to speak on societal issues and a lot more.
NdaniTV is Africa’s premier platform for original web series and is home to some of the most popular series including Gidi Up, Rumour Has It, Skinny Girl in Transit, Officer Titus and more.
With over 441,000 subscribers on YouTube and over 109 million minutes in watch time, the channel is one of the fastest-growing platforms for original content out of Nigeria and made for Africans.
NdaniTV content remains free to view on YouTube and is powered by GTCO Plc.
The trailer for this season can be viewed below;
Simi, D’Banj Join Obi Asika as Nigerian Idol Season 7 Judges
By Aduragbemi Omiyale
The duo of D’Bank and Simi will be on the Nigerian Idol Season 7 premiering on Sunday, February 6, 2022, as judges, the organisers have confirmed.
This means Seyi Shay and DJ Sose, who were on the music talent hunt reality show in season 6, will not be returning, though Obi Asika, a music executive, was retained as well as the anchor, IK Osakioduwa.
A statement issued on Wednesday disclosed that the winner of the programme will go home with N100 million, higher than the grand prize for last year.
The last edition was won by Kingdom and in this edition, the winner will get a recording deal, brand new SUV, cash prizes, and other alluring prizes from the headline sponsor, Bigi, a soft drinks subsidiary of Rite Foods Limited.
After virtual and live auditions which recorded over 10,000 entries for the music reality show across Nigeria, Season 7 premieres on the screen with refreshingly thrilling and rousing musical moments for lovers and fans of the show.
It will air next month on DStv Channel 197 and GOtv Channel 29 at 6 pm, with the main live episodes to air weekly starting Sunday, March 20, 2022, at 7 pm on Africa Magic Showcase, Urban and Family.
Speaking on the sponsorship, the Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, Ms Boluwatife Adedugbe, assured that the firm will continue to support talent promotion and growth of the entertainment industry by discovering and rewarding music talents in Nigeria.
“The Bigi brand is here for the second time to ensure that this season produces a crop of fresh talents who will be well-grounded to conquer both the local and global music scene. This is in line with Rite Foods’ commitment to promoting young talents and boosting the entertainment sector.
“We can’t wait to go with all contestants and viewers on this refreshing music journey,” she stated.
Ms Adedugbe further reiterated the company’s unwavering effort to make the partnership with the Nigerian Idol platform a worthy one by helping to amplify the show and provide the much-needed engagement necessary to thrill, excite and refresh viewers throughout the season.
She also stressed that the music platform will give the Bigi brand the space required to connect with its consumers who are great lovers of music.
“Music is a language which the Bigi brand explores to connect with the hearts and minds of consumers; as such, the Nigerian Idol platform is an excellent platform for Bigi, a proudly Nigerian brand to connect aggressively with its consumers. With all thirteen variants, there is a Bigi for every moment of the show – as a fan, viewer, or contestant,” she added.
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