Modupe Gbadeyanka
By Modupe Gbadeyanka
A strategic partnership that will enable subscribers of Airtel Nigeria to stream songs on Boomplay has been entered into between the two organisations.
One of the major challenges faced by music lovers is having access to affordable music streaming service offered by platforms like Boomplay.
But that has become a thing of the past as the Airtel-Boomplay partnership rides on the Airtel Streaming Data Plan and will give music enthusiasts the opportunity to save more on streaming data cost, as they will enjoy 500MB exclusive data for only N100. To activate the plan, customers are required to dial *141# from any Airtel line.
Through the partnership, Boomplay is living up to its promise of making music streaming more accessible, with the assistance of telecommunication companies.
These telcos play an important role in Boomplay’s advancement strategy, as the company seeks to work with stakeholders to achieve its vision of empowering the African music ecosystem to unlock its full potential.
This is because Boomplay, which is Africa’s leading streaming platform, has not hidden its commitment to making music more accessible to consumers of various genres of music.
“We are very optimistic about the partnership with Airtel, which will enhance music streaming and downloading for our users, through affordable data packages, while also cementing the business relationship between the two companies,” the General Manager, Boomplay Nigeria, Mr Oladele Kadiri, stated.
On his part, the Chief Commercial Officer of Airtel Nigeria, Mr Dinesh Balsingh, said Airtel is delighted to offer a platform that will connect more Nigerians to the music they love at a much more affordable cost.
“At Airtel, we are always exploring opportunities that will make life better and more enjoyable for our valued customers.
“With this partnership with Boomplay, music lovers need not worry about the exorbitant streaming cost as we have simplified the experience and made it much more affordable for everyone,” he said.
